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How the Lego Board Built a Billion-Dollar Turnaround

In 2003, Lego was bleeding $240 million a year, drowning in debt and diversification. Then the board brought in Jorgen Vig Knudstorp, a former McKinsey consultant, who reshaped Lego's strategy by focusing on the brick, cutting 70% of product lines, and rebuilding supply chain discipline. This episode breaks down the specific boardroom decisions behind Lego's return to profitability—from selling Legoland theme parks to launching the successful Lego Movie franchise. We explore how the board managed the tension between creative chaos and operational rigor, and how they structured the…

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