The Price Per Pound Revolution
What happens when an outsider questions everything about how the towing industry has "always done things"? You get revolutionary ideas like the Price Per Pound recovery pricing system. Norman "Stormin'" Horton joins the podcast to share how he transformed recovery pricing over 30 years ago with a concept that remains relevant—and controversial—today.
Norman walks us through his journey from garage mechanic to successful towing business owner who built and eventually sold a company with 16 trucks and 25 employees. His fresh perspective challenged industry norms and led to breakthrough insights…
The skinny
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