Latest / The Bliss Business Podcast
Customer Experience Starts Inside the Company
Tullio Siragusa continues the BLISS Monologue Series with Episode 9, focused on a truth every marketer and leader needs to internalize: customer experience starts inside the company.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why customer experience is not primarily a front-end effort. Scripts, messaging, and service standards matter, but they cannot compensate for internal friction.
Customers feel the downstream effects of internal culture and internal design through slow responses, broken handoffs, inconsistent communication, overpromising, and delayed…
The skinny
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