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Platform Vendors Now Dictate Which AI Agents Can Buy from Your Clients’ Sites
The episode highlights a structural shift in web traffic patterns: machine-driven activity, particularly from AI agents, now makes up the majority of website visits and increasingly determines how businesses are discovered and engaged online. Companies such as Cloudflare, Human Security, and SimilarWeb provide data showing automated and AI-initiated web events have surpassed human visits, with a significant acceleration in the role of AI-driven assistants and agents in both discovery and transaction processes.
Quantitative evidence from Cloudflare indicates that automated traffic now accounts…
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