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Transforming Small Business Marketing: Thryv's AI-Driven SaaS Strategy for Growth
In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thryv, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thryv's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads…
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