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258. The Sales Shift for Solopreneurs That Gets Prospects to Say Yes
If the word sales makes you tense up, this episode is about to change everything.
In this conversation, sales expert Adam Cerra breaks down why most solopreneurs struggle with selling, and it’s not because they’re bad at it. It’s because they’ve been taught the wrong mindset. Instead of “closing,” Adam introduces inverse closing, a way to turn sales calls into guided conversations where prospects sell themselves without pressure, manipulation, or feeling salesy.
You’ll learn how to stop pricing your time and start pricing your wisdom, how to run discovery calls that feel collaborative (not…
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