Latest / Stuff You Should Know / Selects: A Partial History of Action Figures
Transcript
- 0:01Speaker 1: Hey everyone, it's Josh and for this week's s Y
- 0:03Speaker 1: s K Selects, I've chosen a partial history of Action Figures,
- 0:07Speaker 1: our episode from November two thousand sixteen, and it is
- 0:10Speaker 1: a really, really in depth look at action figures. I mean,
- 0:14Speaker 1: we talked about different types of plastic molding for goodness sake,
- 0:17Speaker 1: but it's also chuck full with nostalgia and good feelings
- 0:22Speaker 1: and lots of warm memories between me and Chuck about
- 0:25Speaker 1: our childhood's playing with action figures. So I hope you
- 0:28Speaker 1: enjoy it. We certainly did, so you should too. Welcome
- 0:36Speaker 1: to Stuff you should know, a production of I Heart Radio. Hey,
- 0:46Speaker 1: and welcome to the podcast. I'm Josh Clark, and there's
- 0:48Speaker 1: Charles W. Chuck Bryant. Jerry's right there to my immediate right,
- 0:52Speaker 1: and that makes this stuff you should know, the podcast,
- 0:57Speaker 1: the podcasts. That's right. I'm excited it about this particular
- 1:01Speaker 1: podcast Chuck put together this episode. I should say, well,
- 1:06Speaker 1: do you want to go ahead and announce the title
- 1:07Speaker 1: for the people that maybe didn't read it, it is, uh, well,
- 1:12Speaker 1: you you're going to select the title. It's the title.
- 1:15Speaker 1: Oh geez, I don't know, um everything you ever wanted
- 1:18Speaker 1: to know about. Actually some stuff about action figures that
- 1:23Speaker 1: you may already know, and some stuff that made the
- 1:26Speaker 1: light you well that's a working title. Huh yeah. Yeah,
- 1:30Speaker 1: but we're talking about action figures. That's the point of
- 1:33Speaker 1: of what I think that exercise just was. Yeah, I
- 1:36Speaker 1: was gonna say everything you wanted to know, but this,
- 1:38Speaker 1: I mean, we could do there. I'm sure there are
- 1:40Speaker 1: entire podcasts on action figures, for sure. And if you do,
- 1:45Speaker 1: if you have a podcast on action figures right in,
- 1:47Speaker 1: let us know, we'll we'll tweet it out for the
- 1:50Speaker 1: people whose boat this floated. This this one definitely follows
- 1:54Speaker 1: in the vein of um the Barbie episode, which I
- 1:57Speaker 1: have to say is one of my par Neil favorites.
- 2:00Speaker 1: I love the Barbie episode. Yeah, and Barbie actually makes
- 2:04Speaker 1: an appearance in this one. Do you like to play
- 2:06Speaker 1: with dolls? Uh? I like to play with action figures.
- 2:10Speaker 1: I played with barbies. I had older sisters, so like
- 2:13Speaker 1: I was, I played with Barbie's whether I wanted to
- 2:15Speaker 1: or not, So I made the most of it. But
- 2:18Speaker 1: I don't remember my sister having Barbies, but surely she did, right. Yeah,
- 2:23Speaker 1: she was a girl in America from the sixties on. Yes,
- 2:26Speaker 1: she had a Barbie. Oh no, my sister grew up
- 2:28Speaker 1: in the Soviet Union. Oh well, there you go. She
- 2:32Speaker 1: had um Martina. There probably wasn't Martina. But I mean
- 2:37Speaker 1: that was a pretty good episode. And this one's kind
- 2:39Speaker 1: of similar. It's it's got it all and like I said,
- 2:41Speaker 1: Barbie kind of pops up in the beginning. She actually
- 2:44Speaker 1: inspired action figures um like basically directly when when Mattel
- 2:51Speaker 1: I think it was Ruth Handler who invented the Barbie doll, right, yes,
- 2:56Speaker 1: and when she when she and Mattel released it. It
- 3:00Speaker 1: was just a huge, enormous hit. And one of the
- 3:03Speaker 1: big reasons Barbie was number one such a hit and
- 3:06Speaker 1: number two so appealing to toy companies was that when
- 3:10Speaker 1: you bought a Barbie, you're buying experience wasn't over. There
- 3:13Speaker 1: were always like more clothes and shoes, and like my
- 3:17Speaker 1: sister had the pool that you could hang out with
- 3:19Speaker 1: and it had like a shower that actually worked. There's
- 3:21Speaker 1: just a ton of extra stuff to buy, and so
- 3:24Speaker 1: when you bought a Barbie, you wanted all the other
- 3:26Speaker 1: stuff too, and toy companies wanted to figure out how
- 3:30Speaker 1: to do that with boys toys, but they just couldn't
- 3:33Speaker 1: quite figure it out because no one had ever come
- 3:35Speaker 1: up with a doll for boys. And that's kind of
- 3:38Speaker 1: what it required, was coming up with a doll for boys,
- 3:41Speaker 1: and no one had cracked that nut. But Barbie made
- 3:45Speaker 1: the whole thing all the more appealing. I guess. Yeah. Finally,
- 3:48Speaker 1: this dude name Stan Weston who actually knew Miss Handler
- 3:53Speaker 1: and uh, he was in the toy racket, and um,
- 3:57Speaker 1: I guess I shouldn't call it a racket. It's a
- 4:00Speaker 1: bit of a recket. It's a bit of a recket.
- 4:02Speaker 1: So he said, like you were talking about, like, you know,
- 4:04Speaker 1: there's tons of money to be made here. Uh. He
- 4:07Speaker 1: was a military history buff and so he had this,
- 4:11Speaker 1: you know, the light bulb went off over his head,
- 4:13Speaker 1: and he says, what if we could come up with
- 4:15Speaker 1: a soldier doll, or perhaps even a series of soldier dolls? Uh,
- 4:21Speaker 1: and maybe not call them dolls. Actually he didn't, he
- 4:24Speaker 1: didn't come up with the name. To be fair. His
- 4:28Speaker 1: boss at Hasbro VP Don Levine or Levine. Uh. In
- 4:33Speaker 1: nineteen sixty three, he was pitched this idea and he
- 4:37Speaker 1: went nuts over it. And he's the one that said
- 4:38Speaker 1: maybe we should call them action figures, right, yeah. Stan
- 4:41Speaker 1: Weston approached um uh uh yeah, Don Levine at like
- 4:46Speaker 1: that toy fair and said, I got a great idea,
- 4:48Speaker 1: and apparently he gave him a hundred thousand dollars just
- 4:52Speaker 1: for the idea, and then he he since he worked
- 4:55Speaker 1: with Hasbro, He's like, guys, I've I've got a good
- 4:57Speaker 1: idea here. So that roughly translates into about seven hundred
- 5:01Speaker 1: and eighty two thousand dollars in today money, which is
- 5:05Speaker 1: good though for an idea. But of course, anytime you're
- 5:09Speaker 1: the schmuck that comes up with the idea that you
- 5:12Speaker 1: sell for even seven hundred and eighty two grand and
- 5:15Speaker 1: it goes on to be like hundreds of millions of
- 5:19Speaker 1: dollar business, you probably always kind of feel like I
- 5:22Speaker 1: got taken for a ride a little bit. I'm sure
- 5:24Speaker 1: Stan Weston was like, I'll have millions of good ideas
- 5:27Speaker 1: like these that I can sell for seven hundred and
- 5:30Speaker 1: eighty thousand dollars a piece. I'm sure he may have. Yeah,
- 5:33Speaker 1: I don't know. It's certainly not one like G I Joe. Right, Well,
- 5:37Speaker 1: that's what we've been talking about. We've talked about G
- 5:39Speaker 1: I Joe a lot on this show, so, uh, it
- 5:42Speaker 1: feels appropriate that we sort of go down that rabbit hole.
- 5:45Speaker 1: We're gonna be talking about action figures. Well, so, well, yeah,
- 5:48Speaker 1: because G I Joe is the one that started, literally
- 5:51Speaker 1: started the action figure craze. Every action figure that's out there,
- 5:56Speaker 1: from like um Action Jesus to uh to the Marvel
- 6:01Speaker 1: Superhero Action figures to every action figure came from G
- 6:05Speaker 1: I Joe. And if you want to get feminist about it,
- 6:08Speaker 1: every action figure, including G I Joe, ultimately came from Barbie. Yeah,
- 6:13Speaker 1: it's a good way to look at it. So, uh,
- 6:17Speaker 1: all right, here's the deal that I never knew. G
- 6:19Speaker 1: I Joe uh debuted in nine before Christmas. It's almost
- 6:23Speaker 1: as if they had planned that. Uh the original. I
- 6:26Speaker 1: knew all this stuff. The original was twelve inches and
- 6:29Speaker 1: had twenty one moving parts. And the thing I did
- 6:32Speaker 1: not know was that G I Joe was the collective
- 6:36Speaker 1: name of all four of these Armed Forces dolls. You
- 6:41Speaker 1: didn't know that. I thought the guy was Joe. No,
- 6:44Speaker 1: the the for my era, the guy, the main guy
- 6:48Speaker 1: was Duke, and for your era, the main guy was Rocky. Well,
- 6:52Speaker 1: it depends on which one you had. Okay, so that
- 6:54Speaker 1: was that was Rocky was the Army and the Marines.
- 6:59Speaker 1: Skip Skip was the Navy guy, and Ace was the
- 7:05Speaker 1: Air Force guy, the fighter pilot. Right, So they they
- 7:08Speaker 1: ran out of names after name three, circle back to Rocky.
- 7:13Speaker 1: They ran out of names. And they all were identical
- 7:16Speaker 1: except for their clothing. Yeah, as far as I know, right, didn't.
- 7:19Speaker 1: Wasn't their head different? Was the same? Was it the
- 7:23Speaker 1: same face for each one? It was literally just their
- 7:26Speaker 1: clothes were different. You know, I don't know. I'm going
- 7:29Speaker 1: for my own memory, which is that they were all
- 7:31Speaker 1: the same dude, and they were all Franco Harris. Well, well, no,
- 7:35Speaker 1: well they came up with an African American when at
- 7:37Speaker 1: one point in the sixties I think, yeah, yeah, they
- 7:40Speaker 1: changed with the times. But to my recollection, those original dudes,
- 7:44Speaker 1: and maybe I got in on the second wave. Maybe
- 7:47Speaker 1: the original sixties ones were different, but I only knew
- 7:51Speaker 1: Franco Harris, I got you, So maybe I just had Rocky.
- 7:55Speaker 1: Maybe so Rocky or Rocky which one? Yeah, Rocky not Rocky.
- 8:02Speaker 1: So um, they come out with this this toy and
- 8:06Speaker 1: it's the first one of the big differences with G I.
- 8:10Speaker 1: Joe because there were toy soldiers before. But did you
- 8:12Speaker 1: ever have those like little plastic ones, a little plastic
- 8:15Speaker 1: green men. You dump them out of the bucket and
- 8:17Speaker 1: one had a bazooka and he was always the best one.
- 8:20Speaker 1: And but but they were on like little molded plastic
- 8:23Speaker 1: stands and you couldn't do anything with him except slide
- 8:26Speaker 1: them around or whatever does have been around forever. Well,
- 8:30Speaker 1: you could do a lot more with him if you
- 8:31Speaker 1: had imagination and uh, a lighter and a can of
- 8:34Speaker 1: hair spray. Actually was delighted. It was toy Story right
- 8:38Speaker 1: where they had those those guys come to life. Right. Uh,
- 8:42Speaker 1: that was like really really cool to me when I
- 8:45Speaker 1: saw that on screen. Uh, these because you know, like
- 8:48Speaker 1: you said, you can never move them, so you see
- 8:49Speaker 1: those little dudes actually come to life was pretty pretty awesome.
- 8:52Speaker 1: You were like, yeah, I've been dreaming of this day.
- 8:56Speaker 1: I kinda was thank you. Dream Works. That's where they
- 9:01Speaker 1: got the name. Was it dream Works or was that Pixar?
- 9:04Speaker 1: Is Pixar right, Probably got it wrong. That's all right,
- 9:07Speaker 1: it's a Pixar. We're still going to get emails anyway,
- 9:11Speaker 1: even though we just corrected. They're they're all working dreams,
- 9:15Speaker 1: So Um, I read this great article called geez what
- 9:19Speaker 1: was it called? Uh, Now now you know the history
- 9:22Speaker 1: of G I Joe and knowing it as half the
- 9:24Speaker 1: battle from Smithsonian dot com written by Jimmy stamp was
- 9:29Speaker 1: that his name the Stamper, the Stampster. So UM, I
- 9:35Speaker 1: didn't realize this, But you can't. You can't copyright a figure,
- 9:42Speaker 1: like a human figure. So that was sort of an
- 9:44Speaker 1: issue when people started to do knockoffs of G I Joe.
- 9:48Speaker 1: But apparently early on in the process, G I Joe
- 9:51Speaker 1: was well known for that scar on his face and
- 9:54Speaker 1: I didn't even know this. He had an inverted thumbnail.
- 9:57Speaker 1: And both of these were because of errors in p auction.
- 10:00Speaker 1: But those flaws were what allowed them to go after
- 10:04Speaker 1: people for copyright infringement. That's right, that's crazy. Yeah it is, UM,
- 10:09Speaker 1: And yeah, I guess they were. They were natural, like
- 10:12Speaker 1: they didn't plan them or anything like that, but they
- 10:14Speaker 1: just were happy accidents, I guess. Um. And actually over
- 10:19Speaker 1: it also elsewhere chuck that UM G I Joe was
- 10:22Speaker 1: so successful as we'll see that by the seventies, UM,
- 10:26Speaker 1: there were so many knockoffs that Hasbro released its own
- 10:29Speaker 1: line of knockoffs of cheaply made G I Joes to
- 10:32Speaker 1: compete with the knockoffs and and dilute their market share. Yeah,
- 10:35Speaker 1: it was called Defenders, and they were just these really
- 10:38Speaker 1: cheaply made versions of the big G I Joes. Well,
- 10:42Speaker 1: it was a huge hit though. Um it says here
- 10:44Speaker 1: that they accounted for almost sixty six percent of Hasbro's
- 10:49Speaker 1: profits in that's insane, That is nuts. And that was
- 10:53Speaker 1: the year it came out right yeah, like right out
- 10:55Speaker 1: of the gate. It was a really big deal. And
- 10:58Speaker 1: again one of the reasons why it was because you
- 11:00Speaker 1: had toy soldiers before, but this guy could move. He
- 11:03Speaker 1: had I think like or twenty nine moving parts, um
- 11:07Speaker 1: or different parts, and he was articulated so he could
- 11:11Speaker 1: lift up his hand in karate chop you. Although he
- 11:13Speaker 1: didn't get the kung fu grip until the mid seventies. Yeah,
- 11:17Speaker 1: that's where I came in. Okay, so he had kung
- 11:20Speaker 1: fu grip when you knew G I Joe, Uh, yeah,
- 11:23Speaker 1: very much, gotcha. It was so kung fu right, but
- 11:27Speaker 1: he still looked like Frank o' harris, but he still
- 11:29Speaker 1: looked like regulars. Yes. And then the other big innovation
- 11:32Speaker 1: was the was not an innovation at all. It was
- 11:34Speaker 1: following the Barbie model, but for boys it was it
- 11:36Speaker 1: was that this this doll, which no one called the doll.
- 11:40Speaker 1: In fact, um, I believe Hasbro wouldn't do business with
- 11:43Speaker 1: you if you were going to call it a doll.
- 11:46Speaker 1: As a retailer, they would just be like, well, you
- 11:48Speaker 1: don't get any g I Jos. This is an action figure.
- 11:52Speaker 1: But on the package itself. And I don't know if
- 11:54Speaker 1: you remember this or not. Um I don't because I
- 11:57Speaker 1: wasn't born yet. But there were pictures of the other
- 12:01Speaker 1: dudes and the other outfits you could get. So when
- 12:04Speaker 1: you bought one g I Joe, you as a kid
- 12:06Speaker 1: were made immediately aware, whoa, whoa, whoa, there's other g
- 12:10Speaker 1: I Joes out there, and I wanted to collect them all.
- 12:14Speaker 1: Some little kid came up with that collect them all
- 12:16Speaker 1: phrase just in his little brain. Yeah, some little kid
- 12:19Speaker 1: named middle age marketing executive Don Levine. So not only that,
- 12:24Speaker 1: but they had, you know, like Barbie, they had all
- 12:26Speaker 1: manner of um other things that you could collect them by. Um.
- 12:30Speaker 1: I had the had the jet pack, which um you
- 12:34Speaker 1: would attach to a string to simulate jet packing and
- 12:37Speaker 1: send flying like between two trees. Uh. And then I
- 12:42Speaker 1: had the uh, the submarine. It was like a sea wolf.
- 12:46Speaker 1: It was really cool. How big was the submarine? If
- 12:49Speaker 1: you're playing with twelve inch g I Joe's it was
- 12:52Speaker 1: um to take up the size of like the family room. Well,
- 12:55Speaker 1: this is not gonna mean anything that anyone at home,
- 12:57Speaker 1: but it's about the size of this lamp on our desk. Oh.
- 13:01Speaker 1: So it was like a one man sub Yeah, I
- 13:03Speaker 1: feel like it was. I can't remember exactly I feel
- 13:06Speaker 1: I feel like it was about the size of us. Um,
- 13:09Speaker 1: a little smaller than a bowling ball. How's that like
- 13:12Speaker 1: a child's bowling ball. Yeah, because he had to sit
- 13:15Speaker 1: in it, you're right. And he was a big dude,
- 13:16Speaker 1: even though you would you know, in a set of position,
- 13:18Speaker 1: he was smaller. Uh. And then I had the uh
- 13:21Speaker 1: six wheel or eight wheel, I can't remember all terrain vehicle.
- 13:26Speaker 1: Well that's nice, and that's about all that we were. Uh,
- 13:30Speaker 1: that's about all we could afford. That's but that was
- 13:32Speaker 1: probably quite an outlay from your parents. It was great.
- 13:35Speaker 1: And that was over time, you know, right, several Christmas
- 13:38Speaker 1: is right? Yeah, And this was, like I said, I
- 13:40Speaker 1: came in on the seventies. But um. In the sixties,
- 13:44Speaker 1: they actually, uh G I Joe did not do very
- 13:47Speaker 1: well because of the Vietnam War. Um, and it was
- 13:50Speaker 1: actually kind of I think it was actually went away
- 13:53Speaker 1: from production for a while. Yeah, it did. They just
- 13:56Speaker 1: they basically retired, and I think the Vietnam War hurt sales,
- 14:01Speaker 1: so they took him out a little bit, and then
- 14:03Speaker 1: they re released him again, um, and kind of rebranded him,
- 14:07Speaker 1: I think too, as rather rather than a soldier, they
- 14:11Speaker 1: rebranded him as an adventurer. Right, so this machete is
- 14:14Speaker 1: not for cutting off the hands of U Srpa who
- 14:18Speaker 1: leads us into danger. It's for um, you know, cutting
- 14:22Speaker 1: through vegetation and on a jungle adventure to save sherpas
- 14:26Speaker 1: who were for some reason live in the jungle. Now. Yeah,
- 14:29Speaker 1: and they, like you said, they called him adventurer or
- 14:32Speaker 1: the naval officer was called an aqua nat And I
- 14:37Speaker 1: very much remember that being the deal. Like, I didn't
- 14:40Speaker 1: think of him as a soldier. I thought of him
- 14:42Speaker 1: as you know, well, I thought his name was Joe
- 14:45Speaker 1: because I guess it was a dumb little kid. But
- 14:47Speaker 1: I guess Rocky the g I Joe adventure guy right
- 14:52Speaker 1: slash Franco Harris right, and G I Joe. Actually, I
- 14:55Speaker 1: was taken from a movie called the Story of G
- 14:59Speaker 1: I Joe. That's where that came from. Did you ever
- 15:03Speaker 1: see that? No? No No, have you? No? Okay, I'm just curious,
- 15:09Speaker 1: So chuck, G I Joe is Uh, he starts to
- 15:13Speaker 1: do kind of poorly because of Vietnam. They take him out,
- 15:15Speaker 1: they re release him, um, and he doesn't do very
- 15:19Speaker 1: well when they bring him back out, even though he's
- 15:21Speaker 1: an adventure right. Um, So G I Joe left. They
- 15:25Speaker 1: stopped making G I Joe's for a while, and it
- 15:27Speaker 1: created It left this big vacuum that was just waiting
- 15:31Speaker 1: to be filled, and it was filled by a little
- 15:33Speaker 1: company named me Go. And we'll talk about me Go
- 15:36Speaker 1: after this break. How about that sounds good? As watch
- 15:41Speaker 1: skuld know all right? Is it mego or mego? I've
- 16:01Speaker 1: been saying mego in my head just because I'm a
- 16:04Speaker 1: dumb American. No, well, I think mego is probably how
- 16:07Speaker 1: they say it in the UK. Was that where it
- 16:10Speaker 1: came from? No, they're American. I say mego to be honest,
- 16:14Speaker 1: I have no idea. I'm sure there is a right
- 16:17Speaker 1: way that Tommy Mego would love to tell you about
- 16:20Speaker 1: but or Tommy mego. But yeah, I I've said I've
- 16:24Speaker 1: said mego in my head, but I don't know which
- 16:27Speaker 1: one is correct to tell you the truth. All right,
- 16:28Speaker 1: well we'll just proceed Fussie, I'll say mego, you say mego.
- 16:33Speaker 1: Let's just call the whole thing off, So go ahead
- 16:37Speaker 1: with me go. So so, um g I Joe is gone.
- 16:43Speaker 1: But again this was you said. It accounted for like
- 16:46Speaker 1: six it hasbro sales just in the first year, and
- 16:50Speaker 1: he was a hit year after year after year for
- 16:52Speaker 1: many years. Right, um, And even when they brought him back,
- 16:55Speaker 1: sales were terrible compared to the initial stuff, but they
- 16:58Speaker 1: were still making money off of them. Um. So this first,
- 17:02Speaker 1: the world's first action figure made a huge impact. And
- 17:05Speaker 1: when the world's first action figure wasn't around anymore, well,
- 17:09Speaker 1: there was a void that was to be filled. And
- 17:11Speaker 1: this company called meg decided, and I think one or
- 17:16Speaker 1: nineteen seventy two, that a pretty good place to start
- 17:18Speaker 1: would be releasing a line of action figures that were
- 17:22Speaker 1: based on superheroes. And they released, um, a line of
- 17:26Speaker 1: superheroes called the World's Greatest Superheroes Action Figures, and I
- 17:32Speaker 1: think nineteen seventy two, and it was a pretty big hit,
- 17:35Speaker 1: like right off the bat. Yeah. And what they did
- 17:38Speaker 1: was they were super smart and kind of had a
- 17:40Speaker 1: lot of vision and said, I think where it's at
- 17:44Speaker 1: is not necessarily creating characters from whole cloth that kids
- 17:48Speaker 1: don't know of, but licensing very famous characters and selling them.
- 17:52Speaker 1: So they got a hold of licenses for uh, Spider
- 17:56Speaker 1: Man and the Hulk and Batman and Wonder Woman and
- 17:59Speaker 1: Iron Man and Cap in America. Yeah, and not just yeah,
- 18:02Speaker 1: if you'll notice that's DC and Marvel characters in the
- 18:05Speaker 1: same line, Like that's unheard of today. They did not
- 18:07Speaker 1: discriminate back, you know they did. It was a wonderful time. Uh.
- 18:11Speaker 1: And not only that, but they said, you know, we're
- 18:15Speaker 1: making money hand over fist selling these action figures. Um,
- 18:18Speaker 1: what if do you think kids would actually buy villains
- 18:22Speaker 1: like the Joker? And do you think they would buy
- 18:25Speaker 1: side characters like Robin and Bat Girl and other villains
- 18:29Speaker 1: like the Riddler and things like the Batmobile and the
- 18:32Speaker 1: Batcave play set. And before you knew it, they were
- 18:34Speaker 1: pumping out things like, uh, Bruce Wayne's Foundation building. I
- 18:40Speaker 1: know that was the real thing or what was The
- 18:43Speaker 1: other weird one the store, Oh they had they had
- 18:46Speaker 1: an exclusive with the Montgomery Reward store, so it wasn't
- 18:51Speaker 1: like it wasn't a store, but at the at Montgomery
- 18:53Speaker 1: Ward only, Oh, you could buy the non superhero versions
- 18:58Speaker 1: of superheroes like Peter Parker and Bruce Wayne, which is like,
- 19:03Speaker 1: all right, you sit there in your cubicle and that's
- 19:07Speaker 1: what you do. Well, the rest of us are saving
- 19:09Speaker 1: the world. That's what you do with that action figure.
- 19:11Speaker 1: All right, that makes much more sense. I thought they
- 19:13Speaker 1: had a Montgomery Ward play set. That's what I thought
- 19:15Speaker 1: at first. Two like Bruce Wayne worked there or something,
- 19:18Speaker 1: which of course he didn't even work. I don't know
- 19:20Speaker 1: what I'm thinking. So this gave orders. They were making
- 19:23Speaker 1: tons and tons of money. Um. In nineteen seventy three
- 19:27Speaker 1: they moved into movies with their Planet of the Apes line,
- 19:31Speaker 1: which was some plastic primates, and then the Astronaut that
- 19:36Speaker 1: was taller and that was a huge hit. Yeah. And
- 19:39Speaker 1: the other thing about me Goo to Um was that
- 19:42Speaker 1: all action figures have been like twelve inch twelve inches
- 19:45Speaker 1: tall up to that point, and Migo's line was eight inches,
- 19:49Speaker 1: So action figures are starting to shrink a little bit, now,
- 19:52Speaker 1: that's right. Uh. And the one uh, the one actually
- 19:55Speaker 1: had even though I have no idea why I had
- 19:59Speaker 1: the Star trek Um Enterprise Bridge and then I guess man,
- 20:05Speaker 1: I know I had Spock and Kirk and a couple
- 20:07Speaker 1: of others. But you know, I'm well known to not
- 20:11Speaker 1: have ever seen any Star Trek at all except for
- 20:14Speaker 1: maybe one movie or something, So I have no idea
- 20:18Speaker 1: why I got that. I mean, if it was a
- 20:22Speaker 1: cool action figure, had some weird I had a weird
- 20:26Speaker 1: wizard action figure when I was a kid. But you're
- 20:28Speaker 1: into weird wizards, you still are, well I am now
- 20:32Speaker 1: as a grown up. I wasn't as a kid. I
- 20:34Speaker 1: was like, what is this thing? Gotcha? Some weird wizard? Well,
- 20:38Speaker 1: I don't know why I had it. But the Star
- 20:39Speaker 1: Trek uh that their collection was that was another big hit.
- 20:42Speaker 1: So they were just they literally kind of uh I mean,
- 20:47Speaker 1: G I Joe and Barbie of course kind of spawned
- 20:49Speaker 1: this thing, but it seems like Mego really took it
- 20:52Speaker 1: to another level. Yeah yeah, um, they kind of they
- 20:58Speaker 1: kind of. Yeah, action figures were cool and G I
- 21:02Speaker 1: Joe had really started something, but Mi Goo um, yeah,
- 21:06Speaker 1: they just they established it forever, permanently, And they also
- 21:10Speaker 1: showed other companies to like, hey, man, go get yourself
- 21:14Speaker 1: a license and stick to it, like get creative, like
- 21:17Speaker 1: with the Star Trek license that they had. Clearly the
- 21:21Speaker 1: toy designers had actually watched Star Trek episodes because one
- 21:24Speaker 1: of the play sets was from Um, one of the
- 21:28Speaker 1: sets from an episode of Star Trek, the Apple episode. Um,
- 21:33Speaker 1: Like you don't necessarily see there. You didn't see that
- 21:35Speaker 1: before with action figures, it was more like, hey, you
- 21:39Speaker 1: you know this guy, just buy them. This is like
- 21:42Speaker 1: you're into Star Trek and so are we, and here
- 21:45Speaker 1: is some awesome play sets based on your love of
- 21:48Speaker 1: Star Trek. So Migo definitely broke the mold in that
- 21:51Speaker 1: in that sense as well. Um. But they also like
- 21:56Speaker 1: they were it for action figures, like nobody could compete
- 21:58Speaker 1: with me Go. Um. They would buy stuff from Japan
- 22:01Speaker 1: and then turn them into new stuff here. Um, there
- 22:04Speaker 1: was just no competing with me Go in the US,
- 22:06Speaker 1: even though a lot of people were. But they they
- 22:10Speaker 1: also dropped the ball in the most spectacular fashion anyone
- 22:13Speaker 1: could ever drop the ball in the action figure world. Yeah,
- 22:17Speaker 1: like they it's almost it's almost an elegant end of
- 22:22Speaker 1: the story because it literally makes you cringe when you
- 22:24Speaker 1: read it. And there's two different versions, but both of
- 22:26Speaker 1: them are like, oh man, yeah, I think there's really
- 22:29Speaker 1: only one version. I literally could not find a single
- 22:31Speaker 1: source other than this one guy's blog who claimed the
- 22:35Speaker 1: other version. But um, what we're talking about and if
- 22:38Speaker 1: you know action figures, you probably see this coming. Uh,
- 22:41Speaker 1: they declined the Star Wars brand and allowed Kenner to
- 22:45Speaker 1: pick it up. Yes, so how though, which story is true? Well,
- 22:49Speaker 1: the story that I think is true is that they
- 22:53Speaker 1: didn't want to invest and they said that, you know,
- 22:56Speaker 1: we're not going to throw our money at every little
- 22:57Speaker 1: thing that comes along to be a little more discerning. Yeah,
- 23:01Speaker 1: that one hurts. That hurts more than the other story.
- 23:03Speaker 1: The other version was that like, um, the people who
- 23:06Speaker 1: could sign the contracts were out of town when George
- 23:09Speaker 1: Lucas came by to offer him the franchise. And now
- 23:12Speaker 1: that I'm saying it out loud, like, yes, that's a
- 23:14Speaker 1: ridiculously dumb story. Them actually turning down the Star Wars
- 23:19Speaker 1: line is it's even better. It's even sweeter, Like, man,
- 23:22Speaker 1: what were you guys thinking? But I mean, there's lots
- 23:26Speaker 1: of stories like that because somebody lacking foresight, yeah them.
- 23:30Speaker 1: The other story is completed by the supposedly they weren't there.
- 23:33Speaker 1: So Lucas went to another uh, went to Kinner who
- 23:37Speaker 1: was in the same building in New York. And I
- 23:40Speaker 1: guess the people that could sign their name were there, right,
- 23:43Speaker 1: But I can't find that anywhere else except for this
- 23:45Speaker 1: one blog where this guy says it's true. But I
- 23:48Speaker 1: would love to hear from someone if they if they
- 23:50Speaker 1: have inside, like verifiable knowledge of that for sure, George Lucas,
- 23:55Speaker 1: just let us know, and I mean verifiable, not that's
- 23:58Speaker 1: what I heard. I read the same blog exactly. I
- 24:02Speaker 1: knew your nerd voice is going to come up in
- 24:04Speaker 1: this episode. Well sure of course. Um So if you
- 24:08Speaker 1: if you have a love of Mego or you just
- 24:09Speaker 1: want to know what we're talking about, also go check
- 24:12Speaker 1: out um the Mego Museum online m e g O Museum,
- 24:16Speaker 1: And it's just basically like this wonderful online museum dedicated
- 24:21Speaker 1: to everything that Migo ever put out. It's pretty cool.
- 24:23Speaker 1: I wasn't even around when these things came out, and
- 24:26Speaker 1: they still somehow make me nostalgic, you know, exactly, Alright,
- 24:30Speaker 1: So Uh, let's jump back a little bit to ninety six,
- 24:33Speaker 1: and um, we're gonna explain how they went from eight
- 24:37Speaker 1: inches even though they were still making the eight inches
- 24:40Speaker 1: after sixty six, how they eventually got down to the
- 24:43Speaker 1: three and three quarters inch. Uh. G I Joe was
- 24:46Speaker 1: licensing their stuff out to other countries all over the place.
- 24:49Speaker 1: That was a UK company who released it under the
- 24:52Speaker 1: name Action Man uh and eventually they licensed it to
- 24:55Speaker 1: Japan to a company called Takara. They went on to
- 25:00Speaker 1: create some action figures based on G I Joe, and
- 25:02Speaker 1: then due to the oil crisis in the early seventies,
- 25:06Speaker 1: they started developing smaller versions. Uh So at three and
- 25:10Speaker 1: three quarters inches they developed Microman released him in nineteen
- 25:15Speaker 1: seventy four, and that kind of led to this new thing,
- 25:20Speaker 1: which was smaller dudes three and kids didn't care. No, no,
- 25:26Speaker 1: not only did we not care. So now we're starting
- 25:28Speaker 1: to enter my wheelhouse. Not only did we not care.
- 25:31Speaker 1: These smaller ones are vastly superior to the older ones.
- 25:35Speaker 1: Oh you think, yeah, so a lot of stuff. But
- 25:40Speaker 1: I would say this is the one thing that divides
- 25:42Speaker 1: us more frequently than anything else, is whether the original
- 25:45Speaker 1: Big G I Joes or the second wave small g
- 25:49Speaker 1: I Joes are better? All right? Let me ask you, sir,
- 25:51Speaker 1: have you ever held in your hands and played with
- 25:54Speaker 1: a twelve inch G I Joe with a kung fu grip?
- 25:56Speaker 1: I would uh would not touch one, so you can't
- 26:00Speaker 1: even say that. Have you played with the small one? Yeah? Man?
- 26:04Speaker 1: I had tons of small action figures? Okay, all right?
- 26:07Speaker 1: Oh did you have the Star Wars stuff? So you
- 26:09Speaker 1: think the big one superior? Well, yeah, it's twelve inches,
- 26:13Speaker 1: it's articulates nineteen different ways. I like the small ones.
- 26:18Speaker 1: I always will, even after playing with the big one,
- 26:20Speaker 1: which I have not never will. I just know that
- 26:23Speaker 1: the small one is vastly superior. I don't know if
- 26:26Speaker 1: it's because I am nostalgic for the small ones and
- 26:30Speaker 1: the old ones seemed weird and dusty and moldy or
- 26:34Speaker 1: something like that, but the small one seemed better to me.
- 26:39Speaker 1: All right, At the very least you have to you
- 26:42Speaker 1: have to admit the wave of G I Joe's that
- 26:44Speaker 1: were released when I started playing with them, just the
- 26:47Speaker 1: line itself was better, regardless of the size of them. Right, Well,
- 26:52Speaker 1: let's go ahead and talk about thought. Because G I
- 26:54Speaker 1: Joe changed a lot um once it became a cartoon,
- 26:58Speaker 1: and we're going to talk about some really cool political
- 27:01Speaker 1: stuff that had no idea went into this. But um,
- 27:04Speaker 1: G I. Joe became a cartoon series. This was in
- 27:07Speaker 1: the early eighties, So this is when I had kind
- 27:10Speaker 1: of quit playing with action figures for the most part. Okay,
- 27:14Speaker 1: because eighty four I was like thirteen, and you know,
- 27:18Speaker 1: I was moving on to you know, check out this mustache.
- 27:21Speaker 1: Yeah I was. I was skateboarding by that point, and
- 27:23Speaker 1: I thought it was like Super Bowl skateboarder. Yeah. Uh,
- 27:26Speaker 1: maybe I still played a little bit. So your only
- 27:31Speaker 1: your neighborhood best friend knew about it, your school friends
- 27:33Speaker 1: did exactly. Uh so G I. Joe was a cartoon.
- 27:36Speaker 1: Then they for the first time basically it became a
- 27:40Speaker 1: commando team, an anti terrorist commando team that had all
- 27:44Speaker 1: kinds of characters and they had finally had a common enemy,
- 27:47Speaker 1: which was of course Cobra. Yes, led by Cobra commander.
- 27:52Speaker 1: And this was your right in your wheelhouse, correct. Yeah,
- 27:55Speaker 1: so in ninety three I was like seven, So yeah,
- 28:00Speaker 1: this was I was really just primed and ready. I
- 28:03Speaker 1: would just let's go Joe. And plus also the other
- 28:08Speaker 1: thing too. That I had that you didn't have was
- 28:11Speaker 1: the cartoon that not only like blew up the back
- 28:16Speaker 1: stories because each this new wave of G I. Joe
- 28:18Speaker 1: when they released it, um, they each character now had
- 28:23Speaker 1: its own name and it wasn't Rocky or Rocky. It
- 28:26Speaker 1: was things like um Duke or shipwreck or Blowtorch or
- 28:32Speaker 1: barbecue or Dusty um. And then the bad guys had
- 28:37Speaker 1: their own their own names to like Cobra Command or
- 28:40Speaker 1: Serpent or Tomax or z Mott um or uh, the
- 28:45Speaker 1: whole the whole gang, right toe cheese? Who was that?
- 28:48Speaker 1: Tomax and z Mott? They were evil twins? Who were
- 28:51Speaker 1: they were? Basically they were like, um, if if Cobra
- 28:55Speaker 1: Commander had hired Patrick Bateman and then owned him a
- 29:00Speaker 1: mirror version of him, it would be Tomax and z
- 29:03Speaker 1: A Mott Interesting and none of this stuff right right? Okay,
- 29:08Speaker 1: so I do because I grew up with it. But
- 29:11Speaker 1: but I also had it pounded into my head every
- 29:13Speaker 1: day after school watching the G I. Joe cartoon, And
- 29:17Speaker 1: that was the huge innovation that really just created this uh,
- 29:21Speaker 1: this other world for kids like me to just lose
- 29:25Speaker 1: yourself in with the action figures, because now you didn't
- 29:28Speaker 1: even need to use your imagination. You could just be like, oh,
- 29:31Speaker 1: I saw this on the G I. Joe cartoon today,
- 29:34Speaker 1: So let's act that out right. And none of this
- 29:37Speaker 1: would have ever happened had it not been for Ronald Reagan.
- 29:40Speaker 1: That's right, And that sounds weird, uh, But here's the story.
- 29:45Speaker 1: So in the late seventies, there was a lot of
- 29:47Speaker 1: concern about kids, uh, and advertising about advertising two children.
- 29:54Speaker 1: So the FTC, the Federal Trade Commission, got a task
- 29:57Speaker 1: force together and they said, should we ban or regulate
- 30:01Speaker 1: this marketing to children? They put together six thousand pages
- 30:05Speaker 1: of testimony from sixty oh the oral testimony, sixty thousand
- 30:10Speaker 1: pages of expert testimony from all these experts on child
- 30:14Speaker 1: psychology and health and nutrition because I had to do
- 30:17Speaker 1: with you know, food and sugary candies and stuff like
- 30:19Speaker 1: that too. And the conclusion across the board was that
- 30:23Speaker 1: young children cannot they are cognitively unable to understand the
- 30:29Speaker 1: the intent of selling ads. They can't distinguish that from reality, right,
- 30:33Speaker 1: Like if you dress up a cartoon as an ad,
- 30:36Speaker 1: the kid is he just thinks it's a cartoon, she
- 30:39Speaker 1: does exactly. Or if the ad is a cartoon rather
- 30:44Speaker 1: than the kid doesn't know. They just think I'm still
- 30:46Speaker 1: watching cartoons on my TV. My brain hasn't made that switch.
- 30:50Speaker 1: But man, could I go for some Smurf cereal exactly.
- 30:54Speaker 1: So it was a big deal at the time. So
- 30:56Speaker 1: there were all these recommendations basically and how to regulate
- 30:59Speaker 1: and restrict advertising that were They basically said it was
- 31:03Speaker 1: unfair and deceptive to kids. UH. For older kids, they said,
- 31:07Speaker 1: they can tell the difference, but maybe we should have
- 31:10Speaker 1: uh warnings on the ads and disclosures saying that this
- 31:13Speaker 1: is a commercial message. And so what happens when you
- 31:18Speaker 1: do this in America? The private sector said no, no, no, no, no, no, no.
- 31:22Speaker 1: I want to be able to sell as much sugary
- 31:25Speaker 1: garbage to kids as I want. You can't restrict uh
- 31:29Speaker 1: free trade, free trade in business. And so we're gonna
- 31:33Speaker 1: raise a record at the time sixteen million dollars to
- 31:37Speaker 1: lobby against this. And well and they were helped out
- 31:41Speaker 1: in no small part by getting the right guy into
- 31:43Speaker 1: the White House. Right. So in one of the first
- 31:47Speaker 1: things Ronald Reagan did was he appointed a new chairman
- 31:50Speaker 1: of the Federal Trade Commission. And this, uh, this was
- 31:54Speaker 1: a move that basically said, you know what, there's gonna
- 31:56Speaker 1: be no regulation whatsoever, got to leave these markets for
- 32:00Speaker 1: you can do whatever you want. Uh, And that is
- 32:02Speaker 1: basically how all of these cartoons were born. G I Joe, Transformers, Smurfs,
- 32:10Speaker 1: care Bears, Rainbow Bright so very short, kid, you name it.
- 32:14Speaker 1: It basically became marketing and selling things and cartoons became
- 32:18Speaker 1: one and the same. Finally. Yeah, and one of the
- 32:21Speaker 1: other things that definitely helped G I Joe two was
- 32:23Speaker 1: the UM I don't know if it was formal or informal,
- 32:26Speaker 1: but there was basically a band on UM on warlike
- 32:31Speaker 1: cartoons and warlike toys that was brought back under the
- 32:35Speaker 1: same ease of restrictions by the ftc UM, so that
- 32:40Speaker 1: I think the percentage of warlike toys that was sold
- 32:44Speaker 1: in the early eighties went up like three d from
- 32:48Speaker 1: one year over the other from eighty four, I think. Um.
- 32:53Speaker 1: Whereas before it was like no, we don't G I
- 32:55Speaker 1: Joe's an adventure. Remember, It's like, no, G I Joe
- 32:57Speaker 1: was gonna cut Cobra's head right off. So that's a
- 33:01Speaker 1: nineteen eighty that's one of the first, uh, one of
- 33:04Speaker 1: the first big things Reagan did when he got in
- 33:05Speaker 1: office flashboard in November. One of the last things he
- 33:10Speaker 1: did was he vetoed a new measure because basically they
- 33:13Speaker 1: saw what was happening. All of a sudden, kids were
- 33:16Speaker 1: being bombarded with war cartoons and uh, just terrible sugary
- 33:22Speaker 1: packaged food all over the place. Like the restrictions were
- 33:26Speaker 1: nowhere to be found. So UH, Congress came back and said,
- 33:30Speaker 1: you know what, this is out of hand. Here's a
- 33:32Speaker 1: measure that will restrict once again and impost some some
- 33:37Speaker 1: legislation on this programming aimed at children. Uh. It passed
- 33:41Speaker 1: the House by seventy eight, passed unanimously in the Senate,
- 33:46Speaker 1: and Reagan vetoed it and said, uh, basically, what one
- 33:50Speaker 1: of the things they were trying to do. They were
- 33:51Speaker 1: trying to limit programming to uh advertising to ten point
- 33:56Speaker 1: five minutes an hour on the weekends and twelve minutes
- 33:59Speaker 1: an hour in the weekdays, and also provide, uh require
- 34:03Speaker 1: broadcasters to provide educational and informational programs as a condition
- 34:08Speaker 1: of renewing their licenses. So Reagan veto that and said,
- 34:11Speaker 1: no way, UH, we're not gonna do that. We're gonna
- 34:14Speaker 1: keep it as is People that were in favor of
- 34:16Speaker 1: this went crazy. Basically they were saying, like, how can
- 34:19Speaker 1: you guys say you're the party of the Children and
- 34:23Speaker 1: Education and then veto is something that is clearly going
- 34:26Speaker 1: to help protect our children. That was messed up. Man,
- 34:31Speaker 1: I had no idea about that one. Yeah, And not
- 34:33Speaker 1: only that, the what happened was along with this deregulation, UM,
- 34:38Speaker 1: the toy companies and the cartoons, they actually they kind
- 34:43Speaker 1: of got in bed together and they said, you know
- 34:45Speaker 1: what if you show, uh, if you schedule as a broadcaster,
- 34:50Speaker 1: UM our cartoons that sell toys, will give you a
- 34:53Speaker 1: profit on those toys. If you run these G I.
- 34:57Speaker 1: Joe cartoons, then we'll give you a little cut of
- 34:59Speaker 1: what we're selling. Plus also we'll buy ads on those
- 35:02Speaker 1: cartoons are on your network too, to sell those those
- 35:06Speaker 1: toys when you show these cartoons. I imagine you know, yeah,
- 35:10Speaker 1: because I remember watching G I. Joe Real American Hero
- 35:13Speaker 1: that cartoon, which I have to say it was created
- 35:18Speaker 1: in in large part to sell G I. Joe's true,
- 35:21Speaker 1: but it had it had great story arcs that had
- 35:25Speaker 1: overarching story arcs that went from episode to episode. Uh.
- 35:29Speaker 1: The individual ones were good, like, the voice acting was good,
- 35:32Speaker 1: the animation was pretty good. Same with Transformers to like,
- 35:36Speaker 1: it was pretty pretty good cartoon. So at least they
- 35:38Speaker 1: were putting time and effort and thought into this. But uh, yeah,
- 35:43Speaker 1: it's pretty despicable marketing to kids in general. Actually, I
- 35:46Speaker 1: read a blog. Um I'm certainly glad you were a
- 35:49Speaker 1: satisfied viewer, but I read this blog that basically said that,
- 35:54Speaker 1: um Man, I wish I could find it. Maybe i'll
- 35:56Speaker 1: post this when we release it, that that the de
- 35:59Speaker 1: regulation and killed the creativity and killed in children's cartoons,
- 36:05Speaker 1: and that they said that before you know it, they
- 36:07Speaker 1: were just like things were knockoffs of one another. They
- 36:10Speaker 1: didn't care about I guess. I mean, you were a kid,
- 36:13Speaker 1: so maybe you didn't realize it, but that was too
- 36:15Speaker 1: stupid to know it was going on. They said that,
- 36:17Speaker 1: you know, you can see a clear demarcation line between
- 36:19Speaker 1: really good storytelling and then storytelling that was clearly just
- 36:23Speaker 1: geared to sell things. I guess I don't. I'm trying
- 36:26Speaker 1: to compare like what cartoons were in the seventies, and
- 36:30Speaker 1: like they were great, they weren't high art though again,
- 36:33Speaker 1: I'll go back to that hair Bear bunch. Well, they
- 36:36Speaker 1: loved the hair bears. They were drug fueled, but there yeah, yeah,
- 36:39Speaker 1: that was a big one. But there, I mean, their
- 36:41Speaker 1: plots were pretty simple. It was the same plot that
- 36:44Speaker 1: you would see on a Yogi Bear cartoon or like
- 36:46Speaker 1: a Huckleberry Hound cartoon. Um, Scooby Doo was interesting and
- 36:50Speaker 1: it was pretty cool, but it was basically the same
- 36:53Speaker 1: storyline every single time, like what what Scooby Doo? And
- 36:57Speaker 1: I'm not trying to argue in favor of Corporate America
- 37:00Speaker 1: marketing to kids and ruining creativity, but like you don't
- 37:04Speaker 1: there weren't any overarching storylines aside from Scooby being crazy
- 37:09Speaker 1: for Scooby Snacks and Scooby Doo. And there definitely was
- 37:12Speaker 1: in G I. Joe, like when they went around the
- 37:14Speaker 1: world and took the d n A of all of
- 37:16Speaker 1: these great these great dictators and conquerors like Alexander the
- 37:20Speaker 1: Great and Um Napoleon and put them all together and
- 37:23Speaker 1: created serpent or Um who was actually the new guy
- 37:27Speaker 1: who was in charge of Cobra because Cobra commander was
- 37:30Speaker 1: a bit of a coward? Did you not know any
- 37:34Speaker 1: of this? How do you not know this stuff? But
- 37:35Speaker 1: I was I was trying to kiss girls in the
- 37:37Speaker 1: roller skating rink at this and you thought girls were gross. Still,
- 37:41Speaker 1: it's true, it's true, but I it definitely help shape me,
- 37:46Speaker 1: and I am nostalgic for it in that sense, and
- 37:48Speaker 1: I am appreciative. But Chuck, I propose that sooner than
- 37:52Speaker 1: later we do an episode on marketing to kids, because
- 37:56Speaker 1: this whole deregulation story is just fascinating. Yeah, I mean
- 37:59Speaker 1: I had I didn't really know anything about it because
- 38:02Speaker 1: I was still a dumb kid when this was going on.
- 38:04Speaker 1: But let's do it though, Okay, agreed. So that was
- 38:07Speaker 1: G I Joe shaped my Childhood's just the tad so uh.
- 38:14Speaker 1: But prior to G I Joe, the first three and
- 38:17Speaker 1: three quarter inch action figure in the US as far
- 38:21Speaker 1: as I know, was the Star Wars line, and the
- 38:24Speaker 1: Star Wars line again, when Migo passed it up, they
- 38:28Speaker 1: quickly realized that we really screwed up. They released like
- 38:31Speaker 1: a buck Rogers line, um, and uh, a black Hole line.
- 38:36Speaker 1: Remember that movie The Black Hole from Disney. It's really
- 38:39Speaker 1: creepy even still um. But so they tried to catch
- 38:43Speaker 1: up and they ended up going bankrupt in three basically
- 38:46Speaker 1: as a result of losing this Star Wars line, and
- 38:50Speaker 1: so Kenner and so Kenner picked it up, picked up
- 38:53Speaker 1: the Star Wars line instead, and they released them and
- 38:57Speaker 1: right out of the gate in which I believe was
- 39:01Speaker 1: the first year that they released these things is three
- 39:03Speaker 1: and three quarter inch Star Wars line of action figures UM.
- 39:07Speaker 1: In seventy nine, they made a hundred million dollars each
- 39:13Speaker 1: year from selling those. They sold about forty million units
- 39:17Speaker 1: a year. And from nineteen seventy eight to nineteen eighty five,
- 39:20Speaker 1: which I think was the whole run of the Star
- 39:22Speaker 1: Wars lines, the original run with Kenner, Kenner sold three
- 39:26Speaker 1: hundred million units. So if they're selling forty million a
- 39:30Speaker 1: year and making a hundred million each year from that,
- 39:33Speaker 1: they sold three hundred million total. So Kenner made some
- 39:37Speaker 1: serious bank off of Star Wars. Off of me and
- 39:40Speaker 1: my my lawnmowing fund, for sure, I had I feel
- 39:46Speaker 1: like I had at least doubles of most of the
- 39:49Speaker 1: major characters, many of the minor characters, the Tie Fighter,
- 39:54Speaker 1: the X Wing, the Death Star, Oh You Lucky, the
- 40:00Speaker 1: and Speeder. Um. I also had the uh, the big
- 40:03Speaker 1: dolls UM. I don't know if they were twelve inch,
- 40:07Speaker 1: but what is it with you? And maybe man they're huggable.
- 40:13Speaker 1: Uh yeah. I had the Big Luke and the Big
- 40:18Speaker 1: I think the Big Luke and the Big Vader, and
- 40:20Speaker 1: maybe like one other maybe Chewbacca, but not all of them.
- 40:25Speaker 1: And basically whatever I could either get for my birthday
- 40:28Speaker 1: or Christmas or save my allowance to buy, I would get.
- 40:31Speaker 1: And I was all in. I didn't know that these
- 40:34Speaker 1: were collectible. Of course, I ripped right into them to play,
- 40:38Speaker 1: to play with them like normal children do. Um. I
- 40:41Speaker 1: didn't put it like in a box on a shelf
- 40:44Speaker 1: to try and keep it in mint condition. But that's
- 40:47Speaker 1: weird to do though as a kid. Yeah, I don't know.
- 40:51Speaker 1: I mean maybe there were kids doing it. I didn't
- 40:53Speaker 1: know any. We all played with them, but I mean
- 40:56Speaker 1: that was originally the point. I think. It wasn't until
- 40:59Speaker 1: like much lay eater that it it became evident that
- 41:01Speaker 1: you could sell them to people who wish they had
- 41:04Speaker 1: them in the package still for a lot of money. Yeah.
- 41:08Speaker 1: And should we should we close later on with the
- 41:11Speaker 1: some of the more valuable ones, Yes, for sure. So
- 41:14Speaker 1: that's a tease. Okay, everybody, you take a break. We
- 41:19Speaker 1: should was that it about Star Wars. You think I
- 41:23Speaker 1: don't have anything else? Really, I mean there's a gazillion
- 41:25Speaker 1: other things we could talk about, I guess, But what
- 41:28Speaker 1: more do you need to know besides that they were
- 41:30Speaker 1: huge hits. That's it. Alright, We're gonna take a break.
- 41:33Speaker 1: We're gonna come back and talk a little bit about
- 41:36Speaker 1: the how these things are actually made as sk alright,
- 42:00Speaker 1: just to put a little bow on the action figure
- 42:02Speaker 1: thing before we get into how they're made. Um, you know,
- 42:05Speaker 1: Transformers came along, was huge throughout the nineties. Then you
- 42:09Speaker 1: saw U, Marvel and d C really come on the market.
- 42:13Speaker 1: Every movie you could think of had action figures. TV
- 42:16Speaker 1: shows started having action figures. Older popular movies started having
- 42:21Speaker 1: action figures, like for Nostalgias sake, Like I literally had
- 42:25Speaker 1: a scarface doll. Oh yeah, I've seen the scarface al
- 42:28Speaker 1: Pacino that I used to have in the office, and
- 42:30Speaker 1: did come with a mound of cocaine, a plastic amount
- 42:34Speaker 1: of cocaine, it did. Uh. And now you know, you
- 42:37Speaker 1: can find pretty much any kind of action figure you want,
- 42:40Speaker 1: from politicians to older movies and TV shows and like
- 42:46Speaker 1: things you wouldn't even imagine people would like welcome back
- 42:48Speaker 1: Carter action figures. Yeah, and I didn't realize this, but
- 42:51Speaker 1: apparently companies intentionally will release like a very limited run
- 42:56Speaker 1: of some where like they're missing their thumb or like
- 42:59Speaker 1: it's miss labeled on the package, to make these things, um,
- 43:04Speaker 1: to make them valuable for the aftermarket, the collector's market,
- 43:08Speaker 1: which seems really untoward to me, like gaming the the
- 43:12Speaker 1: collector's market by manufacturers. That's just it seems that's just
- 43:18Speaker 1: the opposite of what you're supposed to do. So that
- 43:21Speaker 1: is that verified? That sounds urban legendy to me. Well,
- 43:24Speaker 1: it was in one of the articles you sent and
- 43:26Speaker 1: I took it. The person who wrote the article sounded
- 43:28Speaker 1: like they knew what they were talking about. But was
- 43:30Speaker 1: that the same article from the guy who said that
- 43:33Speaker 1: that Kenner couldn't sign the contract because the right people
- 43:36Speaker 1: weren't there. I don't know, because the first thing I
- 43:39Speaker 1: think of is if they're doing that, then what's to
- 43:41Speaker 1: keep them from artificially manufacturing something that's going to be
- 43:45Speaker 1: valuable and just keeping a bunch of them themselves. Well,
- 43:50Speaker 1: most companies like money now rather than a little more
- 43:54Speaker 1: money later, so that would probably do it. You know,
- 43:58Speaker 1: all right, it's you want to talk about how these
- 44:00Speaker 1: suckers are made. Yeah, again, you found some good stuff
- 44:04Speaker 1: here when you put this together. Yeah, I thought this
- 44:07Speaker 1: is pretty interesting. So it starts with design, right right,
- 44:12Speaker 1: which I mean it's pretty sensible. You say, give us
- 44:15Speaker 1: a thor character, you sucker, and um, they're talking to
- 44:19Speaker 1: an artist a sculptor when they say that. So the
- 44:21Speaker 1: sculpture gets to work like creating um, like basically a
- 44:25Speaker 1: skeleton it's called armature out of wire and the wires
- 44:29Speaker 1: and basically a position. Thor likes to run holding his hammer,
- 44:33Speaker 1: so he'll be kind of like in a crouched running pose. Um.
- 44:37Speaker 1: And then they slap some clay around it, maybe bake
- 44:40Speaker 1: it a little bit to make it stiff, and then
- 44:41Speaker 1: they mold very very roughly the general body shape and
- 44:46Speaker 1: head shape of thor Um, and then they kind of
- 44:50Speaker 1: start to get to work from there. Yeah. Rough thorness
- 44:54Speaker 1: is what they look for early on. UM and this,
- 44:57Speaker 1: you know, it depends on the action figure you're There
- 45:00Speaker 1: are all different kinds that have varying levels of UH
- 45:05Speaker 1: of movement, and depending on what you're gonna end up
- 45:08Speaker 1: with is really going to inform the process. But let's
- 45:11Speaker 1: say your thor and you want to move your arms,
- 45:14Speaker 1: move those big pipes a little bit. Uh, they may
- 45:18Speaker 1: choose to sculpt the arms separately, or maybe the legs separately. Um.
- 45:23Speaker 1: They almost always do the head separately because it's got
- 45:26Speaker 1: all these this fine detail and you just want to
- 45:27Speaker 1: work on that by itself. Right when you're when you're
- 45:30Speaker 1: messing with the heads, you're just your wrist is like
- 45:33Speaker 1: going into the chest that you just finished, and yeah,
- 45:35Speaker 1: why do I always do this? Not to start over?
- 45:38Speaker 1: Pretty much, so they're working with this torso perhaps only
- 45:43Speaker 1: put him aside. Work on the arms, work on the hands,
- 45:46Speaker 1: work on the head, and eventually, uh, once you've got
- 45:49Speaker 1: this head and face like you want it, um, you're
- 45:52Speaker 1: gonna attach that back on, build a neck, and build
- 45:55Speaker 1: some hair. And if it's one that's completely play stick,
- 46:00Speaker 1: you're gonna do the clothes and everything in the suit.
- 46:03Speaker 1: Sometimes you have real cloth though, like in a cape,
- 46:08Speaker 1: you're gonna you're not gonna carve that out obviously, No, No,
- 46:11Speaker 1: they'll add that. They'll add that later. And sometimes like
- 46:14Speaker 1: an extra figure will come with like a breastplate or
- 46:17Speaker 1: boots or thor's hammer. Maybe they'll they gave thor kung
- 46:21Speaker 1: food grip, so they'll have to mold that also separately.
- 46:25Speaker 1: But then sometimes, and you'll know this already, probably as
- 46:28Speaker 1: the designer, they're gonna be like, no, we don't want
- 46:30Speaker 1: any of that weird cloth that's like a big g
- 46:32Speaker 1: I Joe and that's just weird people out. We want it.
- 46:34Speaker 1: We wanted plastic and molded. So they'll they'll basically carve
- 46:39Speaker 1: the clothing out of the original sculpture as well. Yeah,
- 46:43Speaker 1: and this all takes about two weeks on the Uh.
- 46:45Speaker 1: Of course it depends on who you're working with, but
- 46:48Speaker 1: two or three weeks to carve this this dude out
- 46:50Speaker 1: to its kind of rosst form. Yeah, I'm always incredulous
- 46:55Speaker 1: and stuff like that. It's like, you know, who does
- 46:57Speaker 1: it take two weeks? Is that really an average? Like
- 46:59Speaker 1: how many action figure sculptors did you pull to find
- 47:02Speaker 1: out that it was two weeks? They probably just talked
- 47:05Speaker 1: to someone in the company and they say how long's
- 47:07Speaker 1: it take and they say about two weeks. Yeah, that's
- 47:10Speaker 1: good enough for me. Then all right if they as
- 47:12Speaker 1: long as they spoke to somebody, all right, So now
- 47:14Speaker 1: you've got your little little dude, and uh, you're going
- 47:17Speaker 1: to use a plastic resin when it comes to the
- 47:20Speaker 1: actual materials of the thing itself. Uh, there's something called
- 47:23Speaker 1: a B S acra acrono. Wow, I thought I got it.
- 47:30Speaker 1: You let me to try it. Sure, I think it's
- 47:32Speaker 1: a crilla, nit trial, beauta dyne styrene, a B S
- 47:37Speaker 1: nice work. Three types of plastic and one that's right,
- 47:40Speaker 1: So that's the harder plastic. For the main body. They
- 47:43Speaker 1: may use something like polypropylene or polyethylene for the various
- 47:48Speaker 1: parts or pieces. You've got your fabrics, If you have
- 47:52Speaker 1: capes and things like that, well no, I mean even
- 47:58Speaker 1: the little small figures had had like the Jawa's had capes. Yeah,
- 48:05Speaker 1: not capes, but cloaks. I know, I remember that weird
- 48:08Speaker 1: to me out too, And I think, finally I understand
- 48:10Speaker 1: what it is that I don't like about the large
- 48:12Speaker 1: G I Jos. They had fabric clothing and that it
- 48:16Speaker 1: was ill fitting clothing to like, did you see I
- 48:19Speaker 1: don't know if you had it or not, but the
- 48:20Speaker 1: original G I Joe, like some of them, came with
- 48:23Speaker 1: a raincoat, but it didn't look like a raincoat. It
- 48:26Speaker 1: looked like he was wearing a sleeping bag that had
- 48:28Speaker 1: a draw string around his face. It wasn't a sleeping bag.
- 48:31Speaker 1: I'm pretty sure it was supposed to be a raincoat,
- 48:33Speaker 1: but I think that's what it was. Just creepy, you know,
- 48:37Speaker 1: that was all I guess it's not. Actually the size
- 48:40Speaker 1: is the creepy factor brought on by this clothing that
- 48:45Speaker 1: didn't fit quite right. Like you know, it's the kind
- 48:48Speaker 1: of clothing that you would make for a son who
- 48:53Speaker 1: was was a serial killer, but you didn't want to
- 48:55Speaker 1: turn him in, so you just keep them locked in
- 48:57Speaker 1: the basement and you gotta make his own clothes. Thing.
- 49:00Speaker 1: You have to make clothing for him. This is the
- 49:01Speaker 1: kind of clothing you would make him. That's I think
- 49:04Speaker 1: what creeps me out about it. Well, you're working through
- 49:07Speaker 1: some stuff, so I'll check in with you at the
- 49:08Speaker 1: end that we'll see exactly what it is you hate
- 49:11Speaker 1: about the So, uh, the manufacturing process. You got to
- 49:17Speaker 1: create the mold. Next, you want to master mold, or
- 49:20Speaker 1: maybe it might be more than one mold. And uh,
- 49:23Speaker 1: this requires the most time. They say in this article
- 49:25Speaker 1: about two thirds of the whole time is spent making
- 49:28Speaker 1: these molds. Yeah, which makes sense, and it takes a
- 49:30Speaker 1: few months. Again, is that arbitrary. Who knows, Yeah, this
- 49:36Speaker 1: guy is like probably just takes a couple and then
- 49:40Speaker 1: once you once you have the molds, and you also
- 49:41Speaker 1: have to make a decision when you're making the molds.
- 49:43Speaker 1: Do you want to um make the torso and the
- 49:46Speaker 1: legs together? Is he gonna move his arms? If so,
- 49:49Speaker 1: you probably want to do two different molds for the arms.
- 49:52Speaker 1: So there's a pretty decent amount of decision making work
- 49:55Speaker 1: that goes into just coming up with what molds you're
- 49:58Speaker 1: gonna make. And then one you make the molds, and yes,
- 50:01Speaker 1: you have to make the molds, you have to operate them,
- 50:03Speaker 1: and then you have to decide what kind of um uh,
- 50:06Speaker 1: what kind of um what's the word I'm looking for
- 50:09Speaker 1: where you actually make the plastic um figure molding which
- 50:14Speaker 1: I should have been able to come up with because
- 50:17Speaker 1: we were talking about molds at the time, that's right.
- 50:19Speaker 1: So there's different kinds. I looked up one kind called
- 50:23Speaker 1: rotational molding. I guess that's what Star Wars was going
- 50:26Speaker 1: to try at first, but they lost too much detail
- 50:29Speaker 1: on the figure, so they went to um, I think,
- 50:33Speaker 1: an injection molding process. But with rotational molding, you've got
- 50:36Speaker 1: a mold, and it's on this computerized arm, and this
- 50:40Speaker 1: arm just kind of spins around inside an oven, and
- 50:43Speaker 1: inside the arm is like powdered plastic resin, and I
- 50:47Speaker 1: guess it just melts it by kind of slowly spinning
- 50:50Speaker 1: it around. I don't understand what the problem is, but
- 50:53Speaker 1: I guess injection molding is far superior. Yeah, I guess so.
- 50:57Speaker 1: I mean the deal with injection molding, they pump it
- 51:01Speaker 1: into two pieces and then they apply pressure to those
- 51:04Speaker 1: two pieces to mold them together while it cools and hardens. Um.
- 51:10Speaker 1: But I think what you get there is, which is
- 51:12Speaker 1: why probably they wanted to use the rotational molding. Is
- 51:17Speaker 1: if you have those little Star Wars guys, or imagine
- 51:19Speaker 1: g I Joe, if they were injection molds. If you
- 51:22Speaker 1: if you look at their body from the side, it's
- 51:25Speaker 1: in two pieces, and sometimes you can see a little
- 51:27Speaker 1: seam on their head or on their arm or something,
- 51:32Speaker 1: or probably on their arm because those are separate. But um, yeah,
- 51:35Speaker 1: sometimes you can see the seam or where the two
- 51:37Speaker 1: halves were pressed together. They wanted that smooth look for
- 51:40Speaker 1: the uh for the rotational molding that that provides. But um,
- 51:45Speaker 1: I always I guess. The detail is the trade off.
- 51:47Speaker 1: So that's the that's the rotational moling. You don't have seams,
- 51:50Speaker 1: but you lose fine detail. With injection moling, you can
- 51:53Speaker 1: get the detail, but you can see the seams of
- 51:56Speaker 1: where the two sides of the mold came together, I guess.
- 51:58Speaker 1: But man, I mean, how bad could that detail of
- 52:00Speaker 1: ben Because when you look at those early Star Wars figures,
- 52:02Speaker 1: I mean the detail was not great, you know, Like
- 52:06Speaker 1: had I been Mark Hamillon had been like this is
- 52:08Speaker 1: what you think? My face looks like? Yeah, like they
- 52:11Speaker 1: I mean, they've gotten way better. Like the stuff they're
- 52:13Speaker 1: making today is just amazing, but it's almost too good,
- 52:16Speaker 1: you know what I mean, Like, yeah, there's some amazing
- 52:18Speaker 1: stuff out there, but it's that was one of the
- 52:21Speaker 1: great things about these, especially the three and three quarter
- 52:24Speaker 1: inch guys. They just they just they were they were
- 52:27Speaker 1: meant to be played with. They were meant to have
- 52:29Speaker 1: imagination bestowed on them, and little child's hands, not supposed
- 52:34Speaker 1: to sit on your desk at work or something like that,
- 52:37Speaker 1: and just as adornment like, they were meant to be
- 52:40Speaker 1: played with, and they were. They were subtly downgraded from
- 52:45Speaker 1: you know, the stuff that's out today. They were downgraded
- 52:48Speaker 1: to an upgrade. Yes, Like John Hodgman is literally screaming
- 52:53Speaker 1: right now into his earbuds because we're nostalgic about something
- 52:56Speaker 1: that was decidedly crappier. Sorry, but it's true though for me,
- 53:02Speaker 1: like I think that they were they were great. Have
- 53:05Speaker 1: I told you how I feel about the three and
- 53:06Speaker 1: three quarter inst g I, Joe, No, we should talk
- 53:09Speaker 1: about that some more. All right. So you've got this
- 53:12Speaker 1: mold now pressed together if it's injection, and then you
- 53:16Speaker 1: have to assemble it. If you have the arms separately
- 53:18Speaker 1: perhaps or um, basically anything else that doesn't come on
- 53:23Speaker 1: that original mold, you're gonna have to assemble it together. Uh.
- 53:28Speaker 1: Put all the little finishing details, maybe the clothing that
- 53:30Speaker 1: you hate so much, Um, maybe they're painted with a
- 53:35Speaker 1: little more detail that that detail that you hate so much,
- 53:39Speaker 1: and all the things that make a better action figure
- 53:41Speaker 1: that you hate so much. It's not that I hate it,
- 53:44Speaker 1: it's it's just I don't know, I'm not quite sure
- 53:47Speaker 1: how to put it. From just teasing. Yeah, yeah, So
- 53:51Speaker 1: it's I don't hate it, just really don't like it.
- 53:54Speaker 1: The final um, the final key to this whole thing
- 53:57Speaker 1: is packaging and shipping. So you think big deal was
- 54:02Speaker 1: a big deal with the package, but a lot of
- 54:04Speaker 1: thought goes into the packaging, like you were talking about
- 54:06Speaker 1: earlier with the the G I Joe actually advertising the
- 54:09Speaker 1: other dudes on the package, but that classic cardboard backed
- 54:15Speaker 1: uh clear plastic um casing. Yeah, the shell that was
- 54:20Speaker 1: sort of became the standard and what everyone came to
- 54:23Speaker 1: think of as an action figure package. Yeah. And and man,
- 54:26Speaker 1: that was another thing that with the wave of G
- 54:28Speaker 1: I Joes that I played with, that really put a
- 54:31Speaker 1: lot of time and effort and thought into the packaging.
- 54:34Speaker 1: Um and that I mean that was definitely part of it.
- 54:37Speaker 1: That really helps sell the action figures in a lot
- 54:40Speaker 1: a lot of ways. Yeah, you know, even pour right
- 54:43Speaker 1: into it. Like I said, I disregarded the package well.
- 54:46Speaker 1: With the later g I Joes, there was a card
- 54:48Speaker 1: on the back that had like their code name, their specialty,
- 54:51Speaker 1: their backstory, and like you clip them mountain and collect
- 54:54Speaker 1: those as well. Like it was definitely part of it.
- 54:56Speaker 1: I collected the Star Wars trading cards too. It's monny.
- 55:00Speaker 1: I went back and got all my old cards not
- 55:02Speaker 1: too long ago, and I didn't collect a ton of cards.
- 55:05Speaker 1: I thought like, oh, maybe there'll be some you know,
- 55:09Speaker 1: Ken Griffy Rookie card in here with five grand. So
- 55:12Speaker 1: foolishly I thought I had something of value, which I
- 55:14Speaker 1: did not. Um, But I went through and I had
- 55:17Speaker 1: some weird cards that I don't even remember collecting. Like
- 55:22Speaker 1: I had Welcome Back Carter cards. No. Oh, yeah, that's
- 55:26Speaker 1: twice that Welcome Back Cotter has made appearance in this episode.
- 55:29Speaker 1: I was not expecting either one. I like, I like
- 55:31Speaker 1: the show a lot, but I don't remember buying these cards.
- 55:33Speaker 1: I had Jaws the movie cards. I had lots of
- 55:38Speaker 1: Star Wars cards. UM, some weird like I mean, I
- 55:43Speaker 1: had football cards. I didn't even collect football cards. I
- 55:46Speaker 1: didn't think. I went through. I did the same thing
- 55:49Speaker 1: you did. I got all the boxes of baseball cards
- 55:51Speaker 1: from my dad's house, and I was like, I didn't
- 55:53Speaker 1: where did I get all these football cards? Who even
- 55:56Speaker 1: collects football cards? You know, it's unto it's weird. But
- 56:00Speaker 1: the cool thing about the seventies cards is just the
- 56:04Speaker 1: the look when you could like you know, you had
- 56:07Speaker 1: to back the camera off so you could fit the
- 56:08Speaker 1: afrow into the car, and all these like great haircuts
- 56:12Speaker 1: and hair dues that all these guys had back then.
- 56:14Speaker 1: It's pretty Why is he holding that fist aloft and
- 56:19Speaker 1: then chuck? After the packaging, it goes to the stores
- 56:22Speaker 1: and little kids like us buy it and love it.
- 56:25Speaker 1: That's right, that's the end of the manufacturing process. Wow,
- 56:29Speaker 1: what a journey. Yeah, that was something we went all
- 56:31Speaker 1: the way to China and back we did. I don't
- 56:33Speaker 1: think we pointed that out a lot of times. The
- 56:36Speaker 1: molding process is an asia. So that's one reason it
- 56:41Speaker 1: takes so long, because they put them on slow boats.
- 56:47Speaker 1: So you kind of tease this earlier. Um, the you
- 56:52Speaker 1: found a list of the rarest Star Wars figures. Yeah,
- 56:55Speaker 1: and you know, I looked at other lists and they
- 56:58Speaker 1: listed different figures. So I don't know if that's something
- 57:00Speaker 1: that changes a lot as far as which ones are
- 57:04Speaker 1: the most valuable, because I literally saw at least two
- 57:07Speaker 1: different ones that were described as the Holy Grail Star
- 57:11Speaker 1: Wars figures, So you know there can't be more than
- 57:14Speaker 1: one Holy Grail. No, So I do look forward to
- 57:18Speaker 1: hearing from those in the no. But instead of saying
- 57:21Speaker 1: these are the most valuable, let's just say we'll talk
- 57:24Speaker 1: about some that are pretty rare and fairly valuable. I
- 57:27Speaker 1: think that was pretty smart. So no one holds us
- 57:31Speaker 1: our feet to the flame. Yack Face. I had not
- 57:37Speaker 1: heard of yack face, had you know? So yack Face
- 57:40Speaker 1: was one of um Boba Fett's either guards or mercenaries.
- 57:44Speaker 1: But he worked for Boba Fette. No not, I'm sorry.
- 57:47Speaker 1: I'm sorry. Star Wars people, stop stop. He works for
- 57:51Speaker 1: Job of the Hut. He's not the same person you
- 57:55Speaker 1: just cause three car accidents, three toyo to prius is
- 58:00Speaker 1: just liberty mutual is going to be like this, Josh Clark,
- 58:04Speaker 1: we gotta work into our actual aerial tables. Uh. Yeah,
- 58:08Speaker 1: So he was part of the power of the force line.
- 58:11Speaker 1: Uh he was canceled. And you'll find here's a common
- 58:14Speaker 1: thread here is rarity is what makes something valuable. And
- 58:19Speaker 1: something can be a garbage figure and they don't make
- 58:23Speaker 1: many of them and then it becomes valuable, right, And
- 58:25Speaker 1: I think he wasn't necessarily a garbage figure. He was
- 58:28Speaker 1: just released at a time when, like Star Wars figures,
- 58:31Speaker 1: sales in general were waning. So they sent him over
- 58:34Speaker 1: to Europe. And this thing says that he was never
- 58:37Speaker 1: released in the States. I saw that he was, but
- 58:40Speaker 1: it was in for a very brief time and a
- 58:42Speaker 1: very limited run, and then they sent him to Europe,
- 58:44Speaker 1: I think, in where Return of the Jedi had just
- 58:48Speaker 1: come out, so they were crazy for anything that had
- 58:50Speaker 1: anything to do with Return to Jedi. America was already like,
- 58:54Speaker 1: who cares about Return of the Jedi? We were into
- 58:58Speaker 1: uh Temple of Doom? Oh, yeah, which I read an
- 59:02Speaker 1: article about that recently. Supposedly Temple of Doom was so
- 59:06Speaker 1: dark because both George Lucas and Steven Spielberg we're going
- 59:11Speaker 1: through breakups at the time that they were writing and
- 59:14Speaker 1: making it, So we said, what can we do here?
- 59:16Speaker 1: Why don't why don't you pull out his heart and
- 59:18Speaker 1: eat it? Right? That's what I feel like, because that's
- 59:21Speaker 1: what Tina did all right week way. So this is
- 59:27Speaker 1: another job of the Huts guards. Are you sure you
- 59:28Speaker 1: didn't get those confused? I specifically went and looked up
- 59:32Speaker 1: yeck face and he he works for a job of
- 59:34Speaker 1: the Hut. They even gave Job of the Huts full name,
- 59:37Speaker 1: and I just remember the job apart. Oh he had
- 59:39Speaker 1: more than that. Yeah, the Hut was he was a
- 59:43Speaker 1: member of the Huts, like the Race of Huts or
- 59:46Speaker 1: the tribe of Huts. So is jab of the Hut
- 59:49Speaker 1: like you know, Chuck the American gotcha? Well, I think
- 59:55Speaker 1: I'm on record as being like, I'm a big Star
- 59:58Speaker 1: Wars fan, love them, saw them many many times, collected
- 1:00:02Speaker 1: the things. But then it ended I'm not m of
- 1:00:06Speaker 1: the other half that really went down the rabbit hole,
- 1:00:11Speaker 1: Like who are still like into it as much as before? Yeah,
- 1:00:15Speaker 1: and even back then, like new things like the job
- 1:00:18Speaker 1: of the Huts full name. Oh yeah, Like I didn't
- 1:00:21Speaker 1: know that. I never knew that stuff and never read
- 1:00:22Speaker 1: the books or anything like that. Um. Oh, I did
- 1:00:25Speaker 1: have some of those comics though, I remember that now.
- 1:00:27Speaker 1: I never had the comics. I was aware of the books,
- 1:00:30Speaker 1: and there's a lot of books when there. Yeah, they
- 1:00:32Speaker 1: still write them too, I think, don't they Sure? Hey,
- 1:00:35Speaker 1: if it's a good thing, sure right? Is that good?
- 1:00:40Speaker 1: I think so? I think we have swashed the people
- 1:00:42Speaker 1: who are into the books, alright. So week Way is
- 1:00:45Speaker 1: another guard. Apparently it's not super rare, but there is
- 1:00:48Speaker 1: a limited edition version that is worth more so. The
- 1:00:55Speaker 1: carded mint condition the power of the forest line in
- 1:00:58Speaker 1: the nineties, um is worth a little bit more money.
- 1:01:03Speaker 1: I says, thirty five dollars. That's what it's worth. No, no, no,
- 1:01:07Speaker 1: that's what the normal one's worth. Okay, the one that
- 1:01:11Speaker 1: has a special freeze frame slide, which I don't know
- 1:01:14Speaker 1: what that is, got you. That one's worth ten times
- 1:01:17Speaker 1: that amount according to this guy. All right. I remember
- 1:01:21Speaker 1: the vinyl caped Jahwua was always worth a lot of money.
- 1:01:24Speaker 1: M because they came out with a cloth cape. I
- 1:01:27Speaker 1: know it's creepy. Uh So I'm gonna throw that in there,
- 1:01:30Speaker 1: just off the top of my head. There was also
- 1:01:33Speaker 1: a think of vinyl caped in a cloth caped Imperial guard.
- 1:01:36Speaker 1: Remember the Emperor's red cloaked guards, and I think Return
- 1:01:43Speaker 1: of the Jedi. Maybe Empire strikes back. I don't know.
- 1:01:45Speaker 1: I'm afraid to say anything out loud. Now let's just stop. Uh,
- 1:01:51Speaker 1: let's skip that next one and go straight to Bubba Fett.
- 1:01:54Speaker 1: How does that sound? Okay? Bubba Fett very famously um
- 1:01:59Speaker 1: in line, there was a Boba Fet that actually shot
- 1:02:03Speaker 1: a missile, which is every parent knows is a chokable?
- 1:02:09Speaker 1: Is the parents worst nightmare is that? Is that the
- 1:02:11Speaker 1: term a chokable chokable something you can choke on, is
- 1:02:14Speaker 1: that a real like parents term. Yeah, that's awesome. I
- 1:02:17Speaker 1: did not know. Yeah, supposedly anything smaller then a the
- 1:02:23Speaker 1: size of a toilet paper roll tube. What is it chokeable?
- 1:02:29Speaker 1: Smaller than that? Yeah, so like if you can fit
- 1:02:31Speaker 1: something through a toilet paper tube, then your kid can
- 1:02:34Speaker 1: choke on it. Gotcha, that's what they say. Who says that?
- 1:02:39Speaker 1: I don't know that. Today's show Dumb Dumb parenting blogs.
- 1:02:42Speaker 1: It makes sense, though, Yeah, I can't fit a football
- 1:02:45Speaker 1: through that can't choke on a football? That's correct. The
- 1:02:49Speaker 1: system where you could choke on a tiny football though,
- 1:02:51Speaker 1: I guess so the the chokable Boba fet um. Obviously,
- 1:02:58Speaker 1: they said this is a choke king hazard, so they
- 1:03:01Speaker 1: scrapped the plans and redesigned it. And so they did
- 1:03:04Speaker 1: eventually release uh the figure, but it had that and
- 1:03:09Speaker 1: I had this one, not the one that shot the rocket,
- 1:03:11Speaker 1: because they never released that one, right, I specifically remember
- 1:03:18Speaker 1: being in the same room with one that shot a rocket,
- 1:03:21Speaker 1: or it wasn't hacked. Here's the other possible um explanation.
- 1:03:26Speaker 1: Uh I saw it on an AD and a confusing
- 1:03:30Speaker 1: reality with television again, because it says here they never
- 1:03:33Speaker 1: released them in stores. I saw that too, But I'm like,
- 1:03:36Speaker 1: I swear I saw one of these things, or maybe
- 1:03:39Speaker 1: we were just playing with it. We're like, this thing sucks.
- 1:03:42Speaker 1: If it actually shot, the missile would be so much better,
- 1:03:44Speaker 1: and I imagine what that would be like, and then
- 1:03:46Speaker 1: accidentally formed of memory. Who knows, I'm forty years old now,
- 1:03:50Speaker 1: I can't remember what was going on when I was
- 1:03:52Speaker 1: seven or eight. Uh. As far as how valuable these
- 1:03:56Speaker 1: things are if you can get your hands on one,
- 1:03:58Speaker 1: I mean I've seen things all over the place. One
- 1:04:01Speaker 1: was sold for eighteen thousand dollars last year. But then
- 1:04:04Speaker 1: I also saw one where supposedly a hundred thousand dollar
- 1:04:07Speaker 1: offer at a Southby's auction was turned down. What so,
- 1:04:12Speaker 1: I have no idea the value of these dudes, but
- 1:04:16Speaker 1: it's it's a lot of dough. Is that the Holy
- 1:04:18Speaker 1: Grail one? Well, this is one of the holy grails.
- 1:04:21Speaker 1: Do you remember what another Holy Grail you saw was? Yeah?
- 1:04:23Speaker 1: The other one is is supposedly the most valuable is
- 1:04:26Speaker 1: the double telescoping lightsaber for uh, for Obi Wan, Darth Vader,
- 1:04:34Speaker 1: and Luke, and I think Luke's is the the most expensive. Um.
- 1:04:37Speaker 1: If you remember the little did you have any of these.
- 1:04:40Speaker 1: I had a couple. So the lightsaber guys had a
- 1:04:45Speaker 1: thing on the bottom of their arm, a little groove
- 1:04:48Speaker 1: cut out with a little, uh, a little you know,
- 1:04:51Speaker 1: plastic knob that you would uh shove up towards the wrist,
- 1:04:57Speaker 1: and a lightsaber would come out of the hand as
- 1:05:00Speaker 1: if it were turning on the double telescoping, because that's
- 1:05:04Speaker 1: a telescoping feature. A double telescoping means that you could
- 1:05:08Speaker 1: extend it even further out from the original telescope and
- 1:05:13Speaker 1: those supposedly are super rare and uh worth a lot
- 1:05:18Speaker 1: of dough. So that one I saw actually online. Um
- 1:05:23Speaker 1: oh man, I can't remember the site, but it was.
- 1:05:25Speaker 1: It's a it's great, it's a great Star Wars action
- 1:05:28Speaker 1: figure site. Um. And they had a picture of it.
- 1:05:31Speaker 1: Have you seen it? Yeah? I thought I had one,
- 1:05:34Speaker 1: but I can't find it, so I think I do.
- 1:05:38Speaker 1: Like the the regular lightsaber that they had was just fine,
- 1:05:43Speaker 1: but then the double telescoping part was just like this
- 1:05:46Speaker 1: extra thinner, pointy piece of plastic that hung down at
- 1:05:50Speaker 1: like a weird angle. It didn't keep going straight. Yeah,
- 1:05:54Speaker 1: they always kind of bent and it looked just it
- 1:05:56Speaker 1: looked broken. You know. Yeah, but even if I did
- 1:06:00Speaker 1: have one, it's well warned. So it's not like I mean,
- 1:06:03Speaker 1: I think all of these things, it's always like mint
- 1:06:06Speaker 1: condition in the package. It's worth this. Don't even talk
- 1:06:09Speaker 1: to me if it's not mint. Yeah, that's the that's
- 1:06:12Speaker 1: the slogan. So I would love some of this cleared
- 1:06:14Speaker 1: up by experts. Um. Oh, well we'll hear from them.
- 1:06:18Speaker 1: The Bubba fet matter. Yeah, I don't even know why
- 1:06:19Speaker 1: I'm asking the Bubba fet matter, the like which one
- 1:06:23Speaker 1: is truly the Holy Grail? Uh? What happened with the
- 1:06:26Speaker 1: Kenner or not Kenner? The me Go Star Wars deal? Right?
- 1:06:30Speaker 1: And did did Lee Harvey Oswald act alone? Yes? We
- 1:06:34Speaker 1: need answers people. You got anything else? I got nothing else.
- 1:06:38Speaker 1: This is a big overview. There's clearly many more stories
- 1:06:41Speaker 1: to be told. I got a couple a couple more.
- 1:06:44Speaker 1: I just want to give shouts out Yo Joe dot com. Okay,
- 1:06:48Speaker 1: if you were into g I Joe's and you want
- 1:06:50Speaker 1: to feel nostalgic, uh, go check that site out. It's amazing. Um.
- 1:06:55Speaker 1: And then I created a gallery a few years ago
- 1:06:58Speaker 1: called Hilarious Not huck Off Some good legs of beloved
- 1:07:02Speaker 1: toys and it's just like the slide show of toys
- 1:07:06Speaker 1: from around the world that are it's pretty obvious what
- 1:07:09Speaker 1: they're supposed to be, but they're not. Like the names
- 1:07:11Speaker 1: just a little off or um they they've they've tried
- 1:07:15Speaker 1: to come up with a new brand altogether, but it's
- 1:07:17Speaker 1: just some cheap version of something great. So go check
- 1:07:21Speaker 1: that out too. It's kind of cool. It was fun
- 1:07:23Speaker 1: to put together. And that's that's it, man, it's all
- 1:07:27Speaker 1: I got. Go watch the g I Joe p s
- 1:07:28Speaker 1: A S by Eric Fenzler again. They still hold up.
- 1:07:32Speaker 1: Do you remember those where it was like like just
- 1:07:36Speaker 1: weird dubs of those g I Joe p s as? Like,
- 1:07:40Speaker 1: now you know, and knowing is half the battle. You
- 1:07:43Speaker 1: haven't seen these, I don't think, So okay, I'll send
- 1:07:46Speaker 1: them to you. You're gonna die laughing good. Yeah, you'll
- 1:07:50Speaker 1: love him. You've been trying to kill me for years,
- 1:07:54Speaker 1: but this time I won't be wearing gloves coming at
- 1:07:56Speaker 1: your neck. Uh. That's it for me, man, Yeah, it's
- 1:08:00Speaker 1: it for me. Okay. Well, if you want to know
- 1:08:02Speaker 1: more about action figures, you can type those words into
- 1:08:05Speaker 1: the search bar of your favorite UM search engine. Since
- 1:08:09Speaker 1: I said search engine and didn't do any buzz marketing.
- 1:08:11Speaker 1: It's time for a listener mail. We're gonna plug Kiva,
- 1:08:16Speaker 1: which we haven't done in a long time. That's a
- 1:08:18Speaker 1: good idea. K I v A is a micro lending
- 1:08:22Speaker 1: website that we have been We've had a team now
- 1:08:26Speaker 1: the stuff you should know team for geez, how many years?
- 1:08:30Speaker 1: Six or seven? I think it was two thousand eight
- 1:08:33Speaker 1: or two two thousand nine, eight years, seven or eight years.
- 1:08:36Speaker 1: Been a while, all right, So this is from Jordan,
- 1:08:38Speaker 1: and then I'm gonna go over a little bit more
- 1:08:40Speaker 1: about how our team is looking. Hey guys. Once I
- 1:08:43Speaker 1: listened to podcasts where you promote a Kiva, I decided
- 1:08:46Speaker 1: google the Kiva donation thing and eventually found it correctly
- 1:08:49Speaker 1: as k I v a dot com. I immediately love
- 1:08:52Speaker 1: the site. It's the epitome of how to take the
- 1:08:54Speaker 1: globalized world and use that for good. So often donations
- 1:08:57Speaker 1: come in the form of awkward late night and commercials,
- 1:09:00Speaker 1: or five second quips at the grocery line where you
- 1:09:03Speaker 1: begrudgingly make an enemy out of the seventeen year old
- 1:09:06Speaker 1: clerk for saying, no, I don't want to give a
- 1:09:07Speaker 1: dollar to need e children. Uh. While all types of
- 1:09:10Speaker 1: donations are generally good, Kiva makes you feel even more
- 1:09:14Speaker 1: personal and once one can certainly give their money to
- 1:09:18Speaker 1: needs that are important to them, you probably get your
- 1:09:21Speaker 1: money back, which is great. But no way did that
- 1:09:23Speaker 1: motivate me to loan, and I suspect to most people
- 1:09:25Speaker 1: the use Kiva would also be happy to have their
- 1:09:28Speaker 1: money go to those in need without getting a return. However,
- 1:09:31Speaker 1: if I do decide to receive my money back, I
- 1:09:33Speaker 1: will certainly use those funds to circulate that Kiva site again.
- 1:09:37Speaker 1: In other words, re loan, that's fun of the keys.
- 1:09:40Speaker 1: I think I'm feeling preachy now for writing you an
- 1:09:42Speaker 1: email on the basis that I just loaned what amounts
- 1:09:44Speaker 1: to a small amount of cash. But I just want
- 1:09:46Speaker 1: to thank you guys for sharing that site and allowing
- 1:09:48Speaker 1: people like myself to make their lives better. As from
- 1:09:51Speaker 1: Jordan's bachelor who claims to be a US defector, you
- 1:09:59Speaker 1: he moved from the US. I can't remember where he
- 1:10:00Speaker 1: lives now. It's being cheeky. So we started this Kiva
- 1:10:05Speaker 1: team a long time ago, and um, right now we
- 1:10:10Speaker 1: have over nine thousand members and we are almost at
- 1:10:15Speaker 1: four million bucks. Dude, three million, nine thousand, three hundred
- 1:10:20Speaker 1: twenty five dollars loan. That is a hundred and forty
- 1:10:23Speaker 1: three thousand, one hundred and fifty five loans average of
- 1:10:26Speaker 1: sixteen loans per member. And just to give you an
- 1:10:29Speaker 1: idea of how it works, you donate money, you will
- 1:10:32Speaker 1: most likely get paid back, and then they say you
- 1:10:35Speaker 1: can check out and take your money back, or you
- 1:10:37Speaker 1: can roll that into another loan. Uh I started off
- 1:10:41Speaker 1: with a couple of hundred bucks way back when, and
- 1:10:46Speaker 1: that now, just because I keep reinvesting, it has grown
- 1:10:49Speaker 1: to one thousand, one hundred and twenty five dollars forty
- 1:10:53Speaker 1: seven loans and my default rate is only four. Nice. Yeah,
- 1:10:58Speaker 1: the default rate is not bad at all. It's not bad.
- 1:11:01Speaker 1: So you can take a little bit, You can take
- 1:11:03Speaker 1: twenty five dollars even and keep reloaning that and that
- 1:11:07Speaker 1: in a few years, five or six years can be
- 1:11:09Speaker 1: you know, hundreds and hundreds of dollars reloaned to people.
- 1:11:13Speaker 1: Um really makes a big difference. We did our research
- 1:11:15Speaker 1: on Kiva. They're not perfect, but we think they do
- 1:11:18Speaker 1: a really good job. And um, you know, we have
- 1:11:22Speaker 1: the stuff you should know team, so we would love
- 1:11:24Speaker 1: to see people sign up for it, push us over
- 1:11:26Speaker 1: that four million dollar mark, which is crazy. And yeah,
- 1:11:30Speaker 1: yeah we're not exclusive. We're not snobs, and neither is
- 1:11:32Speaker 1: anybody on our team. It's a very very welcoming group
- 1:11:35Speaker 1: of people who are really active on the board. Um
- 1:11:38Speaker 1: there lad unofficially but de facto by Glenn and Sonya
- 1:11:44Speaker 1: who have emerged to be these these great team leaders
- 1:11:47Speaker 1: that like just keep everybody going and motivated and moderate
- 1:11:50Speaker 1: and make sure everybody's on the up and up, and
- 1:11:53Speaker 1: they send us emails and reminders about how we're doing.
- 1:11:56Speaker 1: Hats off to those guys. Thank you guys for that. Yeah,
- 1:11:58Speaker 1: so Kiva dot org at the said dot com earlier, Um,
- 1:12:02Speaker 1: and just go to the team section search stuff you
- 1:12:04Speaker 1: should know. Join the team through somebody's way. You can
- 1:12:09Speaker 1: you can give to people that are doing things that
- 1:12:11Speaker 1: are close to your heart or maybe countries you've been
- 1:12:14Speaker 1: to that you want to help support. Uh. You can
- 1:12:16Speaker 1: give to women or men, and it's just really you
- 1:12:19Speaker 1: can really dial down and give very specifically how you
- 1:12:23Speaker 1: want to give. Yeah, and uh, if you want to
- 1:12:25Speaker 1: know even more about it, you can go listen to
- 1:12:27Speaker 1: our episode micro Lending and you can we've written a
- 1:12:31Speaker 1: couple of blog posts on it, and I think there's
- 1:12:33Speaker 1: someone HuffPo even that they published of ours. But it's
- 1:12:36Speaker 1: um I think like why we land on Kiva, and
- 1:12:39Speaker 1: it really addresses a lot of stuff that people have
- 1:12:41Speaker 1: raised and we've said, hey man, it's still totally worth it. Yeah,
- 1:12:45Speaker 1: good check it out, all right. Uh. If you want
- 1:12:48Speaker 1: to get in touch with us, you can tweet to
- 1:12:50Speaker 1: us at s y s K Podcasts. You can send
- 1:12:53Speaker 1: us an email the Stuff podcast at how Stuff Works
- 1:12:55Speaker 1: dot com. It has always joined us at our home
- 1:12:57Speaker 1: on the web. Stuff you Should Know dot com mm hmmio.
- 1:13:02Speaker 1: Stuff you Should Know is a production of I Heart Radio.
- 1:13:05Speaker 1: For more podcasts my Heart Radio, visit the i heart
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