Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 60: How to turn your passion into a successful blogging business with Lifestyle Blogger, April Harris

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60: How to turn your passion into a successful blogging business with Lifestyle Blogger, April Harris · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to the Digley She Does It Show.
• 0:03
  SPEAKER_00: This is episode 60, and in today's episode, I'm going to be talking to lifestyle blogger and entrepreneur April Harris about what it takes to create a successful blog that you can make money from.
• 0:16
  SPEAKER_00: So let's jump right in and get started.
• 0:25
  SPEAKER_00: Welcome to the digitally she does it show.
• 0:28
  SPEAKER_00: I'm your host, Karen, and I'm here to lift the lid on what it actually takes to create a successful business.
• 0:34
  SPEAKER_00: If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you.
• 0:42
  SPEAKER_00: With my award-winning approach to marketing and expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big dreams to life.
• 0:52
  SPEAKER_00: Join me each week for a dose of motivation and marketing know-how, along with actionable step-by-step strategies to help you accelerate your business's growth.
• 1:01
  SPEAKER_00: So let's dive in and don't forget to subscribe to all my upcoming episodes, which drop every Wednesday.
• 1:12
  SPEAKER_00: So, hello, welcome to this episode of the Digital She Does It podcast.
• 1:17
  SPEAKER_00: Today I am talking to lifestyle blogger April Harris about her journey in her business and what she has been able to create for herself as a successful lifestyle blogger and the key learnings that she has discovered along the way.
• 1:38
  SPEAKER_00: So, April, thank you so much for coming on to this episode.
• 1:42
  SPEAKER_00: I'm really excited to that, you know, we're we're talking today.
• 1:46
  SPEAKER_00: I know we've spoken previously about creating an episode because I know you're just full of so much value and good stuff.
• 1:54
  SPEAKER_00: And um, I'm really excited about what we're going to uncover today.
• 1:57
  SPEAKER_00: But welcome to the show.
• 1:59
  SPEAKER_00: Um, would you mind just introducing yourself for the audience and just telling them a bit about who you are?
• 2:06
  SPEAKER_01: Thank you so much, Karen.
• 2:07
  SPEAKER_01: I'm really excited to be here.
• 2:09
  SPEAKER_01: Um I'm April and I'm a writer and lifestyle blogger.
• 2:12
  SPEAKER_01: I've been a lifestyle blogger for the last 21 years.
• 2:15
  SPEAKER_01: Um, I share delicious home cooking, ideas to help you make the most of your home, travel stories and tips, inspiration to help people embrace their own unique style.
• 2:24
  SPEAKER_01: And my blog is apriljharris.com.
• 2:27
  SPEAKER_01: I originally started doing something a little bit different than that, but I've moved from moved through all the stages from mummy blogging into more of a midlife lifestyle blogger.
• 2:37
  SPEAKER_00: I guess that's the great thing about what you do, isn't it?
• 2:40
  SPEAKER_00: Because you can align your content with where you are in your life's journey.
• 2:47
  SPEAKER_00: So, like you say, you know, as a mom, the content you can you create is about being a mom and all the things that kind of go into that phase of your life.
• 2:57
  SPEAKER_00: But as you grow, your blog and the content that you include in your blog grows with you.
• 3:03
  SPEAKER_01: That's absolutely true.
• 3:04
  SPEAKER_01: And I think the brilliant part is you can write about things retrospectively as well.
• 3:08
  SPEAKER_01: So it's wonderful now I can incorporate things, for example, say on how to deal with an empty nest and things to help you develop beyond that as you begin to grow into midlife.
• 3:18
  SPEAKER_01: Having said that, I still remember what it's like to have young children.
• 3:21
  SPEAKER_01: I still remember what it's like to build a family, and I've now got that benefit of that wonderful extra experience of having an adult child who's starting to make a life of their own.
• 3:30
  SPEAKER_01: So I've got a great range of experience to share.
• 3:33
  SPEAKER_01: And I've been exposed to lots of different products, services, brands, and ideas that are all in that sort of cover all of that area.
• 3:42
  SPEAKER_00: And I guess your audience has most likely grown with you as well.
• 3:46
  SPEAKER_00: So your audience that wanted to kind of know your story when you were bringing up your children to, you know, what it's like, like you say, having to deal with emptiness syndrome and all those things.
• 3:59
  SPEAKER_00: And I guess they grow with you as well because they're going through it.
• 4:03
  SPEAKER_00: So as you're going through it, you you stay relatable in that way.
• 4:08
  SPEAKER_01: I absolutely endeavor to stay relatable.
• 4:10
  SPEAKER_01: And some of my readers have been with me from the very beginning, which is incredibly rewarding, and I'm very grateful for them.
• 4:17
  SPEAKER_01: I also obviously get new people coming in, which is really interesting, and seeing them come in at different stages of their lives.
• 4:24
  SPEAKER_01: Uh, kind of the most of the people who are coming in are starting at about 30 and moving on up through to sort of 65 plus, but I'm kind of hitting that right in the middle, which is really nice.
• 4:35
  SPEAKER_00: For those of those who don't know what lifestyle blogging is, April, would you like to just tell them a bit about what it is, what's involved, and how you got started as well.
• 4:47
  SPEAKER_01: So a lifestyle blog is basically kind of a lifestyle magazine on the web, and it can be approached in two ways.
• 4:54
  SPEAKER_01: If you are following a lifestyle blog, for example, or you've you've got a lifestyle blog that really resonates with you, you may visit that blog repeatedly.
• 5:01
  SPEAKER_01: You might go to that URL and see what the person's putting up, what they're covering.
• 5:05
  SPEAKER_01: You might also find them via a web search.
• 5:07
  SPEAKER_01: So you're you're on Google, you're looking for an answer to a question, or you have a problem you want to solve, and you might find one of their blog posts comes up in the search results and it resonates with you, and maybe you keep coming back or you travel around that website.
• 5:22
  SPEAKER_01: A lot of people find my blog through recipes because they're looking for how to make a particular thing, and my blog will come up in the search results, and hopefully they're impressed enough that they hang around.
• 5:33
  SPEAKER_01: But it has really changed from when I started because when I started, blogs didn't even exist.
• 5:39
  SPEAKER_01: I started basically writing a series of essays because I became really frustrated as a housewife and stay-at-home mom very early on.
• 5:48
  SPEAKER_01: I became very frustrated around the idea that no one thought I was doing anything that mattered and nobody thought I was interesting anymore.
• 5:55
  SPEAKER_01: And I had a collection of essays, it wasn't quite enough for a book.
• 5:59
  SPEAKER_01: And my husband said to me, Well, you need a website.
• 6:02
  SPEAKER_01: And I genuinely did not know what a website was at that point.
• 6:05
  SPEAKER_01: And that was back in 2002.
• 6:07
  SPEAKER_01: And he got me set up on a website, and I had a static website, which I called the 21st century housewife, which at the time seemed really current.
• 6:15
  SPEAKER_01: And I the idea of housewife wiferi still resonates with me.
• 6:19
  SPEAKER_01: It still resonates with some of my audience, but I've gone on to become an entrepreneur, so it's it's a bit different now.
• 6:24
  SPEAKER_01: But to backtrack, we basically started this website, and it was literally a series of static pages.
• 6:32
  SPEAKER_01: And I got a bit of attention with that.
• 6:34
  SPEAKER_01: The Guardian noticed me.
• 6:36
  SPEAKER_01: Um, there was a bit of interest around the idea of this was something new and different.
• 6:40
  SPEAKER_01: And not long after that, we happened to be in the US and I saw an advertisement for a blogging conference in the city where we were.
• 6:47
  SPEAKER_01: And I thought, well, this sounds a bit like what I'm doing.
• 6:50
  SPEAKER_01: And it was very early days.
• 6:52
  SPEAKER_01: I mean, it was the days when people were writing blog posts, just sharing their thoughts about anything and everything.
• 6:57
  SPEAKER_01: But I went along and I thought, wow, this is interesting.
• 7:00
  SPEAKER_01: I could do this, and I could actually share other things of value, not just my thoughts.
• 7:04
  SPEAKER_01: I could share how I do things, how I deal with issues around raising a family, uh, maybe recipes.
• 7:10
  SPEAKER_01: And it just led and kind of snowballed from there.
• 7:14
  SPEAKER_00: Yeah, there's that, it definitely sounds like as you have developed your idea, there's been a real sort of uh evolving process that's gone on as well.
• 7:24
  SPEAKER_00: Like you say, I always feel as though it's this thing about the universe, isn't it?
• 7:29
  SPEAKER_00: Like things are presented to us at certain times of our life for a reason.
• 7:34
  SPEAKER_00: And although in today's world, blogging is seen as a way to help drive traffic to the website, it's so much more than that.
• 7:43
  SPEAKER_00: And I think what you do with your blogs and the way you write your blogs is that you're helping and you're giving value, and it isn't just about being a traffic driver, it's so much more than that.
• 7:57
  SPEAKER_00: And when you say that you were sort of obviously in the US and this thing was presented to you, I just feel like things like that, it's the universe is showing you the way, and this is something that clearly you were meant to do.
• 8:09
  SPEAKER_00: It was a path you were meant to embark on, which which I just you know I love because I think we can all relate in one way or another, isn't it?
• 8:17
  SPEAKER_00: When we have these thoughts and these ideas, something is then presented to us.
• 8:23
  SPEAKER_00: You take that brave step in going and finding out more about it, and then you're hooked, and then that's it.
• 8:30
  SPEAKER_00: You know what path you're on.
• 8:31
  SPEAKER_00: Obviously, you never set out to do what you're doing, but what do you love about it?
• 8:36
  SPEAKER_00: Because you clearly must love doing what you're doing, because you've been doing it for a long time, haven't you?
• 8:41
  SPEAKER_00: I do love it.
• 8:42
  SPEAKER_01: I love the community that I've created, I love the interaction that I get with my readers, and I love that I'm helping people.
• 8:50
  SPEAKER_01: I also love how it grows with you.
• 8:53
  SPEAKER_01: So I rebranded about eight years ago, and I rebranded under my own name as April J.
• 8:57
  SPEAKER_01: Harris because I felt that it was time to become a little more modern, to move forward.
• 9:02
  SPEAKER_01: And as I was an entrepreneur at that stage, I just felt like it was right.
• 9:06
  SPEAKER_01: People still know me as the 21st Century Housewife, people still follow my blog for that reason.
• 9:10
  SPEAKER_01: But I've got a whole new audience that are following for all different reasons.
• 9:14
  SPEAKER_01: And as you said, a blog originally, yes, I was using things just to drive traffic to the website, but working with brands to help them promote their own things, so you're driving traffic to other people's websites.
• 9:25
  SPEAKER_01: As an entrepreneur, though, you can definitely use it to drive traffic to your website, but you also want to be helping people at the same time.
• 9:32
  SPEAKER_01: But it is incredibly rewarding for me, I think, to your question.
• 9:37
  SPEAKER_01: It is the fact that I feel like I'm making a difference and I'm creating a resource that people come to again and again.
• 9:43
  SPEAKER_01: And it's it's a nice legacy.
• 9:46
  SPEAKER_00: Absolutely, because that's the thing, isn't it?
• 9:47
  SPEAKER_00: It's evergreen content, there's no time stamp on it.
• 9:51
  SPEAKER_00: So some of the content that you created years ago is still relevant, may still be relevant today, and therefore can still be found and enjoyed.
• 10:00
  SPEAKER_00: I the thing about creating time-sensitive content is that when that moment has passed, it becomes out of date.
• 10:09
  SPEAKER_00: So being able to, like you say, you know, things like recipes and content that really does help may not be ready for somebody right now, but it may be in the future.
• 10:20
  SPEAKER_01: Absolutely.
• 10:20
  SPEAKER_01: And I think if you get the right, I mean, I work on WordPress and if you get the right blogging package, you can definitely bring content forward.
• 10:27
  SPEAKER_01: And you need to do that as a lifestyle blogger.
• 10:30
  SPEAKER_01: You need to quite ruthlessly look at some of your old content and go, is this still relevant?
• 10:34
  SPEAKER_01: And if it isn't, can I make it relevant?
• 10:36
  SPEAKER_01: Can I bring it forward as a new post?
• 10:38
  SPEAKER_01: Can I add information?
• 10:39
  SPEAKER_01: Can I add more value to this?
• 10:41
  SPEAKER_01: Or do I need to just say, actually, do you know what this is this is not working?
• 10:45
  SPEAKER_01: We need to just move that along and put that in the archive and move forward with something new.
• 10:50
  SPEAKER_01: It is a constantly evolving process.
• 10:52
  SPEAKER_01: I'm doing a lot of culling at the moment and you know, sort of moving forward in new directions.
• 10:56
  SPEAKER_01: And it's so interesting how you can take some content that you would think, oh, well, that's past and gone, but actually you can pull something out of it and bring it forward to something else.
• 11:06
  SPEAKER_01: There's a lot more flexibility within the blogging packages out there, particularly WordPress, and it's allowing us to keep to take even content that isn't evergreen and make it more evergreen.
• 11:18
  SPEAKER_01: That said, if you can go at things from a position, if you are writing a blog either as an a blog post, either as an entrepreneur or as a person who is a lifestyle blogger, thinking about doing that from an evergreen perspective is very important.
• 11:34
  SPEAKER_00: I think I think, and like you say, uh WordPress, which is a fantastic platform, has evolved so much.
• 11:41
  SPEAKER_00: So being able to kind of have the tools in place that support you to be able to do the thing that you do, I think is important as well.
• 11:48
  SPEAKER_00: And and having that critical eye over your content.
• 11:52
  SPEAKER_00: What is your process?
• 11:53
  SPEAKER_00: So, how do you come up with your content in terms of you know you need to create something because obviously, in order to keep it uh going, how do you keep coming up with new ideas and new thoughts about the content that you're creating?
• 12:10
  SPEAKER_01: Well, there's two different angles that I come at this from.
• 12:12
  SPEAKER_01: One of the angles is if I have a client who wants me to promote something, so that's a bit more targeted in the sense that it's they want me to promote a certain thing.
• 12:20
  SPEAKER_01: So I have to look at ways that I can make that appealing to my audience.
• 12:24
  SPEAKER_01: I have to be sure that it resonates with me because I would never promote something that I don't believe in or that I haven't used myself.
• 12:30
  SPEAKER_01: And I have to come at that from a different angle is how is that going to, how can I, how can that benefit my audience?
• 12:37
  SPEAKER_01: The other angle I come at is what are people's problems?
• 12:41
  SPEAKER_01: What's happening?
• 12:41
  SPEAKER_01: What's happening in the greater world?
• 12:43
  SPEAKER_01: What's happening to me?
• 12:44
  SPEAKER_01: What am I looking at?
• 12:45
  SPEAKER_01: So a lot of the work I did around the empty nest, I did a couple of years after I experienced the empty nest because I kind of had that really huge amount of experience with what it was like.
• 12:56
  SPEAKER_01: And so it is literally looking at, well, what topics can I talk about?
• 13:00
  SPEAKER_01: What things are resonating with me at this moment?
• 13:03
  SPEAKER_01: And as an entrepreneur, you can do that as well.
• 13:05
  SPEAKER_01: How does what's resonating with me at the moment that plays into the service or the product that I'm offering?
• 13:12
  SPEAKER_01: So taking those things, also being aware of the wider world and what's going on, listening to conversations with friends and family and in the wider world, that what things people are talking about, what's worrying them, what's what are their pain points, and taking that and brainstorming how you can approach it and what you can bring to the table and how you can help.
• 13:31
  SPEAKER_00: I think that's uh a great way to think about it because I think certainly as an entrepreneur, we our job is to show up and serve in whatever capacity that that we're in.
• 13:43
  SPEAKER_00: But you're absolutely right, it has to come down to what is happening right now.
• 13:47
  SPEAKER_00: We have to go to where our clients are and understand the things that they are struggling with so that whatever we create, it's going to provide that level of solution.
• 13:59
  SPEAKER_00: So it isn't just for vanity so that we have something nice in our armour, it's it's the fact that we're creating things that make a difference, that create impact, that make change in the world.
• 14:12
  SPEAKER_00: And and yeah, I think you're right.
• 14:14
  SPEAKER_00: I think because that's one of the things that a conversation I have a lot, especially with online courses, it's I don't know what course to create.
• 14:21
  SPEAKER_00: I you know, there are so many ideas.
• 14:23
  SPEAKER_00: How do you pinpoint it?
• 14:25
  SPEAKER_00: And that's why I always say to my clients, it's like, what are people coming to you for?
• 14:29
  SPEAKER_00: What are they struggling with?
• 14:31
  SPEAKER_00: How do you help them right now?
• 14:34
  SPEAKER_00: Not how do you help, how did you help them six months ago?
• 14:37
  SPEAKER_00: What are people needing from you right now?
• 14:39
  SPEAKER_00: So I think it's like you say, it's just being really tuned in to the environment you're in, what's going on around you, and having those meaningful conversations because that's where the magic happens, isn't it?
• 14:51
  SPEAKER_00: That's where you then get your inspired thoughts that then lead to creating innovative products and services that actually make a difference.
• 15:01
  SPEAKER_01: I totally agree.
• 15:02
  SPEAKER_01: And whether someone's a writer or whether they consider themselves a content creator, I would always say to make notes.
• 15:08
  SPEAKER_01: You may have something that comes to you that seems totally irrelevant at the time, and you've got wonderful thoughts around it.
• 15:14
  SPEAKER_01: And if you don't write those down, I can promise you they will disappear.
• 15:17
  SPEAKER_01: And you'll think when you're creating content.
• 15:19
  SPEAKER_01: I thought about that last week and I had these wonderful thoughts, and I don't remember what any of them are.
• 15:23
  SPEAKER_01: Write things down, keep lists, honor what you're doing by creating a system where you have references, whether that's online or just um on paper or in a file box, so that you've got something you can refer back to in subject areas so that when something comes up, you can think, oh yes.
• 15:39
  SPEAKER_01: Or if you read something or hear about something, write down references, write down quotes, make sure you get the attribution so that you can actually go and have a resource there and you can just get on with sharing that content that's going to help someone at that time.
• 15:53
  SPEAKER_00: Yeah, I think that's a great tip.
• 15:55
  SPEAKER_00: I think absolutely.
• 15:56
  SPEAKER_00: I have a little black book that I just keep in my bag.
• 15:59
  SPEAKER_00: I'm always sort of writing notes, and I that's exactly what I do because I will see something, or someone will ask the question, and I'll say, I haven't thought about that.
• 16:09
  SPEAKER_00: But actually, that is a real question to ask.
• 16:11
  SPEAKER_00: That's a really good question.
• 16:12
  SPEAKER_00: And I think, like you say, having somewhere where you can capture that because that could be a piece of content in the future.
• 16:19
  SPEAKER_00: God, it could be the start of an online course that starts to bring in that extra revenue in your business.
• 16:24
  SPEAKER_00: You don't know necessarily where it's going to lead, you just need to have sort of faith in yourself that whatever's going to come to you and whatever you're going to create in the future is on its way, and it and it's and it's showing itself up in in like meaningful conversations or you know, things that you see online.
• 16:43
  SPEAKER_00: And I was talking earlier to a friend, and we were talking about synchronicities, and you know, you'll have a thought and then you'll see something, and then you'll see something else, and then you know, you don't realize it at the time, but things are starting to fall into place, and it's only when you're down the road and you're looking back, you start to see, oh, had I not had that conversation, this wouldn't have happened, and I wouldn't have seen this, and I wouldn't have been tuned into that, and then all of a sudden it snowballs, and then you've got something that you never would have thought you would have had in the first place.
• 17:17
  SPEAKER_00: So that's a great tip.
• 17:19
  SPEAKER_00: I think, yeah, definitely keep a little book or notepad or something where you can start to capture things, even on your phone.
• 17:25
  SPEAKER_00: I mean, phones are great now, aren't they?
• 17:27
  SPEAKER_01: And to your point, what you said earlier about how things happen for a reason and how you end up in the right place at the right time.
• 17:33
  SPEAKER_01: I completely agree about synchronicity.
• 17:35
  SPEAKER_01: And I think that sometimes we're given ideas because, and this isn't a new concept, this is you know, things that I many people talk about the idea of ideas being sentient and coming to you for a reason because they want you to share them, they want you to bring them to life.
• 17:49
  SPEAKER_01: So don't ignore things and don't ignore that intuition because I think, particularly as entrepreneurs, it's you need to be switched on to your sort of sixth sense, if you like, because that will really help you and it will help your clients.
• 18:02
  SPEAKER_00: It's so powerful.
• 18:03
  SPEAKER_00: I know for me, today's um Pink Lemon's sixth birthday.
• 18:07
  SPEAKER_00: So we're recording this on the first September.
• 18:10
  SPEAKER_00: So um my business is now six years old, which I'm incredibly proud of.
• 18:15
  SPEAKER_00: But I don't think I would have lasted or be where I'm at now had I not listened to my intuition and followed my gut.
• 18:23
  SPEAKER_00: And there have been times where I've been tested and things have been presented that that may have taken me off track, and for whatever reason, things have kind of signposted me, and I believe that the path I'm on is the path I'm supposed to be on.
• 18:39
  SPEAKER_00: Like 100%, you know, now more than ever, believe that.
• 18:43
  SPEAKER_00: And I think it's really important to, like you say, really put the faith in you because nobody knows you better than yourself.
• 18:52
  SPEAKER_00: So when you get those, I have a client, actually, who calls she calls them digital downloads from the universe, and I love that they're inspired thoughts, but when you get them, they've been sent to you, and you have to follow them with your gut, you have to really tune into it.
• 19:09
  SPEAKER_00: And I I believe that's one of the secrets of success, is is backing yourself, having that faith, and following your gut.
• 19:18
  SPEAKER_00: Because I think when you do that, you can't go wrong.
• 19:20
  SPEAKER_01: It really is.
• 19:21
  SPEAKER_01: I think as women, we're often, you know, not encouraged to trust our guts, to trust our instincts, and we absolutely have to do that.
• 19:30
  SPEAKER_01: I really think that there's so much potential for growth if you just follow your instincts.
• 19:36
  SPEAKER_01: But also, I did want to say congratulations on your sixth birthday on in business.
• 19:40
  SPEAKER_01: That's fantastic, that's a real accomplishment, and especially through everything we've gone through.
• 19:45
  SPEAKER_00: Well done.
• 19:46
  SPEAKER_00: Yeah, I did think that earlier because I haven't made a massive slash about it, mainly because I've had like we were talking before, and I've I've taken August off and I've I've had time with kids and stuff, but it did occur to me, it was like, oh, this is a milestone, you know, and it hasn't been easy.
• 20:03
  SPEAKER_00: We've gone through the pandemic, the cost of living, all of this stuff that impacts us, and I'm still here and I'm still going strong, and I'm and I and I'm so excited for what's to come because I know I've been working on some great stuff that's going to make a difference for the business in the future, but I but but like say it it's down to instincts because it was my instincts that got me to start the business in the first place, and it's been an incredible journey, but there's been lots of highs, lots of lows, everything in between.
• 20:33
  SPEAKER_00: But ultimately, I've had this real strong sense of what I'm supposed to be doing, and even when I shifted my focus in lockdown, it was the right time to do that.
• 20:43
  SPEAKER_00: And looking back, I think it was a very brave thing because my creative studio at the time was that was I was managing so many projects, I was so busy, so it was a real gamble, but I followed my gut instincts and it led me somewhere else, and I'm so pleased I did that.
• 20:59
  SPEAKER_00: And I think, yeah, as women, maybe we don't do it enough, and we really should, because that's what's going to lead us to the right path and take us to where we want to get to.
• 21:10
  SPEAKER_01: I totally agree.
• 21:11
  SPEAKER_01: I think it's it's so nice to see, and I think I've seen that in sort of seeing other people, either in the entrepreneurial space or other people who are entrepreneurial in the blog space as well.
• 21:21
  SPEAKER_01: It is so interesting to watch how people grow and how they progress and how they move forward and also how social media has changed what we do and how it's allowed us.
• 21:31
  SPEAKER_01: I think in some ways there are some negatives to it, but it has allowed us to grow in many ways and it's expanded our reach, in which I don't think we could have, I certainly could never have imagined the expansion of reach that that could create when I started out.
• 21:44
  SPEAKER_01: I mean, no way.
• 21:46
  SPEAKER_00: Yeah, so that that that that's an interesting, because when you started out in 2002, is that right?
• 21:51
  SPEAKER_00: Um you've been going obviously a long time.
• 21:54
  SPEAKER_00: So congratulations to you, because I think what you've achieved is incredible.
• 21:58
  SPEAKER_00: But you're absolutely right.
• 22:00
  SPEAKER_00: Social media at that time, I know, I believe Facebook was coming around, I think where it was in the early stage Facebook.
• 22:08
  SPEAKER_00: Am I am I thinking that 2006, 2007 for Facebook, I think.
• 22:13
  SPEAKER_00: Was there?
• 22:14
  SPEAKER_00: So so wow.
• 22:15
  SPEAKER_00: So the things that we take for granted today as being a way to reach our audiences, like you say, that's it wasn't really around when you first started.
• 22:25
  SPEAKER_00: So so what did you do then to get awareness and attention to your blog?
• 22:33
  SPEAKER_01: It was really difficult.
• 22:34
  SPEAKER_01: A lot of it was word of mouth.
• 22:35
  SPEAKER_01: And then one of the things I started doing, it was so interesting when I began because you become very protective, especially back then.
• 22:42
  SPEAKER_01: So it was it was kind of like, well, I have a blog and I want people to come to my blog.
• 22:46
  SPEAKER_01: So I'm not going to pay attention to these other people who are blogging.
• 22:49
  SPEAKER_01: And you, it was more about sort of protecting yourself and not reaching out.
• 22:52
  SPEAKER_01: And then suddenly we discovered the idea of collaboration.
• 22:56
  SPEAKER_01: And one of the things that started back then was people would link to each other's blogs in what they called blog parties.
• 23:01
  SPEAKER_01: Now I'm still actually running a community called the Hearth and Soul Community where people do link once a month and they share their content there.
• 23:09
  SPEAKER_01: But there was a lot more of it back then.
• 23:11
  SPEAKER_01: And it was a way to introduce yourself to other bloggers and to their audience without taking their audience, just sharing something in a similar vein.
• 23:20
  SPEAKER_01: And it really helped expand our reach then.
• 23:22
  SPEAKER_01: It still works, it's it's a different world these days.
• 23:25
  SPEAKER_01: So it's more about creating community now, but it definitely does expand reach.
• 23:30
  SPEAKER_01: Um, and I think we also did guest posts, which you can still do, but there's a little bit more awareness around guest posts.
• 23:36
  SPEAKER_01: There's a real knack to it now, and you need to be careful who you're linking to.
• 23:40
  SPEAKER_01: You need to be careful about how their website is viewed by Google, because a link from a website that's not so great isn't going to help you.
• 23:49
  SPEAKER_01: Yeah.
• 23:49
  SPEAKER_01: Um if if you get a link from a website that does have a high domain authority, that is really valuable.
• 23:55
  SPEAKER_01: So it's it there's a there's a knack to all of it.
• 23:57
  SPEAKER_01: But yes, that was that was how we did it, was literally by sharing each other's content um through things called link ups.
• 24:04
  SPEAKER_00: So I guess now, having got social media at your fingertips, that I suppose there are different challenges now, aren't there, in in terms of how to build that reach?
• 24:15
  SPEAKER_00: Because while social media has helped in so many ways, like you say, there's now that there is a negative side to social media, but what's your experience of leveraging those platforms, you know, into in like today?
• 24:30
  SPEAKER_01: I think they can be amazing.
• 24:32
  SPEAKER_01: They can really help you expand your reach.
• 24:34
  SPEAKER_01: You are at the mercy of the algorithm.
• 24:37
  SPEAKER_01: I think that, and sometimes you can end up, I've I've known someone recently who's actually ended up being locked out of Instagram, and it's a very big part of their business, and they have nowhere to go with that.
• 24:47
  SPEAKER_01: So that's where you definitely need to have a newsletter.
• 24:49
  SPEAKER_01: My newsletter is really important to me.
• 24:52
  SPEAKER_01: It is something that my readers really enjoy.
• 24:55
  SPEAKER_01: If someone's willing to give you their email address, and generally you offer them, I mean, you know this, you offer them something for free that they can download that's worth their giving the email address, but you still need to provide really useful content in your newsletter, or they can unsubscribe.
• 25:09
  SPEAKER_01: But that list of people that belongs to you.
• 25:12
  SPEAKER_01: So whilst I cherish my followers on social media and I really think they're important, and I try not to neglect them in any way, I know that my newsletter is a targeted way of reaching people who said, Hey, we want to hear from you.
• 25:24
  SPEAKER_01: So absolutely social media can be incredibly valuable, but equally focusing on the newsletter is really important.
• 25:32
  SPEAKER_01: And then another thing that you can look at as well, which isn't actually social media, but depending on where you sit and what you're doing, Pinterest, I mean, for me, is a huge driver of traffic and business.
• 25:44
  SPEAKER_00: Yes, so I know we've spoken about this, and I would love you to obviously sort of dive a little bit further into this.
• 25:50
  SPEAKER_00: So, as a lifestyle blogger, you do use Pinterest, and it is quite, like, as you've just mentioned, an important part of driving traffic to your website and promoting what you do.
• 26:02
  SPEAKER_00: Um, I know having spoken to many sort of fellow entrepreneurs, Pinterest obviously works a little bit different to other social media sides.
• 26:12
  SPEAKER_00: And I think I know from my own experience of using the platform, there is more strategy involved.
• 26:18
  SPEAKER_00: But what is your experience of Pinterest and how do you use it to benefit your business?
• 26:25
  SPEAKER_01: The first thing I would say about Pinterest and my experience of it is that Pinterest are much more hands-on.
• 26:31
  SPEAKER_01: Their raison d'être is to give everyone the inspiration they need to create a life they love.
• 26:36
  SPEAKER_01: And they're concerned about their creators, they're concerned about people who are putting content on the platform.
• 26:42
  SPEAKER_01: So you can always contact them, you can always get in touch.
• 26:44
  SPEAKER_01: That's not necessarily the case with Meta.
• 26:47
  SPEAKER_01: Um, but the thing that I love about Pinterest is it's constantly evolving.
• 26:52
  SPEAKER_01: And I think we were speaking earlier about the fact that there's so many new features being rolled out.
• 26:56
  SPEAKER_01: If you're going to use it to promote your business, you do need to have a business account.
• 27:00
  SPEAKER_01: And that doesn't need to be scary.
• 27:02
  SPEAKER_01: That is very easy to set up and it doesn't cost you anything.
• 27:05
  SPEAKER_01: You can obviously advertise on Pinterest like you do on Facebook, and that has a cost implication.
• 27:10
  SPEAKER_01: But there's no cost implication to having a business account.
• 27:14
  SPEAKER_01: And it allows you to do all sorts of things that um at one point video pins were only rolled out to business, um business users.
• 27:22
  SPEAKER_01: I believe now everyone can have a video pin, but those things, there's just so much potential.
• 27:26
  SPEAKER_01: So with an idea pin or a video pin, you can actually show someone how to use your product or service, literally demonstrate it to them.
• 27:33
  SPEAKER_01: And I know you can do that in a reel, but on Pinterest, you're getting that reach.
• 27:37
  SPEAKER_01: It is a search engine as well.
• 27:39
  SPEAKER_01: And if you use your keywords correctly, you can really bring people to actually see things.
• 27:44
  SPEAKER_01: It's a fabulous platform for gardeners, interior designers, for people like me who are sharing my lifestyle content, it does very well in Pinterest, but it's my recipes because people eat with their eyes.
• 27:54
  SPEAKER_01: And I ended up developing a following of well over 10,000 people on, in fact, it's still growing.
• 27:59
  SPEAKER_01: We're getting about 10 and a half thousand at the moment.
• 28:01
  SPEAKER_01: And a lot of that is because of the food content, and the reach for that is just exponential.
• 28:06
  SPEAKER_00: I um I started using incorporating Pinterest um earlier this year, and I've noticed already the metrics, and you're absolutely right, it's a search engine, it's a visual search engine.
• 28:19
  SPEAKER_00: So people people are using the platform very, very differently.
• 28:22
  SPEAKER_00: It's not, I just find with Instagram or Facebook, and I I really enjoy using social media, but I find that content lives for such a short space of time, which is frustrating because we put all of this effort into creating this amazing content, and then what happens is that the algorithms then make the decision as to who sees it and who doesn't.
• 28:44
  SPEAKER_00: So then, like you say, you're at the mercy of these social media platforms.
• 28:49
  SPEAKER_00: But I've noticed what's different with Pinterest is that more eyeballs are on the content, which means people more people are linking to um clicking through to your website, which means you're getting more uptake, I suppose, on the content that you're creating.
• 29:05
  SPEAKER_00: And then it's evergreen, so it doesn't just go somewhere and die, which let's face it, on a lot of the other platforms it does.
• 29:12
  SPEAKER_00: Um, actually on Pinterest, it's evergreen, it's ongoing, which means somebody can find an article you wrote two years ago and still consume it today.
• 29:22
  SPEAKER_00: And I think there's something really powerful about that.
• 29:25
  SPEAKER_01: It's incredibly true.
• 29:27
  SPEAKER_01: One of the pins that drives the most traffic to my website, the pin is, I believe, seven years old.
• 29:34
  SPEAKER_00: Wow.
• 29:34
  SPEAKER_01: And not even optimized to the size that you're supposed to have pins at these days, which is which is a thousand by 1500 or a similar ratio.
• 29:43
  SPEAKER_01: It's not even optimized to that, and it's driving so much traffic.
• 29:47
  SPEAKER_01: I have several pins that are at least five years, some some older.
• 29:51
  SPEAKER_01: It's just incredible.
• 29:53
  SPEAKER_01: The content does not live and die.
• 29:54
  SPEAKER_01: It's it's not for everyone in terms of an entrepreneurial space, but for those people who it is, and I'm pleased to hear you're getting such good results with it, it's just amazing.
• 30:06
  SPEAKER_00: Yeah.
• 30:07
  SPEAKER_00: I mean, I could do better as always.
• 30:10
  SPEAKER_00: Um, but what I've realized is it's all about consistency.
• 30:14
  SPEAKER_00: So whether you pin one pin a day or you pin 10 pins a day, whatever, whatever that looks like.
• 30:20
  SPEAKER_00: It I think the secret, or what I think the secret is, is that level of consistency.
• 30:25
  SPEAKER_00: So whatever you decide to do, you're just being consistent with your efforts.
• 30:29
  SPEAKER_00: But I but I have to say, even very early on, um, I I I my my results are very different from the other platforms.
• 30:37
  SPEAKER_00: And I'm a content-driven business, like what I do, what I talk about, my podcast, I've got so much content, and so I don't want my content to just go somewhere and die.
• 30:46
  SPEAKER_00: I want I want it being consumed.
• 30:48
  SPEAKER_00: That's why we're creating it.
• 30:50
  SPEAKER_00: So I was just really impressed with how quick I did I've started to see the results, and I I I'm not about you've been on there for a long time, and I can imagine it, you know, the longer you're on there, it's like with anything, the more it grows and the better results you get.
• 31:06
  SPEAKER_00: But I think for somebody starting out that is looking to expand their reach and to connect on that deeper level with their their audience, it's a great platform for that.
• 31:19
  SPEAKER_00: It it I think a good thing can happen with that platform.
• 31:24
  SPEAKER_01: It really is.
• 31:24
  SPEAKER_01: And I've been on it so long that it was when it first came out, and I remember thinking, oh, I don't know, do I have time for this?
• 31:31
  SPEAKER_01: And I'm so glad that I decided that I did, because it really has just been, it's a very holistic environment as well.
• 31:39
  SPEAKER_01: You don't get into the same, at least not in my experience or the experience of those I know, you don't get into that same sort of, you don't get trolls on Pinterest.
• 31:47
  SPEAKER_01: Um it's or I certainly haven't experienced that.
• 31:50
  SPEAKER_01: And I think that it's so lovely that you've got a growing platform, something that's evolving.
• 31:54
  SPEAKER_01: Now, occasionally they do things that you think, why have you done that?
• 31:57
  SPEAKER_01: And that's very frustrating.
• 31:59
  SPEAKER_01: But in general, on the whole, they are one of as long as you remember they're a search engine, they're one of the platforms to use.
• 32:05
  SPEAKER_01: You can get engagement though, and you can get connection because you look on your dashboard, there is a thing where there are, you can see what's happening, there's like little notifications, but there's also the little arrow where people can message you.
• 32:17
  SPEAKER_01: And it's really important to respond to those messages and make sure that you know you do interact with people so that they feel you know you're getting that.
• 32:25
  SPEAKER_01: So you can actually build, it's not the same kind of community that I've built around my lifestyle blog, but it you can build a sort of community and it's really lovely.
• 32:33
  SPEAKER_01: It's important to look at people who, first of all, to enrich your experience, you want to look at content from people who you don't necessarily know of.
• 32:40
  SPEAKER_01: But also when you leave a comment, they're going to think, well, who's she?
• 32:44
  SPEAKER_01: She's left me a really nice comment.
• 32:45
  SPEAKER_01: Maybe I'll go and have a look at her content.
• 32:47
  SPEAKER_01: And you do create that wonderful reciprocal spiral.
• 32:50
  SPEAKER_01: And I think that Pinterest is a wonderful place to do that.
• 32:53
  SPEAKER_01: Now, you can do that on any social media, but as I say, Pinterest isn't social media, but you can do that on other social media platforms and have that sort of reciprocal and going out and looking at other people new to you people's content.
• 33:04
  SPEAKER_01: But with Pinterest, there's a real sense of, I really feel like you you grow when you look at things on Pinterest.
• 33:11
  SPEAKER_01: You're finding out how to do things, you're finding out you're learning.
• 33:14
  SPEAKER_01: And I think that that can be the case on social media, but Pinterest brings something to the table that social media just cannot.
• 33:21
  SPEAKER_00: I think the difference is that a lot of the time on social media it is very much about awareness.
• 33:28
  SPEAKER_00: So, yes, people share things on Instagram and Facebook and LinkedIn and whatnot, and I share their blogs and articles.
• 33:34
  SPEAKER_00: But you're absolutely right.
• 33:35
  SPEAKER_00: I think I think the difference, and it is just a very small difference, but I think with Pinterest, it's all about sharing that valuable content because that's what the platform has been designed for.
• 33:47
  SPEAKER_00: Whereas on the other platforms, nine times out of ten, it's about awareness, it's about you know letting people know that you exist, talking about the things that you do, and just getting people to engage.
• 34:00
  SPEAKER_00: And it is becoming harder because there's more noise on the platforms now, more people are jumping on the bandwagon of, oh, I must do this, that, and the other in order to make this work.
• 34:09
  SPEAKER_00: So, so to stand out in amongst all of that, I think is harder.
• 34:13
  SPEAKER_00: But the way you can stand out and the way you can differentiate yourself is by creating really great content.
• 34:21
  SPEAKER_00: And that's I think that's why I I enjoy the Pinterest platform because not only do I get to consume it, I get to be able to create it as well.
• 34:29
  SPEAKER_01: And it's lovely to know that Pinterest as a whole really want, I mean, I've been to in real life events with Pinterest, and I've been to Pinterest head office in San Francisco, and they really want to engage with the creators, they want quality content on their platform.
• 34:44
  SPEAKER_01: Whereas I sometimes get the feeling with social media that really all they want to do is take the content that you're creating and get you to pay them to boost that content.
• 34:51
  SPEAKER_01: And it is also, I found anyway, and obviously I came at this a lot earlier, so this may not necessarily be the case for everyone, but for me, growing a following on Pinterest was almost, it certainly wasn't effortless, but it was much easier than trying to build a following on Facebook and on Instagram.
• 35:10
  SPEAKER_01: Yeah.
• 35:11
  SPEAKER_01: It's just much more organic.
• 35:13
  SPEAKER_01: People see things they like and they're much quicker to engage, they're much quicker to feed back.
• 35:17
  SPEAKER_01: It's it's a really wonderful platform to work with.
• 35:21
  SPEAKER_01: And I would encourage anyone who's in the entrepreneurial space to consider whether it's a good idea for them to take out a business account and to be sure to do that because Pinterest really, well, it's actually against their community guidelines for you to share business content on a private on a private personal Pinterest account.
• 35:41
  SPEAKER_00: So with that in mind, who do you think needs to be on Pinterest?
• 35:46
  SPEAKER_01: I think anyone who has a business that has something that's easily to easy to photograph.
• 35:53
  SPEAKER_01: I mean, I really admire how you've been able to take your content.
• 35:56
  SPEAKER_01: I think with video pins and idea pins, it makes it really good.
• 35:59
  SPEAKER_01: And also infographics are great visual content.
• 36:01
  SPEAKER_01: But anyone who's in the sort of interior design, gardening, food, um, creating recipes, any of those things, that sort of space is really super easy to create content.
• 36:13
  SPEAKER_01: Well, not easy, but easier in some ways.
• 36:15
  SPEAKER_01: I think that anyone can use it if it if it resonates with them.
• 36:19
  SPEAKER_01: I think the idea is don't panic when you start.
• 36:22
  SPEAKER_01: You get your business account, start with a couple of boards, have you know, a couple of boards that are relevant to your content and a couple of boards where you can share other people's content that's that that sort of resonates with yours, but isn't in competition to you, obviously.
• 36:36
  SPEAKER_01: And sort of backs up your ideas and just start small.
• 36:39
  SPEAKER_01: So don't feel you have to have hundreds of boards to start with and utilize the feature where you can subdivide within boards so that it's easy to find things because you will get people who will click on one of your pins and go, oh my goodness, I need to know more.
• 36:53
  SPEAKER_01: Then they click on your on your profile and they've got your boards and they will look at your boards and go through them.
• 36:58
  SPEAKER_01: So it's nice to have that laid out in a really consistent way so that they're you know that they're easy to access.
• 37:04
  SPEAKER_01: I think that there pretty much anyone can benefit, although it would be very hard in some cases if you are strictly services-based, say if you're doing something where you can't, I mean, if if you want to provide video, I think actually even a life coach could provide you know verbal content and and kind of like reels, but using those as ideas pins.
• 37:27
  SPEAKER_01: So I don't think anyone wouldn't benefit.
• 37:30
  SPEAKER_01: It's much easier for entrepreneurs who are in the space where there's something visual that it's easy to share.
• 37:35
  SPEAKER_01: But as always, and I I say this every time, put yourself in the picture, you know, get yourself out there, put yourself in video pins, put yourself in idea pins, have photographs of yourself in carousels so that people can see you and people love that connection.
• 37:51
  SPEAKER_00: Yeah, absolutely.
• 37:52
  SPEAKER_00: I always notice whenever there's a um a post that goes out with an image on of a person, as opposed to something nice and designed or whatever, they get so much more engagement because people want to know the person in the business behind the business, behind the brand.
• 38:10
  SPEAKER_00: So I think being able to kind of put your face out there, it can sometimes feel uncomfortable, especially if you're an introvert and you're not comfortable with being in out in the public domain, but I think it would go a long way to sort of helping build awareness around your business and helping your audience, like say, get to know you, and so that you can make that connection on a much deeper level rather than just sort of talking at them.
• 38:35
  SPEAKER_00: It's it's that kind of difference, is it's like bringing them into your world.
• 38:39
  SPEAKER_00: Before we finish the episode, would you kindly provide some tips for my listeners?
• 38:46
  SPEAKER_00: So if they're thinking about starting a blog, what do they what would you say they need to sort of maybe consider?
• 38:52
  SPEAKER_00: And if they're looking to maybe get started with Pinterest, do you have any tips there that will help them to get started?
• 39:00
  SPEAKER_01: So, with regard to a blog, I think the most important thing is the website it sits on.
• 39:04
  SPEAKER_01: You need to make sure that you have a good website that is optimized for SEO because you can have the best content in the world.
• 39:10
  SPEAKER_01: And if it's sitting on a website that isn't indexing or doesn't look nice and people don't feel drawn to it, it's not good, it's just going to be wasted.
• 39:19
  SPEAKER_01: So definitely make sure you've got a good foundation to build on.
• 39:21
  SPEAKER_01: You've got a good website to sit that blog on.
• 39:24
  SPEAKER_01: I think really consider if you're doing it from the point of view as an of an entrepreneur, really consider whether it is for you.
• 39:30
  SPEAKER_01: And that's something I can help with is, you know, is that something that's going to benefit you?
• 39:34
  SPEAKER_01: And will it be something that resonates with you, something that you can really make fly?
• 39:38
  SPEAKER_01: And I think to be consistent always with blogging is making sure you have content.
• 39:43
  SPEAKER_01: So if you're going to launch a blog, make sure you have content ready to go.
• 39:46
  SPEAKER_01: So you don't put up a blog post and have people going, oh, where's the next one?
• 39:49
  SPEAKER_01: And there's nothing.
• 39:51
  SPEAKER_01: So I think consistency with anything, that's just a really top-level because there's so much to it.
• 39:57
  SPEAKER_01: But and with Pinterest as well, you know, start slowly.
• 40:00
  SPEAKER_01: Make sure you curate your boards carefully so that you're sharing content that's your own and that's so that people be brave, reach out, do things that you might not expect.
• 40:09
  SPEAKER_01: You can, I mean, I don't encourage deleting pins once they're up.
• 40:12
  SPEAKER_01: You must leave them up.
• 40:13
  SPEAKER_01: But if you literally put one up and think, oh no, you can immediately delete it.
• 40:16
  SPEAKER_01: It's okay.
• 40:17
  SPEAKER_01: And I think that there's just so much space.
• 40:20
  SPEAKER_01: If we just allow ourselves to fly, it just makes such a difference.
• 40:23
  SPEAKER_01: But yes, start slowly, you know, get in there again, plan your content.
• 40:27
  SPEAKER_01: Consider a scheduling tool if if you're using it a lot, but definitely plan that content out.
• 40:33
  SPEAKER_01: Think about what boards you share.
• 40:35
  SPEAKER_01: What do you, again, a bit like blogging, what is it that you offer?
• 40:38
  SPEAKER_01: How can you benefit?
• 40:39
  SPEAKER_01: How can you solve people's problems?
• 40:41
  SPEAKER_01: And maybe put those into categories and you know, those are your boards.
• 40:45
  SPEAKER_01: So start with that and be consistent and visual, be very, you know, Pinterest is a visual medium and remember it's a search engine, remember those keywords.
• 40:54
  SPEAKER_00: Yeah.
• 40:55
  SPEAKER_00: And always remember, um, and this is my my branding hat coming on, just make sure that whatever content you put out, it's aligned to your brand.
• 41:03
  SPEAKER_00: It looks like like like when when somebody sees something that you've put out, they know it's from Pink Lemon or it's from April Harris or it's got your stamp on it.
• 41:14
  SPEAKER_00: It's it's individual, it's very tailored to your business, so so that you're developing that thread of awareness, but but it all kind of goes back to your brand and and that strength.
• 41:26
  SPEAKER_00: So they're great tips, thank you.
• 41:28
  SPEAKER_00: So, one of the questions that I wanted to ask you when it comes to Pinterest, because people are time poor and they don't necessarily have a lot of time to spend building their Pinterest, but what would you say is a good frequency for putting pins out there?
• 41:43
  SPEAKER_01: I think that if you can do a couple a day, um, it really just start with a couple a day and see how it goes.
• 41:51
  SPEAKER_01: If it really works and you're starting to see results, then consider investing in a scheduling tool.
• 41:55
  SPEAKER_01: They can be expensive and you can put out more.
• 41:57
  SPEAKER_01: But I think if you just look at doing a couple a day, depending on how much content you have, and be sure that you know you need them to where you can, you need them to link to your website.
• 42:06
  SPEAKER_01: You need to get, you want these pins to sell.
• 42:09
  SPEAKER_01: But equally, remember that that within Pinterest, you can actually link to a product page, you can actually link to a sales page very easily, and you don't have to declare that it's a sales page.
• 42:19
  SPEAKER_01: But yes, I would say in terms of frequency, two to two to three pins a day to start with.
• 42:23
  SPEAKER_01: And you can decide maybe you only do that Monday, Wednesday, Friday, and you don't do the weekend, or maybe you do seven days a week, just see how that goes and how much content you have.
• 42:31
  SPEAKER_00: Yeah, I think like anything, isn't it?
• 42:33
  SPEAKER_00: It's all trial and error.
• 42:34
  SPEAKER_00: So start with a particular sort of schedule and then like say it's it all comes down to the metrics, doesn't it?
• 42:41
  SPEAKER_00: It's all monitor the metrics and the metrics will tell you.
• 42:44
  SPEAKER_01: Definitely.
• 42:44
  SPEAKER_01: Yeah, don't don't just create one pin, put it up there, and then be like, oh, nothing for ages.
• 42:49
  SPEAKER_01: Make sure you're yeah before you jump in, or if you've had a pause, or if you've just opened a business account, or or if you've had a if you've got a business account and you haven't pinned for a while, create enough pins to get you through a week and then start.
• 43:03
  SPEAKER_00: Start and then be consistent.
• 43:05
  SPEAKER_00: Whatever you do, absolutely consistent.
• 43:06
  SPEAKER_00: That's what I'm saying.
• 43:07
  SPEAKER_00: It's all about consistency, isn't it?
• 43:09
  SPEAKER_00: Whatever we do, whether it's social media, blogging, Pinterest, whatever it is that you do, just be consistent with it.
• 43:16
  SPEAKER_00: April, thank you so much.
• 43:18
  SPEAKER_00: You have shared so much valuable stuff today, and I really appreciate you coming onto the show.
• 43:24
  SPEAKER_00: And I hope the listeners have enjoyed everything you've shared with us.
• 43:28
  SPEAKER_00: I'm sure they have.
• 43:30
  SPEAKER_00: I will obviously share your details in the show notes, and I know you are creating something amazing at the moment, which will also go into the show notes.
• 43:38
  SPEAKER_00: But thank you so much for coming on board and for doing this.
• 43:41
  SPEAKER_00: And hopefully, we can do another episode at a later date where maybe we can sort of get a little bit more into the detail of Pinterest, because, like I say, there's just so much there.
• 43:51
  SPEAKER_01: Thank you so much, Karen.
• 43:52
  SPEAKER_01: I've really enjoyed talking to you, and I would love to come back and talk more about Pinterest.
• 43:56
  SPEAKER_01: It's one of my passions.
• 43:57
  SPEAKER_00: Thank you so much for taking the time to listen to today's episode.
• 44:01
  SPEAKER_00: I hope you found this episode of value, and of course, please feel free to share it with others who you may think will also benefit from listening to today's episode.
• 44:10
  SPEAKER_00: If you are feeling inspired and would like to know more about getting started with creating an online digital course, then why not download my free ebook, 10 Steps to Digital Course Success, by visiting my website www.pink-lemondigital.com.
• 44:27
  SPEAKER_00: I will be back next week with another episode, but until then, have a great week.
• 44:34
  SPEAKER_00: I hope you enjoyed this episode of the digitally She Does It Show.
• 44:37
  SPEAKER_00: Don't forget to check out the show notes for all the links and resources mentioned in today's episode.
• 44:43
  SPEAKER_00: New episodes drop every week on Wednesday.
• 44:45
  SPEAKER_00: So why not rate and subscribe so you never miss an episode?
• 44:49
  SPEAKER_00: Thank you for tuning in today, and I will see you next time.