The Andrew Faris Podcast | New Data Confirms That Incremental Attribution Outperforms Standard Attribution On Meta Ads – Olivia Kory

The Andrew Faris Podcast · Aug 10, 2026 · 1h 11m

Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io. Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-showsMy episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4 FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com INTELLIGEMS Intelligems brings A/B testing to business decisions beyond copy and design....