Latest / Limitless Living with Fredricka Davis / 072: The Final Four Months: Choose What Matters Most in Your Business

Transcript

072: The Final Four Months: Choose What Matters Most in Your Business · Limitless Living with Fredricka Davis

0:32
SPEAKER_00: Hello and welcome back to the Limitless Living Podcast.
0:36
SPEAKER_00: I'm Frederica Davis, your host.
0:39
SPEAKER_00: And on Tuesdays, we talk about sustainable success.
0:43
SPEAKER_00: That's the kind of success that helps you grow and realize all of your hopes and dreams without letting it overwhelm you or your life.
0:54
SPEAKER_00: So today, September 1st, I can hardly believe it.
0:58
SPEAKER_00: I don't know about you, but the time just flies.
1:00
SPEAKER_00: Summer feels like it just has gone by so fast.
1:05
SPEAKER_00: And before anybody out there says summer's almost over, I'm gonna just hold on to it as long as I can.
1:11
SPEAKER_00: We get this extra week before Labor Day this year, which I'm loving, and I'm still going to enjoy what's left, and I'm fully going to enjoy whatever beautiful summer days we get after Labor Day.
1:24
SPEAKER_00: Now, that said, the fact is that we are going into the final four months of the year.
1:33
SPEAKER_00: And September does seem to do something to people, and it's especially the people who own businesses or those of us who lead teams or have careers that we're managing, or just generally a long list of things that we intended to do all year long and maybe have not quite accomplished yet.
1:56
SPEAKER_00: So it creates this strange combination of both possibility because yes, there's four months left, and panic because we haven't gotten quite where we want to be thus far this year.
2:09
SPEAKER_00: You may be feeling like this now.
2:11
SPEAKER_00: I don't know.
2:11
SPEAKER_00: There's that back to school energy in the air, which gives us the thoughts of new notebooks and fresh calendars and getting organized and focused again after the labor day hits and all the things.
2:26
SPEAKER_00: You know, maybe, maybe thinking to yourself, okay, I can still make this happen.
2:30
SPEAKER_00: I've got enough time, I can still make this happen.
2:33
SPEAKER_00: Another part of us tends to look at everything that has not happened yet and think, oh gosh, good grief.
2:44
SPEAKER_00: I cannot believe how behind I am.
2:45
SPEAKER_00: I only have four months left.
2:47
SPEAKER_00: I need to move faster, I need to do more, I need to somehow squeeze six months of plans into the next four months of life.
2:55
SPEAKER_00: Is this you?
2:56
SPEAKER_00: Do you feel like this?
2:57
SPEAKER_00: So that's exactly what I do not want you to do.
3:00
SPEAKER_00: We're gonna talk about that today.
3:02
SPEAKER_00: You do not need to rescue the entire year between September and December.
3:08
SPEAKER_00: And you don't need to reopen every goal you wrote down in January or turn the next four months into one frantic race that leaves you utterly exhausted by Thanksgiving and barely holding it all together by Christmas.
3:23
SPEAKER_00: Have you had years like that?
3:25
SPEAKER_00: I have definitely had years like that.
3:27
SPEAKER_00: So, what you need, what I do, I want to share with you today.
3:34
SPEAKER_00: And that's really gonna start with an honest look at your business as it exists right here, right now, today, as is.
3:44
SPEAKER_00: Not your business as you imagined it would look like at this point in time when the year began, but what it actually is right now.
3:55
SPEAKER_00: Then you get to decide what matters most now moving forward.
4:01
SPEAKER_00: That little word now matters.
4:04
SPEAKER_00: That's why I'm saying it and repeating it.
4:07
SPEAKER_00: Businesses change, the markets change, climates change, families are obligations and health and all sorts of things.
4:15
SPEAKER_00: And opportunities show up whether we anticipate them or not, problems show up whether we anticipate them or not, whether we invite them or not.
4:23
SPEAKER_00: And a goal that made perfect sense for you back in, say, January or March or June may no longer deserve the same amount of attention now that we're here in September.
4:37
SPEAKER_00: So that does not automatically mean that you failed or you're behind or whatever.
4:43
SPEAKER_00: Sometimes it just means that you learned something.
4:47
SPEAKER_00: Maybe the goal was not as attainable as you thought.
4:52
SPEAKER_00: Maybe you learned that you need to structure your time a little bit better, but likely it means you've learned something.
5:01
SPEAKER_00: Now I've been in business for more than three decades, and I have had more ideas, oh, than I can count, and definitely more ideas than I could complete in three lifetimes.
5:16
SPEAKER_00: Literally.
5:17
SPEAKER_00: I have more things that I want to do, more ideas than I have life left.
5:23
SPEAKER_00: And that's just how it is.
5:24
SPEAKER_00: Some of those ideas have been excellent ideas, and some of them have seemed excellent until I tried to make them work in my real life, my real world, my real business.
5:36
SPEAKER_00: And some belonged to a different stage of the business or a different stage of life.
5:45
SPEAKER_00: Some needed me to have a team or technology or money that was just not simply available yet.
5:52
SPEAKER_00: And some were merely distractions wearing maybe very attractive outfits, we'll say.
6:01
SPEAKER_00: And that can be one of the harder things for a creative-driven business owner to admit.
6:09
SPEAKER_00: So if you are that person, a good idea can still be the wrong priority for you right now.
6:18
SPEAKER_00: So today, what I want to do is I want to walk you through a simple, final four-month review.
6:25
SPEAKER_00: You can do this with a notebook, the notes app on your phone, or whatever you use.
6:30
SPEAKER_00: Please do not make buying a big new planner the first requirement for this.
6:34
SPEAKER_00: If you love a big planner, a beautiful planner, I understand completely.
6:38
SPEAKER_00: I have had many, many, many, many.
6:39
SPEAKER_00: I've had years where I've bought multiple planners because I see one that's better than the first one I bought, and utterly ridiculous, right?
6:45
SPEAKER_00: We're not doing that.
6:46
SPEAKER_00: We're not turning planner shopping into the project.
6:49
SPEAKER_00: Just a notebook will do.
6:51
SPEAKER_00: We are going to look at five areas to evaluate going into this final four months.
6:58
SPEAKER_00: One's going to be revenue, relationships is another, systems, visibility, and you, the owner.
7:08
SPEAKER_00: Then I will give you four decisions to make what to stop, what to sustain, what to strengthen, and what may be ready to scale.
7:19
SPEAKER_00: You might want to save this episode so that you can come back to this.
7:22
SPEAKER_00: I'll put some steps in the show notes too, of course.
7:25
SPEAKER_00: And finally, you're going to choose one primary business focus for the final four months.
7:30
SPEAKER_00: Not five, not 10, just one.
7:33
SPEAKER_00: So let's start with revenue.
7:35
SPEAKER_00: Do not begin with what you hoped you would earn by now, begin with what is really actually happening right now.
7:41
SPEAKER_00: What is currently bringing money into the business?
7:45
SPEAKER_00: Which services, products, programs, packages, uh, contracts, or client relationships are producing reliable revenue for you, which are profitable once you consider the time, material, staffing, delivery, overhead, and mental energy involved?
8:06
SPEAKER_00: Then ask where the revenue may be leaking.
8:10
SPEAKER_00: I know you're going to have things that are leaking.
8:12
SPEAKER_00: Every business does.
8:14
SPEAKER_00: Are clients failing to rebook because nobody consistently asks?
8:19
SPEAKER_00: Are inquiries sitting too long before somebody follows up?
8:24
SPEAKER_00: Are there services people would buy if they actually understood what they do better?
8:33
SPEAKER_00: Do you have customers who love you but have not heard from you in too long?
8:41
SPEAKER_00: How's your pricing?
8:42
SPEAKER_00: Is it still connected to the actual cost of delivering what you provide?
8:46
SPEAKER_00: Notice that I am not immediately telling you to invent something new.
8:53
SPEAKER_00: Business owners often respond to a revenue concern by creating a new offer.
9:01
SPEAKER_00: Sometimes that can work, sometimes that's 100% appropriate.
9:05
SPEAKER_00: But very often there is money sitting inside the business that you already have.
9:11
SPEAKER_00: And it's sitting there inside the follow-up or the rebooking or the retention or referrals, maybe it's clearer communication or an underused service or just a really good offer that has not been explained often enough to your clients.
9:33
SPEAKER_00: Now, next, I want you to look at relationships.
9:36
SPEAKER_00: Who already knows you?
9:38
SPEAKER_00: Who trusts you and refers people to you?
9:41
SPEAKER_00: Who is it that buys from you, works with you, or opens doors for you, loves to talk you up?
9:51
SPEAKER_00: Where have those relationships been nurtured well?
9:55
SPEAKER_00: And how have they been nurtured well?
9:57
SPEAKER_00: Where have they been neglected?
10:00
SPEAKER_00: Is there perhaps a former client you should genuinely check in on?
10:05
SPEAKER_00: Not with a copy and paste sales message either, because relationships matter.
10:11
SPEAKER_00: And a handwritten note, there's nothing quite like it anymore.
10:14
SPEAKER_00: I mean, really, how many times do you get a handwritten note?
10:17
SPEAKER_00: Is there a referral partner you appreciate and have not thanked lately?
10:22
SPEAKER_00: Or maybe somebody you'd like to be a referral partner, but you have not approached them?
10:28
SPEAKER_00: Does your team know what is happening and what matters most coming up in the fall for the holidays coming ahead?
10:37
SPEAKER_00: How is the team communication?
10:39
SPEAKER_00: Are clients experiencing the warmth and consistency that you believe your business provides?
10:45
SPEAKER_00: Relationships are not a soft extra around the edges of a business, especially for service-based businesses.
10:53
SPEAKER_00: Relationships are your business.
10:56
SPEAKER_00: Now, the third area is going to be systems that you want to look at.
10:59
SPEAKER_00: Where does the same problem keep happening?
11:03
SPEAKER_00: Maybe appointments are not getting confirmed properly.
11:05
SPEAKER_00: Maybe content such as your blog posts or your emails are being created at the last possible minute and then being rushed.
11:13
SPEAKER_00: And I'm going to laugh about that one because as I record this, you need to know it's 11 o'clock at night because I had such a busy day and I normally work ahead, but I was not ahead of the game this week.
11:27
SPEAKER_00: So here I am.
11:29
SPEAKER_00: Maybe you have customers' questions living in six different places and you're not consistently answering them in a timely fashion.
11:37
SPEAKER_00: And how about this?
11:38
SPEAKER_00: Does everybody ask how you do this?
11:41
SPEAKER_00: What do you do?
11:42
SPEAKER_00: Is your team asking what you do because your process only exists inside your head?
11:48
SPEAKER_00: Or are you regularly recreating an email or a checklist or an intake form or a follow-up process that could have been documented once, created once, and then just edited, improved over time instead of recreating it over and over and over again.
12:04
SPEAKER_00: This would save time.
12:05
SPEAKER_00: Think about things like this.
12:07
SPEAKER_00: When you're thinking systems, these are the things you want to be thinking about.
12:11
SPEAKER_00: I'm not saying that you should try to systemize your entire company this week.
12:15
SPEAKER_00: That is absolutely not the case.
12:17
SPEAKER_00: I want you to simply identify the repeated areas of friction because repeated friction, recreation, creates friction.
12:28
SPEAKER_00: All this over and over again often is pointing to the system that really does need your attention next.
12:35
SPEAKER_00: Maybe it's going to be the first system that needs your attention.
12:39
SPEAKER_00: Fourth is visibility.
12:41
SPEAKER_00: Are the right people regularly hearing from you and understanding how they can help you?
12:47
SPEAKER_00: Because they do want to help.
12:49
SPEAKER_00: Your clients who love you will want to help you.
12:52
SPEAKER_00: I did not ask you though, if you notice, whether you are posting somewhere constantly.
13:00
SPEAKER_00: Activity and visibility are not always the same thing, especially with all the algorithm changes so constantly.
13:08
SPEAKER_00: You can post every day online and still be unclear and not reach the people you want to reach.
13:15
SPEAKER_00: You can be present on five different platforms and still fail to tell people what you actually do.
13:23
SPEAKER_00: And you can create beautiful content that never gives the right person a reason to take the next step.
13:31
SPEAKER_00: So look at where your best clients are finding you.
13:34
SPEAKER_00: Look at what questions people are asking you and which messages create actual replies or conversations, uh, bookings, inquiries, visits, or referrals.
13:51
SPEAKER_00: Then ask whether your visibility supports the priority you say you want.
13:58
SPEAKER_00: If your primary goal is to fill one specific program, but your content never discusses the problem that the program addresses, your visibility and your goal are not working well together.
14:13
SPEAKER_00: They're just not playing nice.
14:15
SPEAKER_00: So if your goal is to grow a local service, but everything you publish is broad inspiration for people anywhere in the world, the content may be pleasant without helping enough local people actually find you and recognize that you are the person they should come to.
14:35
SPEAKER_00: Visibility needs a job.
14:38
SPEAKER_00: The fifth area is you, the owner, that I want you to look at.
14:42
SPEAKER_00: Now, I know I have talked about owner overload and sustainable success before, so I'm not going to give you another long talk or speech about trying to do everything, but I am going to ask you to include yourself in your business review.
14:59
SPEAKER_00: This is really important.
15:01
SPEAKER_00: And in all honesty, sometimes it's the most important piece.
15:05
SPEAKER_00: What can this business realistically ask of you during the next four months?
15:13
SPEAKER_00: What do you realistically have to give to this business?
15:17
SPEAKER_00: Because that will determine what you choose to do or not do.
15:21
SPEAKER_00: What is already true about your client schedule?
15:25
SPEAKER_00: How about your health?
15:26
SPEAKER_00: What's already going on with your health or your family or travel plans, uh, holidays that are coming up, your team and your energy.
15:36
SPEAKER_00: Where do you need focused work time?
15:40
SPEAKER_00: And where do you need help?
15:42
SPEAKER_00: And what would be a meaningful achievement that does not require you to become a completely different human being with a completely different life or work around the clock 24-7?
15:56
SPEAKER_00: A business plan that depends upon unlimited imaginary energy or perfect health when you may not have it, or this version of yourself that may not be the real everyday you is not a serious business plan.
16:17
SPEAKER_00: Ambition is allowed, growth is allowed for sure.
16:20
SPEAKER_00: A demanding period in your business is sometimes necessary.
16:24
SPEAKER_00: It just is.
16:25
SPEAKER_00: We go through things, sometimes you have to rally, but you need to know the cost of that and choose to do it consciously and wisely.
16:35
SPEAKER_00: So if every goal assumes that you will work at your full intensity every day from now through the end of December, the problem is not your lack of motivation.
16:47
SPEAKER_00: The plan is being poorly designed.
16:51
SPEAKER_00: So take an honest look at yourself, what you have the capacity to do, what you want for your life with your business in mind and with your life.
17:04
SPEAKER_00: You're allowed to have a life.
17:05
SPEAKER_00: And now, since we've looked at revenue, relationships, systems, visibility, and you yourself, we can start to sort what you find into four categories.
17:18
SPEAKER_00: These categories are stop, sustain, strengthen, scale.
17:26
SPEAKER_00: So first, each area, what needs to stop?
17:30
SPEAKER_00: This could be an offer that takes time but produces very little value.
17:35
SPEAKER_00: It could be a meeting that really nobody needs.
17:39
SPEAKER_00: It could be content on social media on a platform that has become guilt-driven obligation, like, oh, I need to be out there.
17:48
SPEAKER_00: I should be out there.
17:49
SPEAKER_00: I know I need to be out there more, but it's not producing anything for you.
17:53
SPEAKER_00: It could be a discount that no longer makes sense given the cost of whatever you're doing.
18:00
SPEAKER_00: It could be a project you keep moving from one week's list to another week to another week, but you never actually want to do it.
18:08
SPEAKER_00: And it really is not important enough to justify the struggle you're going through to think about doing it.
18:13
SPEAKER_00: Stopping doesn't always have to be dramatic.
18:15
SPEAKER_00: Sometimes it'll just mean that you're deciding that I'm not doing that now, not this season, not this quarter, not this month.
18:25
SPEAKER_00: It doesn't have to mean you never do it, but it can just mean that you've decided now's not the time.
18:30
SPEAKER_00: Sometimes it'll just mean reducing the frequency of things, or sometimes it can mean that you're ending an experiment that gave you some information, but didn't turn out the way you wanted it to.
18:42
SPEAKER_00: Now, next, sustain.
18:44
SPEAKER_00: What needs to be sustained?
18:48
SPEAKER_00: These are the things that are working and they need some consistent love and care.
18:54
SPEAKER_00: Now, that would be things like a reliable service, something that you know is a consistent money producer, works well with your clients, whatever that is.
19:05
SPEAKER_00: It could be a reliable service or a weekly email that you know people are reading.
19:11
SPEAKER_00: It could be a valuable team meeting or a referral relationship or a personal practice that helps you arrive to work every day, able to think clearly and treat people well, right?
19:24
SPEAKER_00: So something that needs to be sustained.
19:26
SPEAKER_00: I'll give you an example.
19:27
SPEAKER_00: So for me, I have my best, most incredible, sustained energy throughout the day and do my best work and don't get tired.
19:35
SPEAKER_00: No afternoon slumps when I start my day in the morning with a protein or a protein and vegetable breakfast or my coffee concoction I've talked about on our wellness show with collagen, maybe hardboiled egg, whatever.
19:50
SPEAKER_00: Anyway, it's protein.
19:51
SPEAKER_00: So for me, that's a sustainable practice I have that allows me to be at my peak performance, think the most clearly.
20:01
SPEAKER_00: When I start my day with carbs, oh, it's a whole different ballgame.
20:05
SPEAKER_00: Just the way my body reacts.
20:07
SPEAKER_00: It does not like carbs earlier in the day.
20:10
SPEAKER_00: I do them later in the day.
20:11
SPEAKER_00: So that is a sustainable practice.
20:15
SPEAKER_00: That's something I keep consistent because it gives me the best chance of my thinking clearly, energy, and so on.
20:25
SPEAKER_00: Something else that is sustainable is making sure that your clients feel appreciated.
20:34
SPEAKER_00: That's another example.
20:35
SPEAKER_00: Like there, maybe you have some little practice that you do that sets you apart, and people really comment on it and they appreciate that and they keep coming back to you for that.
20:44
SPEAKER_00: That's something you want to sustain.
20:46
SPEAKER_00: So, not everything that works needs to become bigger.
20:49
SPEAKER_00: Sometimes the wisest business decisions are to choose the things you need to sustain and protect and repeat, put on repeat and stop interfering with them, stop changing them because they work.
21:05
SPEAKER_00: Now, third, what needs to be strengthened?
21:09
SPEAKER_00: Something can be fundamentally good and still have a weak point to it.
21:16
SPEAKER_00: Maybe you have a service that is really excellent, but the way you explain it is a little confusing.
21:25
SPEAKER_00: Maybe you've got people inquiring, whether it's through emails or social media or phone calls, but the follow-up is inconsistent or too delayed.
21:38
SPEAKER_00: Maybe you have a team that's really capable, but their actual responsibilities are just too unclear.
21:44
SPEAKER_00: So things get missed or are left undone.
21:48
SPEAKER_00: Maybe clients are enjoying your experience, but nobody has built a reliable rebooking conversation for them.
21:58
SPEAKER_00: Strengthening means improving the part that keeps a good thing from producing the full result that it should.
22:08
SPEAKER_00: And finally, what may be ready to scale?
22:11
SPEAKER_00: Scale does not simply mean do more.
22:15
SPEAKER_00: It means that something is working well enough, profitably enough, and consistently enough to potentially support more volume, but without collapsing the experience or the people you have delivering it.
22:32
SPEAKER_00: Before you scale, you want to ask whether the demand exists.
22:37
SPEAKER_00: Does the delivery work?
22:39
SPEAKER_00: Is the quality repeatable?
22:42
SPEAKER_00: And then do the numbers make sense?
22:44
SPEAKER_00: Now, more clients magnify what is already there.
22:48
SPEAKER_00: They do not repair a broken process.
22:50
SPEAKER_00: So you do want to look at that.
22:52
SPEAKER_00: And now we arrive at the decision that matters most today.
22:56
SPEAKER_00: And I know this is a meaty episode.
22:57
SPEAKER_00: You're probably going to have to listen to this a couple of times.
22:59
SPEAKER_00: And again, do this in a notebook.
23:02
SPEAKER_00: But what is your one primary business priority for the final four months?
23:07
SPEAKER_00: Now, one primary priority does not mean you stop operating the rest of the business because, of course, it'll still have to get paid and clients still need care and emails are still going to need to be answered.
23:21
SPEAKER_00: But it means that when several worthy projects compete for your focused improvement, one of them has to be the winner.
23:32
SPEAKER_00: Because there's only so many hours in a day.
23:34
SPEAKER_00: Your priority might be increasing monthly recurring revenue, or maybe filling a fall program that you have going on.
23:45
SPEAKER_00: It might be improving your client retention or documenting and transferring a process so that the business no longer depends on you for every single decision and it's duplicatable.
24:01
SPEAKER_00: So creating systems.
24:02
SPEAKER_00: It might be rebuilding visibility after you've had maybe a little quiet season and have not been as visible, or completing one offer and actually selling it before you start creating the next new offer.
24:16
SPEAKER_00: You need to make this specific enough that you will know whether or not it happened.
24:21
SPEAKER_00: Grow my business is not a four-month priority.
24:24
SPEAKER_00: It's a wish.
24:26
SPEAKER_00: Enroll eight qualified women into my fall program by September 28th.
24:33
SPEAKER_00: That is a specific enough goal and focus.
24:39
SPEAKER_00: Increase monthly rebookings by 20% before December is specific.
24:46
SPEAKER_00: Document the five front desk processes that cause the most confusion and train the team to use them by November 1st.
24:55
SPEAKER_00: That's specific.
24:56
SPEAKER_00: So these are some good examples.
24:58
SPEAKER_00: There's a million I could give you, but you really want them to be specific so that when you accomplish them, you know you accomplished them.
25:05
SPEAKER_00: Grow my businesses is just too broad.
25:07
SPEAKER_00: These need to be tangible and specific.
25:09
SPEAKER_00: So choose the outcome.
25:11
SPEAKER_00: And then once you're choosing the outcome, I want you to ask three questions.
25:15
SPEAKER_00: This is like a little mini class.
25:16
SPEAKER_00: You liking today?
25:17
SPEAKER_00: I'd love to hear your feedback.
25:18
SPEAKER_00: Or is this too much in a podcast?
25:21
SPEAKER_00: Because this is meaty today.
25:24
SPEAKER_00: All right.
25:24
SPEAKER_00: Why does this matter now?
25:25
SPEAKER_00: You're going to choose the outcome.
25:27
SPEAKER_00: Then you're going to ask three questions.
25:29
SPEAKER_00: Question number one is why does this matter now?
25:33
SPEAKER_00: What will I need to stop, sustain, strengthen, or scale?
25:38
SPEAKER_00: So choose the outcome and then ask three questions.
25:41
SPEAKER_00: So now you've got your outcome that you want.
25:44
SPEAKER_00: Let's say it's increase monthly rebookings by 20% before December.
25:49
SPEAKER_00: Okay, whatever it is for you.
25:51
SPEAKER_00: The first question you're going to ask is why does this matter right now?
25:55
SPEAKER_00: Why does this matter now?
25:58
SPEAKER_00: Second one, what will I need to stop?
26:00
SPEAKER_00: What will I need to stop, sustain, strengthen, or scale in order to complete this?
26:09
SPEAKER_00: I know that's a four-part question in one.
26:12
SPEAKER_00: What is the first visible action?
26:16
SPEAKER_00: And that's it.
26:17
SPEAKER_00: Those are the three questions.
26:19
SPEAKER_00: The first visible action is not think about it.
26:21
SPEAKER_00: It's something you can see yourself complete.
26:24
SPEAKER_00: Schedule a planning hour for this.
26:26
SPEAKER_00: Pull the revenue report, call the referral partner, write the program outline, document the follow-up process, or choose the dates, or send the proposal, all the things, whatever it is, whatever it is you need to do, whether it's asking a team member to own the task or publish the invitation, do one piece of it today, even if it's small.
26:51
SPEAKER_00: And here is the part I really want to leave you with.
26:54
SPEAKER_00: I know this was a lot, and I'm looking forward to hear your feedback on this.
27:00
SPEAKER_00: Was this too much for a podcast or was this super helpful?
27:03
SPEAKER_00: Or somewhere in between?
27:05
SPEAKER_00: This really helps me know what you are getting the most out of each of the podcasts so I can plan accordingly for future episodes as well.
27:13
SPEAKER_00: But here's the one part I want to leave you with.
27:15
SPEAKER_00: The final four months do not need to become a referendum on your worth or your discipline or whether you made enough of the year.
27:27
SPEAKER_00: Don't beat yourself up.
27:29
SPEAKER_00: These are just simply the last four months of decisions.
27:32
SPEAKER_00: That's it.
27:33
SPEAKER_00: And wherever you're at now is probably where you're meant to be.
27:46
SPEAKER_00: So you can spend your last four months scattered with your attention everywhere across everything, and everything can still feel unfinished.
27:57
SPEAKER_00: Or you can choose what matters, give it a real place in your calendar and your business, and finish the year knowing that you move something meaningful forward.
28:07
SPEAKER_00: But that's starting from wherever you're at right now, right here in this moment today.
28:12
SPEAKER_00: Your sustainable success reset for this week is to take one page, divide it into four sections.
28:19
SPEAKER_00: Just kind of fold it into four sections.
28:21
SPEAKER_00: They'll give you your columns.
28:23
SPEAKER_00: And one section is going to be the stop, one's the sustain, third section will be strengthen, and the fourth section will be scale.
28:32
SPEAKER_00: Add what you noticed about your revenue, your relationships, your systems, visibility, and you yourself.
28:40
SPEAKER_00: Then circle one primary focus for the final four months.
28:45
SPEAKER_00: When you start looking at all these different areas and you start making your little lists and putting them in the different sections, it's going to be easier to pick out what is the best next step or the biggest thing you should stay focused on in these next four months.
29:03
SPEAKER_00: The one that you want to look for is the one that's going to have the greatest impact and is going to affect all the areas of your business the most or your overall quality of life because really your business should be supporting your life, not your life wrapped around your business.
29:22
SPEAKER_00: So if you feel comfortable sharing what you came up with, I would love to hear and I'd love to cheer you on.
29:31
SPEAKER_00: Tell me what you chose.
29:33
SPEAKER_00: You can post it where you found this episode in the comments.
29:37
SPEAKER_00: Send me an email, send me a message on social, or even better, bring it into the limitless living community.
29:44
SPEAKER_00: Naming the priority and saying it out loud and putting it out there really helps turn it from a thought into a decision.
29:52
SPEAKER_00: And whatever you choose, choose it because it matters now, not because back in January you wrote it on a list and here we are in September, you're just afraid to let it go.
30:02
SPEAKER_00: And this week's reflection question, ask yourself this.
30:06
SPEAKER_00: If I could only move one meaningful part of my business forward before the end of the year, which result would make the greatest difference?
30:15
SPEAKER_00: And just to recap, remember, I want you to divide one page into four sections.
30:20
SPEAKER_00: You're going to put stop, sustain, strengthen, and scale.
30:24
SPEAKER_00: Review your revenue, relationships, systems, visibility, and you yourself.
30:30
SPEAKER_00: Then circle one primary four month priority and complete its first visible action right away.
30:39
SPEAKER_00: Complete it today.
30:43
SPEAKER_00: So until our next episode, be rooted, be resilient, and be limitless.