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TikTok Shops: Road To Billions? · The Ecommerce Revolution Podcast

• 0:01
  Welcome to today's episode of the e-commerce revolution podcast
• 0:04
  where we dive into
• 0:05
  the dynamic world of e-commerce and uncover the tools and
• 0:08
  tactics that empower
• 0:09
  SPEAKER_00: today's emerging entrepreneurs.
• 0:12
  SPEAKER_00: Our podcast is part of our community with the same name.
• 0:15
  The community is geared to providing emerging e-commerce
• 0:18
  entrepreneurs with courses,
• 0:19
  content and coaching to help you all launch and grow successful businesses.
• 0:24
  SPEAKER_00: Check us out at ecomrevolution.co.
• 0:28
  SPEAKER_00: Let's get things started.
• 0:37
  SPEAKER_00: I'm really, really excited about today's topic.
• 0:40
  SPEAKER_00: We're exploring one of the most exciting developments,
• 0:43
  SPEAKER_00: in my opinion,
• 0:44
  SPEAKER_00: and maybe others out there too,
• 0:45
  SPEAKER_00: in the world of social commerce,
• 0:47
  SPEAKER_00: and that is TikTok Shops.
• 0:50
  SPEAKER_00: As a platform where creativity meets commerce,
• 0:52
  TikTok has opened up a new frontier for businesses looking to
• 0:56
  tap into a vibrant
• 0:57
  SPEAKER_00: and highly engaged audience.
• 1:00
  we'll discuss how TikTok shops are not just transforming how
• 1:03
  brands sell online,
• 1:04
  SPEAKER_00: but are also reshaping consumer expectations and shopping behaviors.
• 1:09
  SPEAKER_00: Whatever your opinion is on TikTok at this point,
• 1:12
  I definitely want you to put that aside and really dive in and
• 1:15
  understand what
• 1:16
  TikTok shops are all about and what the opportunities are like
• 1:20
  for you in the world
• 1:21
  SPEAKER_00: of e-commerce with TikTok shops.
• 1:24
  SPEAKER_00: So with that being said,
• 1:26
  SPEAKER_00: Today we've invited an expert on all things TikTok.
• 1:29
  SPEAKER_00: Today's guest runs a social media agency in Nashville,
• 1:31
  SPEAKER_00: Tennessee that specializes in live streaming and social media.
• 1:36
  Our guest believes that the key to a strong digital strategy is
• 1:40
  to be consistent,
• 1:41
  SPEAKER_00: which I absolutely 100% agree.
• 1:44
  SPEAKER_00: And also, don't put all your marketing into one platform.
• 1:48
  SPEAKER_00: There are lots of platforms out there.
• 1:50
  SPEAKER_00: Find out which one is best for your buyer persona, right?
• 1:52
  And make sure your digital strategy is wide enough to capture
• 1:56
  people's hearts.
• 1:58
  So,
• 1:59
  without any further ado,
• 2:00
  please welcome Corey Ifrit to the Ecommerce Revolution podcast.
• 2:05
  SPEAKER_01: I mean, thank you.
• 2:06
  SPEAKER_01: Thank you so much.
• 2:07
  I know it's been a little bit since we last talked and I'm
• 2:10
  always really excited to
• 2:11
  be on like podcasts and interviews and continue talking about
• 2:16
  the world of social
• 2:18
  SPEAKER_01: commerce and marketing because I'm so fascinated by it and everything is.
• 2:23
  SPEAKER_01: changing every single day.
• 2:24
  SPEAKER_01: So it's always something very exciting to be a part of.
• 2:28
  SPEAKER_00: Yeah.
• 2:29
  SPEAKER_00: Well,
• 2:29
  SPEAKER_00: tell me just before we get started with the questions about TikTok shops,
• 2:32
  SPEAKER_00: what brought you to this point?
• 2:35
  SPEAKER_00: You know, you definitely are very passionate.
• 2:37
  The times that we've spoken,
• 2:38
  you know,
• 2:39
  you've shown me how passionate you are.
• 2:41
  And obviously everything you do at your agency is all focused
• 2:44
  around social media
• 2:45
  SPEAKER_00: and a lot of emphasis right now on TikTok shops.
• 2:47
  SPEAKER_00: But what brought you to this point?
• 2:50
  I think the main thing that brought me to this point recently
• 2:54
  is the COVID shutdown
• 2:56
  SPEAKER_01: in the whole world.
• 2:58
  SPEAKER_01: In Nashville, I lost my full-time job.
• 3:01
  SPEAKER_01: I was working at a catering company.
• 3:03
  SPEAKER_01: It was a local company here.
• 3:05
  SPEAKER_01: And I was doing freelance at the same time with social media marketing.
• 3:09
  So I just decided to make that a little bit more a part of my
• 3:13
  life and go down that career path.
• 3:15
  SPEAKER_01: And I built the agency officially as an LLC during that time,
• 3:20
  SPEAKER_01: right at the beginning of the COVID shutdowns.
• 3:23
  SPEAKER_01: And, um,
• 3:24
  Fortunately for me and my company,
• 3:27
  we did expand and grow very quickly during that time.
• 3:31
  SPEAKER_01: And I know it was really hard for a lot of people and a lot of sadness.
• 3:36
  And there are other business owners that I know that have also
• 3:42
  felt that they have
• 3:43
  SPEAKER_01: grown and that they really succeeded during that time.
• 3:45
  SPEAKER_01: So I think that that is the biggest factor for me.
• 3:47
  SPEAKER_01: It kind of put me over the edge of
• 3:50
  going from freelancer to a small business owner or freelancer
• 3:54
  to marketing agency owner.
• 3:57
  SPEAKER_01: And then just before that,
• 3:59
  SPEAKER_01: growing up in high school and college,
• 4:02
  SPEAKER_01: I was always trying to start my own businesses,
• 4:04
  SPEAKER_01: like t-shirt companies and print on demand and other things like that.
• 4:10
  And just getting into more of promotional items during college
• 4:15
  when I was working at
• 4:17
  The College Activities Board,
• 4:19
  always researching those for giveaways and everything.
• 4:21
  SPEAKER_01: So that really sparked my interest in e-commerce and then...
• 4:29
  Just getting to this point now,
• 4:31
  now my whole life is revolving around e-commerce.
• 4:34
  Well,
• 4:34
  you are a true entrepreneur,
• 4:36
  you know,
• 4:36
  starting out businesses at that early age.
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  SPEAKER_00: You know, I love it.
• 4:39
  SPEAKER_00: And I try to encourage,
• 4:40
  SPEAKER_00: you know,
• 4:40
  SPEAKER_00: my kids and,
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  SPEAKER_00: you know,
• 4:42
  SPEAKER_00: other young,
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  SPEAKER_00: it is possible right now,
• 4:44
  SPEAKER_00: especially with what we're going to talk about today.
• 4:46
  SPEAKER_00: The opportunities are vast,
• 4:49
  SPEAKER_00: you know,
• 4:49
  SPEAKER_00: for emerging e-commerce entrepreneurs,
• 4:51
  SPEAKER_00: no matter what age an entrepreneur is getting into this,
• 4:54
  SPEAKER_00: right?
• 4:55
  SPEAKER_01: Yeah.
• 4:56
  SPEAKER_01: So when I was in middle school, I was selling little pens.
• 5:00
  So I would cut a big pen in half and then I would make them
• 5:03
  mini pens and sell them
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  SPEAKER_01: for 50 cents to some other students.
• 5:08
  SPEAKER_00: Wow.
• 5:08
  SPEAKER_01: So you're getting two pens out of one.
• 5:10
  SPEAKER_00: Yeah.
• 5:11
  SPEAKER_00: That's amazing.
• 5:13
  SPEAKER_00: I love it.
• 5:13
  SPEAKER_00: That's so ingenious.
• 5:15
  SPEAKER_00: Very cool.
• 5:16
  SPEAKER_00: Does that product still exist?
• 5:17
  SPEAKER_00: Is it out there?
• 5:18
  SPEAKER_00: Are you going to bring it back if it isn't?
• 5:19
  SPEAKER_01: Oh, I think I was the I think I was the first one who invented that.
• 5:27
  SPEAKER_00: Yeah, that's great.
• 5:30
  SPEAKER_00: I love it.
• 5:30
  SPEAKER_00: I love it.
• 5:31
  SPEAKER_00: Well, and I love I love the background.
• 5:33
  SPEAKER_00: And,
• 5:33
  SPEAKER_00: you know,
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  SPEAKER_00: definitely during the pandemic,
• 5:35
  SPEAKER_00: obviously,
• 5:35
  SPEAKER_00: it was a very challenging time for many businesses out there.
• 5:38
  But also,
• 5:39
  it was a time of opportunity,
• 5:41
  a time of exploration,
• 5:42
  a time of trying new things.
• 5:44
  SPEAKER_00: And I think a lot of these came out.
• 5:45
  SPEAKER_00: And I do remember TikTok, you know, starting to explode.
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  SPEAKER_00: The shop side of it was not in play yet.
• 5:52
  SPEAKER_00: But,
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  SPEAKER_00: you know,
• 5:53
  SPEAKER_00: from the standpoint,
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  SPEAKER_00: and I know everybody joked,
• 5:55
  SPEAKER_00: you know,
• 5:55
  SPEAKER_00: oh,
• 5:55
  SPEAKER_00: you got to make some music videos on there.
• 5:57
  SPEAKER_00: And that's what it's all about.
• 5:58
  SPEAKER_00: And obviously,
• 5:59
  SPEAKER_00: it has gotten,
• 6:00
  SPEAKER_00: it has come a lot further,
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  SPEAKER_00: you know,
• 6:03
  SPEAKER_00: a lot longer,
• 6:03
  SPEAKER_00: a lot further away from that concept.
• 6:06
  SPEAKER_00: and more into, you know, how do you build a business on TikTok?
• 6:09
  SPEAKER_00: So I'm so happy that you're here to talk about it.
• 6:12
  SPEAKER_00: Well, if you're good with it, let's just dive into the questions.
• 6:15
  SPEAKER_00: OK, awesome.
• 6:16
  SPEAKER_00: Yeah.
• 6:16
  SPEAKER_00: All right.
• 6:17
  SPEAKER_00: So so let's talk,
• 6:18
  SPEAKER_00: you know,
• 6:18
  SPEAKER_00: so for those of who,
• 6:20
  SPEAKER_00: you know,
• 6:20
  there are definitely people out there who have never
• 6:22
  experienced they've heard of TikTok,
• 6:23
  SPEAKER_00: but maybe they've
• 6:24
  SPEAKER_00: never maybe even gone on and looked,
• 6:26
  SPEAKER_00: but maybe if they've gone on,
• 6:27
  SPEAKER_00: they've never really come across the shop part of it yet.
• 6:30
  SPEAKER_00: The shop part is fairly new in the evolution of e-commerce, right?
• 6:35
  Try to explain it to people who have never come encounter with
• 6:39
  it and possibly would love to,
• 6:42
  SPEAKER_00: From your perspective, can you explain it a little bit?
• 6:44
  SPEAKER_01: Yeah, absolutely.
• 6:45
  So TikTok Shop,
• 6:46
  I believe,
• 6:47
  is a bigger competitor to Amazon than they were last year.
• 6:51
  And it's going to continue to grow that way with TikTok and
• 6:56
  Amazon kind of like
• 6:58
  SPEAKER_01: trying to battle for the market share.
• 7:00
  SPEAKER_01: With TikTok Shop,
• 7:02
  I'm sure that a lot of you that are listening to this have seen
• 7:05
  sponsored videos or
• 7:07
  videos that have products linked in them where you can just tap
• 7:10
  it and then go to
• 7:12
  SPEAKER_01: the product page and add to the cart and buy from there.
• 7:15
  It's a very seamless process rather than the old way of trying
• 7:19
  to sell and
• 7:20
  SPEAKER_01: influence people on products on TikTok shop.
• 7:23
  SPEAKER_01: So it's not saying go to my link in bio anymore.
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  It is actually a very short customer journey from seeing the
• 7:30
  video to purchasing.
• 7:33
  SPEAKER_01: And then there's the post-purchase strategies also.
• 7:36
  SPEAKER_01: But the TikTok shop is exactly...
• 7:41
  SPEAKER_01: To put it simply,
• 7:42
  SPEAKER_01: for people that don't understand or are not familiar with it,
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  SPEAKER_01: it's basically like Amazon.
• 7:48
  SPEAKER_01: You can search specifically for things that you're looking for.
• 7:54
  SPEAKER_01: And also,
• 7:55
  it's better than Amazon because you're going to see videos of
• 7:58
  real product reviews
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  SPEAKER_01: from creators and influencers,
• 8:02
  rather than just seeing it from the business owners or the
• 8:06
  sellers themselves.
• 8:08
  So I think that it's a great way to get the awareness out for
• 8:12
  products and
• 8:13
  I was talking to a couple people in the past week that we work
• 8:16
  with on TikTok Shop,
• 8:18
  and they were saying that their customers love shopping with
• 8:22
  them because their
• 8:24
  SPEAKER_01: products typically are cheaper on TikTok Shop than Amazon.
• 8:28
  SPEAKER_01: And TikTok is now trying to add more.
• 8:33
  SPEAKER_01: add more good positive policies.
• 8:36
  So TikTok is so great because they're introducing new ways of
• 8:39
  selling for the
• 8:41
  TikTok shop sellers themselves that will compete with Amazon
• 8:46
  even further.
• 8:48
  the shorter shipping times and all these deals that TikTok is
• 8:53
  putting out to the
• 8:55
  SPEAKER_01: customers and then reimbursing the sellers on.
• 8:58
  SPEAKER_01: That is something that's really amazing.
• 9:00
  SPEAKER_01: And also,
• 9:01
  SPEAKER_01: it's just a lot better user experience,
• 9:06
  SPEAKER_01: I think,
• 9:06
  SPEAKER_01: than shopping on Meta or shopping on Google.
• 9:10
  okay yeah well that's interesting that you bring up meta i feel
• 9:13
  like uh tick tock
• 9:14
  uh you know tick tock shops i mean tick tock itself and then
• 9:18
  the shop side of it
• 9:19
  caught meta sleeping a little bit um you know they didn't
• 9:22
  expect this uh and you
• 9:24
  know kind of came out of nowhere it's very integrated you know
• 9:27
  the shopping side of
• 9:28
  it's very integrated into into the platform uh you know kind of
• 9:31
  giving as you
• 9:32
  mentioned that's that seamless you know transition from you
• 9:35
  know from promotion uh
• 9:36
  SPEAKER_00: to product to you know to completion
• 9:40
  SPEAKER_00: At the end of the day, what sets TikTok shops apart from other social?
• 9:45
  SPEAKER_00: Give people a little example.
• 9:46
  SPEAKER_00: People have probably been on Instagram shops.
• 9:50
  SPEAKER_00: They've gone through Facebook as well.
• 9:52
  From your perspective,
• 9:54
  you already gave a few little points about why it's really good.
• 9:56
  How does it compare to the other social platforms and their
• 9:59
  shopping experiences?
• 10:01
  So on Facebook shops and Instagram shops,
• 10:05
  I think that it's so clunky as a user experience.
• 10:09
  SPEAKER_01: And when people are shopping on them,
• 10:11
  SPEAKER_01: not a lot of things actually come through from the websites.
• 10:15
  They have a really good integration with Shopify and probably
• 10:19
  other platforms like
• 10:22
  SPEAKER_01: BigCommerce as well.
• 10:24
  SPEAKER_01: But the real problem with Facebook and Instagram shops
• 10:29
  SPEAKER_01: is it's really hard to navigate.
• 10:33
  SPEAKER_01: And I know that you can search and you can filter,
• 10:35
  but looking at TikTok shops' appearance and display and their
• 10:41
  user experience
• 10:42
  SPEAKER_01: compared to Facebook and Instagram,
• 10:44
  SPEAKER_01: it's just uncomparable at this point.
• 10:48
  And with people spending more time on TikTok rather than
• 10:51
  Instagram and Facebook now,
• 10:54
  SPEAKER_01: the younger generations,
• 10:56
  SPEAKER_01: it's...
• 10:57
  SPEAKER_01: It's where you are at that time.
• 10:59
  So if you're scrolling on TikTok,
• 11:01
  you don't have to go to another platform to purchase.
• 11:05
  SPEAKER_01: And if you're on Meta or Instagram,
• 11:08
  you might want to go to TikTok or Amazon to see if there are
• 11:11
  better prices or
• 11:13
  SPEAKER_01: anything like that.
• 11:13
  SPEAKER_01: So I feel like Meta is kind of like a standard.
• 11:17
  SPEAKER_01: A lot of people...
• 11:19
  SPEAKER_01: that have been on Meta for years or since they started,
• 11:23
  SPEAKER_01: they probably have their shops on there.
• 11:26
  SPEAKER_01: They probably don't get a lot of traffic to it.
• 11:28
  But one of the the biggest thing I think is just the way of
• 11:34
  using it is not as
• 11:36
  SPEAKER_01: great as TikTok shop.
• 11:38
  SPEAKER_01: And when you are when all of your screen time is on TikTok and
• 11:43
  SPEAKER_01: a lot less screen time is on Facebook or Instagram,
• 11:46
  SPEAKER_01: then you're just there in the moment with TikTok,
• 11:48
  SPEAKER_01: which is what they are,
• 11:50
  what they have been pushing since the start of TikTok is like
• 11:54
  being the moment.
• 11:55
  SPEAKER_01: And with their algorithm, it's really powerful.
• 11:57
  SPEAKER_01: So that was a long winded answer.
• 12:01
  SPEAKER_00: And I hope that's great.
• 12:03
  SPEAKER_00: But I think people really need to know that, you know, that difference.
• 12:05
  SPEAKER_00: And it's almost like,
• 12:07
  SPEAKER_00: you know,
• 12:08
  SPEAKER_00: Facebook and,
• 12:09
  SPEAKER_00: you know,
• 12:09
  SPEAKER_00: and Instagram,
• 12:10
  SPEAKER_00: you know,
• 12:10
  SPEAKER_00: just the meta platforms,
• 12:12
  SPEAKER_00: you know,
• 12:12
  SPEAKER_00: shopping became an afterthought and add on,
• 12:14
  SPEAKER_00: you know,
• 12:15
  SPEAKER_00: a quick add on to and especially during the pandemic,
• 12:18
  SPEAKER_00: right?
• 12:18
  SPEAKER_00: Oh, boy, we got to make this thing happen.
• 12:19
  SPEAKER_00: We got to help people sell.
• 12:21
  SPEAKER_00: But it's not,
• 12:22
  SPEAKER_00: you know,
• 12:22
  SPEAKER_00: it's not that full seamless integration that tick tock,
• 12:25
  SPEAKER_00: you know,
• 12:25
  SPEAKER_00: has come into it with and tick tock.
• 12:27
  I mean,
• 12:27
  you know,
• 12:28
  they want the whole experience to happen right there on the platform,
• 12:30
  right?
• 12:31
  SPEAKER_00: They want it to, you know, all be right there.
• 12:33
  SPEAKER_00: So,
• 12:33
  SPEAKER_00: you know,
• 12:34
  SPEAKER_00: integration works,
• 12:35
  SPEAKER_00: you know,
• 12:35
  SPEAKER_00: seamless,
• 12:35
  SPEAKER_00: you know,
• 12:36
  SPEAKER_00: that that seamless process definitely,
• 12:38
  SPEAKER_00: definitely works.
• 12:39
  SPEAKER_00: Well, tell me just, you know, in terms of products,
• 12:42
  You know,
• 12:43
  your agency helps products launch on TikTok shops and you
• 12:47
  create the content.
• 12:48
  SPEAKER_00: I've seen some of them out there really, really good.
• 12:51
  SPEAKER_00: You know,
• 12:52
  you guys definitely have an eye for what people are looking for
• 12:55
  and what people and
• 12:56
  SPEAKER_00: how people are consuming.
• 12:59
  SPEAKER_00: But what kind of products,
• 13:00
  SPEAKER_00: you know,
• 13:00
  SPEAKER_00: do you see,
• 13:01
  SPEAKER_00: you know,
• 13:02
  SPEAKER_00: become really successful on TikTok shops,
• 13:04
  SPEAKER_00: maybe beyond just the ones that you do,
• 13:06
  SPEAKER_00: maybe the ones you've seen out there on your own as well?
• 13:10
  SPEAKER_01: Yeah, absolutely.
• 13:11
  SPEAKER_01: So the top or hot products on TikTok Shop,
• 13:17
  SPEAKER_01: mainly they are in the beauty category or fashion category.
• 13:21
  SPEAKER_01: Those are the top two that are driving the revenue on TikTok Shop.
• 13:26
  SPEAKER_01: While the other ones still make a lot of money,
• 13:28
  SPEAKER_01: it's just a lot of people will buy beauty or fashion first.
• 13:32
  So I think that the products that are very popular or hot
• 13:39
  selling usually are ones
• 13:42
  SPEAKER_01: that are already doing well on Amazon.
• 13:44
  or already doing well organically on other platforms or the
• 13:49
  seller's website.
• 13:50
  And then there's also another factor into it as well is if you
• 13:54
  have affiliates on
• 13:55
  TikTok shop where they're promoting on their own pages to their
• 13:59
  audiences and their
• 14:00
  SPEAKER_01: followers because you just get more horizontal awareness.
• 14:06
  SPEAKER_01: rather than vertical awareness by you just promoting yourself.
• 14:10
  So with a lot more people promoting them and their audiences
• 14:13
  trusting them and
• 14:14
  SPEAKER_01: being influenced by them,
• 14:16
  SPEAKER_01: that just drives more sales and more traffic to that product,
• 14:20
  SPEAKER_01: which will make it more popular and more viral.
• 14:22
  SPEAKER_01: And with the algorithm, it'll be shown to more people.
• 14:25
  SPEAKER_01: So one product I have,
• 14:28
  SPEAKER_01: for example,
• 14:29
  that's been viral for months now is the 15-day colon cleanse or
• 14:33
  15-day gut cleanse,
• 14:34
  SPEAKER_01: whichever
• 14:36
  uh there's a couple products like that but there's one that has
• 14:38
  sold close to a
• 14:39
  million units um so that is very that's one of the top products
• 14:44
  um another another
• 14:46
  one is shilajit so that is um probably something that has been
• 14:50
  viral for like two
• 14:52
  or three months at this point um and there are three companies
• 14:56
  that i know about we
• 14:57
  don't work with any of them but there are three companies i
• 14:59
  know about that are
• 14:59
  SPEAKER_01: making
• 15:01
  hundreds of thousands of dollars in sales a month from selling
• 15:04
  just one product.
• 15:06
  So it really takes some time to see if your products will do
• 15:12
  well if they're not
• 15:13
  already doing well organically or they're not already selling
• 15:16
  well on other platforms.
• 15:18
  SPEAKER_00: Okay.
• 15:18
  SPEAKER_00: So if I come into,
• 15:19
  SPEAKER_00: you know,
• 15:20
  SPEAKER_00: if I come to your agency and I say,
• 15:21
  SPEAKER_00: Oh,
• 15:21
  SPEAKER_00: listen,
• 15:22
  SPEAKER_00: uh,
• 15:22
  SPEAKER_00: brand new product,
• 15:23
  SPEAKER_00: you know,
• 15:24
  SPEAKER_00: new idea here.
• 15:26
  SPEAKER_00: Uh, maybe I'm importing the product in from, you know, overseas.
• 15:30
  SPEAKER_00: Um, not, you know, I have no following.
• 15:33
  SPEAKER_00: I have no, you know, I've done nothing on Tik TOK.
• 15:35
  SPEAKER_00: Are you able to still take me,
• 15:37
  SPEAKER_00: uh,
• 15:38
  SPEAKER_00: on and,
• 15:39
  SPEAKER_00: you know,
• 15:39
  SPEAKER_00: get me,
• 15:40
  SPEAKER_00: you know,
• 15:40
  SPEAKER_00: you said it possibly takes a lot longer to get there if there's no,
• 15:45
  SPEAKER_00: but,
• 15:45
  SPEAKER_00: uh,
• 15:45
  SPEAKER_00: is that,
• 15:46
  SPEAKER_00: is that a doable,
• 15:47
  SPEAKER_00: is that doable?
• 15:48
  Yeah,
• 15:48
  so I think that any seller,
• 15:50
  any product that they sell as well has an audience on TikTok.
• 15:55
  SPEAKER_01: You just need to find it.
• 15:56
  So when you are just launching your product or you're launching
• 15:59
  your whole new
• 15:59
  SPEAKER_01: TikTok account,
• 16:01
  SPEAKER_01: you need to post as many times as you can a week.
• 16:05
  There are best practices like posting three times a day that
• 16:10
  will get you seen a
• 16:11
  lot more than one of your competitors that or somebody that
• 16:14
  sells a similar product
• 16:15
  SPEAKER_01: that's only posting one time a day or once a week.
• 16:19
  SPEAKER_01: You will be seen more.
• 16:20
  SPEAKER_01: And then with live streaming.
• 16:24
  SPEAKER_01: Live streaming will help, especially in the year of 2024 and beyond.
• 16:29
  Live streaming is going to be a huge thing that TikTok is going
• 16:33
  to focus on.
• 16:35
  SPEAKER_01: So they're going to want to bring more people in that are live streamers,
• 16:38
  SPEAKER_01: train live streamers,
• 16:40
  SPEAKER_01: like all of the partners have to train their clients on live streaming.
• 16:45
  SPEAKER_01: So they want more people to go live,
• 16:47
  SPEAKER_01: not saying that they should spend less time on short form videos.
• 16:51
  but it is going to be something that tick tock is going to push
• 16:54
  this year so jump
• 16:55
  on the train now yeah interesting so this would be my qvc
• 16:59
  moment if you will right
• 17:00
  you know get out there and you know now i have an opportunity
• 17:03
  as an entrepreneur i
• 17:05
  don't need a big huge production facility right i can probably
• 17:08
  just take out my
• 17:09
  phone and start recording probably get get organized too you
• 17:13
  know maybe have the
• 17:13
  SPEAKER_00: products you know behind me and show and then
• 17:17
  SPEAKER_00: Am I then directing people to go into,
• 17:19
  SPEAKER_00: or are the products actually showing up on the live stream as well?
• 17:24
  SPEAKER_01: Yeah,
• 17:24
  and that's the beauty of TikTok Shop live streams is there's a
• 17:28
  whole live showcase
• 17:30
  SPEAKER_01: that you can add all of your products.
• 17:32
  Plus,
• 17:32
  if you're an affiliate,
• 17:33
  you can add some other people's products in there.
• 17:35
  SPEAKER_01: And then when you're live, you can pin products.
• 17:38
  SPEAKER_01: It'll come up at the bottom of the chat, at the bottom of the comments.
• 17:42
  SPEAKER_01: So they can easily click on that and then click buy now.
• 17:45
  SPEAKER_01: And just in two clicks, they're done and you got a sale.
• 17:48
  SPEAKER_00: Folks, this is amazing.
• 17:49
  SPEAKER_00: I mean, honestly, this is...
• 17:51
  SPEAKER_00: You know,
• 17:52
  SPEAKER_00: companies used to spend millions,
• 17:54
  SPEAKER_00: right,
• 17:54
  SPEAKER_00: going on QVC,
• 17:55
  SPEAKER_00: trying to get,
• 17:56
  SPEAKER_00: you know,
• 17:56
  SPEAKER_00: that audience,
• 17:57
  SPEAKER_00: big,
• 17:57
  SPEAKER_00: huge production facility.
• 17:59
  SPEAKER_00: You know,
• 17:59
  SPEAKER_00: it's all kind of evaporated and it's now,
• 18:01
  SPEAKER_00: you know,
• 18:01
  SPEAKER_00: down to,
• 18:02
  SPEAKER_00: you know,
• 18:03
  SPEAKER_00: anybody can do this.
• 18:04
  SPEAKER_00: You know, there's obviously a strategy that goes with everything.
• 18:07
  It's not like you're just going to start doing this and you're
• 18:09
  going to,
• 18:10
  you know.
• 18:10
  SPEAKER_00: Be successful on day one.
• 18:12
  SPEAKER_00: Maybe if you will, please call us because we'd love to talk to you.
• 18:14
  SPEAKER_00: Right.
• 18:15
  But there's strategy and that's where,
• 18:16
  you know,
• 18:17
  your agency comes in to really help people.
• 18:20
  SPEAKER_00: And how long are these live streams usually?
• 18:22
  SPEAKER_00: Like on average, how long do they have to be?
• 18:25
  SPEAKER_01: Or should they have to be between?
• 18:26
  Yeah,
• 18:27
  they have to be between two or sorry,
• 18:29
  they have to be between one to two hours.
• 18:31
  SPEAKER_00: Okay.
• 18:32
  SPEAKER_01: And if you are making sales and you do have a lot of viewers on there,
• 18:37
  SPEAKER_01: it's suggested not to stop it.
• 18:39
  SPEAKER_01: Just because you wanted to go live for two hours,
• 18:41
  SPEAKER_01: you should continue because who doesn't want more money?
• 18:44
  SPEAKER_00: Yeah, but it's fascinating.
• 18:46
  SPEAKER_00: Like I have to go.
• 18:47
  SPEAKER_00: I've got a doctor's appointment, but I'm making money.
• 18:50
  SPEAKER_00: I got to keep going and going.
• 18:51
  SPEAKER_00: Right.
• 18:51
  SPEAKER_00: This is fascinating.
• 18:53
  SPEAKER_00: So,
• 18:53
  SPEAKER_00: you know,
• 18:54
  SPEAKER_00: just in terms of products and price points,
• 18:56
  SPEAKER_00: you know,
• 18:57
  SPEAKER_00: is there any number out there that would indicate a good price point?
• 19:01
  SPEAKER_00: You know,
• 19:01
  SPEAKER_00: if I came to you with a product that's $500 a unit,
• 19:04
  SPEAKER_00: you may be based on data would say,
• 19:06
  SPEAKER_00: you know,
• 19:07
  SPEAKER_00: that might not work as well in TikTok,
• 19:09
  SPEAKER_00: TikTok shops,
• 19:09
  SPEAKER_00: or is that,
• 19:10
  SPEAKER_00: you know,
• 19:10
  SPEAKER_00: like,
• 19:11
  SPEAKER_00: whatever works?
• 19:13
  SPEAKER_01: Yeah, I believe whatever works.
• 19:15
  SPEAKER_01: If you have a product that is $500, it's going to be a harder sell.
• 19:20
  SPEAKER_01: Um, then a product that's $1.
• 19:22
  SPEAKER_01: Um, but you do have the audience on tech talk.
• 19:24
  SPEAKER_01: There's 170 million plus people on tech talk daily or monthly weekly.
• 19:30
  SPEAKER_01: So that is something that you can take into account.
• 19:33
  If you do have a rough time and you're seeing other people make
• 19:37
  a lot of sales,
• 19:38
  then that may be because they are not making a lot of profit
• 19:41
  because they have low
• 19:43
  SPEAKER_01: price points.
• 19:44
  SPEAKER_01: So getting on the price points,
• 19:45
  SPEAKER_01: though,
• 19:47
  SPEAKER_01: for a lot of people,
• 19:49
  there's a misconception and they think that you should price
• 19:54
  your products as low
• 19:55
  SPEAKER_01: as possible on TikTok because that's all that people are looking for.
• 19:58
  Yes,
• 19:58
  that is going to be an impulse buy and it's going to help you
• 20:01
  get more sales.
• 20:03
  um and it may help you break even um but you do want to have a
• 20:06
  good healthy profit
• 20:07
  margin so that way if you're selling a ton um you don't want to
• 20:10
  put that much time
• 20:12
  a ton of time into it and not make much money afterwards and
• 20:17
  there are strategies
• 20:18
  where that does work at the beginning so you get that proof of
• 20:20
  concept um but for
• 20:22
  SPEAKER_01: anybody that is just generally asking that question or is curious
• 20:26
  SPEAKER_01: You can sell anything at any price point.
• 20:28
  SPEAKER_01: If you do have products that sell a little bit lower than your others,
• 20:34
  SPEAKER_01: I would definitely promote those first.
• 20:37
  And I would definitely put out a wide range of price points for
• 20:43
  your products.
• 20:44
  SPEAKER_01: And always test them too,
• 20:46
  SPEAKER_01: because even if you were just starting an e-commerce store,
• 20:49
  SPEAKER_01: you would be testing out prices.
• 20:51
  SPEAKER_01: I would test out prices on TikTok shop when you were first joining.
• 20:55
  SPEAKER_00: Okay.
• 20:56
  SPEAKER_00: Can I sell service-based products or digital products?
• 21:00
  SPEAKER_00: Or is this all right now just tangible products?
• 21:03
  SPEAKER_01: Yeah, this is all tangible right now.
• 21:05
  I have heard from a couple of people maybe in the past six
• 21:09
  months that digital
• 21:10
  SPEAKER_01: products may come,
• 21:12
  SPEAKER_01: but nothing has been said by TikTok.
• 21:14
  And that would be very helpful for a lot of people because like
• 21:18
  me and you,
• 21:18
  we both need that.
• 21:21
  SPEAKER_01: If you do have a certain amount of followers and hit other requirements,
• 21:24
  SPEAKER_01: you can start series and you can have people pay for that.
• 21:27
  SPEAKER_01: And that's kind of like the digital learning.
• 21:30
  SPEAKER_01: Have you bought anything recently off of TikTok shops?
• 21:34
  SPEAKER_01: Yeah, I buy things every single day on TikTok shop.
• 21:38
  SPEAKER_01: I started off with just buying some things for testing it out.
• 21:43
  SPEAKER_01: And then I started buying a lot more.
• 21:45
  SPEAKER_01: So I do buy a lot more on TikTok shop rather than Amazon now.
• 21:50
  SPEAKER_01: And it's very surprising because TikTok shop sellers...
• 21:54
  A lot of them will get the shipping out or your package out in
• 21:57
  the same day that you buy it.
• 21:59
  SPEAKER_01: And then it'll come to your door like within two days.
• 22:01
  SPEAKER_01: So it's almost like Amazon Prime.
• 22:04
  SPEAKER_01: Wow.
• 22:04
  SPEAKER_01: That's amazing.
• 22:06
  SPEAKER_00: That's what we've come to expect because of Amazon Prime.
• 22:09
  SPEAKER_00: It's great that they're following suit.
• 22:11
  SPEAKER_00: So let me just go back to the steps.
• 22:13
  SPEAKER_00: So if I have no profile on TikTok, what are my steps just to get the...
• 22:20
  SPEAKER_00: shop side of it going?
• 22:21
  SPEAKER_00: I mean, I probably need a tick tock account first, right?
• 22:23
  SPEAKER_00: I need to set that up.
• 22:25
  SPEAKER_00: What else do I do after that?
• 22:27
  Do I start posting videos just to get a following before I put
• 22:31
  the shop up?
• 22:32
  SPEAKER_00: Is there you know, is there like a 123 guide here?
• 22:36
  SPEAKER_01: Yeah.
• 22:37
  SPEAKER_01: Um, so number one would be setting up your whole account.
• 22:40
  SPEAKER_01: So bio, uh, profile, photo, website, all of that stuff.
• 22:45
  And I guess putting that into,
• 22:47
  or putting this into one also is registering for TikTok shop.
• 22:51
  SPEAKER_01: Um,
• 22:52
  SPEAKER_01: and then getting all those approvals and linking your account,
• 22:55
  SPEAKER_01: your TikTok account to your seller center,
• 22:57
  SPEAKER_01: which is the backend of TikTok shop.
• 22:59
  SPEAKER_01: The second thing would be start posting.
• 23:01
  SPEAKER_01: It doesn't matter how many followers you have at the beginning.
• 23:04
  SPEAKER_01: I would start posting because you're going to regret if you didn't.
• 23:08
  SPEAKER_01: If you look back 10 days from now and you still haven't posted anything,
• 23:13
  SPEAKER_01: you're probably saying,
• 23:14
  SPEAKER_01: shoot,
• 23:14
  SPEAKER_01: I should have posted 10 days ago and look where I would be now.
• 23:17
  SPEAKER_01: So definitely start posting,
• 23:20
  even if you're not the best content creator in the whole world
• 23:22
  or you have no experience,
• 23:24
  SPEAKER_01: just post something,
• 23:25
  SPEAKER_01: a photo.
• 23:27
  SPEAKER_01: or any kind of short video clip.
• 23:29
  SPEAKER_01: And number two, or sorry, that is number two.
• 23:32
  Number three would be setting up your live areas and live
• 23:37
  spaces to go live.
• 23:40
  That is a very key part to TikTok Shop because if you don't
• 23:44
  make money through
• 23:45
  SPEAKER_01: short form videos,
• 23:46
  then you need another revenue stream that's not going to cost
• 23:50
  you money like
• 23:50
  SPEAKER_01: running ads.
• 23:52
  SPEAKER_01: So another revenue stream in TikTok shop would be live streaming.
• 23:56
  So I've seen a lot of people where they make more money with
• 23:59
  short form videos and
• 24:00
  SPEAKER_01: make little money on lives.
• 24:02
  SPEAKER_01: But I know a lot more people that don't make money on short form videos.
• 24:07
  SPEAKER_01: So they spend more time going live.
• 24:09
  SPEAKER_00: Wow.
• 24:11
  SPEAKER_01: throughout the week.
• 24:12
  SPEAKER_01: So that's 123.
• 24:13
  SPEAKER_00: That's great.
• 24:14
  SPEAKER_00: No, that's, that's, that's, that's, that's exactly what everybody needs.
• 24:18
  SPEAKER_00: You know,
• 24:19
  SPEAKER_00: I feel like these days,
• 24:21
  SPEAKER_00: you know,
• 24:21
  SPEAKER_00: and I say this to,
• 24:23
  SPEAKER_00: to entrepreneurs that I work with,
• 24:26
  SPEAKER_00: you have to,
• 24:26
  SPEAKER_00: you know,
• 24:26
  SPEAKER_00: if you're going to be in the world of ecommerce,
• 24:28
  SPEAKER_00: you almost have to be a content creator,
• 24:30
  SPEAKER_00: you have to have that mindset,
• 24:31
  SPEAKER_00: even if you're not going to be maybe the one in front of the camera,
• 24:34
  SPEAKER_00: You have to kind of tell a story, right?
• 24:36
  SPEAKER_00: You have to tell a story around your product.
• 24:38
  SPEAKER_00: No matter where you're doing it,
• 24:39
  SPEAKER_00: if it's TikTok or other places,
• 24:42
  SPEAKER_00: it's just become part of the routine.
• 24:45
  So I like that in your one,
• 24:48
  two,
• 24:48
  three,
• 24:49
  there is a process in there to get in.
• 24:51
  SPEAKER_00: And yes, you do need to create some content.
• 24:53
  SPEAKER_00: Corey,
• 24:54
  SPEAKER_00: in terms of products again,
• 24:55
  SPEAKER_00: and now that you've given us some strategies here on Instagram,
• 25:00
  SPEAKER_00: you know, posting and kind of the early days getting started in here.
• 25:03
  SPEAKER_00: One thing I did notice was,
• 25:05
  SPEAKER_00: you know,
• 25:05
  SPEAKER_00: and you slightly touched on it earlier,
• 25:07
  SPEAKER_00: these deep,
• 25:08
  SPEAKER_00: deep discounts that we see on there.
• 25:09
  SPEAKER_00: I was taking a look at one of a brand out there.
• 25:12
  SPEAKER_00: I think it was like a 45% discount on their product.
• 25:16
  SPEAKER_00: And you mentioned that TikTok actually absorbs that, right?
• 25:19
  SPEAKER_00: Is that is that the case all the time?
• 25:21
  Do they is this kind of part of their strategy to get people to
• 25:24
  start using and
• 25:25
  SPEAKER_00: buying from the platform?
• 25:29
  If you're lucky,
• 25:30
  you get that big of a discount from TikTok and they'll pay for it.
• 25:33
  SPEAKER_00: So it's usually not that high.
• 25:34
  SPEAKER_00: I guess I don't know.
• 25:35
  SPEAKER_00: Maybe I was seeing something that was not,
• 25:37
  SPEAKER_00: but I thought I saw like 45%,
• 25:38
  SPEAKER_00: which seemed really high for a discount.
• 25:42
  SPEAKER_01: Yeah, that is really high and you weren't seeing anything, uh, weird.
• 25:47
  SPEAKER_01: Um, that is totally, that's totally normal.
• 25:49
  SPEAKER_01: Um,
• 25:49
  SPEAKER_01: sellers will make it that cheap for a campaign that's,
• 25:53
  SPEAKER_01: um,
• 25:53
  SPEAKER_01: running like a promotional campaign from TikTok shop,
• 25:57
  SPEAKER_01: like mother's day campaign,
• 25:58
  SPEAKER_01: spring sale campaign,
• 26:00
  SPEAKER_01: back to school campaigns,
• 26:01
  SPEAKER_01: summer sale.
• 26:02
  SPEAKER_01: all of that stuff.
• 26:04
  SPEAKER_01: They will fund the coupons that they give to customers,
• 26:08
  SPEAKER_01: but they also require sellers to make a discount as well.
• 26:12
  SPEAKER_01: But what you might have saw was a new customer discount on TikTok Shop.
• 26:18
  So they'll give you,
• 26:19
  I've seen people get up to 90% off their first purchase.
• 26:23
  SPEAKER_00: Wow.
• 26:23
  So that's because I was coming in maybe for the first time
• 26:25
  looking at that brand.
• 26:27
  SPEAKER_00: That's why I was seeing that.
• 26:29
  But somebody else who maybe is on there like you,
• 26:31
  maybe you go in and see that same brand.
• 26:33
  SPEAKER_00: You may not see that same discount, right?
• 26:35
  SPEAKER_00: Right.
• 26:36
  SPEAKER_00: Wow.
• 26:36
  SPEAKER_00: Amazing.
• 26:37
  SPEAKER_00: Yes.
• 26:37
  SPEAKER_00: Yeah.
• 26:38
  SPEAKER_01: You may not see the same discount if the sellers.
• 26:42
  SPEAKER_00: Yeah, no, I was going to say, I mean, that's, that's pretty amazing.
• 26:44
  SPEAKER_00: I mean, think of the targeting that's happening here, right?
• 26:47
  SPEAKER_00: You know, obviously that's probably pretty easy data.
• 26:49
  Like they can see that I really am not that active on Tik TOK
• 26:52
  and they want to get
• 26:53
  SPEAKER_00: me in the mix,
• 26:53
  SPEAKER_00: right?
• 26:54
  SPEAKER_00: They want to get me to start shopping.
• 26:55
  And then I'm probably not going to see that,
• 26:57
  that amazing of a discount again.
• 27:01
  um maybe not from tick tock but definitely from sellers i've
• 27:04
  seen sellers have 50
• 27:05
  off discounts um some flash deals that um that sellers have
• 27:10
  during lives are almost
• 27:11
  at 80 off so they really try these strategies to get people in
• 27:16
  and drive traffic to
• 27:17
  that product and then they will sell you on their other best
• 27:20
  sellers or high
• 27:21
  profitable items so that's a good way that's a sure tease into
• 27:26
  like our live
• 27:27
  SPEAKER_01: training
• 27:28
  At the beginning of your live stream,
• 27:30
  definitely start out with your lowest cost product.
• 27:33
  So all of this in terms of the seller being able to make these
• 27:37
  deals and things
• 27:38
  SPEAKER_00: like that,
• 27:38
  SPEAKER_00: that's full control inside of the back end,
• 27:41
  SPEAKER_00: right?
• 27:41
  SPEAKER_00: You can do all of that.
• 27:43
  SPEAKER_00: Wow.
• 27:44
  SPEAKER_00: Sounds like a very sophisticated setup in there.
• 27:47
  SPEAKER_00: Tell me just in terms of,
• 27:49
  we know how important user-generated content is in the world of
• 27:53
  e-commerce with
• 27:55
  SPEAKER_00: reviews and things like that.
• 27:57
  SPEAKER_00: What do you see, you know, reviews?
• 27:59
  Are people very inclined to place reviews on TikTok on products
• 28:04
  that they buy off of TikTok?
• 28:05
  SPEAKER_00: And I guess a follow up to that is how does how does that go out?
• 28:09
  SPEAKER_00: Like,
• 28:09
  SPEAKER_00: you know,
• 28:10
  SPEAKER_00: in the world of generally commerce on Shopify,
• 28:12
  SPEAKER_00: you're just sending automated messages,
• 28:15
  SPEAKER_00: encouraging reviews.
• 28:15
  SPEAKER_00: Does that same thing happen on TikTok?
• 28:20
  SPEAKER_01: Yeah,
• 28:20
  so TikTok will send you a push notification on your TikTok app
• 28:25
  to review a product
• 28:27
  SPEAKER_01: almost one or two days.
• 28:29
  I think it's one or two days after you get the product
• 28:32
  delivered to your house.
• 28:33
  SPEAKER_01: They'll also send you an email too.
• 28:35
  And then they will send you another email a week later and ask
• 28:40
  you for your
• 28:40
  SPEAKER_01: feedback on that product.
• 28:42
  SPEAKER_01: So they do a lot of feedback.
• 28:45
  push notifications and email notifications to try to get that
• 28:48
  post purchase marketing going on.
• 28:50
  SPEAKER_01: I would say,
• 28:53
  with all of our clients and what i'm seeing um with other
• 28:56
  people that we work with
• 28:57
  is like 10 to 15 percent of the people that buy from you will
• 29:01
  leave a review um and
• 29:04
  that is people are getting more comfortable with it and the
• 29:07
  people that are your
• 29:08
  repeat customers can continue to uh give you reviews um so they
• 29:14
  would be able to um
• 29:16
  SPEAKER_01: give you a new one every time they purchase a new item.
• 29:19
  SPEAKER_01: But you can't do any fake reviews, so they're all verified.
• 29:22
  SPEAKER_01: They all have to be purchased by somebody on TikTok.
• 29:27
  SPEAKER_01: The only thing is they do import product reviews,
• 29:30
  SPEAKER_01: but it is known for those reviews that they're imported.
• 29:33
  SPEAKER_01: You can use Yachtpo,
• 29:34
  SPEAKER_01: which I'm sure you're familiar with,
• 29:37
  SPEAKER_01: from other sites,
• 29:38
  SPEAKER_01: and they will get put into your TikTok shop.
• 29:42
  SPEAKER_00: Okay,
• 29:42
  so if I have already a e-commerce site on Shopify that I built
• 29:47
  and I happen to have
• 29:48
  SPEAKER_00: a lot of reviews,
• 29:49
  SPEAKER_00: I can do that importing in there as well,
• 29:51
  SPEAKER_01: right?
• 29:52
  SPEAKER_00: So,
• 29:52
  SPEAKER_00: and then speaking of having my own e-commerce business,
• 29:55
  SPEAKER_00: you know,
• 29:55
  SPEAKER_00: and I've now decided,
• 29:56
  SPEAKER_00: oh,
• 29:56
  SPEAKER_00: TikTok shops is the right way to go.
• 29:59
  SPEAKER_00: What's that integration like, let's say with a Shopify out there?
• 30:03
  SPEAKER_00: What is it integrating?
• 30:04
  SPEAKER_00: Is it just integrating inventory or is it passing other data?
• 30:08
  SPEAKER_00: I mean, obviously you can import reviews, but what's the data look like?
• 30:12
  TikTok shop will not give you any data unless you're shipping
• 30:16
  from your other
• 30:18
  SPEAKER_01: platform like Shopify.
• 30:21
  There are a lot of connector apps that TikTok is partners with
• 30:27
  and that they
• 30:27
  suggest that you use if you're going to do that rather than the
• 30:30
  Shopify native integration,
• 30:32
  SPEAKER_01: which is the TikTok sales channel on Shopify.
• 30:35
  SPEAKER_01: So there are connector apps like Afterships, QIQ, Sudcommerce, Silk.
• 30:41
  SPEAKER_01: All of those ones do cost money, but they do their job.
• 30:46
  SPEAKER_01: They get products from your store and then put them into TikTok shop.
• 30:51
  And then it automatically does the inventory and more back end
• 30:55
  things on the TikTok shop side.
• 30:58
  SPEAKER_01: And then shipping.
• 30:58
  SPEAKER_01: If you want to ship using your own labels and not buy them from TikTok,
• 31:03
  SPEAKER_01: then those connector apps or the TikTok sales channel on Shopify,
• 31:07
  SPEAKER_01: that's how you can get that.
• 31:09
  um in a website like shopify but you can yeah and you can also
• 31:14
  if there are any
• 31:15
  amazon people on here you can also import your amazon products
• 31:19
  to tick tock and
• 31:20
  SPEAKER_01: then you can use um amazon mcf to ship wow okay
• 31:26
  SPEAKER_00: So, so I was going to ask you about the shipping part.
• 31:28
  SPEAKER_00: If I don't have Amazon,
• 31:29
  SPEAKER_00: I'm not set up,
• 31:30
  SPEAKER_00: you know,
• 31:30
  SPEAKER_00: on that side of things,
• 31:31
  SPEAKER_00: but,
• 31:32
  SPEAKER_00: um,
• 31:32
  SPEAKER_00: there is no fulfillment component at the moment with TikTok shops,
• 31:36
  SPEAKER_00: right?
• 31:36
  SPEAKER_00: It is, you are, it's a seller fulfilled, right?
• 31:39
  SPEAKER_00: Um, you can actually, um, you can actually ship from TikTok.
• 31:44
  SPEAKER_00: Yeah, you can.
• 31:45
  SPEAKER_00: Oh, I did not know that.
• 31:46
  SPEAKER_00: Okay.
• 31:46
  SPEAKER_00: That's fantastic.
• 31:47
  SPEAKER_00: So they have warehouses set up around the country.
• 31:49
  SPEAKER_00: Um, right now they have a couple.
• 31:53
  SPEAKER_01: But they are planning on doing more of that, I believe.
• 31:56
  SPEAKER_01: I haven't really heard anything in the past couple of months.
• 32:00
  But I believe they're trying to do that because that is another
• 32:03
  way they can
• 32:03
  SPEAKER_01: compete with Amazon with fulfillment by TikTok.
• 32:06
  SPEAKER_01: So they do have big sellers that are doing fulfillment by TikTok.
• 32:09
  And those products are being shipped out and packed by TikTok
• 32:14
  employees in Illinois.
• 32:16
  SPEAKER_01: And they ship them out to whoever bought them.
• 32:19
  SPEAKER_01: Yeah, you can definitely ship that way.
• 32:22
  SPEAKER_01: And then also you can buy your labels from TikTok too.
• 32:25
  SPEAKER_00: Oh, okay.
• 32:26
  SPEAKER_00: So if I'm doing USPS or UPS,
• 32:29
  SPEAKER_00: I assume are they tied into all the platforms,
• 32:32
  SPEAKER_00: all the carrier platforms?
• 32:34
  SPEAKER_01: Yep.
• 32:35
  SPEAKER_01: USPS, FedEx, and UPS and DHL.
• 32:40
  SPEAKER_00: God, I see where they're going with this.
• 32:42
  SPEAKER_00: This has essentially become the one-stop shop for everything.
• 32:46
  SPEAKER_00: At some point, do you need your own online store?
• 32:50
  That question,
• 32:51
  I think it's a well-rounded strategy to have your own online.
• 32:55
  SPEAKER_00: It's your own customer, right?
• 32:57
  SPEAKER_00: You own that customer.
• 33:02
  SPEAKER_00: Um,
• 33:03
  SPEAKER_00: are they as strict as Amazon is by the way,
• 33:05
  SPEAKER_00: in terms of sharing,
• 33:06
  SPEAKER_00: like,
• 33:07
  SPEAKER_00: can you see an email address from,
• 33:09
  SPEAKER_00: uh,
• 33:10
  SPEAKER_00: a tick tock,
• 33:11
  SPEAKER_00: uh,
• 33:11
  SPEAKER_00: you know,
• 33:11
  SPEAKER_00: uh,
• 33:13
  SPEAKER_00: um,
• 33:13
  SPEAKER_00: you know,
• 33:13
  SPEAKER_00: customer,
• 33:14
  SPEAKER_00: uh,
• 33:15
  SPEAKER_00: or they keep that pretty private because it's their customer.
• 33:17
  SPEAKER_00: You're just borrowing that customer, right?
• 33:19
  SPEAKER_00: Yeah.
• 33:20
  SPEAKER_00: They keep that very private.
• 33:21
  SPEAKER_00: Yeah.
• 33:22
  SPEAKER_00: So, okay.
• 33:23
  SPEAKER_00: I mean,
• 33:24
  SPEAKER_00: it's good for privacy,
• 33:25
  SPEAKER_00: but,
• 33:25
  SPEAKER_00: you know,
• 33:25
  SPEAKER_00: I know that's the same,
• 33:26
  SPEAKER_00: you know,
• 33:27
  that's the same issue a lot of people have with Amazon is that
• 33:30
  they can't,
• 33:31
  SPEAKER_00: you know,
• 33:32
  SPEAKER_00: it is not their customer,
• 33:34
  SPEAKER_00: right?
• 33:34
  SPEAKER_00: At the end of the day, it is Amazon's customer.
• 33:36
  SPEAKER_00: And it sounds like it is TikTok's customer.
• 33:39
  SPEAKER_00: Tell me, just in terms of, you know, demographic,
• 33:43
  SPEAKER_00: You know,
• 33:43
  SPEAKER_00: there's always that notion out there that TikTok is just for the young,
• 33:47
  SPEAKER_00: you know,
• 33:48
  SPEAKER_00: anybody who's,
• 33:49
  SPEAKER_00: you know,
• 33:50
  SPEAKER_00: in their teens and 20s.
• 33:52
  SPEAKER_00: But I've read data that that's not actually true anymore.
• 33:55
  SPEAKER_00: What's your take on it and what are you seeing?
• 33:57
  I'm seeing a lot more younger millennials and Gen Z on there
• 34:02
  more than any other age group.
• 34:04
  SPEAKER_01: However,
• 34:04
  SPEAKER_01: just like what you're saying,
• 34:05
  there are a lot more people coming onto TikTok like every day
• 34:09
  and making accounts.
• 34:10
  And they are a part of like Gen X or there are there are baby
• 34:15
  boomers that are on
• 34:17
  SPEAKER_01: TikTok and they're buying things because we can see their data.
• 34:20
  SPEAKER_01: So we know like from the sellers that we work with,
• 34:24
  we know that they get orders from people that are a lot older
• 34:28
  than they are as a seller.
• 34:31
  SPEAKER_01: But yeah,
• 34:31
  a majority of what I'm seeing in a majority of the sales are
• 34:35
  coming from that 25 to
• 34:37
  SPEAKER_01: 34 range.
• 34:39
  But yeah,
• 34:40
  there's a ton of there's a ton of people in all age groups on there.
• 34:44
  SPEAKER_01: And whatever anybody says about TikTok, it's not just dancing anymore.
• 34:49
  SPEAKER_01: And right, it is.
• 34:52
  SPEAKER_01: It's a it's just a fun place to be.
• 34:55
  SPEAKER_00: It is,
• 34:55
  SPEAKER_00: I'll be honest with you,
• 34:56
  SPEAKER_00: I,
• 34:57
  SPEAKER_00: my son sends me recipes,
• 35:00
  SPEAKER_00: you know,
• 35:00
  quick short form recipes with obviously the details of the
• 35:03
  recipe in the in the
• 35:04
  SPEAKER_00: text portion,
• 35:05
  SPEAKER_00: but I love them.
• 35:06
  SPEAKER_00: I mean,
• 35:07
  SPEAKER_00: there's some really good creators out there that are,
• 35:09
  SPEAKER_00: you know,
• 35:10
  SPEAKER_00: possibly,
• 35:11
  SPEAKER_00: you know,
• 35:11
  SPEAKER_00: I don't know if the person who does those recipes,
• 35:13
  SPEAKER_00: if he's selling anything now,
• 35:14
  SPEAKER_00: but he probably will.
• 35:16
  SPEAKER_00: He's probably going to come out with a line of cookware,
• 35:18
  SPEAKER_00: I guess,
• 35:19
  SPEAKER_00: and he's got such a big following.
• 35:20
  SPEAKER_00: All of a sudden,
• 35:21
  you have somebody who comes out of nowhere who is not a
• 35:25
  traditional celebrity in
• 35:27
  SPEAKER_00: that sense,
• 35:28
  but has the ability to get branded products made and sell them
• 35:31
  because their
• 35:31
  SPEAKER_00: following is so strong on there.
• 35:33
  SPEAKER_00: I think it's an amazing opportunity.
• 35:35
  SPEAKER_00: I know there's a lot of controversy around TikTok,
• 35:39
  SPEAKER_00: but I'm an entrepreneur and I look at where's the opportunity,
• 35:44
  SPEAKER_00: as long as you're doing things for good,
• 35:46
  SPEAKER_00: right?
• 35:46
  SPEAKER_00: As long as you're not, the platform is also doing things for good.
• 35:49
  So I think everybody should get on board if it fits,
• 35:53
  if it fits with their products.
• 35:54
  And after watching this,
• 35:56
  hopefully you can determine if it is and maybe even just experiment.
• 36:02
  SPEAKER_00: What's the future look like for TikTok?
• 36:05
  SPEAKER_00: At the time of this recording,
• 36:07
  SPEAKER_00: Congress has given ByteDance,
• 36:09
  SPEAKER_00: the owner of TikTok,
• 36:10
  SPEAKER_00: a year to sell the assets of TikTok,
• 36:15
  SPEAKER_00: obviously putting a strain and also putting a fear out there.
• 36:19
  SPEAKER_00: There are people who have built businesses on TikTok.
• 36:23
  SPEAKER_00: Where do you see the future going?
• 36:25
  SPEAKER_01: I see it going nowhere.
• 36:29
  This is probably going to be the wrong words,
• 36:31
  but I'm seeing it go nowhere.
• 36:34
  SPEAKER_01: I'm seeing it be the exact same.
• 36:36
  I don't think that,
• 36:38
  me personally,
• 36:39
  I don't think that it's going to be a huge change.
• 36:43
  And if there is some kind of ban or something that happens with
• 36:47
  the TikTok app,
• 36:49
  SPEAKER_01: then I'm sure that there's going to be another one.
• 36:51
  SPEAKER_01: that may be made by ByteDance or somebody that is in the US,
• 36:56
  SPEAKER_01: but kind of like knows the algorithm on TikTok.
• 37:00
  So there are going to be more apps and more social media
• 37:04
  platforms for us to use
• 37:06
  SPEAKER_01: and connect with other people for Congress and everything like that.
• 37:13
  SPEAKER_01: We haven't brought it up to any of our TikTok contacts,
• 37:16
  SPEAKER_01: and none of them have said anything to us about anything.
• 37:19
  SPEAKER_01: So it's just work or business as usual, as they say it.
• 37:24
  SPEAKER_00: Okay.
• 37:25
  SPEAKER_00: Yeah, that's interesting.
• 37:27
  Do you see – I mean,
• 37:29
  you mentioned TikTok shops and Amazon a number of times in this
• 37:33
  –
• 37:34
  SPEAKER_00: in the interview, uh, being competitors.
• 37:37
  SPEAKER_00: And I had read also that,
• 37:38
  SPEAKER_00: uh,
• 37:38
  SPEAKER_00: you know,
• 37:39
  SPEAKER_00: Amazon has two,
• 37:40
  SPEAKER_00: two names on their competitor list and it's,
• 37:43
  SPEAKER_00: and it's not Walmart anymore and it's not target.
• 37:45
  SPEAKER_00: It's, it's, uh, Temu and it's a TikTok.
• 37:48
  SPEAKER_00: Uh, do you, and I assume I'm pronouncing Temu correctly.
• 37:51
  SPEAKER_00: Yes.
• 37:52
  SPEAKER_00: Yeah.
• 37:52
  SPEAKER_00: I've heard it both ways, Timu and Temu.
• 37:58
  Do you see TikTok being able to beat Amazon out,
• 38:02
  or is it a different experience altogether?
• 38:04
  SPEAKER_00: And Amazon really shouldn't be as worried as they are.
• 38:07
  SPEAKER_01: I definitely think that Amazon shouldn't be worried as much as they are.
• 38:12
  SPEAKER_01: TikTok is going to take some market share and buyers away from them.
• 38:17
  But Amazon is still there and they're still proven to bring you
• 38:20
  things on time and very,
• 38:23
  SPEAKER_01: very quick.
• 38:24
  SPEAKER_01: and they do have cheap prices.
• 38:26
  SPEAKER_01: I think that you hit the nail right on the head.
• 38:29
  SPEAKER_01: It is a totally different experience from TikTok Shop to Amazon.
• 38:33
  So yes,
• 38:34
  TikTok will be bigger of a competitor and probably take more
• 38:38
  revenue away from them.
• 38:41
  But I think that people that enjoy TikTok Shop will continue on
• 38:45
  that experience.
• 38:46
  People that are like casual users of TikTok or maybe more of a
• 38:52
  user on Meta
• 38:53
  Might be Googling things and then land on Amazon or might be
• 38:56
  going to Amazon first.
• 38:58
  SPEAKER_01: But after like 10 or 20 or 30 years,
• 39:02
  there may need to be something that is something new out there
• 39:07
  that's not Amazon
• 39:07
  SPEAKER_01: because we're going to get old of that soon.
• 39:10
  SPEAKER_00: Yeah, yeah.
• 39:11
  SPEAKER_00: And I agree with you there.
• 39:12
  SPEAKER_00: You know,
• 39:13
  efficiency is what wins the game right now and and vast catalog
• 39:18
  selection and also
• 39:18
  SPEAKER_00: the kind of products that you need,
• 39:20
  SPEAKER_00: right?
• 39:20
  SPEAKER_00: You need certain products.
• 39:23
  SPEAKER_00: And you go to Amazon because you need them,
• 39:25
  SPEAKER_00: you know,
• 39:25
  SPEAKER_00: maybe on tick tock shops,
• 39:26
  SPEAKER_00: you're exploring and you're coming and finding fun products,
• 39:30
  SPEAKER_00: maybe using some of that disposable income to find things and
• 39:32
  SPEAKER_00: Same thing,
• 39:33
  SPEAKER_00: you know,
• 39:33
  SPEAKER_00: the other ones out there,
• 39:36
  SPEAKER_00: I know that Temu,
• 39:37
  SPEAKER_00: and can we agree it's Temu or should we call it Temu?
• 39:39
  SPEAKER_00: What should we call it?
• 39:41
  SPEAKER_00: What do you call it?
• 39:42
  SPEAKER_01: That commercial really got me confused.
• 39:44
  SPEAKER_01: I'm just going to say Temu, but usually I'll say Temu.
• 39:48
  SPEAKER_00: Yeah, okay.
• 39:49
  SPEAKER_00: And they're an interesting model too.
• 39:51
  And this is not obviously the podcast about them,
• 39:56
  but they fit TikTok shops.
• 39:59
  SPEAKER_00: They have a lot of products that you don't really necessarily need,
• 40:02
  SPEAKER_00: but you buy because one,
• 40:04
  SPEAKER_00: the deal is amazing.
• 40:05
  SPEAKER_00: or it's just really cool and fascinating,
• 40:08
  SPEAKER_00: and I see them coming up very quickly too,
• 40:11
  SPEAKER_00: and they use a lot of gamification on the app,
• 40:14
  SPEAKER_00: a lot of things spinning in your face,
• 40:17
  SPEAKER_00: and a lot of deals,
• 40:18
  SPEAKER_00: and we've got the greatest deal for you today,
• 40:20
  SPEAKER_00: Ramin,
• 40:20
  SPEAKER_00: and ooh,
• 40:21
  SPEAKER_00: let me click and see what it is.
• 40:22
  SPEAKER_00: They're all using those strategies really well.
• 40:25
  SPEAKER_00: Amazon doesn't use those strategies necessarily,
• 40:28
  but I believe they're probably watching really carefully and
• 40:32
  understanding that
• 40:33
  SPEAKER_00: To your point,
• 40:34
  SPEAKER_00: Corey,
• 40:34
  that there will come a time where that younger audience won't
• 40:40
  be interested in
• 40:40
  buying from Amazon because the experience is not in line with
• 40:44
  the way they shop.
• 40:46
  SPEAKER_00: TikTok shops is more in line with the way they shop.
• 40:48
  SPEAKER_00: Temu is more in line.
• 40:49
  Sheen,
• 40:50
  businesses that are really using and tapping into the younger
• 40:55
  mind out there.
• 40:57
  SPEAKER_00: But it's a fascinating time, isn't it?
• 40:59
  SPEAKER_01: Yeah, I definitely think that...
• 41:03
  SPEAKER_01: that a lot of new apps out there like Shein and Timu,
• 41:08
  both of those are just hitting the younger generations at the
• 41:13
  time that they need it,
• 41:14
  SPEAKER_01: maybe during when the economy is not as good as it usually is.
• 41:19
  SPEAKER_01: And people are more selective on what they want to buy.
• 41:22
  So if they don't want to buy from places that have normal prices,
• 41:26
  they might want to go to
• 41:28
  SPEAKER_01: those other apps and get something for very cheap,
• 41:31
  SPEAKER_01: but have to wait three or four weeks to get it.
• 41:33
  SPEAKER_01: I'm not a huge fan of those, but I have shopped on Shein before.
• 41:39
  SPEAKER_01: I haven't shopped on Timu yet,
• 41:41
  but I am not a fan really of those just because I would rather
• 41:47
  pay Amazon or TikTok.
• 41:50
  SPEAKER_00: Right.
• 41:51
  SPEAKER_00: Yeah, you actually need the product.
• 41:52
  Yeah,
• 41:53
  you might need that for your home or,
• 41:55
  you know,
• 41:55
  office or something like that.
• 41:57
  SPEAKER_00: That's very interesting.
• 41:58
  SPEAKER_00: Well,
• 41:58
  SPEAKER_00: I think you've done a fantastic job in,
• 42:00
  SPEAKER_00: you know,
• 42:01
  SPEAKER_00: really getting our minds around,
• 42:03
  SPEAKER_00: you know,
• 42:03
  SPEAKER_00: how to get into this and how to,
• 42:05
  SPEAKER_00: you know,
• 42:06
  SPEAKER_00: how to explore this opportunity,
• 42:08
  SPEAKER_00: you know,
• 42:09
  SPEAKER_00: known as TikTok shops.
• 42:10
  And,
• 42:10
  you know,
• 42:11
  it's about a year and some change old now,
• 42:14
  I think somewhere around there.
• 42:15
  SPEAKER_00: And it's coming fast.
• 42:17
  SPEAKER_00: And
• 42:18
  SPEAKER_00: you know, I see it everywhere.
• 42:19
  SPEAKER_00: I mean, I'm in the space.
• 42:20
  SPEAKER_00: So I, you know, pay very close attention.
• 42:22
  But,
• 42:23
  you know,
• 42:24
  it's,
• 42:24
  it's something that is going to transform the landscape.
• 42:28
  SPEAKER_00: And if it if it hasn't already,
• 42:31
  SPEAKER_00: but I think you've done a great job of like,
• 42:33
  SPEAKER_00: explaining how to do this.
• 42:35
  And I know that your agency can be really helpful to to
• 42:38
  businesses and really
• 42:39
  SPEAKER_00: getting them off the ground in this area.
• 42:42
  SPEAKER_00: Some people may want to try it on their own at first and see,
• 42:44
  SPEAKER_00: you know,
• 42:44
  SPEAKER_00: if they can give it a shot.
• 42:45
  SPEAKER_00: But
• 42:46
  SPEAKER_00: you know, you can be there.
• 42:47
  SPEAKER_00: Well, as we wrap up, I have a very, I have a question.
• 42:50
  I have this one question that I like to ask everybody now
• 42:53
  because it's so timely
• 42:54
  SPEAKER_00: topic and it's not about TikTok shops necessarily.
• 42:58
  SPEAKER_00: But I'd like to know just in terms of,
• 43:02
  AI,
• 43:02
  okay,
• 43:03
  and I'm sure,
• 43:03
  you know,
• 43:04
  AI is,
• 43:05
  you know,
• 43:05
  we know it's everywhere.
• 43:06
  SPEAKER_00: It's one of the hottest topics around.
• 43:09
  SPEAKER_00: We all use it in some way, in some form.
• 43:12
  SPEAKER_00: I'm assuming you do it in some way.
• 43:15
  SPEAKER_00: But I'd love to know just,
• 43:16
  SPEAKER_00: you know,
• 43:16
  SPEAKER_00: tell the audience,
• 43:17
  SPEAKER_00: you know,
• 43:17
  one amazing thing that you recently discovered using generative
• 43:21
  AI like ChatGPT or
• 43:24
  SPEAKER_00: Claude or any of those that made you stop and say,
• 43:27
  SPEAKER_00: wow,
• 43:29
  Actually,
• 43:30
  this is a really recent experience from a month and a half ago.
• 43:34
  SPEAKER_01: I learned from somebody else,
• 43:37
  SPEAKER_01: so I'm not taking credit for this,
• 43:38
  but I learned that when you are trying to teach ChatGPT about
• 43:43
  you first before
• 43:44
  SPEAKER_01: asking these questions,
• 43:45
  SPEAKER_01: you can...
• 43:47
  you can copy a lot of YouTube comments because if you go to
• 43:51
  YouTube and you look
• 43:52
  for a video that somebody else made that there may be a lot of
• 43:55
  questions about that
• 43:56
  SPEAKER_01: topic and answers to that topic in the comments,
• 44:00
  SPEAKER_01: just copy all of them,
• 44:02
  SPEAKER_01: put them in ChatGPT,
• 44:03
  SPEAKER_01: tell them to do things with it,
• 44:04
  and then that helps them learn a lot more about what you want
• 44:08
  ChatGPT to spit out
• 44:10
  SPEAKER_01: to you and what you want them to learn about you.
• 44:13
  SPEAKER_01: And then you can start asking those questions.
• 44:15
  SPEAKER_01: But when I was...
• 44:16
  When I was first using ChatGPT and other AI and not really
• 44:20
  feeding them the
• 44:21
  information about me and my business and just asking to come up
• 44:26
  with ad copy or
• 44:26
  SPEAKER_01: asking to come up with an email body,
• 44:29
  SPEAKER_01: it was very alarming.
• 44:32
  SPEAKER_01: And then I stopped using it for a while.
• 44:33
  And then I picked it back up a month and a half ago because as
• 44:37
  long as you give
• 44:39
  SPEAKER_01: ChatGPT the correct information and a lot of information about you,
• 44:43
  SPEAKER_01: you can ask it to do literally everything.
• 44:46
  you
• 44:46
  SPEAKER_01: And I'm, I'm, I'm getting to the point now.
• 44:49
  SPEAKER_01: Um, I made a course on it, um, about TikTok shop.
• 44:53
  So I went from,
• 44:55
  uh,
• 44:56
  I had it do all 27 modules for me and I know that it's still
• 45:00
  not perfect.
• 45:01
  SPEAKER_01: So I do have to go into it and,
• 45:03
  SPEAKER_01: uh,
• 45:04
  SPEAKER_01: and edit it just like we all have to with responses we get from AI.
• 45:09
  SPEAKER_01: Um,
• 45:09
  SPEAKER_01: but it does help me with,
• 45:10
  SPEAKER_01: uh,
• 45:11
  SPEAKER_01: the layout and the,
• 45:13
  SPEAKER_01: the guidelines and what the topics are and everything like that.
• 45:16
  SPEAKER_01: So.
• 45:16
  SPEAKER_01: That was my eye-opening experience.
• 45:19
  SPEAKER_00: I love that.
• 45:21
  Maybe we'll talk offline and convince you to come on and teach
• 45:24
  that course to our
• 45:26
  SPEAKER_00: community because I think it's very important.
• 45:29
  SPEAKER_00: But I always like to have these wow moments about AI.
• 45:31
  I feel like it's something that we should all take a look at
• 45:35
  and pay attention to
• 45:39
  SPEAKER_00: with the world of AI.
• 45:40
  SPEAKER_00: Can I share one more?
• 45:42
  SPEAKER_00: So thank you for sharing that wow moment.
• 45:45
  SPEAKER_01: Can I share one more thing that might be funny?
• 45:47
  SPEAKER_00: Yeah, sure.
• 45:48
  SPEAKER_00: Please share away.
• 45:49
  SPEAKER_01: I don't know if it's funny or not,
• 45:50
  SPEAKER_01: but I also made our employee handbook using Chaggy PT for my agency.
• 45:56
  SPEAKER_00: Nice.
• 45:58
  SPEAKER_00: That's awesome.
• 45:59
  I'm sure you're going to have a employment lawyer take a look
• 46:01
  at that as well at
• 46:02
  SPEAKER_00: some point,
• 46:03
  SPEAKER_00: right?
• 46:05
  SPEAKER_00: Yes, I know.
• 46:06
  SPEAKER_00: Well, it's everywhere.
• 46:07
  And listen,
• 46:08
  I know that a lot of our community members,
• 46:11
  you know,
• 46:11
  will,
• 46:11
  you know,
• 46:12
  be using if they haven't already,
• 46:14
  using it to create product descriptions,
• 46:16
  right?
• 46:16
  SPEAKER_00: Maybe writing,
• 46:17
  SPEAKER_00: you know,
• 46:17
  SPEAKER_00: or even creating their script for for tick tock,
• 46:20
  SPEAKER_00: if they're going to be launching on,
• 46:21
  SPEAKER_00: you know,
• 46:22
  SPEAKER_00: start doing,
• 46:22
  SPEAKER_00: you know,
• 46:23
  SPEAKER_00: a live stream,
• 46:23
  SPEAKER_00: you know,
• 46:23
  SPEAKER_00: having those talking points that they need to have.
• 46:27
  SPEAKER_00: Yeah,
• 46:27
  it has become very important not to say that this podcast was
• 46:30
  supposed to be about AI,
• 46:31
  SPEAKER_00: but I think AI fits into everything that we do now.
• 46:33
  SPEAKER_00: And I appreciate you sharing those those two examples.
• 46:36
  SPEAKER_00: And Corey, it's just been a pleasure to have you on.
• 46:38
  SPEAKER_00: I wanted to do this interview for a long time.
• 46:40
  SPEAKER_00: And
• 46:41
  SPEAKER_00: Finally, we got our season two going again.
• 46:44
  And I appreciate you coming on and sharing everything about
• 46:47
  TikTok and TikTok shops
• 46:48
  SPEAKER_00: and the strategies that really most,
• 46:52
  SPEAKER_00: if not all,
• 46:53
  emerging e-commerce entrepreneurs can put into process to get
• 46:57
  up and running.
• 46:58
  And if they can't get up and running and they don't want to do
• 47:00
  it all themselves,
• 47:00
  SPEAKER_00: they can definitely reach out.
• 47:01
  So maybe take a minute and tell the audience just where they
• 47:05
  can find out about you,
• 47:06
  maybe a little bit about your agency and ultimately how you can
• 47:09
  help them.
• 47:09
  SPEAKER_01: Yeah, for sure.
• 47:11
  SPEAKER_01: So we're located in Nashville,
• 47:12
  SPEAKER_01: Tennessee,
• 47:13
  SPEAKER_01: like Ramin said earlier,
• 47:14
  SPEAKER_01: and we are a marketing agency mainly for e-commerce,
• 47:18
  SPEAKER_01: but we do also help local services,
• 47:20
  SPEAKER_01: too.
• 47:20
  SPEAKER_01: So we do a lot of marketing on different platforms.
• 47:23
  SPEAKER_01: We focus on social media.
• 47:26
  SPEAKER_01: meta and TikTok.
• 47:28
  SPEAKER_01: And then we also do Google as well.
• 47:30
  SPEAKER_01: So we can help with literally everything on TikTok shop.
• 47:34
  SPEAKER_01: I know that this is what we're talking about on this podcast,
• 47:36
  SPEAKER_01: so I won't mention the other ones,
• 47:37
  but we can help literally with whatever you need on TikTok or
• 47:40
  TikTok shop,
• 47:41
  SPEAKER_01: whether that be influencer marketing,
• 47:44
  SPEAKER_01: live streaming,
• 47:45
  SPEAKER_01: content creation,
• 47:46
  SPEAKER_01: ads management,
• 47:48
  SPEAKER_01: anything like that.
• 47:49
  SPEAKER_01: or even shop management, we can help you with that.
• 47:52
  SPEAKER_01: You can find us on www.iffertmedia.com.
• 47:59
  SPEAKER_01: You can also email me at hello at iffertmedia.com.
• 48:08
  SPEAKER_00: Great.
• 48:08
  SPEAKER_00: We'll put those in the show notes,
• 48:09
  SPEAKER_00: by the way,
• 48:11
  SPEAKER_00: so people can find them and just click on them and find you right away.
• 48:14
  SPEAKER_01: Okay, good, because I think I messed up.
• 48:19
  SPEAKER_01: It's okay.
• 48:20
  SPEAKER_01: Listen, a lot of questions coming at you today.
• 48:23
  But we can help anybody grow on Meta or Google or TikTok with
• 48:29
  organic or paid media.
• 48:32
  SPEAKER_00: Thank you very much.
• 48:33
  SPEAKER_00: And thank you again, Corey, for coming on.
• 48:35
  SPEAKER_00: It's been a pleasure to have you on.
• 48:36
  SPEAKER_00: Fascinating topic.
• 48:38
  SPEAKER_00: Lots of information.
• 48:38
  Probably want to come back and have you on again maybe in a
• 48:42
  year or so and see
• 48:43
  SPEAKER_00: where things are and see if some of these predictions have panned out,
• 48:46
  SPEAKER_00: what the landscape looks like.
• 48:48
  SPEAKER_00: So thank you again.
• 48:49
  SPEAKER_01: I appreciate it, Ramin.
• 48:50
  SPEAKER_01: Thank you.
• 48:51
  SPEAKER_00: Until next time, see ya.
• 48:55
  All right,
• 48:55
  that brings us to the end of another episode of the e-commerce
• 48:59
  revolution podcast.
• 49:00
  SPEAKER_00: Don't forget to check out past episodes,
• 49:03
  which are all available on demand on YouTube and wherever you
• 49:06
  listen to your podcast.
• 49:08
  SPEAKER_00: Ready to join the revolution?
• 49:10
  SPEAKER_00: Become an exclusive part of our growing community of emerging e-commerce
• 49:14
  SPEAKER_00: entrepreneurs at ecomrevolution.co.
• 49:18
  SPEAKER_00: Until next time, see ya.