Latest / The ROI Online Podcast

Surf Your Fears: The AI Storytelling Formula Hidden in a Surf School
I didn’t expect a surf break in El Salvador to turn into a masterclass on storytelling, leadership, and AI content creation, but that’s exactly what happened. After an AI conference, I head to the coast and stumble into a place where the owner is fully in his element: Alex Naboa, the founder behind a surf school and philosophy called Surfing Your Fears. Watching him teach made one question unavoidable for me as a businessperson: have I built my work around where I truly shine, or am I still forcing a model that drains me?
We sit down for a candid, messy, very human conversation about his…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.