DAILY ROUNDUP | JUL 16 | 16M Sales, $8K Underwater, CA $270M EV Rebates, Amazon Ads
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The auto industry looks healthy on paper, but the showroom floor tells a different story. Strong sales are increasingly being carried by higher-income buyers while everyone else fights insurance costs, housing pressure, negative equity, and loan math that no rebate can fully erase.
Today’s episode breaks down NADA’s 16 million light-vehicle sales forecast, Cox Automotive’s negative-equity warning, California’s $270 million EV rebate relaunch, dealership CRM data enrichment, and why…
The skinny
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