Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
How Video Active Listening Boosts Engagement Rates
Lucas and Luna explore a counterintuitive video marketing tactic: building pauses into your videos so viewers feel heard. They analyze a case study from Duolingo's marketing team, which saw a 34% lift in completion rates after adding deliberate silence moments to their short-form content. The hosts discuss the psychology of active listening, how brands like Patagonia use this technique in long-form storytelling, and why most marketers talk too fast. They also share a practical framework for identifying where to insert pauses in your next script. This episode is a fresh angle on retention…
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