Latest / Futureproof Founder Podcast
How to Turn a Complex Product Into a Brand the Market Remembers | Marlena Sarunac | 360
In this episode of SaaS Fuel, host Jeff Mains sits down with Marlena Sarunac, co-founder of The Company Advice and marketing strategist for early-stage startups in complex, regulated industries like HealthTech, FinTech, and InsurTech. Marlena shares her "playbook nicely" approach—a proven framework that helps founders avoid reinventing the wheel while building go-to-market foundations that scale.
The conversation explores why letting products "speak for themselves" is a dangerous myth in today's saturated market, how to translate technical complexity into clear messaging that resonates, and…
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