Latest / The SME Stream / Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula

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Angus Brown: Co-Founder of Arepa aims to conquer tough market with unique brain drink formula · The SME Stream

• 0:00
  Speaker 1: Now do you remember the artepp of brain drink saga, Well,
• 0:03
  Speaker 1: these guys are taking another crack at this. About this
• 0:05
  Speaker 1: time last year, ARDEPA found themselves in hot water when
• 0:08
  Speaker 1: the government officials decided that made some unsubstantiated health claims
• 0:11
  Speaker 1: of cognitive and physical physical boosting abilities and stuff, and
• 0:14
  Speaker 1: they were forced to amend these claims. They are now
• 0:16
  Speaker 1: back launching a new brain drink plus. It's called Uplift
• 0:20
  Speaker 1: and Angus Brown is a co founder of ARDEPA.
• 0:22
  Speaker 2: Hay Angus half known Heather Hi.
• 0:24
  Speaker 1: I'm very well, thank you. So is this actually you
• 0:27
  Speaker 1: can say a brain drink this time? You're not going
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  Speaker 1: to get in trouble.
• 0:31
  Speaker 3: Yes, So we can definitively say a brain drink. And
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  Speaker 3: we're very proud to say.
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  Speaker 2: A brain drink.
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  Speaker 1: Why is it a brain drink?
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  Speaker 3: Well, it's a brain drink because we've committed a lot
• 0:41
  Speaker 3: of time and effort towards conducting human clinical research and
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  Speaker 3: having that peer reviewed and published, and it's showing some
• 0:50
  Speaker 3: some really interesting things.
• 0:51
  Speaker 1: What are the interesting things?
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  Speaker 3: Well, unfortunately, due to the food code here in New Zealand,
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  Speaker 3: we're unable to say the outcomes of our research until
• 1:02
  Speaker 3: we've put that through a self substantiated dossier, and so
• 1:08
  Speaker 3: we have already submitted our first self substantiated dossia with
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  Speaker 3: regards to one of our ingredients called our thenin, and
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  Speaker 3: then we're just waiting for more of our published research
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  Speaker 3: to come through before we submit.
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  Speaker 2: Something entirely on our formula.
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  Speaker 3: But we know that there's definitely something in the drink
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  Speaker 3: that works, and we're really excited to slowly show the
• 1:31
  Speaker 3: world about it.
• 1:32
  Speaker 1: Are you as frustrated at redtape in this country as
• 1:35
  Speaker 1: I am?
• 1:36
  Speaker 2: Yeah? It is.
• 1:37
  Speaker 3: It is quite tough. It's tough being a food product.
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  Speaker 3: If we're a dietary supplement, we would be able to
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  Speaker 3: talk about our published research more and link it even
• 1:46
  Speaker 3: on our website.
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  Speaker 2: So it's really really it is a really tough market.
• 1:50
  Speaker 3: But we kind of I kind of respect that in
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  Speaker 3: a way in sense that you really have to hold
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  Speaker 3: yourself to the highest standard to be able to claim
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  Speaker 3: something in a food which is, you know, to the
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  Speaker 3: biggest goal. And so we're on that journey and we're
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  Speaker 3: certainly making some strides towards it, and we're still one
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  Speaker 3: of the only drinks that you can pick up in
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  Speaker 3: the supermarket that's.
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  Speaker 2: Got clinical research behind it.
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  Speaker 3: And then this learning and this toughness in New Zealand
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  Speaker 3: is teaching us about how we can become fitter for
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  Speaker 3: entering into bigger markets like the US.
• 2:20
  Speaker 2: So it's a blessing and a curse.
• 2:22
  Speaker 1: Hey, so where are you at with RP? But did
• 2:24
  Speaker 1: you manage to get this turned around by MPI? You're
• 2:26
  Speaker 1: still fighting them?
• 2:28
  Speaker 2: No, so mPire phoebe there.
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  Speaker 3: So MPI have given us the all clear for all
• 2:36
  Speaker 3: of our labeling and.
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  Speaker 2: Website, which is great.
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  Speaker 3: We've been working with them very closely on that, and
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  Speaker 3: then we've just submitted our first round of health claims
• 2:45
  Speaker 3: that they are currently reviewing, so we're really looking forward
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  Speaker 3: to and we're working closely with them on those health
• 2:51
  Speaker 3: claims to ensure that they comply with the schedule, sex
• 2:54
  Speaker 3: and one point two point seven of Hey go about
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  Speaker 3: doing these, it's.
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  Speaker 2: A very hard feat. There are not many companies.
• 3:00
  Speaker 3: In New Zealand that have been able to get health
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  Speaker 3: claims signed off by NPI.
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  Speaker 2: So we're enjoying the process and we're on really good
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  Speaker 2: terms with them.
• 3:09
  Speaker 1: Oh that's I'm pleased to hear it. I'm just loving
• 3:12
  Speaker 1: all that red tape. You've got to get through Angus.
• 3:13
  Speaker 1: That's Angus Brown, the art Epper co founder,