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AI Didn’t Kill Google Search — Here’s Why GBP Still Wins
In this episode of Owned and Operated, John Wilson sits down with Sam Preston — CEO of Service Scalers — to talk about the marketing asset that still quietly outperforms everything else in home services: your Google Business Profile (GBP).
John and Sam break down why AI hasn’t disrupted GBP the way people expected, how Google reviews are now getting pulled directly into AI search results, and why “map pack visibility” remains the cheapest, highest-intent lead source in the game.
They get tactical on what actually drives rankings and calls in 2026. Sam lays out the three biggest needle-movers…
The skinny
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