Latest / The Business RoundUp with Melissa Bill
The Business Growth Whisperer: Brooke Lively on Money, AI, and Building Stronger Firms
In this episode, we sit down with Brooke Lively, Founder of Cathcap Scaling Law, business growth whisperer, author, and trusted advisor, to unpack the financial and operational strategies that help law firms scale with confidence.
Brooke shares her unconventional path into the legal industry and explains why financial clarity is often the missing link between stagnation and sustainable growth. Together, they explore how identifying “friction points” inside a business can unlock efficiency, improve profitability, and strengthen leadership.
The conversation also dives into the rapidly evolving…
The skinny
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