Video: Why Do We Keep Buying New Stuff?
A timely new video from Patagonia takes a look at out consumption habits.
From Patagonia:
This is your brain on shopping. Sales, social pressure and FOMO are part of what drive you to “add to cart,” but the craving for new stuff is also rooted in our own biology.
Every time we see something novel, whether it’s clothing, food or a refreshed social media timeline, our brains give us a small pulse of the feel-good neurotransmitter dopamine. This reward system was great for the prehistoric era—new berry patch: good; saber-tooth tiger: bad—but today, it’s contributing to an overconsumption problem…
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