Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How One Word Swapped a Headline from Meh to Millions
Lucas and Luna dissect a single headline change that lifted conversion by over 300 percent for a SaaS landing page. They zero in on the verb swap — from 'Get' to 'Unlock' — and unpack why specificity and emotional valence matter more than length. Drawing on Joanna Wiebe's Copyhackers archives and a real A/B test from 2023, they show how one word can double or triple response. They also tie it to the broader lesson: copy isn't about writing more; it's about choosing the right word. The episode closes with why 'Unlock' worked and when it fails — a…
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