Live in Cannes: Creative strategy in a changing world
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo. This podcast is sponsored by Circana. Check out Circana.com/warc for more info. Guests: Sir Martin Sorrell, Executive Chairman, S4 Capital Stella Li, Executive Vice President of BYD Company Limited and CEO of BYD Americas, Europe, Middle East and Africa Siew Ting Foo, CEO, Soul for Profit…
The skinny
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