Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Compares You to a Stock Photo
Lucas and Luna explore the social comparison bias — why we instinctively measure ourselves against idealized images and curated success. They break down a 2023 study from the Journal of Consumer Research showing that exposure to aspirational stock photography makes people feel less satisfied with their own financial progress, even when they know the images are staged. The episode examines how this bias affects everything from career confidence to spending habits, and how companies exploit it in advertising. Lucas connects it to the 'keeping up with the Joneses' effect, but with a…
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