When AI Doesn’t Understand Your ERP
Amir Khan, Co-Founder and COO of PureLogics, talks with Mark Fetches, CTO of Spinnaker Support, about why AI struggles with customized ERP systems. They cover data readiness, institutional knowledge, and practical ways to adopt AI without replacing your core.
PureLogics Pulse Episode Chapters:
00:00 Introduction and Welcome
00:45 What Spinnaker Support Does
03:07 Mark’s Journey from Big Four Consulting to CTO
04:36 What It Means When AI Doesn’t Understand Your ERP
06:27 Fixing Fragmented Data One Use Case at a Time
08:39 How Spinnaker Navigator Uses AI to Resolve Tickets
09:59 AI…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.