Latest / Bloomberg Intelligence / Tesla Surrenders EV Crown to BYD After 8.6 % Sales Decline
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- 0:02Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the
- 0:10Speaker 1: Bloomberg Intelligence Podcast. Catch us live weekdays at ten am
- 0:14Speaker 1: Eastern on Apple Coarclay, and Android Auto with the Bloomberg
- 0:17Speaker 1: Business App. Listen on demand wherever you get your podcasts,
- 0:21Speaker 1: or watch us live on YouTube.
- 0:24Speaker 2: Let's bring in our global autos Zar right now. Craig
- 0:26Speaker 2: Trudell joins us out of London. He covers all the
- 0:30Speaker 2: carmakers and has around the world, but focuses in because
- 0:33Speaker 2: he also is the editor of the Hyperdrive newsletter.
- 0:36Speaker 3: On EV's and we're seeing really.
- 0:42Speaker 2: A changing, a changing c here in terms of EV demand, Craig,
- 0:47Speaker 2: certainly in the US, and that reads out well in
- 0:50Speaker 2: the drop in Tesla sales, doesn't it.
- 0:53Speaker 4: It absolutely does, I think.
- 0:55Speaker 5: You know, it was interesting earlier this week to see
- 0:57Speaker 5: Tesla come out with its own company compiled census.
- 1:00Speaker 4: For these delivery figures.
- 1:03Speaker 5: You know, it's sort of turned a lot of heads
- 1:05Speaker 5: because the average estimate that they put in in their
- 1:07Speaker 5: release was much lower than the Bloomberg compiled average estimate.
- 1:12Speaker 5: It turns out that Tesla came up short even of
- 1:15Speaker 5: their own lower.
- 1:17Speaker 4: Expectations that they pulled together.
- 1:20Speaker 5: It wasn't by much, and so we're not seeing a
- 1:22Speaker 5: huge move in the shares at least for the moment.
- 1:24Speaker 5: But we did see the company's stock price kind of
- 1:28Speaker 5: stumble in the last few sessions of the year, perhaps
- 1:31Speaker 5: in anticipation of the fact that these numbers were going
- 1:34Speaker 5: to be a bit soft.
- 1:35Speaker 6: How do what's the view out there in the marketplace
- 1:38Speaker 6: at craig about how committed Tesla is to its core
- 1:42Speaker 6: auto business visa vs. Some of the other businesses that
- 1:45Speaker 6: Tesla's involved in. That seems to have attracted Elon's real
- 1:48Speaker 6: attention and the attention to the marketplace in general.
- 1:52Speaker 5: Yeah, I mean, I would say, you know, if we
- 1:55Speaker 5: were to sort of break down, you know, maybe use
- 1:58Speaker 5: Groc his chatbot to break down how much which he's
- 2:00Speaker 5: talking about his humanoid robot optimists versus you know, Tesla's
- 2:06Speaker 5: sort of core business, I think it would be no contests.
- 2:08Speaker 5: I mean, he does also talk quite a bit about robotaxis.
- 2:12Speaker 5: And yet in terms of execution there, you know, we
- 2:15Speaker 5: have vehicles in Austin and in the San Francisco Bay
- 2:19Speaker 5: area that are operating still with people supervising upfront. And
- 2:24Speaker 5: you know, yes, the company did do some testing towards
- 2:26Speaker 5: the very end of the year, you know, some driverless testing,
- 2:30Speaker 5: but you know that would put them years behind Weimo
- 2:32Speaker 5: on that front.
- 2:33Speaker 4: You've not seen them scale up a.
- 2:35Speaker 5: Quote unquote robotaxi business the way Weimo has now in
- 2:39Speaker 5: many cities across the US.
- 2:41Speaker 4: Craig.
- 2:42Speaker 2: We had a Bloomberg client writing in earlier with the
- 2:44Speaker 2: tongue in cheek comment about how many robots Tesla has sold.
- 2:48Speaker 2: But it's interesting, you know, the company is valued at
- 2:50Speaker 2: one and a half trillion dollars, not because it sells
- 2:54Speaker 2: one point eight million cars a year, but because investors
- 2:58Speaker 2: have faith in Elon Musk's I guess creativity and success
- 3:02Speaker 2: in future endeavors like robots.
- 3:05Speaker 3: What do we know about what else Tesla could do
- 3:08Speaker 3: to make money?
- 3:10Speaker 5: Yeah, I mean I think that's a really good question,
- 3:13Speaker 5: and I guess I would put that more so focus
- 3:16Speaker 5: that more so on the question of robotaxis. And I think,
- 3:20Speaker 5: you know, with Waimo, we know very little at this
- 3:22Speaker 5: juncture about you know, just how profitable Weimo's business is.
- 3:26Speaker 5: I think we can you know, make a pretty informed,
- 3:30Speaker 5: you know, assumption that they're losing quite a bit of money.
- 3:33Speaker 5: The company is regularly raising a lot of cash from
- 3:39Speaker 5: primarily from Alphabet and has knock gone public. So we've
- 3:43Speaker 5: not seen you know, what sort of figures they have internally,
- 3:47Speaker 5: but you know, I think that's one of the things
- 3:48Speaker 5: that's going to be interesting to watch play out in
- 3:51Speaker 5: twenty twenty six is, you know, everybody is very excited
- 3:54Speaker 5: about robo taxis, and for good reason. It's really neat
- 3:57Speaker 5: to sit in a car with no one behind the wheel.
- 4:00Speaker 5: The question I have is, of course, you know, how
- 4:02Speaker 5: quickly can we scale that capability in a way that's
- 4:06Speaker 5: actually generating money? And I think, you know, some people
- 4:09Speaker 5: are willing to give us the benefit of the doubt,
- 4:11Speaker 5: as you mentioned, and willing to also take him at
- 4:14Speaker 5: his word that he can scale quicker, you know, sort
- 4:17Speaker 5: of over a longer time period. But in terms of
- 4:20Speaker 5: you know, here and now, who actually has cars on
- 4:23Speaker 5: the road that don't have drivers behind the human drivers
- 4:26Speaker 5: behind the wheel, Weimo is ahead of Tesla, and it's
- 4:29Speaker 5: not at all close because we've not seen Tesla actually
- 4:32Speaker 5: commercialize that.
- 4:35Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 4:41Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us Live
- 4:45Speaker 1: weekdays at ten am Eastern on Apple Cocklay and Android
- 4:48Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever
- 4:52Speaker 1: you get your podcasts, or watch us live on YouTube.
- 4:55Speaker 7: Let's talk about deep Seek. Yes, it is back in
- 4:58Speaker 7: the news.
- 4:58Speaker 8: Deep Seek is going to soon release new AIMI model
- 5:01Speaker 8: that could up end.
- 5:02Speaker 7: The sector like it did just a year ago.
- 5:04Speaker 8: The company just published a paper that outlines ways to
- 5:06Speaker 8: develop AI that improves scalability while reducing the computational and
- 5:10Speaker 8: energy demands of training the model, or so it claims to.
- 5:14Speaker 8: Let's bring in Bloomberg Tech co host ed Ludlow, who's
- 5:17Speaker 8: in San Francisco.
- 5:18Speaker 5: Ed.
- 5:18Speaker 7: Is this going to do the same thing as.
- 5:20Speaker 8: Last February when the markets are roctions or are we
- 5:24Speaker 8: sort of used to the fact now that other people
- 5:26Speaker 8: can do AI too?
- 5:28Speaker 9: Yeah, it's certainly kind of a repeat of the format
- 5:31Speaker 9: that Deep seekers is kind of utized, where they publish
- 5:34Speaker 9: a white paper and the white paper or research and
- 5:36Speaker 9: it kind of explains that because of constraints on Chinese
- 5:40Speaker 9: technology companies, principally a lack of access to the lead
- 5:43Speaker 9: edge AI chips, they have to get clever from a
- 5:47Speaker 9: computer science perspective on the architectures, how a model is
- 5:50Speaker 9: weave together, how it is trained, the data it uses,
- 5:53Speaker 9: et cetera. And again they've just published a white paper
- 5:57Speaker 9: that would suggest they found another way of doing that that,
- 6:00Speaker 9: as you pointed out, it's computationally and from an energy perspective,
- 6:05Speaker 9: much more efficient. But it's often a precursor to the
- 6:08Speaker 9: release of a wider model. So what we're waiting on
- 6:10Speaker 9: is what most people refer to as deep seek are
- 6:13Speaker 9: two the kind of next large scale frontier model and
- 6:17Speaker 9: the expectations that that will come in February or March,
- 6:20Speaker 9: and depending on how it performs and ranks in the tables,
- 6:23Speaker 9: could potentially upend the kind of marketplace right now, which
- 6:28Speaker 9: includes competition with American frontier labs for models.
- 6:31Speaker 6: So if we had that deep seek news again a
- 6:33Speaker 6: year ago and it really up ended the market, yeah,
- 6:36Speaker 6: is it just me that I haven't really heard too
- 6:38Speaker 6: much about deep seek since then?
- 6:40Speaker 3: I mean, yeah, I don't know. I mean two things.
- 6:43Speaker 9: The first is that deep seek has continued to work
- 6:45Speaker 9: on smaller models with fewer parameters, and it takes time
- 6:49Speaker 9: to train very very large models. But kind of what
- 6:53Speaker 9: happened in the kind of eruption of February, March and
- 6:56Speaker 9: April of last year in the financial markets is when
- 6:59Speaker 9: Deep Seak started publishing its evidence and the performance of
- 7:02Speaker 9: its models and what it took to train them. Everyone
- 7:05Speaker 9: was like, well, huh, hold on a minute. It didn't
- 7:07Speaker 9: cost you guys very much. It was a lot cheaper
- 7:10Speaker 9: than what the American companies are doing, and you didn't
- 7:12Speaker 9: have access to all this technology that is propping up
- 7:15Speaker 9: the entire market, right, and so it kind of raised
- 7:18Speaker 9: the question why are we so bullish and all of
- 7:22Speaker 9: this in America's context, like all of our evidence for
- 7:26Speaker 9: this market rally or to that point, because remember, like
- 7:30Speaker 9: within video in a mag seven, this was a multi
- 7:32Speaker 9: year thing was because of all the spending and the
- 7:35Speaker 9: performance of those chips. But the present day, the way
- 7:40Speaker 9: that we compare the performance different models is peer review
- 7:44Speaker 9: and performance tables and in the kind of free, lower
- 7:47Speaker 9: cost Chinese models are up there. And so that's why
- 7:50Speaker 9: we're kind of bracing for R two and what it
- 7:52Speaker 9: might show us in terms.
- 7:54Speaker 10: Of performance ed what do we know about what chips
- 7:57Speaker 10: Deepseek is using And was there just a little bit
- 8:01Speaker 10: of skepticism that maybe Deep Sea might be using some
- 8:04Speaker 10: kind of in video chip at one point.
- 8:06Speaker 9: Yeah, there have been media reports that deep Seek and
- 8:10Speaker 9: other Chinese firms were able to get access to the
- 8:15Speaker 9: latest generation of Nvidia GPUs by acquiring them from data
- 8:21Speaker 9: centers in permitted countries, disassembling those data centers, and then
- 8:27Speaker 9: essentially smuggling them through a third country. Go on to
- 8:30Speaker 9: Bloomberg dot Com or the Terminal read the very detailed
- 8:33Speaker 9: reporting on that. There was also a lot of skepticism
- 8:36Speaker 9: about that reporting because right now in Nvidia is severely
- 8:41Speaker 9: supply constrained. Any demand that's out there accounts for all
- 8:44Speaker 9: the chips they're ever going to make, and as one
- 8:47Speaker 9: source put it to me, you don't just sort of
- 8:50Speaker 9: see thousands of black well chips go missing, such is
- 8:53Speaker 9: the demand for them. So it was something that at
- 8:56Speaker 9: the time in Vidia issued a statement straight away and said,
- 9:00Speaker 9: you don't see any evidence of sort of these missing
- 9:02Speaker 9: chips that are being smuggled through different countries. But therein
- 9:05Speaker 9: lies the point of why you're asking me about deep
- 9:07Speaker 9: Seek and it's white paper. It's what China's technology companies
- 9:10Speaker 9: are able to do without access to those chips. That
- 9:12Speaker 9: is the main focus.
- 9:14Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 9:21Speaker 1: You're listening to the Bloomberg Intelligence Podcast. Catch us live
- 9:25Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 9:28Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever
- 9:31Speaker 1: you get your podcasts, or watch us live on YouTube.
- 9:35Speaker 7: From January to year round moderation.
- 9:37Speaker 8: Non Alcoholic beer is booming. Bill Schufeldt is the co
- 9:40Speaker 8: founder and CEO of Athletic Brewing Company. I'm sure you've
- 9:43Speaker 8: seen those cans in the stores or perhaps your local bar.
- 9:47Speaker 8: It's one of the nation's top non alcoholic beer brands.
- 9:49Speaker 8: He joins us now in studio to talk about what's
- 9:52Speaker 8: on tap for Booseless SuDS. So, Bill, this is an
- 9:55Speaker 8: insane growth story that you've just been telling me. So
- 9:58Speaker 8: you started actually what ten years ago, and now your
- 10:02Speaker 8: ten x or the market is ten x.
- 10:04Speaker 7: Explain what you were just telling us.
- 10:06Speaker 11: For sure, it's it's been a really fun ride. We
- 10:09Speaker 11: started the non alcoholic beer market basically had flatline for
- 10:12Speaker 11: thirty years before ten years ago. Where we came in
- 10:14Speaker 11: and liked to think we reimagined both the product and
- 10:17Speaker 11: the marketing of the category, taking out of the penalty
- 10:19Speaker 11: box into the mainstream with delicious flavors, and we've taken
- 10:24Speaker 11: it as a category from about one hundred million to
- 10:27Speaker 11: passing a billion dollars in the US market this year,
- 10:30Speaker 11: and we think that could continue to grow. We expected
- 10:33Speaker 11: to five x in the next ten years, with Athletic
- 10:35Speaker 11: being twenty five percent of that market. Right now, Athletic
- 10:38Speaker 11: is about eighteen point four share the total category. The
- 10:41Speaker 11: next biggest is about fourteen and a half share, and
- 10:44Speaker 11: that it's another four point dropped to the next brand
- 10:46Speaker 11: behind that. Athletics also fifty two share of the non
- 10:49Speaker 11: al called craft beer category, which has well over one
- 10:52Speaker 11: hundred brand So we're outsiding the next one hundred plus combined.
- 10:55Speaker 11: And it's really meeting those that next generation of consumers
- 10:59Speaker 11: where they're at.
- 11:00Speaker 6: What's been the response competitive response from some of the
- 11:02Speaker 6: big brewers, which I can't even know the names now
- 11:05Speaker 6: they've all merged into one big entity, I think for sure.
- 11:09Speaker 11: So as you've heard on this segment before too, over
- 11:12Speaker 11: forty percent of consumers are doing dry January this year,
- 11:16Speaker 11: Over fifty percent of consumers now view one or two
- 11:19Speaker 11: drinks today as unhealthy, and a record low number of
- 11:22Speaker 11: Americans are also consuming alcohol on a weekly basis. So
- 11:25Speaker 11: this is a huge growth opportunity for the adult beverage market,
- 11:29Speaker 11: and a lot of companies relate to that. But over
- 11:32Speaker 11: the last five years, basically every major brand has entered
- 11:35Speaker 11: that category with an alcoholic analog to our non alcoholic
- 11:38Speaker 11: analog to their full strength version, and we really appreciate
- 11:44Speaker 11: that support and growing the category.
- 11:45Speaker 8: It's so funny to me, because I didn't have an
- 11:47Speaker 8: alcoholic beverage in my life until I was nearly thirty.
- 11:50Speaker 8: I think, and I wonder what makes somebody reach for
- 11:54Speaker 8: a non alcoholic beer when there are so many other
- 11:56Speaker 8: drinks that are already non alcoholic out there.
- 11:59Speaker 11: For sure, it's so when we start Athletic and I
- 12:02Speaker 11: would try to get people to taste samples or buy
- 12:04Speaker 11: one of our beers. Getting people to cross that barrier
- 12:07Speaker 11: was so hard seven or eight years ago. But I
- 12:09Speaker 11: think the light bulb that goes on over and over
- 12:11Speaker 11: again for people is that it is such a delicious
- 12:15Speaker 11: meal pairing at a fraction of the calories as a
- 12:17Speaker 11: full strength alcohol equivalent. For example, we were just talking
- 12:20Speaker 11: about before I came in, how our Athletic light is
- 12:22Speaker 11: twenty five calories no sugar light and carbs, but a
- 12:26Speaker 11: full taste that's like a perfect guilt free weeknight beer.
- 12:29Speaker 11: And then we brought a ton of innovation to the
- 12:31Speaker 11: market too. For example, we're now launching an excited lineup
- 12:36Speaker 11: of non alcoholic brewed cocktails this January at select retailers
- 12:39Speaker 11: like Target, and all these different fond flavored.
- 12:45Speaker 7: Like what give us a foretaste?
- 12:47Speaker 11: Yeah, so we have off that Athletic light logger. We
- 12:50Speaker 11: have an Athletic Light Limeman salt launching this year, and
- 12:53Speaker 11: in a typical year we launch almost fifty different styles
- 12:56Speaker 11: of beers on our website Athletic Brewing dot com. Where
- 12:59Speaker 11: before Athletic Brewing this category was a logger only category.
- 13:03Speaker 11: So from day one, we've really blown the lid off
- 13:05Speaker 11: what taste and availability can be in this category.
- 13:08Speaker 3: Who's typical athletic drinker customer?
- 13:12Speaker 11: So when we came into the category, this category was
- 13:15Speaker 11: typically a lapsed alcoholic drinker. It was very male heavy,
- 13:18Speaker 11: it was an older population generally, and since we've redefined
- 13:22Speaker 11: the product and marketing of the category, we've seen that
- 13:24Speaker 11: drift younger and younger every year. We think forty five
- 13:27Speaker 11: percent of our consumers are below age forty five very
- 13:31Speaker 11: heavy in gen Z consumers really, as people have grown
- 13:35Speaker 11: up in this digital generation where you have your work
- 13:39Speaker 11: in your pocket at all times, everything in your life
- 13:41Speaker 11: is filmed and recorded and on record. And people still
- 13:45Speaker 11: like to drink, but then they like to zebra stripe
- 13:47Speaker 11: and work in non alcoholic and options.
- 13:48Speaker 3: Like zebra striping. And I heard that and I forgot
- 13:50Speaker 3: it already.
- 13:51Speaker 11: Yeah, sorry, jumped right over that. It's it's basically we
- 13:54Speaker 11: And this has been shocking to me. I hear from
- 13:56Speaker 11: bartenders all the time that people order alcoholic drinks non
- 13:59Speaker 11: alcoholic alto.
- 14:00Speaker 3: Oh okay, I got you.
- 14:01Speaker 7: Okay, it's a brilliant idea. You could put food in
- 14:03Speaker 7: there too, That would actually be a better idea. Curians,
- 14:06Speaker 7: how do you do it?
- 14:07Speaker 8: You have so many options and as you say, you're
- 14:09Speaker 8: trying out different ones all the time, I mean, are
- 14:11Speaker 8: you very.
- 14:12Speaker 7: Non profitable or how does it work? That costs a
- 14:14Speaker 7: lot of money?
- 14:16Speaker 11: Well, at the end of the day. In our retail lineup,
- 14:18Speaker 11: we're very focused. We have a core group of about
- 14:20Speaker 11: five beers which are very popular and highly awarded. We
- 14:23Speaker 11: won thirty three Taste Awards last year alone and have
- 14:26Speaker 11: won about one hundred and eighty five Taste Awards. Since
- 14:29Speaker 11: you know, there's there's been a plethora of entrance into
- 14:33Speaker 11: this category from major brewers to there's been ten celebrity
- 14:37Speaker 11: brands with more on the way, and almost none of
- 14:40Speaker 11: these companies make their own beer, where Athletic has gone
- 14:43Speaker 11: the other way. We invested one hundred and thirty million
- 14:45Speaker 11: into our own manufacturing, our brewing quality teams, and ultimately,
- 14:49Speaker 11: consumers like to know, they want to get the best
- 14:53Speaker 11: products and like to know what's behind their products. And
- 14:56Speaker 11: after that celebrity hype, they've really loved what they found
- 14:59Speaker 11: in that Athletic and so we really try to stay
- 15:02Speaker 11: focused in our retail lineup and bring people the best
- 15:05Speaker 11: beers over and over again.
- 15:06Speaker 6: I got to put my investment backer hat back on.
- 15:09Speaker 6: How do you capitalize your company? Always fascinate to see
- 15:11Speaker 6: how these private companies and entrepreneurial companies how they fan themselves.
- 15:15Speaker 11: Yeah, it's such an interesting Like I came from the
- 15:18Speaker 11: financial world, it's such an interesting world these days between
- 15:20Speaker 11: private and public capital. And we've been so fortunate to
- 15:24Speaker 11: have great access to private capital, from angel investors to
- 15:28Speaker 11: private equity investors like Aligance. Consumer growth in General Atlantic
- 15:32Speaker 11: and an institutional investor in Kurg Doctor Pepper, and that's
- 15:35Speaker 11: afforded us the opportunity over the past eight years to
- 15:38Speaker 11: invest one hundred and thirty million dollars into our US
- 15:40Speaker 11: manufacturing base. Non all called breweries and taperms weren't a
- 15:44Speaker 11: thing before Athletic in the country. We built the first one,
- 15:47Speaker 11: and since then we've built them that are one hundred
- 15:49Speaker 11: times the output of the original brewery on both coasts
- 15:53Speaker 11: and in that world we have found really good access
- 15:57Speaker 11: to private to capital in the private market. But ultimately
- 16:01Speaker 11: it is really exciting for us to think about potentially
- 16:03Speaker 11: being a public company or running a long term private company.
- 16:06Speaker 4: Yeah.
- 16:07Speaker 8: I want to ask you more about that, but first
- 16:08Speaker 8: I have to say the marketing is brilliant because you're
- 16:11Speaker 8: you know, you're a nonancoholic brewery, but you're targeting athletes
- 16:16Speaker 8: and people who go for hikes and you know, serious
- 16:19Speaker 8: mountaineers and dog lovers and outdoors the people. I mean,
- 16:22Speaker 8: it's just it's amazing. So what is the trajectory that
- 16:26Speaker 8: you see before going public? I mean, you're going to
- 16:28Speaker 8: open breweries around the country. Are you going to have
- 16:31Speaker 8: you know, bars?
- 16:32Speaker 12: Is that?
- 16:33Speaker 8: Is that something that can be profitable now to the
- 16:34Speaker 8: bottom line, or you know, is it better to have
- 16:37Speaker 8: people just subscribe and sort of have it as a
- 16:39Speaker 8: you know, beer as a service software is Yeah.
- 16:42Speaker 11: Well, in terms of our target customer, I basically built
- 16:45Speaker 11: the target customer around my lifestyle because I was authentically
- 16:49Speaker 11: living this as a busy professional, love the outdoors. Seventy
- 16:53Speaker 11: percent of the population considers the self an athlete. Even
- 16:56Speaker 11: though you'll never find me on any podiums anywhere. I
- 16:58Speaker 11: love being out there and participate, and so it was
- 17:01Speaker 11: really about that health and wellness trend. And then yeah,
- 17:06Speaker 11: beyond that, our awareness is still very low. It's about
- 17:10Speaker 11: twenty five percent nationally, so we have and our distribution
- 17:14Speaker 11: is only about thirty nine percent with our top product,
- 17:17Speaker 11: where a lot of the major beer companies, even in
- 17:20Speaker 11: our category, even though athletics the number one, have double
- 17:23Speaker 11: our distribution. So we have a huge amount of awareness
- 17:26Speaker 11: and distribution to go over the next five ten years,
- 17:29Speaker 11: and that allows us. We also are trying to open
- 17:32Speaker 11: the aperture who to who drinks beer? Where Beer over
- 17:36Speaker 11: the past thirty years had been marketing the smaller and
- 17:38Speaker 11: smaller audiences, and so this January bringing plans to We're
- 17:43Speaker 11: working with Open Table with a big partnership to expand
- 17:46Speaker 11: into the culinary world chefs and athletes and stuff.
- 17:50Speaker 3: Stay with us. More from Bloomberg Intelligence coming up after this.
- 17:57Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 18:00Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 18:03Speaker 1: Auto with the blue Berg Business app. Listen on demand
- 18:06Speaker 1: wherever you get your podcasts, or watch us live on YouTube.
- 18:11Speaker 8: For more on travel, Now, let's bring in Dakota, Smith's
- 18:14Speaker 8: co founder and president of Hopper.
- 18:16Speaker 7: Dakota, thank you so much for joining. How is business travel?
- 18:19Speaker 8: How's it come back post pandemic to the extent that
- 18:21Speaker 8: we would have liked to come back.
- 18:25Speaker 13: Yeah, Hi, nice to meet you. The good news this
- 18:28Speaker 13: travel is doing pretty well in the industry. It's mostly
- 18:31Speaker 13: fully recovered since the pandemic. Business travel is finally reaching
- 18:36Speaker 13: its pre pandemic levels and starting to grow. Visure travel
- 18:39Speaker 13: has been you know, it's surpassed the pre pandemic levels
- 18:41Speaker 13: probably in twenty twenty three.
- 18:43Speaker 12: So travel travel out look is still strong.
- 18:45Speaker 13: I mean, people are still spending on travel despite any
- 18:48Speaker 13: biggering concerns, any greater economy. We just did a survey
- 18:54Speaker 13: this year and Traveler said they spent just as much
- 18:56Speaker 13: as travel on the twenty twenty five holiday season as
- 18:59Speaker 13: they did twenty twenty four.
- 19:00Speaker 3: For example, how are people spending? What are they doing?
- 19:05Speaker 6: Is it's still the experiences that people are looking for.
- 19:08Speaker 12: Here people are spending.
- 19:12Speaker 13: I would say there's probably one trend that is shifting
- 19:16Speaker 13: and has really accelerated post pandemic, which is people are
- 19:20Speaker 13: using their credit card and loyalty programs more and more
- 19:24Speaker 13: when they're booking travel. Obviously, that is partially to offset
- 19:28Speaker 13: the costs. Those things lower the cost. Our business has
- 19:31Speaker 13: really grown around that. For instance, we power travel rewards
- 19:35Speaker 13: and loyalty for probably about ten banks around the world,
- 19:38Speaker 13: including Capital One here in the US, other banks around
- 19:41Speaker 13: the world like Commonwealth Bank of Australia, New Bank in Brazil,
- 19:44Speaker 13: the world's largest neo bank. And we're building these like
- 19:47Speaker 13: integrated travel rewards and loyalty experiences directly on the banking
- 19:52Speaker 13: website or banking apps, so when people are using their
- 19:56Speaker 13: credit cards, they can earn and burn points and kind
- 19:59Speaker 13: of access all of these great travel products like some
- 20:01Speaker 13: of what you were showing on your screen, And that's
- 20:04Speaker 13: a trend that's just really accelerated. Something like twenty percent,
- 20:07Speaker 13: twenty five percent of online travel in the United States
- 20:10Speaker 13: now is being booked directly through a credit card loyalty
- 20:13Speaker 13: program and that's.
- 20:15Speaker 12: Just like much, much higher than it was maybe ten
- 20:17Speaker 12: years ago.
- 20:17Speaker 8: How much do the banks play into that? You mentioned
- 20:20Speaker 8: banks in Brazil and outside the United States, But how
- 20:23Speaker 8: much are customers, you know, booking their travels through banks
- 20:27Speaker 8: in the US. You said twenty five percent of travelers,
- 20:30Speaker 8: but how would you increase that figure?
- 20:33Speaker 13: Well, I think it's been growing year of year. It's
- 20:35Speaker 13: the fastest growing segment of online travel. So online travel
- 20:38Speaker 13: is growing about five to six percent year of year,
- 20:41Speaker 13: which is about two x the average GDP growth rate.
- 20:45Speaker 13: And most of that growth is actually coming through this
- 20:47Speaker 13: banking credit card loyalty segment. And there's some simple answers
- 20:52Speaker 13: and reasons for that. Fundamentally, the banks are offering really
- 20:56Speaker 13: compelling value propositions and rewards to customers that kind of
- 21:00Speaker 13: make these experiences some of the best places to book travel.
- 21:03Speaker 6: Right.
- 21:03Speaker 13: So to go back to my New Bank example, in Brazil,
- 21:07Speaker 13: New Bank is offering its customers zero percent APR free
- 21:11Speaker 13: installment financing for up to twelve months for all trips
- 21:14Speaker 13: booked in new travel.
- 21:16Speaker 12: That's very compelling.
- 21:17Speaker 13: I think the average APR rate for installment financing in
- 21:20Speaker 13: Brazil is thirty five percent elsewhere.
- 21:23Speaker 12: So that's one example.
- 21:25Speaker 13: When you look at Capital one, if you have the
- 21:26Speaker 13: Adventure X card here in the United States, you can
- 21:29Speaker 13: earn ten X points when you book a hotel on
- 21:31Speaker 13: Capital and Travel that's functionally ten percent back for your
- 21:35Speaker 13: next trip. You know, that makes a difference when travel
- 21:39Speaker 13: is such a large.
- 21:40Speaker 6: Category Dakota, just in my own household. I think this
- 21:44Speaker 6: is part of this is generational. Like the extent I
- 21:48Speaker 6: go to is I have a Chase card that's branded
- 21:50Speaker 6: with United because I'm captive to United here in New York.
- 21:53Speaker 3: Okay, So that's about it.
- 21:55Speaker 6: My daughter's got twenty seven different scams going any which way.
- 21:59Speaker 6: She's got it on spa readsheet about points here, points there.
- 22:02Speaker 6: What you need to do is it a younger generation
- 22:06Speaker 6: more aggressively, I guess using point to trying to manage
- 22:10Speaker 6: and capitalize on them.
- 22:12Speaker 13: I think short and series, yes, I mean the statistics
- 22:14Speaker 13: are pretty clear. Gen Z is the generation that uses
- 22:19Speaker 13: loyalty programs and credit card programs to book travel at
- 22:22Speaker 13: the highest clip of any generation by a lot.
- 22:26Speaker 7: Yeah, So how are they doing that?
- 22:28Speaker 8: I mean, how do you keep track and all these
- 22:30Speaker 8: partner airlines and all these you know, alliances between different
- 22:34Speaker 8: airlines and so on. Does that happen in the hotel
- 22:37Speaker 8: industry too? And you know who ultimately benefits from all
- 22:40Speaker 8: of this?
- 22:41Speaker 13: I think ultimately the consumer benefits because it's the bank
- 22:45Speaker 13: is functionally funding or offsetting the costs of these trips.
- 22:49Speaker 13: You know, the average persons taking four trips per years.
- 22:52Speaker 13: It's over ten percent of their total income. Humans are
- 22:54Speaker 13: spending on travel. So anything to make that more affordable,
- 22:58Speaker 13: I think just benefits the consumer. It benefits the economy,
- 23:01Speaker 13: benefits the local regions who are receiving the tours and
- 23:05Speaker 13: revenue and the tax revenue, and ultimately it benefits the suppliers,
- 23:08Speaker 13: right the airlines and hotels. The banks are making it
- 23:12Speaker 13: easier for travelers to go through their hotel and to
- 23:16Speaker 13: book a ticket on their airline. It is hard to
- 23:18Speaker 13: keep track, but I think a lot of people spreadsheet,
- 23:22Speaker 13: you know, can afford one or two premium credit cards.
- 23:26Speaker 13: You know, there's a limit to how many of those
- 23:27Speaker 13: you can have in your wallet. And you know, just
- 23:29Speaker 13: choose the best one and it's a great place to book.
- 23:32Speaker 3: Are the are the travel is the industry? Are they
- 23:37Speaker 3: embracing this? How do they view it? Is it? Is
- 23:40Speaker 3: it some way to grow their business?
- 23:43Speaker 13: Yes, I think in the United States is furthest along
- 23:45Speaker 13: of any country in the world.
- 23:47Speaker 12: You've seen this for years and years.
- 23:48Speaker 2: Right.
- 23:48Speaker 13: You can look at the earnings reports of the major
- 23:50Speaker 13: airlines in the US and a huge percentage of their
- 23:54Speaker 13: their income and especially their profit is related to their
- 23:58Speaker 13: loyalty program and selling the points to their co brand
- 24:01Speaker 13: credit card issuing partners.
- 24:03Speaker 12: So that that's a fundamental.
- 24:05Speaker 13: Part of the airline business that keeps it going, keeps
- 24:08Speaker 13: it profitable. Hotels more and more, especially with the large chains,
- 24:11Speaker 13: are doing those co brands and leaning into their points
- 24:14Speaker 13: program too. So the interoperability between the airline and hotel
- 24:18Speaker 13: points programs and the credit card programs is a huge
- 24:21Speaker 13: part of that. And then I would say the US
- 24:24Speaker 13: is very far ahead. And then what we're seeing as
- 24:27Speaker 13: in our business, we're doing a lot of global partnerships,
- 24:30Speaker 13: so we're seeing a lot of other countries have been
- 24:32Speaker 13: you know, a lot of companies in other countries have
- 24:34Speaker 13: been tracking what these American credit card issuers are doing
- 24:37Speaker 13: with the American travel suppliers are doing, and they want
- 24:39Speaker 13: to share in some of that success too, so they're
- 24:42Speaker 13: not as far ahead, but that's where we come in,
- 24:44Speaker 13: and we kind of can bring them the greatest technology,
- 24:48Speaker 13: the most innovative technology in the space and help them
- 24:51Speaker 13: kind of achieve those results in their markets for the
- 24:55Speaker 13: first time.
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