332: Marketing Messages That Attract and Repel

Pet Sitter Confessional · Nov 7, 2022 · 20m

What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you'll have potential clients realize you're not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you're putting out.

Main topics:

Not being for everyone

Having a strong brand

Backfire from bad messaging

Repel marketing

Main takeaway: Repel marketing isn't something most of us think about, or implement. It's about being honest. "Here…