550: The Funnel: Where Sales & Finance Meet | Andrew Hicks, CFO, Advanced

CFO THOUGHT LEADER · Nov 20, 2019 · 37m

For every top sales leader who confides to friends that he or she is really a numbers freak at heart, there’s an Andrew Hicks, who, as CFO of Advanced, would be just as apt to boast about a sales funnel innovation as he would about the adoption of a new accounting rule.

In fact, it would probably not surprise Hicks’s past and present business colleagues to learn that when asked to identify a mentor from his past, Advanced’s CFO chooses the head of sales for a former employer.

“It was because of this relationship that I first experienced an inkling of how people can think about the business…