Latest / TWRS-Leadership Straight, No Chaser
Why Your “Why” Isn’t Working
After learning to stop letting your best ideas die in the graveyard (Episode 11), Big G and Scott confront the uncomfortable question most leaders avoid: Why are you actually doing this? If your "why" is only skin deep, you'll quit the moment things get hard.
When Big G lost $2M and watched his family pack boxes, he discovered his real why—not "for my kids" or "to make money." Those collapse under pressure. His anchor became: "To strengthen families, communities, and individuals so they never feel alone on their journey."
This episode covers:
Why "for my kids" is a trap if it's not deeper
How…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.