Latest / Motion and Success / How to Start Building Funnels That Actually SELL!….Stop Designing Funnels for Look Ft. TunedinTony

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How to Start Building Funnels That Actually SELL!….Stop Designing Funnels for Look Ft. TunedinTony · Motion and Success

• 0:00
  [SPEAKER_01]: You see the big names and sold out launches, but not the engine that powers them.
• 0:04
  [SPEAKER_01]: Meet the architect behind the coaches and brands everyone follows.
• 0:07
  [SPEAKER_01]: We got another expert that's literally behind the scenes insights on traffic, marketing, funnels, ads, automations, everything that you need to be able to have a successful business.
• 0:19
  [SPEAKER_03]: You know, there's a saying that like amateurs make money on the front end, experts make money on the back end, and that's because they understand like, hey, if we get the lead, we can keep promoting to them.
• 0:27
  [SPEAKER_03]: We can keep calling them whatever it is to get the sale and that funnel's working for them while you're asleep.
• 0:32
  [SPEAKER_00]: Do see some funnels that is.
• 0:34
  [SPEAKER_00]: Even as a customer, you just like, yeah, on a school path and then you just need a page.
• 0:38
  [SPEAKER_03]: A lot of people buy a funnel, but they really don't even know what they're buying.
• 0:42
  [SPEAKER_03]: They think they're buying success, which is a good term, right?
• 0:45
  [SPEAKER_03]: And they'll be like, well, I didn't know I had to do all of this and I didn't know that this was a passion hall lost millions of dollars.
• 0:51
  [SPEAKER_03]: That traffic was high.
• 0:53
  [SPEAKER_03]: at that moment.
• 0:54
  [SPEAKER_03]: And there was nowhere for them to go.
• 0:56
  [SPEAKER_03]: He nurtured the audience, but they couldn't get anything more than what was on Instagram.
• 0:59
  [SPEAKER_03]: And that's what's the important part about having that funnel because you got the traffic.
• 1:03
  [SPEAKER_03]: Now, where can we take them?
• 1:04
  [SPEAKER_00]: Crashed it out.
• 1:05
  [SPEAKER_00]: Where are we going to be showing entrepreneurs?
• 1:07
  [SPEAKER_00]: How do you, you know, leverage podcasts, get traffic.
• 1:09
  [SPEAKER_00]: Because you're starting to see it.
• 1:11
  [SPEAKER_00]: It's becoming more common.
• 1:12
  [SPEAKER_00]: A lot of these big entrepreneurs, they're all starting podcasts now.
• 1:15
  [SPEAKER_03]: Which is probably more or less true for that purpose.
• 1:17
  [SPEAKER_03]: You gotta get the lead in your systems so you can own them, right?
• 1:20
  [SPEAKER_03]: Because the money is in the list and the fortune is in the follow-up, but you gotta own the list first.
• 1:25
  [SPEAKER_01]: What's the top strategies on filling the funnel?
• 1:28
  [SPEAKER_01]: You know what I mean?
• 1:29
  [SPEAKER_01]: So that way you can always have those leads coming in whether you're out promoting or you're not promoting.
• 1:34
  [SPEAKER_03]: That's a good question.
• 1:35
  [SPEAKER_03]: The main strategy is
• 1:40
  [SPEAKER_00]: Before we get into this amazing episode, I'm calling all business owners, coaches, entrepreneurs who got a great product or service, but guess what?
• 1:49
  [SPEAKER_00]: You're having a hard time selling it.
• 1:51
  [SPEAKER_00]: You aren't getting any leads.
• 1:52
  [SPEAKER_00]: Your calendar is dried up.
• 1:54
  [SPEAKER_00]: Podcasting is the tool you need.
• 1:55
  [SPEAKER_00]: It's a 24 7 organic lead machine that you need to have in your business.
• 2:01
  [SPEAKER_01]: Absolutely.
• 2:01
  [SPEAKER_01]: Having a marketing plan, some kind of way on how to find your clients within your business is the most important way
• 2:09
  [SPEAKER_01]: and hit all your financial goals.
• 2:11
  [SPEAKER_01]: Whether you're a goal of $100,000, whether you're a goal of $500,000, or even a million dollars plus, you need more eyeballs.
• 2:18
  [SPEAKER_01]: A lot of people are finding that adds a way too expensive for their budget.
• 2:22
  [SPEAKER_01]: Also, another problem is, a lot of people are over reliant on other people to grow their business.
• 2:29
  [SPEAKER_01]: So I'm talking about word of mouth and referrals.
• 2:31
  [SPEAKER_01]: Those are not reliable strategies on how you're going to grow your business.
• 2:35
  [SPEAKER_01]: If you want to learn exactly how to market your business and be seen by millions of top of millions of people, go ahead and click the link down below.
• 2:42
  [SPEAKER_01]: I want to invite you guys to our masterclass where we're showing you strategies on how we was able to grow a huge platform within less than two years with over 300,000 plus followers across all channels.
• 2:54
  [SPEAKER_01]: If you're looking to learn how to market your business and be seen by your dream clients, join us in this masterclass.
• 2:59
  [SPEAKER_01]: Enjoy the rest of this episode because this one is
• 3:01
  [SPEAKER_01]: be a banger.
• 3:02
  [SPEAKER_01]: All right cool y'all, so welcome back to another episode of Emotionist Success.
• 3:06
  [SPEAKER_01]: Listen guys, my name is Cody Brown.
• 3:07
  [SPEAKER_01]: I got my co-host with me.
• 3:08
  [SPEAKER_00]: It's IO, and we back with another great episode, man.
• 3:13
  [SPEAKER_00]: Like, we always giving y'all a heat.
• 3:15
  [SPEAKER_00]: We always giving y'all a education.
• 3:16
  [SPEAKER_00]: And guess what, we got another expert.
• 3:19
  [SPEAKER_01]: We got another expert that's literally behind the scenes, behind the laptop, behind everything, behind the big coaches, big entrepreneurs that you guys are all familiar with.
• 3:30
  [SPEAKER_01]: and we're bringing him in today to be able to share all kinds of insights on traffic, marketing, funnels, ads, automations, everything that you need to be able to have a successful business, online, and offline.
• 3:43
  [SPEAKER_01]: This is going to be the conversation that you want to tune into.
• 3:46
  [SPEAKER_01]: So if you want to learn exactly how to start launching your business, running ads, creating good content, all of that good stuff and start turning those viewers into dollars,
• 3:55
  [SPEAKER_01]: Automations, funnels, keywords, text messages, emails, all that stuff is very important.
• 4:01
  [SPEAKER_01]: So go ahead and tune into this podcast all the way over to the end and listen.
• 4:07
  [SPEAKER_01]: I'm going to introduce my guy, Tony, uh, tuned in, Tony, Tony, yeah.
• 4:12
  [SPEAKER_01]: Go ahead, introduce yourself, bro.
• 4:13
  [SPEAKER_01]: Thank you for coming.
• 4:14
  [SPEAKER_03]: Yeah, definitely definitely, I mean, thanks for letting me invite me here.
• 4:17
  [SPEAKER_03]: Fund being in New York, you know, talking about motion and success for people, but my name's Tony Smith, on the internet, known as Tune in Tony, and I help business owners and online entrepreneurs scale their business.
• 4:27
  [SPEAKER_03]: Most people know it as funnels, right?
• 4:29
  [SPEAKER_03]: So they see a lot of coaches use the funnels to our webinar, so they digital products and that's exactly what it does.
• 4:35
  [SPEAKER_03]: But on the back end, what it actually is, it's a system, right?
• 4:38
  [SPEAKER_03]: And no matter if you're online coach or you own a car shop, right, you need a system for your business.
• 4:44
  [SPEAKER_03]: There's a lot of activities that we do in our business that keep us hostage, right?
• 4:49
  [SPEAKER_03]: And the only reason I keep us hostage is because we don't have the systems to alleviate ourselves.
• 4:54
  [SPEAKER_03]: And, you know, business can actually become non-enjoyable if you don't have those systems, but there's a lot of little things like,
• 5:01
  [SPEAKER_03]: shoot when I caught the plane here today, right?
• 5:04
  [SPEAKER_03]: Like, we don't think about that text message that since T.N.
• 5:06
  [SPEAKER_03]: tells you what time you're going to board, what gate you're going to be at, where's your bag that's a system, right?
• 5:12
  [SPEAKER_03]: So, but imagine that they had to literally like do that for every person.
• 5:15
  [SPEAKER_03]: The capacity they couldn't, they really couldn't do it, right?
• 5:18
  [SPEAKER_03]: But when you put a system in place, you could do that.
• 5:20
  [SPEAKER_03]: It's like every single business needs systems, automation, CRMs, funnels in order to grow.
• 5:26
  [SPEAKER_00]: Yeah, I already know this is going to be a really go-in, but I do want to jump into, you know, a little bit of the backstory Yeah, like, just tell us like, you know, where you from how do you end up because I'm pretty sure he wasn't doing this before right right right So like, where are you doing before and how do you jump into the industry?
• 5:43
  [SPEAKER_03]: Yes, I'm originally from Knoxville, Tennessee.
• 5:46
  [SPEAKER_03]: I moved to Atlanta in my adulthood, but the way I got into the business was compounded skills.
• 5:52
  [SPEAKER_03]: So I wanted to be a graphic designer and start a website that helped young entrepreneurs network with each other when I was 18.
• 6:00
  [SPEAKER_03]: Couldn't afford to pay anybody at 18.
• 6:02
  [SPEAKER_03]: That was before the internet boom, where all these kids are making all this money online.
• 6:06
  [SPEAKER_03]: So I had to go to YouTube University,
• 6:08
  [SPEAKER_03]: and learn graphic design by myself, right?
• 6:11
  [SPEAKER_03]: So I was able to like over time, get better and better at that, and then I went to the University of Tennessee, and then I started making club flyers.
• 6:19
  [SPEAKER_03]: So I was making the party flyers that used to have like little lane and all those people on them to get people to come to the party, right?
• 6:26
  [SPEAKER_03]: And that graphic design, and I never really saw myself as crazy creative.
• 6:30
  [SPEAKER_03]: I'm just super creative by like, I guess it's just there, but I didn't see myself as creative.
• 6:35
  [SPEAKER_03]: But that skill set of like having the party fly with the glass popping out and the bottles and all of that, it transcended over to like me doing the phones now.
• 6:45
  [SPEAKER_03]: So a little side note when I went to the university and see I also pledge Alpha Alpha and I was like, I hate the way these clothes look.
• 6:53
  [SPEAKER_03]: So my first move was taking that graphic design.
• 6:55
  [SPEAKER_03]: I put it in the clothes.
• 6:57
  [SPEAKER_03]: So how you got that shirt on right there is that we're talking about the screen print and the size of how you have to print in like,
• 7:03
  [SPEAKER_03]: I used to do all of that for like 10 years and then through that I took that graphic design made cool shirts like you got on right now and then I had made my own website and I made you know my own text message emails well everything that goes up does come down and then I just got tired of being dirty and of screen print and shop.
• 7:21
  [SPEAKER_03]: And, you know, what I would urge everybody to do is find that one person that you want to model, just hang around them because, you know, that same one is like, you hang around, you know, X amount of people you want to be like, you'll be the next one, right?
• 7:34
  [SPEAKER_03]: Well, for me, that was my god Justin Phillips, and we're both doing clothes.
• 7:38
  [SPEAKER_03]: He had a brand called Support Light College.
• 7:40
  [SPEAKER_03]: He got out of the business, exited, and he started selling digital products.
• 7:44
  [SPEAKER_03]: He started selling e-books during that time, and it was more lucrative than the business we
• 7:51
  [SPEAKER_03]: And one day I remember Justin called me and was like bro you got to get out of that shop I'm talking about how to 5,000 square footwear house.
• 7:59
  [SPEAKER_03]: I got all the screen print equipment You know everything set up and I was like bro maybe in like two years or something He said I get you six months.
• 8:08
  [SPEAKER_03]: You got to get out that shop.
• 8:09
  [SPEAKER_03]: He said you're a level 10 talent playing in a level two industry
• 8:14
  [SPEAKER_03]: And then you know you're here and stuff and you're like whatever bro, and then everything started crumbling right and that was like my energy had left it when he said I just didn't know it and it was like Employment started getting sick.
• 8:27
  [SPEAKER_03]: You started noticing your work by yourself Sell started dropping and that was just like you know the universe pushing me out to say it's time to do something bigger
• 8:37
  [SPEAKER_03]: And that's when, you know, it's working with Justin, we built this crazy funnel called Mission Black Friday, and back then, you know, people caught up to my style, but back then it was like boxy ugly funnels, and then like when we jumped out, we had the funnels where it was like, he looked like Mission Impossible, he did it with Ellie, and yeah, remember that one?
• 9:06
  [SPEAKER_03]: And it just really gravitated, and everybody in the industry was like, who did that?
• 9:10
  [SPEAKER_03]: Right.
• 9:11
  [SPEAKER_03]: But if I never would have been working on that earlier skill and moved that over, you know, say I wouldn't be that fungal person.
• 9:17
  [SPEAKER_03]: So that's how I got, you know, into it.
• 9:20
  [SPEAKER_03]: And there's another part that I want to tell you guys as well.
• 9:23
  [SPEAKER_03]: I know you got to have an answer in that question when you're going.
• 9:25
  [SPEAKER_03]: So basically, when I say there's always that one person that you got to meet, right?
• 9:31
  [SPEAKER_03]: When I was in the T-shirt business, I remember one time when it was crumbling, like I said, right?
• 9:36
  [SPEAKER_03]: I had just paid for T-shirts.
• 9:39
  [SPEAKER_03]: I had just paid for my staff, everything.
• 9:42
  [SPEAKER_03]: I had $300 left in my bank account, right?
• 9:45
  [SPEAKER_03]: And Justin was like, yo, Circular CEOs are having an event.
• 9:50
  [SPEAKER_03]: Let's pull up, right?
• 9:52
  [SPEAKER_03]: And I was like, bro, I mean, they don't know my situation, but I'm like, bro, I'm not trying to do nothing.
• 9:57
  [SPEAKER_03]: I'm trying to stay at the
• 10:01
  [SPEAKER_03]: is when you're down, it's to not be around, right?
• 10:03
  [SPEAKER_03]: So there is one I say that is even though it can sound cliche is like, you got a network.
• 10:08
  [SPEAKER_03]: So I say, you know what, let me go to the event.
• 10:10
  [SPEAKER_03]: They have me like, I was with him, my guy done to his acrum.
• 10:13
  [SPEAKER_03]: They were like, have me pay for parking because I drove him.
• 10:15
  [SPEAKER_03]: I had him like, right, I got $300.
• 10:16
  [SPEAKER_03]: I do not need to be paying for parking.
• 10:18
  [SPEAKER_03]: They don't even know that, right?
• 10:19
  [SPEAKER_03]: So then we go in there and then I meet the next person, which was wheelchains his lives.
• 10:25
  [SPEAKER_03]: And then Will was a mega coach at that level already in a sense in my eyes, right?
• 10:31
  [SPEAKER_03]: Doing the Amazon off her killing him and then Justin introduced me to him again, because I had kind of met him before and he's like, we don't like our phone ability.
• 10:38
  [SPEAKER_03]: You should be our phone abooter from my mastermind.
• 10:40
  [SPEAKER_02]: Yeah.
• 10:41
  [SPEAKER_03]: In that mastermind had a whole another like, um, how do I say it like class of new coaches coming at David Amari, uh, Simone B's Carter Cofield, um, you know, Dante's all of them were in there.
• 10:56
  [SPEAKER_03]: So then I was able to do all of their funnels and then that's what blew me up because I just had like levers this skill I took a time when I didn't think you know I should have been out and then I found the one person that introduced to the next person and then I was just You know found a circle like it attached to and then I wouldn't even charge in that much because I was able to leverage them Because they had bigger names and then that catapult to me into that industry
• 11:20
  [SPEAKER_01]: That makes sense and it's crazy to hear it for those five years ago, bro.
• 11:24
  [SPEAKER_00]: Yeah, I'm saying too because I'm like, even when you said this support black colleges and you must adjust it, I'm like, that wasn't that long ago.
• 11:30
  [SPEAKER_00]: Yeah.
• 11:31
  [SPEAKER_00]: I remember the brand blew up, so to actually see, you know, you was kind of part of that.
• 11:35
  [SPEAKER_00]: It's crazy.
• 11:36
  [SPEAKER_00]: Yeah.
• 11:37
  [SPEAKER_00]: I mean, you mentioned circle to CEOs.
• 11:39
  [SPEAKER_00]: That's right.
• 11:39
  [SPEAKER_00]: Yeah.
• 11:40
  [SPEAKER_00]: That's true.
• 11:40
  [SPEAKER_00]: That's crazy.
• 11:41
  [SPEAKER_00]: That's crazy.
• 11:42
  [SPEAKER_00]: That's the same event.
• 11:43
  [SPEAKER_00]: That was a good event.
• 11:45
  [SPEAKER_00]: Yeah.
• 11:45
  [SPEAKER_00]: That's crazy.
• 11:47
  [SPEAKER_00]: Yeah.
• 11:47
  [SPEAKER_01]: That's crazy to hear.
• 11:49
  [SPEAKER_00]: Yeah, you know, that shows like you know like around that time like I think that's 20 20 Mark and everybody was just pivoting like everything was kind of moving you know some people went up Some people went down, but you know it's good to see some people come out of that in the better situation
• 12:06
  [SPEAKER_00]: 100% so definitely want to jump into the the funnel side how did you like like learning funnels like how did you like did you take a class to learn how to do it or like how do you figure it out
• 12:22
  [SPEAKER_03]: No, that's a good question because it's very technical and someone's like, how do you learn it, right?
• 12:28
  [SPEAKER_03]: One, what the first thing that made me really learn it was, I think you're like, you're running into problems and I'm like, how can I fix this?
• 12:36
  [SPEAKER_03]: And then I was watching Russell Brunson and
• 12:39
  [SPEAKER_03]: You know learning how they were in the funnels and I started seeing that like all the bigger bigger coaches like Tony Robbins and Grant Cardone and all of them use funnels and I was really heavy on Shopify because I was an e-commerce guy, right and then we were like just in an hour Like let's build this funnel on Shopify, but then we started seeing the limitations where
• 12:57
  [SPEAKER_03]: we couldn't do upsells, we couldn't really do downsells at that time, they have upgraded now, but at that time we couldn't do that and we tried to like Frankenstein our own funnel through Shopify and it just didn't work the same, right?
• 13:11
  [SPEAKER_03]: The system wasn't the same where it was like our CRM and the upsells, the downsells, the emails, the text, all of that going.
• 13:18
  [SPEAKER_03]: So that's when we're like, let's settle down and let's go to click funnels and I hate it, click funnels then.
• 13:23
  [SPEAKER_03]: But then once I got into it, I was like, I thought I had to love ClickFunnels.
• 13:27
  [SPEAKER_03]: You know, I even got the two comma club plaque, you know, which was cool in the ClickFunnels industry.
• 13:31
  [SPEAKER_03]: But it really changed because I started seeing how a customer flows.
• 13:37
  [SPEAKER_03]: Like, when someone first sees you, they're not really ready to buy, right?
• 13:41
  [SPEAKER_03]: So the funnel works great because it emulates that buying process.
• 13:45
  [SPEAKER_03]: Where it's like,
• 13:46
  [SPEAKER_03]: opt in and get a lead now listen them emails and texts unless try to nurture them um you know there's a saying that like amateurs make money on the front end experts make money on the back end and that's because they understand like hey if we get the lead we can keep promoting to them we can keep calling them whatever it is to get the sale and that funnel's working for them while you're sleep right
• 14:06
  [SPEAKER_03]: So that's what makes the funnel coming sexy is the fact that it's like, you know, you set up these automations, you set up these sequences.
• 14:13
  [SPEAKER_03]: So people are opting in, they're getting their text messages back.
• 14:16
  [SPEAKER_03]: You may be on a podcast, you may be sleep and then it sends a message to them and then they're like, you know what, I'm ready to tap in and you're like, oh snap, you know, it sounds so it's just a great tool.
• 14:28
  [SPEAKER_03]: And that's when I started to fall in love with it because I started seeing the power of the funnel.
• 14:33
  [SPEAKER_03]: And you know what we talked about earlier, right?
• 14:36
  [SPEAKER_03]: It's like the funnel does not do all the work for you.
• 14:38
  [SPEAKER_03]: It's a tool.
• 14:40
  [SPEAKER_03]: So if you're bringing in the traffic, if you're running ads, if you're doing what you're supposed to do as a business on and posting content, that funnel will get the traffic, it will be able to flow them through send them messages, but you have to do your part and go out there and get that traffic to feed it.
• 14:54
  [SPEAKER_01]: So,
• 14:55
  [SPEAKER_01]: I want that's that's very good response and then one thing I did realize, you know, you definitely analyze a lot of stuff, I feel like you have a great eye for, you know, certain things.
• 15:06
  [SPEAKER_01]: Now when it comes to like a business, like for example, if you got like a fashion over, for example, they have their whole, they have their, they're all over social media, people are promoting their content.
• 15:19
  [SPEAKER_01]: I mean they're closing everything like that, they're on the big brands like the shave rooms, the Hollywood Unlocks, they're from there and they will get you in their ecosystem, name number, email, they're hitting you every day, text message, text message, you know, if you ordered today, you would get it by tomorrow morning, you ordered today, you would but you would get it by tonight, it's like that.
• 15:40
  [SPEAKER_01]: So like, what's some of the things like
• 15:47
  [SPEAKER_01]: Let me take it step back.
• 15:49
  [SPEAKER_01]: You see how fashion over operates their business model.
• 15:51
  [SPEAKER_01]: How can a small business owner implement those same kind of tactics in their business model?
• 15:56
  [SPEAKER_03]: Yeah, so that's a great question.
• 15:58
  [SPEAKER_03]: So where most business owners make the mistake when trying to create systems and automating is they don't truly understand what problems that they and their clientele have.
• 16:09
  [SPEAKER_03]: So, I always urge a business owner to fail as fast as possible because when you fail fast, you're like, okay, why did that not work?
• 16:17
  [SPEAKER_03]: How do we fix it?
• 16:17
  [SPEAKER_03]: That's what the system does.
• 16:19
  [SPEAKER_03]: So, with fashion over, they didn't always have their systems like that, right?
• 16:24
  [SPEAKER_03]: But then what they started to do was they started to say, like, all right, cool.
• 16:29
  [SPEAKER_03]: Well, we know that our clients are looking for x, y, and z at this time, or we need to be able to do this, and they saw that because they found missed opportunities.
• 16:37
  [SPEAKER_03]: So for business owner small business owner like you said what you need to start doing is start taking inventory of like where are the pitfalls in your business like and your customer is going to tell you if your customer is complaining and they're like you never keep me up today with this
• 16:53
  [SPEAKER_03]: I never know what time I can come pick my car up.
• 16:56
  [SPEAKER_03]: I don't know what day you're coming to cut my grass.
• 16:57
  [SPEAKER_03]: These are all different industries.
• 16:59
  [SPEAKER_03]: Listen to those things and be like, okay, how do we create a system to be able to fulfill that whole?
• 17:05
  [SPEAKER_03]: The other day, there's my neighbors getting this car detailed.
• 17:09
  [SPEAKER_03]: All right, I go outside and this is the local business because they really need systems because the local business is a lot Are usually like single owner and they're just kind of over-capacity, right?
• 17:20
  [SPEAKER_03]: So I said how much to detail the cars like what's your price and he looks like all charge 75 dollars for inside now?
• 17:25
  [SPEAKER_03]: I was like cool Let's do it.
• 17:28
  [SPEAKER_03]: He had no system of like locking me in.
• 17:30
  [SPEAKER_03]: He just gave me his business card the issue with that was he let me be in control if I want to follow him
• 17:36
  [SPEAKER_03]: He could have had a system that like took a deposit put me on a schedule sent me a reminder tomorrow at this time I'll be there detail your car and then I've been like well, dang.
• 17:44
  [SPEAKER_03]: I'm committed now Sounds so that's why we need systems.
• 17:47
  [SPEAKER_03]: You got to look at where the areas in your business that are lacking and then that will tell you what system to create
• 17:53
  [SPEAKER_00]: make sense.
• 17:54
  [SPEAKER_00]: So I was going to say too because before we get to a little too complicated like could you just break down the purpose and like you know step by step how fun it helps you know our partners and things like that.
• 18:05
  [SPEAKER_00]: Just for anybody who's actually like what's the funnel?
• 18:08
  [SPEAKER_03]: Right right right.
• 18:08
  [SPEAKER_03]: Now that's a great question.
• 18:10
  [SPEAKER_03]: So a lot of people hear the word funnel and the reason why that is a good question is because they'll come to our agency and buy a funnel but they really don't even know what they're buying.
• 18:18
  [SPEAKER_03]: They think they're buying success which is a good term
• 18:23
  [SPEAKER_03]: Well, I didn't know I had to do all of this, and I didn't know that this was there, but a funnel is a tool, right?
• 18:28
  [SPEAKER_03]: Like we said, the first form of a funnel that I think we should look at is the simplicity of just generating leads, right?
• 18:35
  [SPEAKER_03]: So if you think about any business, whether you're a local service business, you're on my encode, you're a podcast, you need leads in order to grow, because we all need people to spend money so that we can stay afloat.
• 18:47
  [SPEAKER_03]: With the funnel, what I can do is I can put out bait, just like a store will say,
• 18:53
  [SPEAKER_03]: Buy two, get one free.
• 18:54
  [SPEAKER_03]: You know, Bath and Body Wars has their candle thing.
• 18:57
  [SPEAKER_03]: They attract all the people in the store.
• 18:59
  [SPEAKER_03]: You have to figure out what can I put out, which is like a lead magnet to get a lead.
• 19:04
  [SPEAKER_03]: Now that you have a lead, you know, because most people always focus on buying something first, get the lead.
• 19:10
  [SPEAKER_03]: Because now when the lead comes through, imagine like we said, you guys have a funnel for the podcast.
• 19:14
  [SPEAKER_03]: A lead comes through, you call them, hey, I saw that you guys are interested in motion success.
• 19:19
  [SPEAKER_03]: How can I help you?
• 19:20
  [SPEAKER_03]: So just that simple situation right there with the funnel they were able to opt in now you own their information Which means you own the list right and then now when they go to the next page So funnels like it's funneling them through so think about how oil comes through so they opted in to learn about the podcast Now they see a video of you guys talking to them anytime of the night
• 19:42
  [SPEAKER_03]: and you can be on vacation, sleep, whatever, but they're still getting that information and then let's say, dependent on your system, they could even like, book a call with you, you know what I mean?
• 19:51
  [SPEAKER_03]: So that's why I said, if you take inventory of what you need, you can build that step by step process because when people buy, like I said earlier, they don't always buy on the first time.
• 20:01
  [SPEAKER_03]: They buy, they research.
• 20:03
  [SPEAKER_03]: They may go to Best Buy and look at it first and then you know, look at reviews, they go to YouTube.
• 20:09
  [SPEAKER_03]: So how do you emulate that buying process and the funnel does that because it's page by page by page and to make it even more clear, when someone has a website, the issue is there's like choice overload, you got about us, services, contact us page this.
• 20:25
  [SPEAKER_03]: A funnel there's one call to action on each page, and that call to action is the call to action that's needed to get the highest conversion to then take you to the next page You get to the highest conversion, so it usually may go like lead Applies so you could qualify to see if it makes sense then book a call, you know what I mean, so like that and you know
• 20:44
  [SPEAKER_01]: Makes sense makes sense definitely because sometimes even when you go to life for example You go to a restaurant You've got a whole list of options.
• 20:51
  [SPEAKER_01]: What are you gonna eat?
• 20:52
  [SPEAKER_01]: Yeah, oh no, that's too many options Yeah, options.
• 20:55
  [SPEAKER_00]: Do you don't know what you're going to confuse buyer doesn't buy exactly so that's definitely a good point that you brought up So now you had another yeah, I was gonna say um, so you know just over your time You know doing funnels like what's the biggest mistake that you see entrepreneurs make when they create a funnel
• 21:11
  [SPEAKER_03]: Yeah, the biggest mistake that entrepreneurs make when they create a funnel, there's two of them, right?
• 21:17
  [SPEAKER_03]: So even though I'm big on branding and making people look amazing, and I think that's what we want to look at.
• 21:23
  [SPEAKER_03]: It's not necessarily the design that's going to get you there.
• 21:28
  [SPEAKER_03]: So I would say this is going to be technical, they focus more on UI, which is user interface versus UX, which is functionality.
• 21:37
  [SPEAKER_03]: So functionality, yeah, user interface.
• 21:41
  [SPEAKER_03]: Yeah, so think when you're on the app and it looks pretty, that's the user interface, the look of it, the style, the design.
• 21:48
  [SPEAKER_03]: UX is like the background, the functionality of how that application works.
• 21:54
  [SPEAKER_03]: Most people don't think about that.
• 21:56
  [SPEAKER_03]: All they think about is how they look and they think that that look is going to get them to sell Focus on the functionality first.
• 22:03
  [SPEAKER_03]: So that's the number one mistake.
• 22:04
  [SPEAKER_03]: The second mistake is Them thing that they don't have to work because like I said earlier the funnel is a tool.
• 22:11
  [SPEAKER_03]: So the fact that it's a tool it's like okay
• 22:14
  [SPEAKER_03]: If a mechanic goes out and this new tool can help him finish four jobs in a day, right?
• 22:20
  [SPEAKER_03]: He still has to have those jobs coming in to be able to use that tool to get four jobs done a day.
• 22:26
  [SPEAKER_03]: So, people don't understand that like you still have to run ads, you still have to post content because you need a way to bring the leads in.
• 22:33
  [SPEAKER_03]: But once you bring the leads in that funnel can save you a lot of time by, you know, sending out what it needs.
• 22:39
  [SPEAKER_03]: Let's think about webinars.
• 22:40
  [SPEAKER_03]: Everyone wants to run a webinar, right?
• 22:42
  [SPEAKER_03]: When you register for a free webinar, you go there, you sign up, boom, boom, text message goes out, email goes out, you know, saying, that's a system.
• 22:50
  [SPEAKER_03]: You don't want to do that, man.
• 22:52
  [SPEAKER_03]: Then it's able to sell somebody something.
• 22:54
  [SPEAKER_03]: And then they bought the $27 product or maybe they downsold.
• 22:57
  [SPEAKER_03]: And they bought the $17 product and the funnel sent them the deliverables.
• 23:01
  [SPEAKER_03]: You've been sleep the whole time.
• 23:03
  [SPEAKER_03]: So you see the sense of that's where that funnel starts to funnel the client and work.
• 23:08
  [SPEAKER_03]: But you have to bring in that traffic.
• 23:10
  [SPEAKER_01]: Right.
• 23:10
  [SPEAKER_01]: So now, I understand that, you know, funnels is the tool, you know, you have to go out and do the work to be able to fill that funnels so you can start getting paid eventually.
• 23:21
  [SPEAKER_01]: What's some of the top ways, you know, you've helped a lot of coaches, you helped a lot of entrepreneurs, you helped a lot of successful businesses.
• 23:28
  [SPEAKER_01]: What's the top strategies on filling the funnel?
• 23:31
  [SPEAKER_01]: You know what I mean?
• 23:40
  [SPEAKER_01]: You just had work just doing what you got to do with some of the top strategies to be able to, you know, traffic, find your own.
• 23:46
  [SPEAKER_01]: Yeah.
• 23:47
  [SPEAKER_03]: So that's a good question because that's like outside of the funnel because let's just say the funnel is set up.
• 23:52
  [SPEAKER_03]: The the main strategy is.
• 23:55
  [SPEAKER_03]: Like getting over your own fear because most people don't post content because they're so scared of what they think and then the real question is Who is the they right that they is probably like one of your best friends your wife your mom whatever and there's one or two people in your life That you're so focused on how they view you that is making you not post the content because what I tell my my clients my students I say like
• 24:19
  [SPEAKER_03]: Post for purpose.
• 24:20
  [SPEAKER_03]: Don't post reviews, right?
• 24:22
  [SPEAKER_03]: That's vanity.
• 24:23
  [SPEAKER_03]: There's somebody watching you, right?
• 24:26
  [SPEAKER_03]: That is looking at you to get more information and then that content is gonna provide them that trust so even if it's five likes that you get on there
• 24:34
  [SPEAKER_03]: I've had it before, where I've had a piece of content that didn't do anything, but that one person bought a $10,000 package.
• 24:41
  [SPEAKER_03]: You see what I'm saying?
• 24:42
  [SPEAKER_03]: So once you get that out of your mind that it's not all views, it's not all likes.
• 24:46
  [SPEAKER_03]: I'm posting for that person that is up watching.
• 24:49
  [SPEAKER_03]: You know what I mean?
• 24:49
  [SPEAKER_03]: Like, there's even a play that people run, the overnight post, right?
• 24:53
  [SPEAKER_03]: Where you can post something overnight, it's not going to get a lot of likes, but at nighttime.
• 24:59
  [SPEAKER_03]: Provider's men, you know women thinking how to take care of themselves They're trying to figure out the next way so they're up late at night like how am I going to change my situation you can post a post It's hey, I'm looking to help three people do X Y and Z I'm helping three people start their own car rental business whatever it may be and they're like man
• 25:19
  [SPEAKER_03]: because they're up at night figuring out and you've landed there at the right time.
• 25:23
  [SPEAKER_03]: So to answer that question is, the way to fill your funnel is get out of your own way and then start telling people to jump into your funnel.
• 25:31
  [SPEAKER_03]: Yeah, yeah.
• 25:32
  [SPEAKER_00]: Got it, got it.
• 25:33
  [SPEAKER_00]: So if you were there build like, let's say if you was to build like a seven-figure business in like 90 days, what funnel I set up would you set up first?
• 25:42
  [SPEAKER_03]: Yeah, so that's a great question because you can go two ways, right?
• 25:47
  [SPEAKER_03]: And it depends on your capacity.
• 25:49
  [SPEAKER_03]: The first one, I'm going to say this because it works with like you not having to have a lot of staff members.
• 25:55
  [SPEAKER_03]: I would probably run a webinar.
• 25:57
  [SPEAKER_03]: And you know, webinars aren't always easy, but let's get out of our head that we got to have 200, 300 people there.
• 26:05
  [SPEAKER_03]: Focus on selling one to many because it allows you to like talk to more people at one time So whatever your profession is I don't care if it's teaching people how to garden right?
• 26:16
  [SPEAKER_03]: There's other people that want to learn how to garden so if you post that content that said have him in a free class Teaching people how to garden you literally don't even have to have a funnel.
• 26:26
  [SPEAKER_03]: Let's say you're starting out
• 26:27
  [SPEAKER_03]: You can actually use Calenly, the free plan, and then set your calendar to group setting, put it in your Lincoln bio, and just direct everyone to your Lincoln bio, and you have a class booking at Thursday at 7, and now those people have registered, just like they're booking a time on the calendar.
• 26:43
  [SPEAKER_03]: and then now they're going to show up to that zoom me and you may have 10 or 15 people in there.
• 26:47
  [SPEAKER_03]: So now the next question, the gap is what is my offer, right?
• 26:51
  [SPEAKER_03]: So you do have to develop your offer, but if somebody wanted to get to, you know, that amount in 90 days, I would say the fastest way is you gotta get in front of as many people as possible.
• 27:01
  [SPEAKER_03]: So that webinar is going to be the fastest way.
• 27:03
  [SPEAKER_03]: Sometimes we get distracted because we put a lot of bells and whistles on our webinar.
• 27:07
  [SPEAKER_03]: The first thing you need to figure out is how to talk to people.
• 27:10
  [SPEAKER_03]: So just set that group calendar up, get in front of those people, and you're going to fail at the beginning.
• 27:16
  [SPEAKER_03]: That's part of the game.
• 27:17
  [SPEAKER_03]: But the more you get in front of people, the better you talk, you learn your clients like objecting and limiting beliefs.
• 27:23
  [SPEAKER_01]: You know what I mean?
• 27:25
  [SPEAKER_03]: So the fastest way is selling one to many.
• 27:27
  [SPEAKER_01]: Okay.
• 27:29
  [SPEAKER_01]: That was a great question about it.
• 27:31
  [SPEAKER_00]: Really really good question.
• 27:32
  [SPEAKER_00]: And what's the biggest ROI that you've seen, you know, somebody make, you know, on the funnel that you made?
• 27:39
  [SPEAKER_03]: Yeah, so that's a good question.
• 27:42
  [SPEAKER_03]: The best ROI is really not just going to be dependent on the funnel.
• 27:46
  [SPEAKER_03]: The funnel is like a collaborative effort of the person pushing the funnel.
• 27:52
  [SPEAKER_03]: And I've seen people make a lot of money of super ugly simple funnels.
• 27:56
  [SPEAKER_03]: One of my clients, his name is Vincent Fisher.
• 27:58
  [SPEAKER_03]: He's in Miami.
• 27:59
  [SPEAKER_03]: He has one of the most simplest funnels I've ever made.
• 28:01
  [SPEAKER_03]: And he converts like crazy.
• 28:03
  [SPEAKER_03]: But it's not because of it's just the fun of the fun of the tool.
• 28:07
  [SPEAKER_03]: It's the nurturing that he's done with his audience, right?
• 28:10
  [SPEAKER_03]: Alex Ramosi just dropped that he mugged 105 million dollar lunch, right?
• 28:14
  [SPEAKER_03]: The reason was ever to do that is because he's been nurturing people with long-form content
• 28:19
  [SPEAKER_03]: That's where a podcast are great.
• 28:20
  [SPEAKER_03]: That's where YouTube is great, right?
• 28:22
  [SPEAKER_03]: No matter how many subscribers I like you have you need a nurture your audience as much as possible because here's the thing After you nurture them, they're looking for what they can get from you.
• 28:33
  [SPEAKER_03]: So now when they go to the link on bio, if you have nowhere to send them you just lost out on the efforts that you put into nurture them
• 28:40
  [SPEAKER_03]: So that's where that phone really helps and depending on how well you nurture them.
• 28:44
  [SPEAKER_03]: That determines your ROI So yeah, sorry to break this amazing episode.
• 28:49
  [SPEAKER_00]: I just have to let you guys know the best tool for marketing the 2025 is podcasting listen It transformed our lives across all platforms.
• 28:57
  [SPEAKER_00]: We was able to hit 15 million plus people imagine what it did for our business To mention we also have some notable likes just through podcasting people like you same boat the way in Wade Kevin Garneut
• 29:10
  [SPEAKER_01]: Steven A Smith, Edrick the entertainer, Queen Latifa, but more importantly, having engagement by your dream clients is probably the most important thing that will move the needle for you in your business.
• 29:21
  [SPEAKER_01]: So what we want to teach you is exactly how to go out and start creating an amazing content that will find your dream audience to go ahead and start paying you for your products and your services.
• 29:31
  [SPEAKER_01]: If you want to be able to learn exactly how to build up an audience and
• 29:36
  [SPEAKER_01]: where people start knowing you like you and buying from you for your products and services.
• 29:41
  [SPEAKER_01]: What I want to do is invite you guys to our next free master class.
• 29:44
  [SPEAKER_01]: We're showing you exactly how you can start taking your content and being seen online by your dream clients and possibly some celebrities as well.
• 29:52
  [SPEAKER_01]: Go ahead and click the link down below and I'm going to see you guys in that next master class.
• 29:57
  [SPEAKER_01]: So when it comes to growing online and growing a successful business, well, I'll say more online versus brick and mortar, like what's the key components that a business owner must have, whether it's funnels, an ad team, content career?
• 30:16
  [SPEAKER_01]: Like what's the key components that you would say when it comes to growing a business online?
• 30:21
  [SPEAKER_01]: So that way people can start generating more revenue.
• 30:24
  [SPEAKER_03]: Yeah, so the most basic key component that any business owner needs is an organization, right?
• 30:31
  [SPEAKER_03]: So the way that you can simply organize your business is using a simple CRM, like go high level, it's great, because what that's going to allow you to do, especially if you're just starting out is it's going to give you all the functionality under one roof.
• 30:44
  [SPEAKER_03]: Back in the day, when we were on ClickFunnels, the issue was we had to Frankenstein systems.
• 30:49
  [SPEAKER_03]: We had active campaign, we had active campaigns, some type of text messaging, maybe it was like mobile text hilarious, then we had ClickFunnels and all of this stuff was glued together with Zapier.
• 30:59
  [SPEAKER_03]: So, that made it harder because now you had to be a really technical person, but with go-how level, you can still have to be a little technical, but you can set everything up under one roof.
• 31:08
  [SPEAKER_03]: So now, let's not think about Tony's big flashy funnels.
• 31:12
  [SPEAKER_03]: Let's just think about setting up a form, I'm promoting my link in bio, those contacts are coming into my CRM.
• 31:20
  [SPEAKER_03]: I can set up a text message to send to him, or I can manually text blast them as myself.
• 31:25
  [SPEAKER_03]: So now, whether even if you're a painter, now you've been up a list of people in your area that need paint in their homes or whatever, so you could just say, hey, it's a slow week.
• 31:35
  [SPEAKER_03]: Let me send a text message out to all of them and say, hey, it's my recent painter.
• 31:39
  [SPEAKER_03]: Dude, does anyone need any paint this week?
• 31:41
  [SPEAKER_03]: And you'd be surprised that four people would be like, oh, thank God you called me.
• 31:44
  [SPEAKER_03]: I need to get the garage painted and you got a job.
• 31:47
  [SPEAKER_03]: So that's why I say, organization through the system is what they need.
• 31:51
  [SPEAKER_01]: that's good.
• 31:52
  [SPEAKER_01]: And how about, you know, because a lot of times people come into you because they're getting ready to start running webinars or even in challenge or, you know, they just got a new product that they're about to roll out.
• 32:03
  [SPEAKER_02]: Yeah.
• 32:04
  [SPEAKER_01]: What's like the the most important aspects that a person must have when they're getting ready to launch a new product whether it's a challenge or webinar, we're just a new offering general life.
• 32:16
  [SPEAKER_01]: Yeah.
• 32:20
  [SPEAKER_03]: So there's two sides to that right you can have like all the the nuts and bolts right But then like if you don't really know how to like market it can kind of still be a failure I've seen it happen before and the reason why I say that is I've seen people who don't have it together
• 32:40
  [SPEAKER_03]: But they've got that marketing charisma.
• 32:42
  [SPEAKER_03]: They just don't know what they're doing like my guy His name's Chris Gregory has a long-care company.
• 32:48
  [SPEAKER_03]: He doesn't know anything tech, right?
• 32:51
  [SPEAKER_03]: But he's got the charisma like I'm gonna get out.
• 32:54
  [SPEAKER_03]: I'm gonna jump out here and promote
• 32:56
  [SPEAKER_03]: And he set up on Callenley, a calendar that had a $47 booking, right?
• 33:01
  [SPEAKER_03]: And then he literally, you know, he did pay for a shout out page, right?
• 33:05
  [SPEAKER_03]: Which was American income.
• 33:06
  [SPEAKER_03]: And I think he got like 40 book calls.
• 33:09
  [SPEAKER_03]: No true funnel, but he just had his Callenley set up.
• 33:12
  [SPEAKER_03]: And he had it set to where people can pay.
• 33:14
  [SPEAKER_03]: So the reason why I said it's a two-part question is he didn't really know what to do, but he had that, you know, that non-fear to jump out there and promote.
• 33:23
  [SPEAKER_03]: Most people get all the nuts and bolts to the system, but they're scared to get out there, so the system never works.
• 33:29
  [SPEAKER_03]: So the reason it's a two-part answer, the main thing that I would say is you got to have the willpower in the charisma, right?
• 33:36
  [SPEAKER_03]: But the good answer would be like, you definitely need a funnel.
• 33:42
  [SPEAKER_03]: You definitely need a CRM, you know, you need a way to have ads to get people to come in because you have to have those ads so that you can get targeted traffic to bring them in.
• 33:53
  [SPEAKER_03]: They often do the phone on the phone sends them.
• 33:55
  [SPEAKER_03]: but the biggest thing really is I think he just got to be able to jump out there because when you fail, when you jump out there and you're like, man, I'm getting a lot of traction.
• 34:03
  [SPEAKER_03]: Now you have a more appreciation for the tool.
• 34:06
  [SPEAKER_00]: Yes.
• 34:07
  [SPEAKER_03]: Most people just spend money.
• 34:09
  [SPEAKER_03]: They do the transaction, but they don't have the action you see it on Zen and that's what happens all the time.
• 34:14
  [SPEAKER_01]: I mean, I like the feedback because like, you know, sometimes we obsess over, yo, I don't got my phone already.
• 34:23
  [SPEAKER_01]: Yeah.
• 34:23
  [SPEAKER_01]: I don't have this.
• 34:24
  [SPEAKER_01]: I don't have that.
• 34:25
  [SPEAKER_03]: They love to say that.
• 34:27
  [SPEAKER_01]: Yeah.
• 34:27
  [SPEAKER_01]: I do.
• 34:28
  [SPEAKER_01]: I cool.
• 34:29
  [SPEAKER_01]: You can literally go to Calenley and start getting, you know, getting busy and using that momentum to start building when porn, you know, each and every single rapper you start thinking.
• 34:39
  [SPEAKER_03]: Yeah, like on zoom they have a like you can literally set up your own webinar on zoom and just have that registration form You can do the same thing in webinar jam, but people were hide behind like perfection Right, you know what I mean?
• 34:52
  [SPEAKER_03]: I'll be like, well, this isn't right.
• 34:53
  [SPEAKER_03]: I can't launch
• 34:54
  [SPEAKER_03]: To be honest, the day that you launch, you're probably not going to have any traffic come through, especially if you're just getting started.
• 35:00
  [SPEAKER_03]: You got to focus on selling that first offer.
• 35:02
  [SPEAKER_03]: We'll have clients that will say, well, I know it's done, but I'm thinking I need to upsell in a downsell in this.
• 35:08
  [SPEAKER_03]: No, you know much better it is to add an upsell after the traffic is already flowing because you're instantly going to see those results.
• 35:14
  [SPEAKER_03]: You got to jump out there.
• 35:16
  [SPEAKER_03]: You got to get a hundred million dollar offer like Alex.
• 35:23
  [SPEAKER_00]: makes us, makes us, so like, you know, what would you say is like,
• 35:32
  [SPEAKER_00]: Like, what's the difference between a good funnel and a really great funnel that prints a lot of money?
• 35:38
  [SPEAKER_00]: Yeah.
• 35:39
  [SPEAKER_03]: Yeah.
• 35:40
  [SPEAKER_03]: So that's a good question because I would say, you know, not all funnels are good, right?
• 35:45
  [SPEAKER_03]: But like, let's just get our standard good funnel, right?
• 35:49
  [SPEAKER_03]: It loads, it goes to page, next page, you can buy, it sends you a message.
• 35:55
  [SPEAKER_03]: The thing after that is you have to start optimized in that funnel so now what you have to start doing because a funnel's never done Right people think they get a funnel and it's done the best markers that we work with like when I work with Vincent Fisher and I work with his team when I work with Melon at money and Carter and George's team
• 36:13
  [SPEAKER_03]: They're always looking at like the opt-in rate.
• 36:16
  [SPEAKER_03]: How can we like split test the landing pages and change the copies because now that the traffic Let's look at like water flowing you always have to figure out where does the water get stopped at in the funnel because each page can be a dam for that water flowing
• 36:30
  [SPEAKER_03]: So now it's like, okay, we're getting past, we have a super high opt-in rate, but for some reason, they're not filling out the application on the next page.
• 36:38
  [SPEAKER_03]: So what that means is our accurate of it's good, the copy on the landing page is good, but it may be the video that's just trash on the, you know, the application page.
• 36:49
  [SPEAKER_03]: it may be that you know the copy just does not align.
• 36:52
  [SPEAKER_03]: So when you start looking at the stats on each page that's what really makes a good funnel and that's when they say I'm dialed in.
• 37:01
  [SPEAKER_03]: That's what that means because they're truly dialing in like you know the metrics to like get more through there.
• 37:07
  [SPEAKER_00]: Right, right.
• 37:08
  [SPEAKER_00]: I make a lot of sense.
• 37:09
  [SPEAKER_00]: Yeah.
• 37:09
  [SPEAKER_00]: I had the accent too, because I'm like, you know, you do see some funnels that and you like, even as a customer, you're just like, yeah, on a school pad and then you just lead a page.
• 37:19
  [SPEAKER_00]: Yep.
• 37:19
  [SPEAKER_00]: No, but, you know, you're not thinking of why like this person left the page or what?
• 37:23
  [SPEAKER_03]: yeah you said it could be the video it definitely yeah i mean let's even look at like softwares right like go how level is doing better but like they're not really a pretty software when you just think about like how a software should look but they didn't focus on all of the looks and the atrics they just focus on it working
• 37:43
  [SPEAKER_03]: and that's what made them how that huge shift for everyone pretty much left, click funnels, and went to go high level because they had a good product.
• 37:50
  [SPEAKER_03]: People are so interested in how they dress it up and they're not looking at how good their product is.
• 37:55
  [SPEAKER_03]: If their product is good, people are gonna tell other people, because I can guarantee, go high level down reach out to you.
• 38:00
  [SPEAKER_03]: Somebody else was like, you need to get on go high level.
• 38:02
  [SPEAKER_03]: Yeah, you know.
• 38:03
  [SPEAKER_01]: That's how it goes, yeah, that's the fact.
• 38:05
  [SPEAKER_01]: Or they be like, y'all, I'm already on there.
• 38:07
  [SPEAKER_01]: You definitely need to get in there too.
• 38:09
  [SPEAKER_01]: Yeah.
• 38:10
  [SPEAKER_01]: So, for us, we're a podcast, not just podcasts, but we have a huge podcast.
• 38:16
  [SPEAKER_01]: When it comes to getting all these views and getting all this traction, as a person on the behind-the-scenes, what's some of the things that, you know,
• 38:36
  [SPEAKER_01]: capitalizing off of these views, because we have a whole lot of content that people can go ahead and they can just sit there for the next two, three weeks and just watch that episode at a single day, if they really wanted to.
• 38:48
  [SPEAKER_01]: But how can, you know, we start turning those viewers into buyers, you know, for the podcast use.
• 38:56
  [SPEAKER_03]: Yeah, good question.
• 38:57
  [SPEAKER_03]: I think the biggest issue that podcasters have is that they don't
• 39:06
  [SPEAKER_03]: the piecass is the traffic.
• 39:08
  [SPEAKER_03]: So now what you got to do like because most piecassers get focused on like okay how can we blow up our subscribers right get the word out and then people pay us to be on the show yeah that's good you know yeah add since the YouTube is good
• 39:23
  [SPEAKER_03]: But you have to understand, if you're cracking thousands of views, you have what we're paying for to Facebook, right?
• 39:30
  [SPEAKER_03]: The only thing that the people on Facebook are doing better, they have somewhere to send them, right?
• 39:34
  [SPEAKER_03]: So what you have to do is you have to look at and say, okay, what audience are we bringing in on this podcast?
• 39:40
  [SPEAKER_03]: So now we know what audience we're bringing on this podcast, what problems do they have?
• 39:44
  [SPEAKER_03]: The fastest way to sell is by solving a problem.
• 39:48
  [SPEAKER_03]: So now if you're like, okay, we attract business owners who watch our show, their main problem is that they don't, they need this or whatever, right?
• 39:56
  [SPEAKER_03]: So now you can start, you know, having those in your link in bios and your descriptions, but the thing that you have is you already have the viewers.
• 40:03
  [SPEAKER_03]: So now what you can start doing is dropping that offer in through different placements.
• 40:08
  [SPEAKER_03]: But what most podcasts are making a stake on, they're always so big on, just get on my show, pay me to be on the show.
• 40:14
  [SPEAKER_03]: But what you got to look at is your goal is to go get the big names that bring in the views so that you don't have to pay for the traffic.
• 40:21
  [SPEAKER_03]: So then you can sell your product.
• 40:23
  [SPEAKER_03]: That's what podcasts should be focused on.
• 40:25
  [SPEAKER_03]: Podcasts should also like what I told you guys.
• 40:27
  [SPEAKER_03]: They should be focused on leads, right?
• 40:30
  [SPEAKER_03]: So, you don't know what that lead can turn into for you.
• 40:33
  [SPEAKER_03]: So, you already have the traffic, you're on Instagram.
• 40:36
  [SPEAKER_03]: You guys need that funnel to where people can request to be on your show.
• 40:40
  [SPEAKER_03]: Because most people, maybe not, doesn't have direct contact to you guys.
• 40:45
  [SPEAKER_03]: But if you had a way for them to contact you guys to be on the show, one that could be the way to increase the revenue of people paying, but then also it could just be a way of like, you don't even know what big names are watching you that you could leverage them.
• 40:57
  [SPEAKER_03]: You know, I mean, so you gotta have a place for them to go.
• 41:00
  [SPEAKER_01]: That's a fact, cause honestly, it's true, looking back, growing up high-cast bro, the podcast is not the business, it's just an extension to the business that you're growing already.
• 41:16
  [SPEAKER_01]: What I realized for doing podcasts for some time, a lot of times people stop doing this because they don't have ways to make money outside of their traffic that they're getting.
• 41:26
  [SPEAKER_01]: but having an offer or some kind of business model behind it just makes it much more easier for you to be able to grow a podcast, still leverage the traffic, still leverage the audience that you're building.
• 41:38
  [SPEAKER_01]: And just enjoy the conversation.
• 41:42
  [SPEAKER_01]: Yeah, a hundred percent.
• 41:44
  [SPEAKER_01]: But for the most part, you know, those are some of the things that like we're starting to teach people too because like when it comes to growing a podcast, yeah, that's cool, but you don't necessarily need the 100,000 plus view video or the 10,000 plus view, you know, video or even like a 100,000 plus subs, you can really have like a small amount of people and those are like a focused amount of people that are actually coming to you and they're starting to buy your products and services.
• 42:11
  [SPEAKER_03]: Yeah, and I mean, because it's just looking at your audience and just seeing what they need.
• 42:15
  [SPEAKER_03]: I mean, on a small level, like, that's like Harley initiated always sells like their trading card games.
• 42:20
  [SPEAKER_03]: You know, they had like, uh, yeah, they're Ryan and Tashon and Atlanta, but they sell like game cards because they do a lot of like relationship talking and then they sell like relationship cards.
• 42:30
  [SPEAKER_03]: So that that content goes hand in hand to where and it's a little ticket item.
• 42:35
  [SPEAKER_03]: to where, you know, their audience are like, oh, let's buy the car game, but now their brand lives in that couple's home.
• 42:41
  [SPEAKER_03]: You know, that's just a nurturing pot to where it's like, there'll be more and more, but it's like they're on the coffee table now.
• 42:47
  [SPEAKER_03]: You know what I mean?
• 42:48
  [SPEAKER_03]: So different ways, but ultimately the podcast is the traffic.
• 42:52
  [SPEAKER_03]: You can make money, but if you focus it more on the traffic, how do I leverage that traffic to squeeze those dollars out?
• 42:58
  [SPEAKER_00]: Yeah, yeah, and that definitely goes to like the off to that.
• 43:03
  [SPEAKER_00]: We're currently like, you know, crafting out where we're going to be showing entrepreneurs how to, you know, leverage podcast get traffic because we're starting to see it is becoming more common.
• 43:12
  [SPEAKER_00]: A lot of these big entrepreneurs they're all starting parking us now.
• 43:15
  [SPEAKER_00]: Which is probably more than likely for that purpose.
• 43:17
  [SPEAKER_00]: Yeah, definitely.
• 43:18
  [SPEAKER_00]: Definitely.
• 43:18
  [SPEAKER_03]: Makes a lot of sense.
• 43:19
  [SPEAKER_03]: I mean, even the pain point of somebody watching your show think about it.
• 43:23
  [SPEAKER_03]: Like, here's the offer right now.
• 43:24
  [SPEAKER_03]: You guys interview business owners like me on your podcast.
• 43:27
  [SPEAKER_03]: You guys have a great selection of audiences, right?
• 43:30
  [SPEAKER_03]: So there's business owners that watch out as podcasts that have no idea how to start a podcast.
• 43:35
  [SPEAKER_03]: That's the pain point right there.
• 43:37
  [SPEAKER_03]: So like, cut in between this show.
• 43:38
  [SPEAKER_03]: Hey guys, if you're watching this podcast right now and you're a business owner, you're looking at the same thing that we're doing right now.
• 43:44
  [SPEAKER_03]: So that you can leverage more relationships, you know, and then grow your business.
• 43:48
  [SPEAKER_03]: We actually have a A to Z podcast blueprint where we teach you exactly what we did.
• 43:53
  [SPEAKER_03]: We're at almost 50,000 subscribers.
• 43:55
  [SPEAKER_03]: You probably want to get there to click the link and buy.
• 43:57
  [SPEAKER_03]: Let's get back to the episode.
• 43:58
  [SPEAKER_03]: Boom.
• 43:59
  [SPEAKER_03]: There you go.
• 43:59
  [SPEAKER_01]: Here you go.
• 44:00
  [SPEAKER_01]: That's exactly how we be doing it, bro.
• 44:03
  [SPEAKER_01]: That's exactly where we're going to be doing more work.
• 44:05
  [SPEAKER_01]: It's now, it's like,
• 44:06
  [SPEAKER_01]: You have all the traffic, you have the audience, but leveraging it as best as possible, but to start making those dollars off those viewers.
• 44:15
  [SPEAKER_01]: So now, one of the things that I definitely wanted to make sure I actually was like, when it comes to creating a, because you see, again, you've seen a lot of different funnels, entrepreneurs, whether it's the coaches, the consultants, course creators, whoever they may be,
• 44:32
  [SPEAKER_01]: What goes into that rock star offer like like what is a rock star offer look like in your eyes that usually converts a lot?
• 44:42
  [SPEAKER_03]: Yeah, a rock star offered to me.
• 44:45
  [SPEAKER_03]: I'm gonna call out my guy.
• 44:46
  [SPEAKER_03]: Deira Myers has a rock star offer.
• 44:49
  [SPEAKER_03]: The reason why his offer is rock star is because he truly understand, it's, let me say this, it's digestible, it's accessible, it's clear, and it has results, right?
• 45:03
  [SPEAKER_03]: So when you think about that right there, what his offer is is he teaches people how to be a career.
• 45:08
  [SPEAKER_03]: So he says, if you don't like your current situation, if you're messed up right now, if you want to be your own boss, you can literally buy my program for let's say it's like $700 right?
• 45:18
  [SPEAKER_03]: So it's like a fairly lower ticket offer as far as how to take it.
• 45:21
  [SPEAKER_03]: And what that does is it helps you get your background check, it shows you how to get the contracts for driving a car,
• 45:26
  [SPEAKER_03]: and literally his students are driving on the road within seven to 14 days.
• 45:32
  [SPEAKER_03]: So they literally, with like, hey, you know, I want to change my situation.
• 45:36
  [SPEAKER_03]: I want to become on own boss, he buys, they buy it, they go to the background checks, they sign up for the contracts, they actually have results.
• 45:43
  [SPEAKER_03]: So now where that becomes a rock star offer is everyone has a car for the most part in their driveway.
• 45:49
  [SPEAKER_03]: So he came over to offer that was accessible for everybody to actually have quick wins, right?
• 45:54
  [SPEAKER_03]: So quick wins are important.
• 45:56
  [SPEAKER_03]: But then since they are having quick wins, now he's able to sell a higher ticketed product because now he teaches them how to become a fleet, put their cousins and their friends on and all of that.
• 46:06
  [SPEAKER_03]: And then it's good because I would say this too to be honest.
• 46:09
  [SPEAKER_03]: People are more interested or more willing to have a job than they are at business So that's another reason why he has a rock star offer.
• 46:17
  [SPEAKER_03]: He's not Sam for the most part really go start your own business even though they do He's like, hey, I could just help you make more money than Uber lift door to ask you already doing it
• 46:26
  [SPEAKER_03]: become your own career, go pick up these boxes, tag on the place, cash out that day, and then they have the real results of other people winning.
• 46:34
  [SPEAKER_03]: So it's like the trust is there.
• 46:37
  [SPEAKER_03]: The barrier to entry is low, it's accessible.
• 46:40
  [SPEAKER_03]: It's like, I do have a car.
• 46:41
  [SPEAKER_03]: All I gotta pay is this $700, I'll let it do a background check.
• 46:44
  [SPEAKER_03]: And then I can get jobs and there's an unlimited supply of jobs that need to be transported.
• 46:50
  [SPEAKER_03]: So he just has a rock star offer.
• 46:53
  [SPEAKER_03]: It's not always that easy.
• 46:55
  [SPEAKER_00]: Right?
• 46:56
  [SPEAKER_01]: Sometimes it's not for some people.
• 46:57
  [SPEAKER_03]: So what I would say a rock star offer as well like in another scenario is It's most people focus so much on their pockets and they're not focused on the clients they want to serve in their problems
• 47:10
  [SPEAKER_03]: When you have a great offer that saws people's problems, people tell other people about it.
• 47:16
  [SPEAKER_03]: Do you have all this social proof in all this trust?
• 47:19
  [SPEAKER_03]: There is a guy at ClickFunnels that was like a retired, like a 70 year old dude who got a 2 comma club war for doing over a million dollars.
• 47:26
  [SPEAKER_03]: He focused on retirees helping them make more money by creating a hot dog stand and going outside of home depot and selling very simple offer Easy to digest in the sense of I could start a hot dog stand.
• 47:40
  [SPEAKER_03]: I know home depot.
• 47:41
  [SPEAKER_03]: I can go out there and people trusted him for He was he had the photo proof.
• 47:45
  [SPEAKER_03]: He was out there.
• 47:46
  [SPEAKER_03]: They bought his program and it seemed like something they want because he died down into
• 47:52
  [SPEAKER_03]: what's their pain point, they're retired, they're on a fixed income, they want to make more money, but they don't want to do nothing crazy, so he understood his audience.
• 48:00
  [SPEAKER_03]: So to conclude on that question, you have to understand your audience to create a rock star offer.
• 48:05
  [SPEAKER_01]: Not with that.
• 48:06
  [SPEAKER_01]: That story by itself sounds like I'm not going a lot of road like because a lot of times when it comes to retirees were like most times they were while they're working there they're knocking down all their credit card all their debt so that way you know whatever expenses they have is very very minimum.
• 48:23
  [SPEAKER_01]: But showing you how to increase your income or even save more money is definitely one of those those best offers Also one thing that I learned from from Russell Brunson is is the health wealth of what wait health wealth and Relationships those are usually like the best offers that you can create right?
• 48:42
  [SPEAKER_03]: Yeah, yeah, and then also too when you think about it as well Sometimes it's not actually like the core of the offer that wins
• 48:50
  [SPEAKER_03]: It's like the transformation that it creates so a lot of times for all our online coaches With the mistake that you're making is you're teaching too much right and you're doing your your students A disservice because you can't teach them everything in an hour your job is to paint the picture of what will happen if they take action on your offer
• 49:10
  [SPEAKER_03]: So even though this retired guy teaches other retirees how to create a hot dog stand the real offering transformation these offerings is you're on a fixed income how can I give you something easy to do to where you can bring it more money on top of that fixed income in the fact that it happens to be a hot dog stand that's what they're buying into so it's not necessarily that everyone wants to just start a hot dog stand they really want to create that extra income and it's something that they trust
• 49:35
  [SPEAKER_00]: I walk in the home depots and there's always a guy out there selling some food and they're like, I could do that So you have to look at how do I inform the transform make sense make sense I definitely want to jump into the the ads in the automation side What would you say is like some good plug-in plug-in play tools that Entrepreneurs who like they kind of hustling they doing everything on their own But they want to scale up like what are some tools that you advise them to use?
• 50:04
  [SPEAKER_03]: man.
• 50:05
  [SPEAKER_03]: So let's break that question down.
• 50:07
  [SPEAKER_03]: Where are they at?
• 50:08
  [SPEAKER_03]: So I can think of like the tools that they need.
• 50:10
  [SPEAKER_00]: So let's just say like the... I'll say like a...
• 50:17
  [SPEAKER_00]: Transaged into that like seven-figure entrepreneur mark.
• 50:20
  [SPEAKER_00]: So they got some employees.
• 50:22
  [SPEAKER_00]: Okay, not a lot But they're doing a lot of the workload like let's say like got you.
• 50:29
  [SPEAKER_00]: Okay.
• 50:30
  [SPEAKER_00]: One's picking up the sales calls.
• 50:32
  [SPEAKER_00]: They're probably doing yep Probably still kind of having a train some you know different VAs and things like that like yeah
• 50:42
  [SPEAKER_03]: This is what I would say for that.
• 50:44
  [SPEAKER_03]: What I would say if they're at that level where they have this staff, they are growing, right?
• 50:50
  [SPEAKER_03]: The problem that it sounds like that guy that was having that we described is as an entrepreneur, we're always thinking about building in fulfillment, right?
• 51:01
  [SPEAKER_03]: But we don't focus so much on like, training our team, creating SOPs, creating the training that's needed because it's slow and it's boring, right?
• 51:10
  [SPEAKER_03]: and it's kind of just not where our mind is, but if you create the training for your team, what that does it alleviate you from doing it.
• 51:18
  [SPEAKER_03]: Because there's a lot of things my god, Justin always says it's called MWA's minimum wage activities that we do in our business that should be delegated out.
• 51:25
  [SPEAKER_03]: we have software like Upwork where we can get VA's for literally $100 to $200, you know, a week.
• 51:33
  [SPEAKER_03]: One of my friends, he just hired a VA for $5 an hour that responds to all of his DMs and TikTok and Instagram and they send him an interday report.
• 51:43
  [SPEAKER_03]: He was literally doing that job by himself because in his head he just couldn't think of how to alleviate that position.
• 51:51
  [SPEAKER_03]: Well, now what he should do is the fact that he's brought that person on, he should now create the SOP because there's going to be a day where that person no longer works for him.
• 51:59
  [SPEAKER_03]: You know, he doesn't need to go back into training, he needs to give them the video training that SOP to be able to not have to do that again.
• 52:08
  [SPEAKER_03]: So to truly answer that question, there's so many software's out there, but I think the main thing they should work on is leveraging how to create the training documents to be a better leader, to be a better manager
• 52:20
  [SPEAKER_00]: Yeah, definitely that makes a lot sense.
• 52:23
  [SPEAKER_00]: That definitely does and when do you feel like on the ad side too, when do you feel like an entrepreneurship focus on organic growth and then focus on running ads and
• 52:36
  [SPEAKER_03]: Yeah, that's an excellent question because, you know, us as an agency built on funnels, everyone just wants to jump into ads and then they just believe the ad should work.
• 52:46
  [SPEAKER_03]: The ads are amplifier of anything good or bad.
• 52:50
  [SPEAKER_03]: The reason why organic content is extremely important is because if you can master organic content and master organic content does not mean going viral, it's just being able to create content that resonates with the audience.
• 53:03
  [SPEAKER_03]: It could literally be because everyone's ratios are different.
• 53:06
  [SPEAKER_03]: If you never get likes on your page and you post a piece of content it gets 10 likes that's probably going to do well with pay to ads because there is something about that creative.
• 53:15
  [SPEAKER_03]: It probably had a great hook, a great story, and a great offering to follow that framework and then now people like it.
• 53:20
  [SPEAKER_03]: You can take that and run ads to it.
• 53:23
  [SPEAKER_03]: People make the mistake and the reason they crash and burn out on ads is because they're like,
• 53:28
  [SPEAKER_03]: just though whatever up there and people should know they should not you see tons of ads every day that you don't take action on so what you have to do is jump out of this seat jump into the customer and see and be like what would make my customer or me jump out or say I want this right and what I try to do is like hone in on that emotion of when I'm scrolling on Instagram what made me stop
• 53:51
  [SPEAKER_03]: Because that's a metric also on Facebook.
• 53:53
  [SPEAKER_03]: It's like scroll stop and you can see like which ads have like the best scroll stop So what you have to think about is like, okay, I put out out of the time and they don't always do good You may think that I was a banger.
• 54:04
  [SPEAKER_03]: That's another thing You can't go off of you.
• 54:07
  [SPEAKER_03]: You got to go off the data.
• 54:08
  [SPEAKER_03]: We only make decisions based on data because now we can say like, okay
• 54:13
  [SPEAKER_03]: This ad has a higher click-through rate.
• 54:15
  [SPEAKER_03]: I can see the money's coming through.
• 54:16
  [SPEAKER_00]: This ad right here, but to some that whole question up, organic first, then go pay it as it kind of makes me think when we actually ran like our first ad, we were, we were heading to Atlanta and we was just kind of like, you know, doing ads trying to like, you know, get more guests.
• 54:37
  [SPEAKER_00]: Yeah, get more guests.
• 54:38
  [SPEAKER_00]: He was out there in Atlanta.
• 54:39
  [SPEAKER_00]: And I don't know, maybe it was too broad, but we got a lot of DMs, but it was like a lot of unqualified people.
• 54:48
  [SPEAKER_00]: Yeah.
• 54:48
  [SPEAKER_03]: You know, people who let's talk about that because when we run ads, everyone always says like my leads are unqualified, right?
• 54:58
  [SPEAKER_03]: And there's like a balancing game of getting a qualified lead.
• 55:03
  [SPEAKER_03]: So cost lower cost per lead usually ultimately means like a low lead, right?
• 55:09
  [SPEAKER_03]: So in people don't really want to pay for an expensive lead, but there's a difference, right?
• 55:14
  [SPEAKER_03]: And that difference also comes in your messaging.
• 55:18
  [SPEAKER_03]: So I'm going to give you guys the audience two different examples, right?
• 55:22
  [SPEAKER_03]: Hey guys, if you want to start a podcast and make $10,000 a month, we're going to be breaking down everything in our free masterclass of how you can do this in another 30 days.
• 55:31
  [SPEAKER_03]: probably tons of bad leads because all you did was said 10k you said 30 days and they're just thinking about getting rich quick right so now if you say hey guys we help business owners who were doing over $40,000 a month be able to relate with their clients more by doing podcast learning the different metrics that you need x, y, and z. The difference is you pre-qualified in the content
• 55:57
  [SPEAKER_03]: You called out business owners as the avatar how much money that they're making so now What's gonna happen is you're gonna see your cost-prelead increase and you're probably gonna be like Ah, the ads not working well because the cost-prelead costs more no It's just less of those people.
• 56:12
  [SPEAKER_03]: So it's gonna cost more for Facebook to go find them So it doesn't mean that same thing's bad one of my friends that's working on client.
• 56:19
  [SPEAKER_03]: She has Challenge right and she's done a crazy challenge like two million dollars back to background challenge
• 56:26
  [SPEAKER_03]: Her cost per leave is $14 to $30.
• 56:29
  [SPEAKER_03]: For one person to get, yeah, to register.
• 56:32
  [SPEAKER_03]: But what she understands is she's going for the more qualified person, right?
• 56:37
  [SPEAKER_03]: So let's talk about this, I love analogies.
• 56:39
  [SPEAKER_03]: Let's say you're having to dinner, right?
• 56:41
  [SPEAKER_03]: It's $1,000 a plate for a dinner, it's a charity event.
• 56:44
  [SPEAKER_03]: Well, yeah, it's gonna cost more to get those people to like show up to the dinner, but those $1,000 plate people may end up investing three to four and a thousand dollars
• 56:55
  [SPEAKER_03]: Right, but if we go out and get a whole bunch of people buying JJ's fish plates, they're going to show up and eat and then they're going to leave You see it on Sam and that's the scenario that we're going through right now.
• 57:05
  [SPEAKER_03]: Like we're so focused on two, three, four, five dollar cost per lead We're getting those JJ fish plate people.
• 57:11
  [SPEAKER_03]: JJ is good, but they're showing it to the webinar and they're leaving We need to get the thousand dollar plate people.
• 57:17
  [SPEAKER_03]: So it's going to cost more to get those, but they're going to be a better person
• 57:21
  [SPEAKER_01]: Right.
• 57:21
  [SPEAKER_01]: So now when it comes to starting off with like running eyes, do you suggest that a person?
• 57:27
  [SPEAKER_01]: Let's say for example, we have an audience almost every platform that you can talk about.
• 57:32
  [SPEAKER_01]: Facebook, TikTok, Instagram, YouTube.
• 57:35
  [SPEAKER_01]: Do you suggest like running ads on all the platforms that we have an audience on?
• 57:41
  [SPEAKER_01]: Or would you start on just one platform and then just maneuver from one to another to another to another?
• 57:47
  [SPEAKER_03]: Yeah, so I would, I will focus on Facebook and Instagram first.
• 57:50
  [SPEAKER_01]: Okay, so I'm specific reason why?
• 57:52
  [SPEAKER_03]: Yeah, the reason why is because one like TikTok is, I think it's okay.
• 57:57
  [SPEAKER_03]: That's the second one I would go to.
• 57:59
  [SPEAKER_03]: I think TikTok gives a lot of inflated traffic.
• 58:02
  [SPEAKER_03]: And what I mean by that is it's a lot of people that are seeing your content, they're liking it, but they don't really like know who you are.
• 58:09
  [SPEAKER_03]: And that dopamine can make an entrepreneur feel like they're going crazy on TikTok.
• 58:14
  [SPEAKER_03]: But it's not necessarily the case.
• 58:16
  [SPEAKER_03]: So I will start on Facebook and Instagram because they're able to go to your page to who you are build that trust It's one of the most affordable ones because if you try to go to LinkedIn super expensive Google expensive, it's search intent
• 58:29
  [SPEAKER_03]: But I would first start on Facebook and Instagram and find my flow, find my groove of what really works.
• 58:34
  [SPEAKER_03]: And you have to test.
• 58:36
  [SPEAKER_03]: So my motto is test everything.
• 58:38
  [SPEAKER_03]: Like, don't throw one add out like one simple play right here that for the audience that they can do takes a little bit of editing.
• 58:46
  [SPEAKER_03]: But Cap Cut is a software.
• 58:47
  [SPEAKER_03]: That's another software that uses a software that makes it easy for us to make these edits.
• 58:52
  [SPEAKER_03]: what I would do is I would record like 10 different hooks, right?
• 58:56
  [SPEAKER_03]: So the hook is super important because it's going to hook the audience in, right?
• 59:00
  [SPEAKER_03]: Hey, business owners boom, hey entrepreneurs, boom, and then have like a couple of bodies and then probably keep like one or two call to actions, which is the offer.
• 59:11
  [SPEAKER_03]: But let's just say you keep the same offer the same body,
• 59:15
  [SPEAKER_03]: Test it with different hooks because what we know is people only watch for like a second or two anyways So even if that second part of the ad just to get you going stays the same Just create like multiple different hooks on it and then like chop it and put them together to see what works And then what you can do is put all of those into their own like ad set or whatever and then just see which one performs better Kill the ones that aren't working and then let the one that's working grow
• 59:41
  [SPEAKER_00]: Yeah, like what is some some creators or entrepreneurs that you see that master the the organic and the Ad side that that you could just say like somebody wants to replicate it you should watch this person got you it's different for a lot of people right So I would say like I mean your influence is a course, but I don't want to say that because I don't want the audience to say that's not me
• 1:00:04
  [SPEAKER_03]: But my god Justin when he was in the coaching game really killed it when he had like the point-up videos And like he kind of really started that that phrase and he would like point up to the hook and it would be like Fashion Nova supplier.
• 1:00:19
  [SPEAKER_03]: Yeah, so that hook was catchy because it's like who makes fashion Nova stuff?
• 1:00:24
  [SPEAKER_03]: So it'd be like fashion out with supplier and then he would just record it on his computer like going through like who this supplier is, where their website boom.
• 1:00:31
  [SPEAKER_03]: So it wasn't hard work, it wasn't like he was going out shooting on professional cameras.
• 1:00:36
  [SPEAKER_03]: But what he did was he had a good hook and the framework for it at his hook story offer.
• 1:00:42
  [SPEAKER_03]: So the audience has to take that with them because it's going to be different for everybody.
• 1:00:46
  [SPEAKER_03]: Like the fitness guy, his hook could be like,
• 1:00:50
  [SPEAKER_03]: Crazy insane workout they get you a six pack in three weeks.
• 1:00:52
  [SPEAKER_03]: That can be his hook.
• 1:00:54
  [SPEAKER_03]: You know for Justin and Ecom it was fashion over supplier so it was all these different things but if long as they follow hook story offer and put theirself in that framework, that'll just start seeing results
• 1:01:07
  [SPEAKER_00]: people people were kind of they were coming for like asked your whole his situation when yeah he's getting like millions of views is you know pretty much he was getting like hundreds of millions of views But people were saying that he wasn't making as much money as he should have correct because you know
• 1:01:22
  [SPEAKER_00]: He probably didn't have probably a fun and one place in certain things like that even when you looked at his bio back then I think he didn't really he probably had a link to Twitter page or something like that so in his situation like how much money do you think he passed he possibly missed out on
• 1:01:40
  [SPEAKER_03]: Yeah, um, unless there are strategy behind it because I was looking at the same thing.
• 1:01:45
  [SPEAKER_03]: I believe Ashton Hall lost millions of dollars because that traffic was high at that moment.
• 1:01:51
  [SPEAKER_03]: And there was nowhere for them to go.
• 1:01:54
  [SPEAKER_03]: They were all looking at his stories.
• 1:01:56
  [SPEAKER_03]: He was hooking us in with, you know, uh, submerging his face in the ice water.
• 1:02:00
  [SPEAKER_03]: That was the hook, the story.
• 1:02:02
  [SPEAKER_03]: There wasn't really an offer, right?
• 1:02:04
  [SPEAKER_03]: But the traffic was so massive there.
• 1:02:06
  [SPEAKER_03]: But you couldn't do anything but follow him, right?
• 1:02:08
  [SPEAKER_03]: So unless there was a strategy, if he would have simply just had something in his Lincoln bio, he would have so many leads coming in.
• 1:02:15
  [SPEAKER_03]: So unless he didn't want him, he definitely lost out on millions of dollars.
• 1:02:20
  [SPEAKER_03]: That was just begging to figure out what he can get.
• 1:02:23
  [SPEAKER_03]: He nurtured the audience, but they couldn't get anything more than well as on Instagram.
• 1:02:27
  [SPEAKER_03]: And that's what's the important part about having that funnel because you got the traffic.
• 1:02:30
  [SPEAKER_03]: Now where can we take him?
• 1:02:32
  [SPEAKER_00]: right and what's crazy it was like a star at all because everybody started you know getting the star at all about it like you know like twenty million dollars off him and they didn't pay him nothing it's crazy it's crazy it's crazy it's crazy it's crazy so uh we're automation uh what are some what are some tools that you use that you feel like entrepreneurs in twenty twenty five that they should be using in their business some order.
• 1:02:54
  [SPEAKER_00]: Yeah.
• 1:02:55
  [SPEAKER_03]: So where go high level really like wiped away a lot of stuff is before high level I use like Clevio or active campaign for emails simple text mobile text alert for that Calantly from my calendar, which I still kind of use.
• 1:03:11
  [SPEAKER_03]: Job form from my forms click phones for the funnel and then zapier to glue it all together
• 1:03:17
  [SPEAKER_03]: where, and it took me some time, but when I finally shifted, it made so much sense to use go out level, just because it's like one subscription fee, right, which helps business owners and it has all those tools in there.
• 1:03:30
  [SPEAKER_03]: So now I'm able to have a system that communicates with all the other tools.
• 1:03:34
  [SPEAKER_03]: But then also one of my favorite tools in there that people probably know about is the Instagram mod automation.
• 1:03:41
  [SPEAKER_03]: So it's kind of like mini chat, right?
• 1:03:42
  [SPEAKER_03]: You can set up a workflow in there.
• 1:03:44
  [SPEAKER_03]: So when people comment the word class or they comment the word automate, then it's automatically going to send them a message.
• 1:03:51
  [SPEAKER_03]: And the reason why it's important is because with many chat, although that is an excellent and great tool, even though it says it's like $15 online, there's a small print under that price that they charge you per x amount of leaves that DMV that word.
• 1:04:06
  [SPEAKER_03]: So, I would urge everybody right now to go look at your mini chat and look at your billing and it's probably at like 50 or 60, maybe even $120 right now and you think you're paying $15.
• 1:04:17
  [SPEAKER_03]: That same amount of money can go into high level, that one subscription fee of $97 and the only thing you pay after that is just like the amount of text and email you send.
• 1:04:26
  [SPEAKER_03]: So, not only are you can solidate it, you're also lowering your cost of your softwares.
• 1:04:30
  [SPEAKER_01]: So when it comes to using many, I mean, not many shots, but like Instagram, automations, and those are DM messages, for us, we have a lot of people that will comment keywords, you know what I mean?
• 1:04:45
  [SPEAKER_01]: How can we take those comments?
• 1:04:48
  [SPEAKER_01]: And what's one of those strategies that you will use to be able to get those people to opt in?
• 1:04:53
  [SPEAKER_01]: So now you get their number, you get their email, you get their name and all that stuff.
• 1:04:58
  [SPEAKER_01]: Yeah, what's like one of those hacks that you probably figured out because you're saying they're common in the word and that's But they commented keyword.
• 1:05:04
  [SPEAKER_01]: Let's say they comment the word podcast down below Mm-hmm and we send them a link to our YouTube video and then they go to that YouTube video But is there a step further that we can take?
• 1:05:15
  [SPEAKER_01]: Yeah, yeah start fun and fun of those people to get their their name number and emails
• 1:05:20
  [SPEAKER_03]: simple.
• 1:05:20
  [SPEAKER_03]: Yes, so what you have to look at is these are fans, right?
• 1:05:23
  [SPEAKER_03]: They're like you all show and they're optin in.
• 1:05:26
  [SPEAKER_03]: So how do you jump into what they want, right?
• 1:05:29
  [SPEAKER_03]: So that's why I said think about your audience.
• 1:05:32
  [SPEAKER_03]: So you can simply tell your audience like, hey, thanks for the comment, sign up to our fan list that you can get the episode before anybody else.
• 1:05:41
  [SPEAKER_03]: So now it's in their favor to give you their information.
• 1:05:44
  [SPEAKER_03]: Where does that help you now on an episode drops?
• 1:05:47
  [SPEAKER_03]: Let's say you got five 10,000 people.
• 1:05:49
  [SPEAKER_03]: You just got five 10,000 views.
• 1:05:50
  [SPEAKER_03]: I just jumped.
• 1:05:51
  [SPEAKER_03]: You see it on sand versus what you're doing now is you're putting out episodes and you're making us go find that you have a new episode You see I'm saying when you get literally say
• 1:06:01
  [SPEAKER_03]: Uh, motion success.
• 1:06:02
  [SPEAKER_03]: We just dropped what's his name.
• 1:06:03
  [SPEAKER_03]: Check it out right now.
• 1:06:05
  [SPEAKER_03]: They're on their phone.
• 1:06:05
  [SPEAKER_03]: They click the link your views are now going up So you got to get the lead in your system so you can own them, right?
• 1:06:12
  [SPEAKER_03]: Because the money isn't a list and the fortune isn't a follow-up But you got to own the list first so like you said they're common in these words and you're just like
• 1:06:20
  [SPEAKER_03]: Hey, give the traffic to YouTube.
• 1:06:22
  [SPEAKER_03]: That's what you're doing.
• 1:06:23
  [SPEAKER_03]: You got on the list.
• 1:06:25
  [SPEAKER_03]: So now you're saying hey join our fan list The motion is successful.
• 1:06:28
  [SPEAKER_03]: So you could be the first to know when an episode is dropping you can even make them feel like They're the first ones watching it on their premiere.
• 1:06:35
  [SPEAKER_03]: No one else even knows this is out.
• 1:06:36
  [SPEAKER_03]: You know what I mean?
• 1:06:37
  [SPEAKER_03]: Simple things like that
• 1:06:39
  [SPEAKER_01]: So basically, we'll say for example, Tony's episode comes out, right?
• 1:06:43
  [SPEAKER_01]: Yeah.
• 1:06:44
  [SPEAKER_01]: And we'll comment the word funnel down below to be able to view the episode.
• 1:06:51
  [SPEAKER_01]: That automation that's going to fire out is going to be an opt-in for them.
• 1:06:56
  [SPEAKER_01]: It's going to be like the funnel number.
• 1:06:58
  [SPEAKER_03]: Yeah, so you know the funnel that I'm creating for you guys or whatever, that's what it would be.
• 1:07:02
  [SPEAKER_03]: So then what you could just say is you guys could say is like, let's just say you posted my clips, right?
• 1:07:08
  [SPEAKER_03]: But the episode wasn't out yet, but the call to action that that was deemed the word.
• 1:07:12
  [SPEAKER_03]: I mean, comment or deemed the word pod to join the family.
• 1:07:16
  [SPEAKER_03]: So you'll be the first to see this episode.
• 1:07:18
  [SPEAKER_03]: So now you're leveraging your audience's clips to get fans to opt in.
• 1:07:23
  [SPEAKER_03]: But instead of giving YouTube all the love, now you're telling them, like you want to watch this full episode, opt in on our fan list so that you can get it first.
• 1:07:31
  [SPEAKER_03]: So now they're like, boom, because they want to be reminded it cost them nothing, but you're building that list.
• 1:07:36
  [SPEAKER_01]: Yeah.
• 1:07:37
  [SPEAKER_01]: Wow, because honestly bro, we've got videos where it's over like 20,000 plus comments on some of them Yeah, 10,000 6,000 5,000 comments on one one one piece of content.
• 1:07:47
  [SPEAKER_01]: I'm like, yo, like we just sending them to you to you Yeah, you give me you to all the love.
• 1:07:52
  [SPEAKER_01]: Yeah, we keep it in the name
• 1:07:53
  [SPEAKER_01]: But there's nothing bro, and it's like people watching this content and they're seeing this from you know Let's say three four five six or even a year ago Yeah, I mean, so now it can almost track be like all right cool This is how well year yeah episode perform we got these amount of options we could you know start tracking performance and all that stuff too
• 1:08:14
  [SPEAKER_01]: Okay, all right cool.
• 1:08:16
  [SPEAKER_01]: Yeah, I think that's probably one of the ones right there.
• 1:08:20
  [SPEAKER_00]: That's definitely one of the ones We definitely we got it.
• 1:08:23
  [SPEAKER_01]: We got to implement that for sure.
• 1:08:25
  [SPEAKER_00]: Yeah, I wanted to know what shit Like how would you advise like you know because it's a lot of creators out there even influences who They they're coming to the entrepreneurs because they aren't monetizing as like they get millions of views But they're not monetizing as much as they you know, they should be
• 1:08:42
  [SPEAKER_00]: So what would be your strategy or you know step by step how they can go from bro creator to making it for six figures in a month got you broke creator to making their first six figures in a month The first thing goes back to what we said earlier
• 1:08:57
  [SPEAKER_03]: They got to know what their offer is because there's so many creators like you said that are like, especially like let's go true influences, right?
• 1:09:05
  [SPEAKER_03]: Yeah, they have all this traffic and they got a t-shirt for sale.
• 1:09:09
  [SPEAKER_03]: That's it.
• 1:09:10
  [SPEAKER_03]: So the real issue is they need like the training the coach and the understand and on How to find the offer that their audience would resonate with and it doesn't have to always be
• 1:09:20
  [SPEAKER_03]: Coaching or a digital product, you know what I'm saying.
• 1:09:23
  [SPEAKER_03]: It could literally be how Harley initiated had a card game You know what I mean, but what they have to figure out is what is something that their audience would like Kaisenat did streamer University because he knows people want to stream like him You know what I mean, so what he did was like hey, there's a humongous audience that is trying to copy me all the time anyways
• 1:09:41
  [SPEAKER_03]: why not just show them how to do that, right?
• 1:09:44
  [SPEAKER_03]: So, you know, I see sometimes there's this guy I don't even know his name, he's a, he cooks all the time, right?
• 1:09:50
  [SPEAKER_03]: Get tons of views, I clicked in his link and buy it.
• 1:09:53
  [SPEAKER_03]: It just goes to an Amazon book.
• 1:09:54
  [SPEAKER_03]: And we already know an Amazon's taking a humongous cut of that.
• 1:09:58
  [SPEAKER_03]: Why not come up with your own somehow cooking curriculum to teach people your meals.
• 1:10:03
  [SPEAKER_03]: He could even have some type of monthly recurrent.
• 1:10:05
  [SPEAKER_03]: where it's a community on school or something like that where he drops in all his recipes that he cooks all the time and the videos and now we're already watching him on Instagram for free it could be a deeper level of that where it's like yeah I will pay 27, 37, 47 dollars a month to be in your school community because I truly want to know how to cook better for my family at home you know what I mean and then he can dive into the pain point right the pain point isn't just him the pain point is to be like
• 1:10:33
  [SPEAKER_03]: Hey, are you really trying to impress your wife or your family with like these five star meals, but you don't want to pay for them at the restaurants?
• 1:10:40
  [SPEAKER_03]: Well, my $27 come off community.
• 1:10:42
  [SPEAKER_03]: I literally break down all the ingredients how I create the meals because on Instagram, guys, I can really only give you 30 to 90 seconds, but in my school community, I can really break down, you know, five to 10 minutes of how you should season it, how you should do that.
• 1:10:57
  [SPEAKER_03]: So now that customer watching is going back to that pain point,
• 1:11:00
  [SPEAKER_03]: I need to make better meals at home because my wife be telling me my food trash.
• 1:11:03
  [SPEAKER_03]: You see what I'm saying?
• 1:11:04
  [SPEAKER_03]: But if now I watch him, I'm gonna buy that because I want that transformation.
• 1:11:09
  [SPEAKER_03]: So influencers really got to dive into, like, you're already teaching it for free to the people on Instagram.
• 1:11:15
  [SPEAKER_03]: Figure out a way to still do that because you're bringing them in, but how can you give them more?
• 1:11:21
  [SPEAKER_00]: that's that's that's game as you had the access to because like that's this the skill of you know the funnel system know how to run ads like it's it's a real like powerful tool like a lot of people don't they don't know like even when you go to like the music label
• 1:11:37
  [SPEAKER_00]: A lot of the artists, that's what the labels are doing for them.
• 1:11:40
  [SPEAKER_00]: Yup.
• 1:11:40
  [SPEAKER_00]: But if they knew how to do it, they wouldn't need them.
• 1:11:43
  [SPEAKER_00]: They wouldn't need them, which is like the Russell he kind of bought it.
• 1:11:46
  [SPEAKER_00]: I would say I threw hundreds of thousands on the eyes.
• 1:11:48
  [SPEAKER_00]: I just saw that.
• 1:11:49
  [SPEAKER_00]: Yeah.
• 1:11:49
  [SPEAKER_00]: So imagine if most people knew this, they'll be probably making way more money and be more... Yeah.
• 1:11:55
  [SPEAKER_00]: It's crazy.
• 1:11:56
  [SPEAKER_03]: I'm working on a music artist right now, and what I noticed is that industry, they purposely keep the artists in the creative realm.
• 1:12:04
  [SPEAKER_03]: They don't want them to know the business realm, because I was telling one of the artists, and he's cool, but it's the other artist I was trying to lovey, I was saying, like,
• 1:12:13
  [SPEAKER_03]: We built this lead generation system for K-Camp that's going crazy because people already like him, right?
• 1:12:19
  [SPEAKER_03]: So when we chop his clips up from long-former short-former on them is ad, we're getting a fan for 35 cents, right?
• 1:12:25
  [SPEAKER_03]: Which is super cheap.
• 1:12:26
  [SPEAKER_03]: We can sell them merch.
• 1:12:27
  [SPEAKER_03]: We can sell them this and the artist is like leads.
• 1:12:30
  [SPEAKER_03]: My label handles that.
• 1:12:31
  [SPEAKER_03]: That's literally what he said and that's where the label wants them at right there You see what I'm saying?
• 1:12:36
  [SPEAKER_03]: He's like keep making that music.
• 1:12:37
  [SPEAKER_03]: Don't worry about the leads
• 1:12:39
  [SPEAKER_03]: Because if he had the leads, he could literally throw his own shells.
• 1:12:42
  [SPEAKER_03]: He could throw his own merch, but the artist isn't thinking like that.
• 1:12:45
  [SPEAKER_01]: Right.
• 1:12:46
  [SPEAKER_01]: You can go on tours, you can have all kinds of other stuff coming for yourself too.
• 1:12:51
  [SPEAKER_01]: Wow.
• 1:12:51
  [SPEAKER_01]: Okay.
• 1:12:52
  [SPEAKER_01]: But all right.
• 1:12:53
  [SPEAKER_01]: So I know you got a lot of different projects that you usually work on.
• 1:12:57
  [SPEAKER_01]: What's some of the things you're working on right now?
• 1:12:59
  [SPEAKER_03]: Yeah, so what I'm working on right now is I finally said, you know what, let me do an event for the people.
• 1:13:05
  [SPEAKER_03]: I've always done projects for individual clients because we're at agency, but you know, we finally said, let me step out of my way.
• 1:13:14
  [SPEAKER_03]: And we're going to be having a five-day event called Automate Your Business Live.
• 1:13:17
  [SPEAKER_03]: So it's going to be five days where we're going to be live me and my partner, Dion, and we're literally going to be helping business on it.
• 1:13:23
  [SPEAKER_03]: So this is for business owners.
• 1:13:26
  [SPEAKER_03]: that feel like right now, you know, work is a little bit harder than it should be and then that you can make it easier.
• 1:13:32
  [SPEAKER_03]: So it's automated in 5.com and each day we're going to be breaking down the different automations that you need to create less stress in your life.
• 1:13:41
  [SPEAKER_03]: My whole mission for you is to grow more and stress less, but when you're in your business and not working on your business, you don't really have time to grow the way you want to.
• 1:13:49
  [SPEAKER_03]: and I'm a victim of it.
• 1:13:51
  [SPEAKER_03]: I'm the victim that's making the clients funnels at three, two, three, four in the morning because I haven't always taught my team how to design like me.
• 1:14:01
  [SPEAKER_03]: That's what I was saying earlier with the SOPs and the design.
• 1:14:04
  [SPEAKER_03]: So I understand for us business owners, it's a pain point we all have.
• 1:14:08
  [SPEAKER_03]: So our goal is to help alleviate those.
• 1:14:11
  [SPEAKER_03]: minimum wage activities that you're probably going through right now and just show you like simple systems that you can automate how to hire virtual staff at a low rate so you don't always have to hire in the office staff so that you can grow so that's what I'm focused on right now is automated in 5.com.
• 1:14:26
  [SPEAKER_01]: That's tough, that's tough.
• 1:14:28
  [SPEAKER_01]: It is good to see that you got the coaching going on
• 1:14:34
  [SPEAKER_03]: Coaching is not some you know doing yeah like I'm a service provider Yeah, I mean then the coaching industry is the one that I latched on to but I truly see every client I work with comes to me because they have problems.
• 1:14:47
  [SPEAKER_03]: So that's what we're trying to solve and a lot of those problems Like there's so many people that are so much more successful than all of us and they're not smarter than all of us But they understood like I
• 1:14:57
  [SPEAKER_03]: Okay, this is what has to happen in order for this amount of money to happen and they put the personal the system in place to make that happen.
• 1:15:04
  [SPEAKER_03]: So that's what I want to help pull out of entrepreneurs because it's right there.
• 1:15:09
  [SPEAKER_03]: They just don't know how to do it.
• 1:15:10
  [SPEAKER_03]: You know what I mean?
• 1:15:11
  [SPEAKER_03]: So that's what we're going to be teaching.
• 1:15:13
  [SPEAKER_01]: This is good.
• 1:15:13
  [SPEAKER_01]: Definitely tapping with Tony, what he got going on, because a lot of times this, he's more on the side of working with the high level entrepreneurs, but now this is probably like one of the first opportunities where you're opening up the opportunity to learn from you directly.
• 1:15:30
  [SPEAKER_01]: Yeah, definitely.
• 1:15:30
  [SPEAKER_01]: Teaching people exactly how you guys can go out and start going crazy.
• 1:15:34
  [SPEAKER_01]: And the funny thing is, I remember when you used to run an ad where you had like a him 500, one of his funnels and you did like a whole breakdown.
• 1:15:41
  [SPEAKER_01]: Yeah.
• 1:15:42
  [SPEAKER_01]: Everything, like, all right, cool.
• 1:15:44
  [SPEAKER_01]: This is exactly how I did this.
• 1:15:46
  [SPEAKER_01]: It's how the dad, did you do their circle and CEOs from them?
• 1:15:49
  [SPEAKER_03]: I didn't do that one.
• 1:15:50
  [SPEAKER_01]: Oh, sorry.
• 1:15:50
  [SPEAKER_01]: Yeah.
• 1:15:51
  [SPEAKER_01]: But you did one of those funnels and it just made so much sense.
• 1:15:54
  [SPEAKER_01]: And I'm like, then, this guy's probably clicking off this one ad.
• 1:15:56
  [SPEAKER_01]: Yeah.
• 1:15:57
  [SPEAKER_01]: But listen, guys, go ahead and tune into what's with the name of the website again.
• 1:16:02
  [SPEAKER_03]: Yeah, so it's automating5.com, super simple.
• 1:16:06
  [SPEAKER_03]: So, it's basically automating your business live.
• 1:16:07
  [SPEAKER_03]: We're gonna be doing five days working with entrepreneurs just like you to help you fix those problems.
• 1:16:12
  [SPEAKER_03]: So, we're gonna put in description of automating5.com.
• 1:16:15
  [SPEAKER_03]: You can follow me everywhere at TuneDinTowning and I'm just one message away.
• 1:16:19
  [SPEAKER_01]: That's good, that's good.
• 1:16:21
  [SPEAKER_01]: I like that.
• 1:16:22
  [SPEAKER_00]: You got any finder words, bro?
• 1:16:23
  [SPEAKER_00]: No, this was a good one, bro.
• 1:16:24
  [SPEAKER_00]: Absolutely.
• 1:16:24
  [SPEAKER_00]: Three words.
• 1:16:26
  [SPEAKER_00]: Yeah.
• 1:16:26
  [SPEAKER_00]: Yeah, pretty much learned a lot.
• 1:16:27
  [SPEAKER_00]: Pretty sure the person behind the screen learned a lot.
• 1:16:30
  [SPEAKER_00]: Definitely tap in, learn more from Tony, definitely tap into the upcoming challenge, and I'm pretty sure you're going, yeah, this is going to be a lot of game on that one.
• 1:16:38
  [SPEAKER_01]: Absolutely, bro.
• 1:16:39
  [SPEAKER_01]: Definitely going to be one of them hydrants where it's like, yeah, well the game just coming out.
• 1:16:44
  [SPEAKER_01]: But listen guys, I'm glad that you guys tuned in all the way over to the end, Tony, what any last fun of words you want to give them, bro.
• 1:16:52
  [SPEAKER_03]: Yeah, so another reason why we're doing the five day challenge too, so I came out like this crazy campaign is like we're in a trust recession right now.
• 1:16:59
  [SPEAKER_03]: Yes.
• 1:17:00
  [SPEAKER_03]: And no one knows who to trust all these people have came out.
• 1:17:03
  [SPEAKER_03]: There's been a lot of good coaches, but there's been a way more bad coaches that haven't delivered.
• 1:17:07
  [SPEAKER_03]: So what Deanna and I are going to be doing is it's really showing you guys, you know, that you can trust us and we don't want you to just trust us.
• 1:17:15
  [SPEAKER_03]: We want to earn your trust so that's where we're going to be breaking down.
• 1:17:17
  [SPEAKER_03]: We're going to be bringing a lot of high-level people there and, you know, we're just going to help you get out of your own way and tear down that trust recession so that you can jump out there and not use the trust recession as an excuse of you've been burned before.
• 1:17:29
  [SPEAKER_03]: Because even if you have been burned for the thing is, you still have success that you have to gain, so that's where we're going to be breaking down and automating five.com.
• 1:17:36
  [SPEAKER_01]: That's good.
• 1:17:37
  [SPEAKER_01]: That's good.
• 1:17:39
  [SPEAKER_01]: Nice way to break that.
• 1:17:41
  [SPEAKER_01]: I mean, so listen guys, go ahead, like, comment, share, subscribe and hold on.
• 1:17:46
  [SPEAKER_01]: Hold on.
• 1:17:47
  [SPEAKER_01]: If you want to be able to find the next unreleased episode, go ahead and check that link down below.
• 1:17:53
  [SPEAKER_01]: You guys will be on the list to be able to become in our fan base.
• 1:17:58
  [SPEAKER_01]: You know, so that way you guys are always tapped in.
• 1:17:59
  [SPEAKER_01]: You guys are always seeing the new drops.
• 1:18:01
  [SPEAKER_01]: You guys are always seeing the new clips that are coming out.
• 1:18:03
  [SPEAKER_01]: and you guys are going to be able to join our community.
• 1:18:05
  [SPEAKER_01]: So go ahead, check the link down below and I'll see you guys on the inside.
• 1:18:09
  [SPEAKER_01]: Listen, this is another episode of Motion in Success.
• 1:18:12
  [SPEAKER_01]: I'll see you guys on the next one.
• 1:18:13
  [SPEAKER_01]: Peace.
• 1:18:14
  [SPEAKER_01]: Peace.
• 1:18:14
  [SPEAKER_01]: Peace.