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Mauritius Rebrands to Win Back British Tourists | Mauritius News
Mauritius is on a bold mission to lure back British tourists with a dramatic rebrand, slashed flight prices to just £650 round-trip, and a full global campaign launching by December. After a 14.2% drop in UK visitors this year and a 2% decline last year, the island is betting big — hiring a dedicated UK rep, hosting trade webinars, and rolling out a wellbeing-focused roadshow. Despite the dip, Mauritius welcomed a record 1.4 million global tourists last year, with rising bookings from the Middle East and last-minute UK travelers. New infrastructure like e-gates and highways, plus exciting new…
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