Goldman Sells Mattel at $12 | Durham News

Durham News Today | 2 Min News | The Daily News Now! · Jul 12, 2026 · 2m

Goldman Sachs just slapped Mattel with a “sell” rating and a $12 price target—lower than its current trading price—highlighting deepening doubts about the toy giant’s ability to turn things around. Despite iconic brands like Barbie and Hot Wheels still moving, analysts warn that new ventures like trading cards and digital games haven’t delivered the promised returns. The firm’s stance has cooled from “buy” to “neutral” this year, citing weak toy demand, rising costs, and a shaky economy. Now valuing Mattel as a slow-growth consumer goods company, not a premium entertainment player, Goldman…