Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning
How LEGO Rebuilt Its Moat After Nearly Going Bust
In the early 2000s, LEGO was bleeding money — sales dropped 30% year-over-year in 2003, and the company was $800 million in debt. This episode of Business Strategy Talks with Fexingo unpacks how LEGO rebuilt its competitive moat by returning to its core product, streamlining operations, and leveraging intellectual property. We look at CEO Jørgen Vig Knudstorp's turnaround strategy: cutting 80% of product variants, selling off theme parks, focusing on the brick system, and partnering with franchises like Star Wars and Harry Potter. We also examine how LEGO's manufacturing precision —…
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