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EVERYBODY WAS GOING… AFTER WE CANCELED IT | EP 04

Ten days before a metal show at the venue, we had sold seven tickets.

Then we canceled it.

And apparently everybody was going.

This episode is about the giant difference between what people say they support and what they actually support with a ticket.

We get into:

Why social media engagement means almost nothing if nobody buys.

Why venues can’t just “wait for walk-up.”

How much financial risk can be tied to one show.

Why bands and their teams need to actually promote.

Why comparing one successful local metal show to another show proves almost nothing without knowing the economics.

Why the…

The skinny

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