Latest / Earn Your Leisure / EYL #162 Davido on Afrobeats, Nigeria, & Family of Billionaires

Transcript

EYL #162 Davido on Afrobeats, Nigeria, & Family of Billionaires · Earn Your Leisure

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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
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  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
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  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
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  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
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  Speaker 1: crossings are at the lowest levels ever recorded, and over
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  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
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  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
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  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will.
• 0:57
  Speaker 2: Be protected sponsored by the United States Department of Homeland Security.
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  Speaker 3: So how is it As far as the climate in
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  Speaker 3: Nigeria for like business.
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  Speaker 4: It depends on what you want to do now Somewhere
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  Speaker 4: like Nigeria, it's very easy to come somewhere like, where
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  Speaker 4: y'all go. You guys are coming from and come here
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  Speaker 4: and think of an idea. A lot of things in
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  Speaker 4: America that they don't have here. So you come here
• 1:18
  Speaker 4: and you're like, Yo, they don't have a top golf,
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  Speaker 4: they don't have a dis they don't have a that's cool,
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  Speaker 4: you get the money to do that. Blah blah blah
• 1:25
  Speaker 4: blah blah. Now that's what it breaks down.
• 1:27
  Speaker 5: To, my graduates from my school being false bad drop
• 1:34
  Speaker 5: bag drop or Mike drop back, drop drop.
• 1:48
  Speaker 6: This episode of Ernie Lisia is brought to you by McDonald's.
• 1:51
  Speaker 6: Probably serving community since nineteen sixty five, McDonald's is more
• 1:55
  Speaker 6: than just a place to get tasty, affordable food.
• 1:57
  Speaker 7: Over the years become a staple in our community.
• 2:00
  Speaker 6: It's the place you're guaranteed to see teammates after a
• 2:02
  Speaker 6: big game because everyone.
• 2:04
  Speaker 7: Is headed to Mickeyd's win or lose.
• 2:07
  Speaker 6: When I stop in for my morning breakfast of three
• 2:09
  Speaker 6: hot cakes and a hash brown, seeing students using the
• 2:12
  Speaker 6: Wi Fi for their social media is all part of
• 2:14
  Speaker 6: the routine. It's become the epicenter of the community, whether
• 2:18
  Speaker 6: it's gathering for a birthday party and we've all been
• 2:20
  Speaker 6: to a McDonald's birthday party or the place that someone
• 2:24
  Speaker 6: receives their first job. McDonald's grows with its patrons, which
• 2:27
  Speaker 6: makes it the go to place generation after generation.
• 2:33
  Speaker 2: McDonald's.
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  Speaker 7: I'm loving it.
• 2:35
  Speaker 3: All right, guys, Welcome back, Eyl. This is a special
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  Speaker 3: special edition. We in Lagos, Nigeria. It's our first time
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  Speaker 3: on the continent of afrazing.
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  Speaker 6: We're not even going to welcome home, Thank you exactly
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  Speaker 6: welcome that's our sound.
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  Speaker 2: Now where can we go?
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  Speaker 7: Now?
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  Speaker 3: You know what's so crazy? This came about? So we're
• 2:54
  Speaker 3: going to Egypt after this. We had the Egypt for playing,
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  Speaker 3: but we just found out a couple of weeks ago
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  Speaker 3: that Nige area was our biggest market outside of America
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  Speaker 3: by a landslide, like not even close. So we're like, yo,
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  Speaker 3: we should come to Nigeria. They support us heavy out here.
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  Speaker 3: I didn't even know that. We put some posts up
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  Speaker 3: about Nigeria and went viral.
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  Speaker 7: It was crazy.
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  Speaker 6: They literally doing the analytics to go to Egypt and
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  Speaker 6: then we came upon that. It was like ah, and
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  Speaker 6: then we look at the dynamics of Nigeria.
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  Speaker 7: It makes perfect sense.
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  Speaker 4: This is a blessed country, you know, well looking to
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  Speaker 4: be dominis in their little things, and business is one
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  Speaker 4: of them, so I wouldn't be surprised.
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  Speaker 3: Yeahh so he was putting together. So I got to
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  Speaker 3: give some acknowledging and shout to my boy David United
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  Speaker 3: Masters who hooked me up with Biz My boy BIZZI.
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  Speaker 3: Everybody I speak to they like, oh, you're in good hands,
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  Speaker 3: you will he's heavily connected. So then he put me
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  Speaker 3: in touch with ASA. Yeah, that's my guy. And then
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  Speaker 3: uh t'st.
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  Speaker 8: Shout out to our c.
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  Speaker 7: The biggest boss. Oh that's that we've seen.
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  Speaker 3: Obviously, So shout out to our crew and legos for
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  Speaker 3: putting it together. So David Oh, one of the biggest
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  Speaker 3: musical stars in the world, not just Afro Beats musical
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  Speaker 3: stars in the world, but he's also in a lot
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  Speaker 3: of different businesses. So it only makes sense that we're
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  Speaker 3: in Nigeria and interview on the Biggest.
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  Speaker 7: I mean, it's fitting the biggest ever and the biggest ever.
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  Speaker 8: Makes perfect sense.
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  Speaker 3: It sir, got that right, It makes perfect sense. So
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  Speaker 3: so yeah, so a huge, huge star in the Apple beats,
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  Speaker 3: a huge star in business, a huge car and pop
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  Speaker 3: culture not just in Africa and America, I was just
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  Speaker 3: telling the guys like applebas is so big in New York.
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  Speaker 8: From New York, you can't turn it started it.
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  Speaker 4: Actually, like especially like when my music actually like started Atlanta,
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  Speaker 4: New York, but you know in New York have in.
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  Speaker 2: Love like Wei, Yeah, yeah, yeah, it really started in
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  Speaker 2: New York.
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  Speaker 4: Like I remember my first I first got I first
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  Speaker 4: got playlisted in New York. Like my first song that
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  Speaker 4: got on radio was playlisted from New York from the
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  Speaker 4: East Coast first.
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  Speaker 2: Yeah.
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  Speaker 7: Yeah, they shout out to the West Indian masters.
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  Speaker 8: Yeah for sure.
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  Speaker 3: So let's let's get into this. First of all, thank
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  Speaker 3: you for having us appreciate you. So let's get into
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  Speaker 3: this conversation.
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  Speaker 7: For those of y'all looking like, yo, this got a
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  Speaker 7: little spectacularly different.
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  Speaker 2: Yeah he does. It's called new teeth, new tea.
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  Speaker 4: Yeah, I shout out to I just got back from Turkey,
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  Speaker 4: you know, three days, got changed my dentation.
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  Speaker 7: Look look at him, he's not gonna start smiling.
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  Speaker 3: Got it back and fixed my teeth. Yeah, as a fan,
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  Speaker 3: you know that shout out to Krty. So let's get
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  Speaker 3: into this. I want to talk about but first I
• 5:33
  Speaker 3: want to talk about the backstory. So a lot of
• 5:35
  Speaker 3: people don't know you got roots in America, so you
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  Speaker 3: was born in America and then kind of going back
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  Speaker 3: and forth between Legos and Atlanta, right, So talk about that,
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  Speaker 3: like your early upbringing and like being in a lan.
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  Speaker 4: My my my parents leaving stuff from my dad and
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  Speaker 4: my parents. My parents my dad did his masters in
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  Speaker 4: Kentucky and my mom did hers in Clark, Atlanta, so
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  Speaker 4: you know, from them just you know, back in the days,
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  Speaker 4: it was like it was like kind of cool to
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  Speaker 4: like get education up broad. There's one thing they used
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  Speaker 4: to do in my mom's village where like they all
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  Speaker 4: put money together, like the village will put money together
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  Speaker 4: for one student a year to send them, you know,
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  Speaker 4: overseas to study. So my parents, you know, found their
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  Speaker 4: way to Atlanta and then had meet there and my dad,
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  Speaker 4: my dad's done a lot of business in America from
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  Speaker 4: working at Burger King, insurance, you know, trading to even.
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  Speaker 2: Entertainment, nightclubs and everything.
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  Speaker 4: So my family is like apart from being from Nigeria,
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  Speaker 4: like our set home is Atlanta, so from there me
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  Speaker 4: being born there, going there every year for summer holidays.
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  Speaker 4: But I was schooling in Nigeria, so I'm the last
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  Speaker 4: born of five kids, so I was the only one
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  Speaker 4: that kept here because they needed a child here. So
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  Speaker 4: the rest all over there. So yeah, Atlanta really deeply
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  Speaker 4: Diry South shouting, Yeah.
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  Speaker 6: I think one of the things you said, I'm glad
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  Speaker 6: because people know, well they know your father, But you
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  Speaker 6: said the biggest inspiration was watching or learning that he
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  Speaker 6: worked for a fast food restaurant. You talk about how
• 7:10
  Speaker 6: that inspired you and the ground.
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  Speaker 4: Yeah, it's crazy because even like two dates, he's so
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  Speaker 4: like still so humble and mothers with the way he spends,
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  Speaker 4: the way he goes about his business, the way he
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  Speaker 4: handas his business, it's still amazing to me. I remember
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  Speaker 4: growing up, like from like my younger days till I
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  Speaker 4: was like eleven, I wasn't really close with my dady
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  Speaker 4: because it was all about work, work, work, work work.
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  Speaker 4: I remember him coming home late every day, you know,
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  Speaker 4: building something. I didn't know what he was doing. I
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  Speaker 4: didn't even know he was rich. I even surprised I
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  Speaker 4: know he was rich to like to probably I was
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  Speaker 4: like thirteen, wow, because he lived so normal, Like I
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  Speaker 4: even know he was a building there driving a Honda.
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  Speaker 2: I remember he.
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  Speaker 4: Had a silver, brand new but he had a silver
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  Speaker 4: Honda Accord you had to drive. Ever, my mom had
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  Speaker 4: like a I think like a Toyota so or a
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  Speaker 4: hounda truck or something. So like, I didn't know they
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  Speaker 4: lived so more this until we moved out the house
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  Speaker 4: to the new house. So we get to the new house.
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  Speaker 4: I'll never forget. So we get to the new house
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  Speaker 4: and I'm like, oh we live.
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  Speaker 2: When we're moving on.
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  Speaker 4: We get to the new house. From the new house,
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  Speaker 4: That's when I started to like trying to know what
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  Speaker 4: my dad doesn't get into, you know, knowing that he's
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  Speaker 4: really tuning in business. And I come from a family
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  Speaker 4: where it's no entertainment. It's straight up. You go to school,
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  Speaker 4: you get your degree, either to options either my dad
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  Speaker 4: gets you a job with one of his rich friends,
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  Speaker 4: or you just go work for him.
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  Speaker 2: So I was the first one to really brown child
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  Speaker 2: on do entertainment.
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  Speaker 6: So what was that like, right, Because obviously once you
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  Speaker 6: find out what dad does and now you're doing something
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  Speaker 6: completely different one I know from a West Indian background.
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  Speaker 7: Dad, you know, your parents want.
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  Speaker 6: You to do a couple of things and if you
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  Speaker 6: don't do it's a disappointment. Dads are very successful, you're saying,
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  Speaker 6: I'm going in a different direction.
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  Speaker 4: Funny enough, I could even tell him it was that bad.
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  Speaker 4: It wasn't like I'm not telling it. I'm doing music
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  Speaker 4: type stuff like nah, Like he doesn't want that for me.
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  Speaker 4: So it was something like he kind of had to
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  Speaker 4: find out through other people like yo.
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  Speaker 2: I think the day was there was music playing from
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  Speaker 2: David Zoom.
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  Speaker 4: He I had a whole studio in my room, and
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  Speaker 4: he didn't know, you know what I'm saying, doing music,
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  Speaker 4: I make sure I record from when he goes to work,
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  Speaker 4: I'm in the studio recording, and then before he comes
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  Speaker 4: back from work, I'm like, you know what I'm saying,
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  Speaker 4: I'm not even talking about music. But over time, over time,
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  Speaker 4: you know, I went to school for business management in
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  Speaker 4: the US, right, yeah, yeah, he sent me to school.
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  Speaker 4: I actually wanted to go to school in London because
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  Speaker 4: most of my friends are going to London. But he
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  Speaker 4: was also out of my time about me just going
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  Speaker 4: to America because, like I said, that was the blueprint
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  Speaker 4: for the family. It was already done. It's like, if
• 9:53
  Speaker 4: it's not broken, don't fix it, you know what I'm saying.
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  Speaker 4: So it was already go to school in America, you
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  Speaker 4: get your degree, and you come back and work.
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  Speaker 2: For me, that was it.
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  Speaker 4: So I think me going to school in America was
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  Speaker 4: really what made me kind of independent and shaped me
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  Speaker 4: into becoming my own person. Because it's not like here
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  Speaker 4: in Nigeria, I want you to go to college. You're literally
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  Speaker 4: still under your parents on EFU in this country until
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  Speaker 4: you get married and have your own house and your
• 10:20
  Speaker 4: own kids, on etc. You're still under your parents, you
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  Speaker 4: know what I'm saying. So not schooling in Nigeria and
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  Speaker 4: going to America at a very young age, I went
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  Speaker 4: to college at fifteen. I was fifteen years old, a
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  Speaker 4: freshman in college. I first went to this college in Tennessee.
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  Speaker 4: But it was too country for college Tennessee. I was
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  Speaker 4: like only African, like was me and some other one dude, So.
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  Speaker 2: It wasn't for me. So there was this other teacher
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  Speaker 2: I met. He was like, you know, you don't like here,
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  Speaker 2: do you. I'm like, nah, it's kind of weird to me.
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  Speaker 4: She was like, yeah, so there's a because my dad's
• 11:01
  Speaker 4: seven day of dentist Christian, you know, so he wanted
• 11:04
  Speaker 4: me to go to Christian school. She was like yo,
• 11:05
  Speaker 4: there's another Christian school. It's like HBCU. They have frights.
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  Speaker 4: I think they think I would like that. One BETSI.
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  Speaker 4: So I'm like cool. So I called my dad. I'm like, ah, Daddy,
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  Speaker 4: I think I want to schools. I'm a really comfortable here.
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  Speaker 4: Nobody here looks like me. You know what, I'm trying
• 11:19
  Speaker 4: to move. Then he understood that. So I remember driving
• 11:23
  Speaker 4: to the HBCU and I'm driving in. I see some
• 11:27
  Speaker 4: see some girls running some jay's. I looked at the
• 11:30
  Speaker 4: Air Force as all. I said, yeah, I'm home. So
• 11:34
  Speaker 4: I went to school for business management. So after like
• 11:37
  Speaker 4: a year, I'm in my dorm room and I'm hearing
• 11:41
  Speaker 4: music upstairs, Like I always hear music upstairs, but.
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  Speaker 2: I never ever went upstairs to check. So I go check. Boom,
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  Speaker 2: boom boom. The dude comes out.
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  Speaker 4: I'm like, yo, you got a studio yea. He's like yeah,
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  Speaker 4: it's Christian school. So he was on gospel music.
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  Speaker 2: So I'm like wow. I saw the setup.
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  Speaker 4: It was my first time seeing like a studio set up,
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  Speaker 4: a mobile set up, and then studio type.
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  Speaker 2: I was like, yo, so you record all this and yeah,
• 12:06
  Speaker 2: how much you get for all this stuff?
• 12:08
  Speaker 4: He's like eight hundred dollars, what Booma break him off?
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  Speaker 4: He gives me everything and then from then on that's
• 12:16
  Speaker 4: when the music came. So after like two three months,
• 12:18
  Speaker 4: I changed my major from business management to music, right, so.
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  Speaker 2: I did that and then that didn't go well.
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  Speaker 4: That didn't go well because I met I went in class,
• 12:33
  Speaker 4: I met some Jamaicans and then I moved in with them.
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  Speaker 2: Yeah yeah, and then you know, over time, you know,
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  Speaker 2: I was lying.
• 12:43
  Speaker 4: I was I won't say lying, but I just didn't
• 12:45
  Speaker 4: say I wasn't really in school. So I wasn't in
• 12:48
  Speaker 4: school facing music full time. And then over the years
• 12:51
  Speaker 4: he found out I wasn't in school, and then there
• 12:54
  Speaker 4: was a whole nother drama and stuff like that.
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  Speaker 3: So at what point do you actually get to get
• 13:00
  Speaker 3: the deal or what was the journey to get your record?
• 13:02
  Speaker 3: There was you like putting out music independently for yeah,
• 13:05
  Speaker 3: I was just put I was.
• 13:05
  Speaker 4: Putting I well, you know, in Botley my dad because
• 13:09
  Speaker 4: now he wants me to I move back to Nigeria
• 13:12
  Speaker 4: and then he wants me to go back to school.
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  Speaker 4: You know what I'm saying, because he's just like after
• 13:17
  Speaker 4: school you can go back and do the music, blah
• 13:19
  Speaker 4: blah blah. Just get your degree first, which I've got
• 13:22
  Speaker 4: to him thanks to good So you know, just over time,
• 13:26
  Speaker 4: the music was just getting bigger. So I was actually
• 13:28
  Speaker 4: going to school on the I go to school Monday
• 13:31
  Speaker 4: to Friday, Monday to Friday, Monday, Monday to Sunday, Monday
• 13:36
  Speaker 4: till Friday, so that Friday I leave. I could come
• 13:38
  Speaker 4: to the city, but for like for eleven days straight,
• 13:41
  Speaker 4: I gotta be all in the village in the school.
• 13:44
  Speaker 4: So I dropped this one song. So I'm in school
• 13:47
  Speaker 4: like walk around like everybody is in the city. It's
• 13:51
  Speaker 4: like just fifteen of us in school. I'm like, so
• 13:53
  Speaker 4: my dude comes from the city, Like, Yo, the song
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  Speaker 4: you dropped, the song you dropped, blah blah blah.
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  Speaker 2: I'm out in this. I don't know what's going on. Yo.
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  Speaker 4: They put that they played that jone in the club
• 14:03
  Speaker 4: last night. Everybody went crazy. I'm like, what are you sure.
• 14:06
  Speaker 2: I'm like, yo, dip, I'm out of you.
• 14:11
  Speaker 4: So I left school, went back to the city, and
• 14:13
  Speaker 4: then I have my dad chasing me with police. Yeah,
• 14:18
  Speaker 4: coming after me, like go back to school. Any show
• 14:21
  Speaker 4: he saw me on on a flyer or whatever. They
• 14:25
  Speaker 4: shutting the show down.
• 14:26
  Speaker 7: They're coming to pull off the stage, not me, pulling.
• 14:28
  Speaker 2: Everybody off, people that don't know me, the.
• 14:31
  Speaker 7: Fast everybody, we're not doing this music.
• 14:34
  Speaker 4: Then yeah, type So I dropped this one song called
• 14:37
  Speaker 4: Domni Duro and the song the song became so big
• 14:42
  Speaker 4: that even the presidents was singing it.
• 14:44
  Speaker 2: Even people my dad could even get to singing it.
• 14:48
  Speaker 4: So after that he just asked like kind of like,
• 14:51
  Speaker 4: embrace it all right, let's make a deal. I'm like, okay,
• 14:54
  Speaker 4: once you want blah blah blah, Okay, I'll go to
• 14:56
  Speaker 4: school and I go to school when I don't have shows.
• 14:58
  Speaker 2: When I have shows, I take a break.
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  Speaker 4: So after like two three years, I got the degree
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  Speaker 4: in business management and music as well.
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  Speaker 2: Nice.
• 15:08
  Speaker 3: So coming from Africa, how is it as far as
• 15:12
  Speaker 3: like signing to an American label? They have like subsidiaries
• 15:16
  Speaker 3: here in Africa.
• 15:17
  Speaker 4: Now they do now they do, but when I signed,
• 15:19
  Speaker 4: there was no release subsidiaries except in like South Africa.
• 15:21
  Speaker 2: I think.
• 15:23
  Speaker 4: When I signed in twenty sixteen, it was kind of
• 15:25
  Speaker 4: new for me because I was just used to just
• 15:27
  Speaker 4: dropping music whenever I wanted record. You release your music.
• 15:32
  Speaker 4: By the time I posted on Instagram, Twitter, or whatever
• 15:34
  Speaker 4: the case may be. All the DJs having in Nigeria
• 15:36
  Speaker 4: is going crazy. It's going viral. But you know, we're
• 15:39
  Speaker 4: signing with a major label. Things have to be planned,
• 15:42
  Speaker 4: and you know, it was a different structure. It was
• 15:44
  Speaker 4: kind of weird for me, so it took time for
• 15:46
  Speaker 4: understanding and I FROs and as popular. Then they label
• 15:50
  Speaker 4: didn't get it, but I told them. I was like, yo,
• 15:52
  Speaker 4: trust me, in a couple of years, it's gonna be
• 15:54
  Speaker 4: the new sound.
• 15:55
  Speaker 6: This is in America, right, so yeah, this is a
• 15:58
  Speaker 6: Sony in America. But was there a transit, like I'm
• 16:03
  Speaker 6: thinking the UK obviously Nigeria a lot of people go
• 16:05
  Speaker 6: to school. Was there ever thought like let me see
• 16:08
  Speaker 6: if I can go to the UK and get a
• 16:09
  Speaker 6: deal or it's automatically let me go to America, let
• 16:11
  Speaker 6: me get a major.
• 16:12
  Speaker 4: Enough, my deal is actually from the UK, so it
• 16:16
  Speaker 4: was from the UK. But funny enough, because I was American,
• 16:22
  Speaker 4: I was.
• 16:23
  Speaker 2: Just kind of more familiar to that culture kind of.
• 16:28
  Speaker 4: So that's why I would if you look at my deal,
• 16:31
  Speaker 4: if you look at the papers.
• 16:32
  Speaker 2: It actually says Sony Music UK. People.
• 16:36
  Speaker 4: A lot of people think I'm signing from America, but
• 16:38
  Speaker 4: my main office is from the UK. It's just I'm American.
• 16:41
  Speaker 4: I kind of play with over the culture over there.
• 16:43
  Speaker 2: More so we're bringing recording.
• 16:47
  Speaker 4: When I first got signed, they were trying to get
• 16:49
  Speaker 4: me to do kind of what they thought would sell
• 16:52
  Speaker 4: feel me. So it took time, you know, for me
• 16:54
  Speaker 4: to finally tell them, like, look, you're either gonna let
• 16:57
  Speaker 4: me do what I want to do or just not
• 16:59
  Speaker 4: going to drop music, you know, and Davey Lord let
• 17:02
  Speaker 4: him go do what he wanted, what he wants to do.
• 17:06
  Speaker 6: That question what sports agent has consistently represented the culture
• 17:10
  Speaker 6: and young athletes effectively. Rich Paul Tonight at eleven tenth
• 17:14
  Speaker 6: Central and BT executive produces Kenya Barris and Rich Paul
• 17:18
  Speaker 6: joined forces with BT Studios to bring you Clutch Academy,
• 17:21
  Speaker 6: a grip in five part documentary that shows you the
• 17:24
  Speaker 6: game beyond the game of pro basketball. Clutch founder Rich
• 17:27
  Speaker 6: Paul is a young, driven black businessman preparing rookie ballers
• 17:31
  Speaker 6: for the realities of life on and off the court.
• 17:34
  Speaker 6: Follow six rising stars as they power past the pain
• 17:36
  Speaker 6: of laws to win big. On the premier episode, Rich
• 17:40
  Speaker 6: Paul introduces you to squads of young ballers as they
• 17:43
  Speaker 6: prepare for the first step toward elite level play the Draft.
• 17:47
  Speaker 6: The cast trains and works like never before until the
• 17:50
  Speaker 6: devastating tragedy rocks the Clutch family, whether they keep it
• 17:54
  Speaker 6: together or unravel under the pressure of an uncertain future.
• 17:57
  Speaker 6: Clutch Academy airs at eleven ten cents only on bet.
• 18:01
  Speaker 6: For all things Clutch Academy, visit beet dot com.
• 18:05
  Speaker 7: The past built.
• 18:05
  Speaker 3: So let's let's talk about this Afrobeats conversation. Because Afrobeats
• 18:08
  Speaker 3: took over the world, but he was early, and you
• 18:11
  Speaker 3: said you was trying to convince them at the label
• 18:13
  Speaker 3: and they wasn't trying to really hear it. How did
• 18:15
  Speaker 3: you know it was going to take them over the
• 18:18
  Speaker 3: way it did? And what was the turning point to
• 18:20
  Speaker 3: really put approbats on the map.
• 18:22
  Speaker 4: I think afro Beats had I love the tony points.
• 18:25
  Speaker 4: I don't think it was one one time, one event,
• 18:28
  Speaker 4: or one particular little situation that changed everything. I think
• 18:32
  Speaker 4: it was a collection of things as well. They just
• 18:37
  Speaker 4: didn't get it. Like even when I was in college
• 18:40
  Speaker 4: when I used to play African music, my roommate to
• 18:42
  Speaker 4: asking me, like, Yo, what's that it sounds hard. So
• 18:45
  Speaker 4: I always knew that if they heard it, it'd like it.
• 18:48
  Speaker 4: But if you don't, you, if you don't hear it,
• 18:50
  Speaker 4: how you gonna like it? If I'm not being played
• 18:52
  Speaker 4: on radio, if you're not being played in the clubs,
• 18:54
  Speaker 4: if you know, now there's social media, so it's a
• 18:58
  Speaker 4: lot of easy always to you know, on sports music.
• 19:01
  Speaker 4: Well then it was just only really one avenue, which
• 19:04
  Speaker 4: was radio YouTube.
• 19:07
  Speaker 2: So I always knew that if we're heard, it's gonna go.
• 19:11
  Speaker 4: And then I dropped the song's not here it was
• 19:18
  Speaker 4: if the first one was, if it wasn't, now this
• 19:22
  Speaker 4: this is nothing gold Africa. Yeah, that went gold in
• 19:27
  Speaker 4: the US. So they saw that and they're like, okay, okay.
• 19:32
  Speaker 2: Yeah, I love you. I'm like, then that dropped, and
• 19:35
  Speaker 2: I'm looking, I'm like, what's going on?
• 19:38
  Speaker 7: Like when I heard it, I thought it was reggae.
• 19:40
  Speaker 7: I thought it was a reggae artists.
• 19:41
  Speaker 4: Everybody thought it was from Jamaica. You know, everybody thought
• 19:44
  Speaker 4: it was from Jamaica. And then we did another one,
• 19:46
  Speaker 4: and then you have other artists coming to Berna, boy
• 19:49
  Speaker 4: whiz Kid, you have other artists from South Africa come
• 19:51
  Speaker 4: in and East Africa.
• 19:54
  Speaker 2: Then it's whole collection of things. And then you have
• 19:56
  Speaker 2: the movies, the African movies, Dollywood.
• 20:00
  Speaker 4: Yeah, then you have the culture to close. So everything
• 20:03
  Speaker 4: it was like a culture shock, you know what I'm saying.
• 20:06
  Speaker 4: And then everything just coincided.
• 20:08
  Speaker 6: So when I heard it, obviously and most people they
• 20:10
  Speaker 6: heard reggae. So I'm thinking to myself, being from Nigeria,
• 20:14
  Speaker 6: who are the musical influences that you have? Because you
• 20:16
  Speaker 6: have I mean, it's a pretty unique dynamic, right. You
• 20:19
  Speaker 6: have that atl that you've been listening to the people,
• 20:22
  Speaker 6: the g Zis of the world and guccis, and then you.
• 20:23
  Speaker 7: Have Nigerian artists.
• 20:25
  Speaker 6: So who wasn't that influenced you all?
• 20:29
  Speaker 7: This?
• 20:29
  Speaker 4: Like my music is like Nigerian, you know what I'm saying.
• 20:31
  Speaker 4: But and I used to I listened to a lot
• 20:33
  Speaker 4: of hip hop, Southern hip hop, Gucci. I came up
• 20:36
  Speaker 4: on Gucci, Travis Porter. Yeah, I was big on Travis
• 20:41
  Speaker 4: Porter when I was in college.
• 20:43
  Speaker 2: What of course the.
• 20:47
  Speaker 4: Recent money back Yo Yogatti, you know baby both babies,
• 20:52
  Speaker 4: you know what I'm saying.
• 20:52
  Speaker 2: I like, you know, southern kind of hip hop and
• 20:55
  Speaker 2: then R and B.
• 20:56
  Speaker 4: I love Ciscool, Jennie Wine or uh saw me like
• 21:02
  Speaker 4: I listen had be on R and B B two
• 21:10
  Speaker 4: K all that and and in Nigeria, I grew up
• 21:15
  Speaker 4: a lot of the bonds pace square two face. You
• 21:19
  Speaker 4: know that's really it, just really myself and just you know,
• 21:22
  Speaker 4: vating my craft and learning. I actually had to learn aprobeat.
• 21:25
  Speaker 4: That's crazy because when I first came let me tell
• 21:27
  Speaker 4: you so it's a crazy story. How what really made
• 21:31
  Speaker 4: me say I'm dropping it? Because ied ice to do
• 21:34
  Speaker 4: like wrap type stuff like that's what I wanted to do.
• 21:38
  Speaker 4: So the bunch came to America then I think he
• 21:43
  Speaker 4: had a show with something right. So I was in Atlanta.
• 21:46
  Speaker 4: I was I was the boy that everybody calls when
• 21:48
  Speaker 4: they get to Atlanta, like you hook up the girls?
• 21:51
  Speaker 4: We yeah, the plug. So I took them to the
• 21:55
  Speaker 4: strip club and they changing twenty thousand dollars.
• 21:59
  Speaker 2: I'm looking like what are they doing?
• 22:01
  Speaker 6: Like that's what.
• 22:06
  Speaker 2: Is happening.
• 22:06
  Speaker 4: What's happening making money like that of night your music?
• 22:12
  Speaker 4: He's like yeah, and I'm like wow. And I went
• 22:14
  Speaker 4: to Nigeria for December and I see a whole nother
• 22:17
  Speaker 4: batch of artists big going crazy. I'm like, yo, I
• 22:21
  Speaker 4: want to do this and it's home, so I actually
• 22:24
  Speaker 4: listen and learn the culture. And then I started off producing,
• 22:28
  Speaker 4: first producing producing, and then from then I started laying
• 22:31
  Speaker 4: vocals and then history.
• 22:33
  Speaker 3: So let's talk about on the business side. At what
• 22:36
  Speaker 3: point did you transition from being an artist to having
• 22:38
  Speaker 3: a label? Was that always something that you wanted to
• 22:40
  Speaker 3: do or.
• 22:42
  Speaker 4: Ship when I when I'm sh when when I was
• 22:44
  Speaker 4: spending too much, I didn't even make more money. Well,
• 22:48
  Speaker 4: you know, when, especially when you first blew up, there's
• 22:51
  Speaker 4: there's a phase where it's like everything's happening so fast
• 22:54
  Speaker 4: that you don't have time to really seek back on
• 22:56
  Speaker 4: like planning or.
• 22:59
  Speaker 2: Know what you really want to do.
• 23:01
  Speaker 4: So obviously, for years I was my own artist, going
• 23:03
  Speaker 4: on tours back to back, no break, you know what
• 23:06
  Speaker 4: I'm saying. So when I got this deal from Sony,
• 23:09
  Speaker 4: you know, I took I took a little break because
• 23:12
  Speaker 4: they were confusing me.
• 23:13
  Speaker 2: We were all confused in the whole deal. We didn't
• 23:15
  Speaker 2: know what type of music to make.
• 23:16
  Speaker 4: They didn't know what type of you know it even
• 23:19
  Speaker 4: not to promote African music, whether that's from what you
• 23:21
  Speaker 4: here or there. So I took a little break and
• 23:23
  Speaker 4: during that break, I decided, like, yo, like I have
• 23:27
  Speaker 4: so many talented people around me, why not, you know,
• 23:31
  Speaker 4: make this into a business. So that's when I started
• 23:33
  Speaker 4: the label and I signed you know, two artists, you know,
• 23:37
  Speaker 4: Male Kwan Journal and then from there, you know, I
• 23:40
  Speaker 4: think that's when I really started to get more business oriented.
• 23:44
  Speaker 6: And so when you're starting, when you get to Sony
• 23:47
  Speaker 6: and I imagine like especially in the States, when it
• 23:49
  Speaker 6: was a new artist or they had a nice boss.
• 23:51
  Speaker 4: And imagine during a stadium and I remember I just came.
• 23:56
  Speaker 4: I flew from Rwanda to New York. Right at press,
• 24:00
  Speaker 4: I just did eighty thousand people in the stadium fainting
• 24:04
  Speaker 4: like I'm Michael Jackson.
• 24:07
  Speaker 2: And I get on a plane and I get.
• 24:09
  Speaker 4: To New York and I'm doing anything, and they're like, yes,
• 24:12
  Speaker 4: so introduce yourself. It's discipline too, because every day you want,
• 24:21
  Speaker 4: you want to teach people your culture, you want the
• 24:23
  Speaker 4: music to expand. So with that happening, you have to
• 24:26
  Speaker 4: be able to accept that. You know, in some places
• 24:29
  Speaker 4: you might have to start start, not start again, but
• 24:32
  Speaker 4: you know, kind of gradually, you know, input yourself. And
• 24:36
  Speaker 4: I feel like over the years, even from them the
• 24:38
  Speaker 4: banch days, to my generation, to the new generation, and
• 24:42
  Speaker 4: then the ones that yet to come. I feel like
• 24:45
  Speaker 4: it's all been a process of you know, and now
• 24:48
  Speaker 4: we're basically there.
• 24:49
  Speaker 7: Now you got to get reintroduced to people you've been
• 24:51
  Speaker 7: introduced to. Yeah yeah, yeah.
• 24:53
  Speaker 6: So from a structure standpoint, being that it was a
• 24:57
  Speaker 6: new sound, are they structuring it? It was the same
• 25:00
  Speaker 6: because in the States it was like your hot artists,
• 25:02
  Speaker 6: here's your advance to make the album.
• 25:04
  Speaker 4: I think now it's different. I think from then then
• 25:06
  Speaker 4: it was like, yeah, I just saw money. I never
• 25:09
  Speaker 4: saw my life, and I took it. You know what
• 25:10
  Speaker 4: I'm saying. Advance, I got an advance. It was so funny.
• 25:14
  Speaker 4: I remember when I got my advance and I'm like,
• 25:18
  Speaker 4: so I blew it, right.
• 25:22
  Speaker 2: When are we shooting? When are we shooting? They're like, bro,
• 25:27
  Speaker 2: all that money to record your album? I'm like, what
• 25:32
  Speaker 2: where I'm from in Africa? Anybody keeps you going out from.
• 25:36
  Speaker 4: Going so like it got to a point where I'm like, okay,
• 25:38
  Speaker 4: now I've start you know, allocating budgets, video shoots, travel expenses, hotels,
• 25:47
  Speaker 4: carrying your team, your media crew, your creative director, your management,
• 25:52
  Speaker 4: which is you know, the bigger you get, it becomes
• 25:54
  Speaker 4: multiple people, your pr so it just becomes a whole
• 25:59
  Speaker 4: organization after a while.
• 26:00
  Speaker 6: At any point when you blewe the advance, are you
• 26:03
  Speaker 6: thinking let me call it that?
• 26:05
  Speaker 2: Oh for sure the first.
• 26:11
  Speaker 8: Phone and dad need a lot of credit.
• 26:14
  Speaker 3: Let's let's talk about endorsements, because I've heard that that's
• 26:17
  Speaker 3: real big for not it's big for every artist, but especially.
• 26:20
  Speaker 4: You know, you know why it's really you know why
• 26:21
  Speaker 4: it's really endorsements are really in port in Nigeria is
• 26:26
  Speaker 4: because that's like the biggest avenue of income. We don't
• 26:31
  Speaker 4: really get royalties or I mean these days people getting
• 26:34
  Speaker 4: checks off like digital sales, but it's not like America
• 26:37
  Speaker 4: where it's like you're getting checked after check every week
• 26:40
  Speaker 4: in the mail, you know what I'm saying. So endorsements
• 26:42
  Speaker 4: was like the first big when because the governments, what
• 26:50
  Speaker 4: these companies do for these artists like myself and and
• 26:53
  Speaker 4: and endorsing us and putting us on billboards, putting us
• 26:57
  Speaker 4: on drinks, it's really what the government is meant to
• 27:01
  Speaker 4: be doing for the music industry kind of, so.
• 27:03
  Speaker 2: They them support THOS has been a great.
• 27:06
  Speaker 4: Help to the industry. We're doing shows like we organize concerts.
• 27:10
  Speaker 4: Like all my endorsements. Now, if I'm doing a show, right,
• 27:14
  Speaker 4: I go to all the office, I'm like, yo, I
• 27:16
  Speaker 4: got a show on social so date you know what
• 27:18
  Speaker 4: I'm saying, I need to support. Let me get a
• 27:20
  Speaker 4: hundred here, Let me get two hundred a here on thousand,
• 27:23
  Speaker 4: let me get three hundred here.
• 27:24
  Speaker 2: Blah blah blah blah.
• 27:25
  Speaker 4: Just having the relationship already, they will come and support
• 27:28
  Speaker 4: your show. You know, most you give them two tables,
• 27:31
  Speaker 4: you give them probably a nice banner, you know on
• 27:34
  Speaker 4: the ivy or like outside the show, stuff like that.
• 27:37
  Speaker 2: So you also make a lot of money from that.
• 27:39
  Speaker 4: So endorsements and these companies, companies such as in phinis
• 27:42
  Speaker 4: as signed me, Visica, Pepsi, you know, they've come up
• 27:47
  Speaker 4: sort of like a great help to the industry.
• 27:49
  Speaker 3: So let's talk about this Bisica situation. This is very interesting.
• 27:54
  Speaker 3: So it's a cryptocurrency. It's away from the cryptocurrency, right,
• 27:58
  Speaker 3: not only cryptocurrency, payment payment process or corn car. So
• 28:03
  Speaker 3: Nigeria from my understanding, banned crypto.
• 28:06
  Speaker 2: I think so they did band crypto.
• 28:09
  Speaker 7: I mean the timing of it was suspicious.
• 28:12
  Speaker 2: I mean I need not now that there's something called
• 28:14
  Speaker 2: night right here.
• 28:16
  Speaker 6: I mean, the story goes, you partner with them with
• 28:20
  Speaker 6: and then you think about creating your own crypto coin.
• 28:23
  Speaker 7: And then the next week.
• 28:24
  Speaker 2: I tweeted it. Not the next week, it was like
• 28:27
  Speaker 2: the same.
• 28:27
  Speaker 7: Day, same day I treated it, and everybody got mad
• 28:30
  Speaker 7: at me, like, man, you just ended it for us.
• 28:34
  Speaker 4: So the day you tweeted the angle, I was sipping
• 28:38
  Speaker 4: some of mar tails feeling nice. I was got off
• 28:40
  Speaker 4: the phone with my managers, like, yo, we just made
• 28:42
  Speaker 4: my blah blah.
• 28:46
  Speaker 2: I was like, I just the next day or something,
• 28:50
  Speaker 2: they banned the whole country everything.
• 28:53
  Speaker 8: Why do you think, why you think they banded?
• 28:55
  Speaker 2: I don't know, man, I don't know why.
• 28:56
  Speaker 4: I just always feel like anything for the youth to progress,
• 28:59
  Speaker 4: they just want to leave the same way. They just
• 29:01
  Speaker 4: want to leave the same way in this country I'm
• 29:03
  Speaker 4: just coming from, and that's where like most of the
• 29:05
  Speaker 4: government officials stay.
• 29:07
  Speaker 2: And people are just tired.
• 29:09
  Speaker 4: You know, they don't want to evolve because they feel
• 29:11
  Speaker 4: like if they evolve, they lose the graph of the
• 29:16
  Speaker 4: of the country. Just look at America a couple of
• 29:20
  Speaker 4: years ago. Would you ever think Bill Gates will not
• 29:23
  Speaker 4: be the richest do you see Bill Gates trying to
• 29:28
  Speaker 4: fin destroyed Tesla or destroy Amazon. He's doing his own stuff,
• 29:32
  Speaker 4: but over here it's like, nah, no, we have to
• 29:36
  Speaker 4: keep it the way it has been. So I feel
• 29:38
  Speaker 4: like a lot of people are making a lot of
• 29:39
  Speaker 4: money off that of the crypto. So I feel like
• 29:42
  Speaker 4: it's just a way of you know, trying to just
• 29:44
  Speaker 4: downsize the youth power that the youth have because obviously
• 29:48
  Speaker 4: more money more power.
• 29:49
  Speaker 3: Yeah, because they got the country's crypto ira now.
• 29:56
  Speaker 4: So now you can't deal with in Ira that you
• 29:58
  Speaker 4: probably get charges over that that's paying the government more
• 30:01
  Speaker 4: money than you already have to and then you can't
• 30:04
  Speaker 4: deal in normal crypto, so you know what I'm saying.
• 30:08
  Speaker 4: And with the way the naira nor mount naira is down,
• 30:11
  Speaker 4: so you imagine who's going to do. I'll be getting
• 30:14
  Speaker 4: up and down every five minutes.
• 30:16
  Speaker 8: Yeah, a lot of people.
• 30:16
  Speaker 3: I put that on Instagram, A lot of people from Nigeria.
• 30:18
  Speaker 3: They wasn't happy about it. They like it's not real crypto.
• 30:21
  Speaker 4: I mean a lot of people are not happy right now,
• 30:22
  Speaker 4: but hopefully things will change.
• 30:26
  Speaker 3: So what's your involvement in that, in that company and
• 30:28
  Speaker 3: why why'd you want to involve your I'm.
• 30:31
  Speaker 4: My own part of the company, Me and my managers,
• 30:35
  Speaker 4: my lawyer and went up a very good friend called
• 30:40
  Speaker 4: our cash and some other people as well.
• 30:42
  Speaker 2: So joint.
• 30:43
  Speaker 4: They actually just hey, well, you know, it was just
• 30:44
  Speaker 4: like it was a good business opportunity. You know, I
• 30:47
  Speaker 4: could have passed on it because when I did, you know,
• 30:50
  Speaker 4: take that percentage the.
• 30:53
  Speaker 2: Company was was it valued at that time? Three? Three?
• 30:57
  Speaker 4: What?
• 30:59
  Speaker 2: Yeah?
• 30:59
  Speaker 4: Now it's it's like it's crazy like us, Yeah, right now,
• 31:03
  Speaker 4: it's crazy.
• 31:04
  Speaker 2: Like mave, I've just heard what what I got? Now,
• 31:06
  Speaker 2: it's like, hey, Earnest.
• 31:09
  Speaker 6: One thing that we've learned over the past few years
• 31:11
  Speaker 6: is the importance of building a solid team and business.
• 31:14
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• 31:17
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• 31:20
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• 31:26
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• 31:30
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• 31:32
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• 32:10
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• 32:16
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• 32:20
  Speaker 4: So like just seeing dots off, like just agree to
• 32:23
  Speaker 4: just popline with somebody. And it was really an app
• 32:27
  Speaker 4: that was already built and it was just something that
• 32:30
  Speaker 4: just came to explain to me.
• 32:30
  Speaker 2: I thought it was a good opportunity. I was like, Yo,
• 32:32
  Speaker 2: let's do it. Put some money in there.
• 32:34
  Speaker 4: So it's like mobile, it's like it's like a it's
• 32:36
  Speaker 4: like an African cash app, but it's like you can
• 32:40
  Speaker 4: do more.
• 32:40
  Speaker 2: You can send currency, you can do like this.
• 32:44
  Speaker 4: You wanted to have your bitcoin and you want to
• 32:46
  Speaker 4: put it directly to your account, your back account. You
• 32:49
  Speaker 4: just change it in two minutes, three minutes, it goes
• 32:51
  Speaker 4: directly to your account credit. So just like having like
• 32:55
  Speaker 4: you have, let's say you have finance, you want to
• 32:59
  Speaker 4: do sell your bitcoin, it goes straight to it was
• 33:03
  Speaker 4: fargo like two minutes. But it's not really like I want.
• 33:06
  Speaker 4: It's not really only crypto. But the reason why because
• 33:09
  Speaker 4: now like the world is all about crypto.
• 33:11
  Speaker 2: So that's probably why you hear.
• 33:13
  Speaker 3: Like cash, yeah, you can say anything. They were saying that, bills. Yeah,
• 33:17
  Speaker 3: they were saying mobile. I guess the mobile money in Ghana.
• 33:20
  Speaker 3: It's like real mummo yeahmo. So the girls be saying
• 33:25
  Speaker 3: you have MMO.
• 33:26
  Speaker 7: They said that to us yesterday. I was like, no,
• 33:31
  Speaker 7: I don't know what.
• 33:31
  Speaker 2: You're talking about.
• 33:34
  Speaker 8: Okay, So that's it.
• 33:40
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• 36:29
  Speaker 3: So so when you when you nowadays, when you were
• 36:33
  Speaker 3: looking at endorsements, is it important for you to get
• 36:35
  Speaker 3: equity ownership in these deals, not just endorsement.
• 36:37
  Speaker 2: It depends.
• 36:38
  Speaker 4: It depends on is it a brand that you think
• 36:39
  Speaker 4: it's gonna be, it's gonna you're gonna want to be
• 36:42
  Speaker 4: involved in for the rest of your life or with
• 36:44
  Speaker 4: like with Bitsica, obviously I didn't want part of the
• 36:47
  Speaker 4: company because it's something new.
• 36:48
  Speaker 2: Will growe with Martel? I love Martel.
• 36:53
  Speaker 7: That was that was my next thing.
• 36:54
  Speaker 6: Yeah, we were in uh, Moys Beach, Moys Beach, Shout
• 36:58
  Speaker 6: out to mois Beach.
• 36:58
  Speaker 8: Shout the mois cre.
• 36:59
  Speaker 6: Incredible play and on this drumbe screen it was your face.
• 37:03
  Speaker 6: And I mean for three hours straight there was nothing
• 37:05
  Speaker 6: else playing. So I'm like, well, that must be a
• 37:07
  Speaker 6: brand partnership. How did how did that come about?
• 37:10
  Speaker 2: Your funniest funny story? So you know I was with Hennessy.
• 37:13
  Speaker 7: You don't say.
• 37:16
  Speaker 4: I've been with Hennessy for years and years and years,
• 37:19
  Speaker 4: and I have a very very good relationship with them.
• 37:23
  Speaker 4: When I say very good, I'm talking to our kids,
• 37:26
  Speaker 4: our friends.
• 37:27
  Speaker 6: Oh wow, yes, friends have a good relationship with Hennessy too,
• 37:30
  Speaker 6: no partnership.
• 37:31
  Speaker 4: So obviously my manager, my tail showed up and they
• 37:37
  Speaker 4: really wanted me, and it was it was kind of
• 37:39
  Speaker 4: a deal. I couldn't just refuse kind of and I
• 37:42
  Speaker 4: like the drink as well, you know what I'm saying,
• 37:44
  Speaker 4: not my batching haneycy and nothing.
• 37:46
  Speaker 2: It was great.
• 37:46
  Speaker 4: You know, we did a lot of big things together.
• 37:48
  Speaker 4: They helped me out a lot. But you know, with
• 37:52
  Speaker 4: stuff like that, you don't really want to.
• 37:55
  Speaker 2: You know. I think later on in life, I probably.
• 37:58
  Speaker 6: Want to have my own call, so I wouldn't really
• 38:01
  Speaker 6: want your own spirit situation.
• 38:02
  Speaker 7: Yeah, that makes sense.
• 38:04
  Speaker 8: What about MTN?
• 38:06
  Speaker 2: MTN is like Sprint T Mobile.
• 38:08
  Speaker 4: That was my first endorsement that like this youth campaign
• 38:12
  Speaker 4: they did like all the you know how you have
• 38:14
  Speaker 4: like the like the back.
• 38:16
  Speaker 2: To school T mobile school deals.
• 38:19
  Speaker 4: Like you got a student ID, yes, type that. So
• 38:22
  Speaker 4: they used me obviously because I was in school then,
• 38:26
  Speaker 4: so they used me to do that. That was amazing,
• 38:28
  Speaker 4: But I ain't getting nothing out of the company. That
• 38:30
  Speaker 4: was my first YO, and I got in trouble because
• 38:33
  Speaker 4: I tweeted the check. Oh yeah, I tweeted the check,
• 38:38
  Speaker 4: like yo, I just got paid.
• 38:39
  Speaker 2: I was excited, like.
• 38:40
  Speaker 8: How much was the check?
• 38:42
  Speaker 2: That was like my first one hundred thousand.
• 38:44
  Speaker 8: Dollars okay, So the company got mad at you.
• 38:47
  Speaker 2: What's the company?
• 38:51
  Speaker 4: Everybody was like, you know what I'm saying, I don't
• 38:54
  Speaker 4: post a check with the account numbers and.
• 38:55
  Speaker 7: Sting you in Twitter man.
• 38:57
  Speaker 3: So that that that's like the largest mobile company in
• 39:01
  Speaker 3: the world that I heard, Yeah, a lot of.
• 39:03
  Speaker 4: It's also in South Africa. It's normally in Nigeria. It's
• 39:06
  Speaker 4: in front COO from countries as well as in South Africa,
• 39:09
  Speaker 4: it's in it's in the Middle East as well as
• 39:12
  Speaker 4: in Dubai, Qatar, Soudi Arabia.
• 39:15
  Speaker 2: Oh yeah, yeah.
• 39:17
  Speaker 3: I was watching sixty Minutes a while ago and they
• 39:19
  Speaker 3: were talking about of Kenya and how the mobile I
• 39:21
  Speaker 3: think it's called peso or something like that, but the
• 39:23
  Speaker 3: mobile banking is real big out there. A lot of
• 39:25
  Speaker 3: the rural areas of Africa, they're saying they get into
• 39:27
  Speaker 3: the mobile bank because they don't like there's this thing
• 39:29
  Speaker 3: in America called like banking deserts where some people can't
• 39:33
  Speaker 3: get access to banks depending on where you live. It
• 39:35
  Speaker 3: was like in Africa, it's really bad. Depending on like
• 39:37
  Speaker 3: if you live in a rural area, but now the
• 39:39
  Speaker 3: mobile app or mobile phone.
• 39:42
  Speaker 4: Especially in a place where it's like the current the
• 39:44
  Speaker 4: value of the country is not that good, so you
• 39:47
  Speaker 4: having to carry you know, it's one million, you haven't
• 39:50
  Speaker 4: to carry all this money and stuff like.
• 39:52
  Speaker 8: That, Like Floyd Mayweather the.
• 39:53
  Speaker 2: Club, there's a break situation area. It's probably not safe
• 39:57
  Speaker 2: to be carrying all that money. So is ideal?
• 40:02
  Speaker 8: Yeah, that makes sense.
• 40:03
  Speaker 6: One of the other things you're part of is it
• 40:05
  Speaker 6: one is one one one X bet now put your
• 40:08
  Speaker 6: best put your bets.
• 40:10
  Speaker 2: What's it called bonus code? David Oh?
• 40:14
  Speaker 6: So this is like sports betting, similar to like our
• 40:17
  Speaker 6: sand duels, right, and so that's a partnership or is
• 40:20
  Speaker 6: that like I have.
• 40:22
  Speaker 4: But I make money of like the promo code you
• 40:24
  Speaker 4: put my promo code that get bread off that.
• 40:26
  Speaker 7: So what we're betting on is it like every soccer.
• 40:29
  Speaker 6: Soccer, golf, golf, really anything that sports in South Africa golf.
• 40:34
  Speaker 8: But what's in Nigeria is soccer football?
• 40:37
  Speaker 3: Yeah, to be respectful, So how is it as far
• 40:46
  Speaker 3: as the climate in Nigeria for like business, is it
• 40:51
  Speaker 3: tough to do business or is it like heavy government
• 40:53
  Speaker 3: regulation kind of who you know.
• 40:56
  Speaker 2: It depends on what you want to do.
• 40:59
  Speaker 4: Now, someone like Nigeria, it's very easy to come somewhere
• 41:02
  Speaker 4: like where you guys are coming from and come here
• 41:05
  Speaker 4: and think of an idea, a food truck. There's that
• 41:08
  Speaker 4: a lot of things in America that they don't have here.
• 41:11
  Speaker 4: So you come here and you're like, Yo, they don't
• 41:14
  Speaker 4: have a top, go, they don't have a dis they
• 41:18
  Speaker 4: don't have that, they don't have a this.
• 41:19
  Speaker 2: They don't have that. That's cool.
• 41:21
  Speaker 4: You get the money to do that. Blah blah blah
• 41:23
  Speaker 4: blah blah. Now that's what it breaks down to. You
• 41:26
  Speaker 4: do everything, you bring everything. Now, I got start settling
• 41:29
  Speaker 4: this on, paying this on.
• 41:31
  Speaker 2: They don't want to move forward. So obviously you have
• 41:35
  Speaker 2: to lose somebody any big thing.
• 41:37
  Speaker 4: You always oh, this person is involved, like any like
• 41:40
  Speaker 4: if like if like if the W Hotel comes, it
• 41:43
  Speaker 4: can never be I don't want to mention anybody's names,
• 41:46
  Speaker 4: but it can never be, Oh W Hotel bought land
• 41:49
  Speaker 4: and just came on beauty in that ya. You always
• 41:52
  Speaker 4: have one politician is involved or one govenor, so it's
• 41:57
  Speaker 4: always you obviously have to know people when you want
• 42:00
  Speaker 4: to establish something big like that or involve them.
• 42:04
  Speaker 9: Yeah.
• 42:05
  Speaker 7: So even from a business standpoint now, I mean obviously, like.
• 42:08
  Speaker 2: For example, like my dad does power plants. I was
• 42:12
  Speaker 2: going there, God, God, yeah.
• 42:14
  Speaker 4: So it does power plants, it generates energy. And my
• 42:18
  Speaker 4: dad is a she's all about the private sector. But
• 42:22
  Speaker 4: for a guy like my dad to have to involve
• 42:26
  Speaker 4: the government in your business for your government to succeed
• 42:29
  Speaker 4: tells you a lot. Like I'm sure if my dad
• 42:32
  Speaker 4: didn't have to deal with the government at all with
• 42:34
  Speaker 4: his business, I'm sure you go one hundred percent that route.
• 42:37
  Speaker 2: But these days you have to. You have to.
• 42:40
  Speaker 4: It's even crazy, like like as a businessman, if I'm
• 42:43
  Speaker 4: a big businessman in Nigeria, just for example, if there's
• 42:46
  Speaker 4: an election, I'm giving twenty million dollars to the Democrats,
• 42:51
  Speaker 4: I'm giving twenty million.
• 42:52
  Speaker 2: Dollars to Republicans.
• 42:53
  Speaker 8: Had your bet, Yeah, that's that works.
• 42:55
  Speaker 2: So whoever whoever gets in power, we want go for
• 42:59
  Speaker 2: me for you.
• 43:01
  Speaker 6: Have you ever thought after the music career to say,
• 43:03
  Speaker 6: you know what, I'm going to fulfill my dad's wishes
• 43:06
  Speaker 6: and get involved in some of the business.
• 43:07
  Speaker 4: Yet definitely I want to do that right now because
• 43:11
  Speaker 4: he's going crazy.
• 43:13
  Speaker 2: I'm like, yo, yo, you're going crazy. Your dad.
• 43:15
  Speaker 4: Let me, let me get a couple hours in manure. Well, yeah, definitely,
• 43:20
  Speaker 4: because I don't want only I don't want to my problem.
• 43:23
  Speaker 4: I don't want to just go there and just I
• 43:24
  Speaker 4: can go there and sit down there. I probably make
• 43:26
  Speaker 4: him man down a month, But it's like I want
• 43:28
  Speaker 4: to off I service to his business, which can you know,
• 43:32
  Speaker 4: spread into other things. Those are the kind of things
• 43:34
  Speaker 4: he wants to hear. You feel me deafinitely do definitely
• 43:37
  Speaker 4: think of you know, after a while he's gonna need
• 43:40
  Speaker 4: to help with the business.
• 43:40
  Speaker 6: I think these are the stories we need to hear,
• 43:42
  Speaker 6: right coming from America. Like even if you look at
• 43:44
  Speaker 6: the wealthiest black people in the world, right four or
• 43:47
  Speaker 6: five of them are Nigerian. And like the first lesson
• 43:50
  Speaker 6: we ever taught about financial litersy was about Dangodi and
• 43:53
  Speaker 6: it was like, this is incredible.
• 43:54
  Speaker 4: Then my dad always says, no, mat what's pay back
• 44:00
  Speaker 4: your debts?
• 44:02
  Speaker 2: Is it?
• 44:02
  Speaker 4: One thing I've learned from him because like with these
• 44:05
  Speaker 4: power plants, everybody thought he was crazy, Like what you're
• 44:09
  Speaker 4: using your buildings with your own money, your heart earned money,
• 44:12
  Speaker 4: because you can just go get a loan, build it
• 44:15
  Speaker 4: and then paying loans back back.
• 44:16
  Speaker 2: But I don't know what he did where he invested.
• 44:18
  Speaker 4: So he took a risk, invested his own money, knowing
• 44:21
  Speaker 4: that electricity is going to be like the next wave.
• 44:25
  Speaker 4: You know, oil is cool, you know what I'm saying,
• 44:27
  Speaker 4: But soon you know what I'm saying, you haven't electricity,
• 44:30
  Speaker 4: E cars and this, this that.
• 44:32
  Speaker 2: So he saw that from like ahead of time.
• 44:36
  Speaker 8: And was like acon he was doing that. Whatever happened
• 44:43
  Speaker 8: with that?
• 44:44
  Speaker 3: The city, well no, he had like a billion people
• 44:46
  Speaker 3: that he's gonna give electricity to in Africa.
• 44:49
  Speaker 2: That a funny thing.
• 44:58
  Speaker 4: He probably wanted to do it, but like I said,
• 45:01
  Speaker 4: the government, something probably went wrong. Maybe power changed.
• 45:05
  Speaker 2: You know, it's always something like it's always something you
• 45:08
  Speaker 2: can have.
• 45:09
  Speaker 4: You can you can have a whole plan, right, Ye's
• 45:12
  Speaker 4: sixty people in the company. Let's just say the Ministry
• 45:14
  Speaker 4: of Land and Work in Housing.
• 45:17
  Speaker 2: It's sixty people.
• 45:18
  Speaker 4: They change one person. Everything's it's just crazy. We have
• 45:24
  Speaker 4: to change on mindsets.
• 45:26
  Speaker 8: Why do you think that who's the blame for that?
• 45:30
  Speaker 4: I mean the government, but just it's us too. We
• 45:33
  Speaker 4: have to change within ourselves. Even we're just doing business.
• 45:36
  Speaker 8: And just you know, tradition.
• 45:39
  Speaker 4: Yeah, just doing business like business what I like about America.
• 45:43
  Speaker 4: It might be strict, but business is just business. And
• 45:46
  Speaker 4: when you can't business with business and don't involve other
• 45:49
  Speaker 4: things like in night Jel for example, like somebody like
• 45:54
  Speaker 4: you do business with somebody. Okay, let's say a twenty
• 45:56
  Speaker 4: year old tech he builds this tech company that's about
• 46:00
  Speaker 4: it make like a billion dollars, right, and he walks
• 46:03
  Speaker 4: into an establishment that wants to buy the company. So
• 46:08
  Speaker 4: he walks in and they talking and then he probably like, yeah,
• 46:11
  Speaker 4: I want one billion dollars.
• 46:13
  Speaker 2: Do you know that? Do you mind?
• 46:14
  Speaker 4: I said, you do what you have to respect? But
• 46:18
  Speaker 4: you know more that are you y'all walking into mothies?
• 46:20
  Speaker 4: You want to tell you?
• 46:21
  Speaker 2: But it's like, bro, like you know what I'm saying.
• 46:23
  Speaker 2: So the love of mindset.
• 46:24
  Speaker 4: Of our culture that we have to change too, Like
• 46:26
  Speaker 4: I don't think anybody who wants to be walking for
• 46:30
  Speaker 4: somebody you don't got there the type of culture.
• 46:32
  Speaker 2: Stuff like that. Yeah, yeah, yeah, I want to wear it.
• 46:36
  Speaker 2: Like in America you have a thirty year old CEO
• 46:38
  Speaker 2: with like it's normal. Pretty here it's different.
• 46:41
  Speaker 6: I want to talk about the power of music because
• 46:43
  Speaker 6: obviously we know the big records if and we know
• 46:45
  Speaker 6: Fall was the biggest record on Billboard as far as
• 46:49
  Speaker 6: Applebeats for a long time. But I want to talk
• 46:52
  Speaker 6: about them a song that I don't even did you
• 46:56
  Speaker 6: know they was going to have the type of impact
• 46:57
  Speaker 6: because we're talking about power to the people giving their
• 46:59
  Speaker 6: power back to you know.
• 47:00
  Speaker 4: It was crazy because with FAM I was going through
• 47:03
  Speaker 4: my own personal situations, which like when the media and stuff,
• 47:06
  Speaker 4: so I did I didn't record this song knowing you know,
• 47:09
  Speaker 4: the whole situation with the N Sars was going to
• 47:11
  Speaker 4: come through.
• 47:11
  Speaker 2: And can you explain people?
• 47:14
  Speaker 4: Yes, N Sars Okay, basically it's like a police section
• 47:18
  Speaker 4: of the police called the SARS.
• 47:20
  Speaker 2: It's they focused on.
• 47:23
  Speaker 4: Like robberies, military like the swap, but they focus on kidnapping,
• 47:29
  Speaker 4: anti terrors and cultures and just all the bad stuff.
• 47:35
  Speaker 4: But then they because they don't wear like police uniforms,
• 47:38
  Speaker 4: sometimes they're like sometimes they can dress like you would
• 47:41
  Speaker 4: just stop somebody on the road, I rest there for
• 47:43
  Speaker 4: no reason, you know, take their money. So people are
• 47:47
  Speaker 4: just tired, like come on, like somebody that is walking
• 47:50
  Speaker 4: in nine to five job just because you know, that
• 47:53
  Speaker 4: their papers are clean. You know, it's nothing like in America.
• 47:56
  Speaker 4: You stop like you can record, you know, you can
• 47:59
  Speaker 4: record the police and you know everything is documented, like
• 48:02
  Speaker 4: we just they just wanted that. So it started off
• 48:04
  Speaker 4: like like a per small protest, and then the police
• 48:07
  Speaker 4: started like being violent, really violent, and then so it
• 48:12
  Speaker 4: just goes like I always say, the old, I get
• 48:15
  Speaker 4: to an older, the young, the use I get to
• 48:17
  Speaker 4: know that, so they get more away. So there's a
• 48:22
  Speaker 4: as a toll gate not too far. If you go
• 48:24
  Speaker 4: in my room you can actually see like so the
• 48:28
  Speaker 4: people were gathering there too, you know, protest peaceful, you know,
• 48:36
  Speaker 4: but the government thought because they were making so much
• 48:38
  Speaker 4: money from that to get so it just ended up
• 48:42
  Speaker 4: being something else. So funny enough, this my song had
• 48:45
  Speaker 4: come out like two weeks before that. It's called fem.
• 48:48
  Speaker 4: Fem means keep quiet. It's like it's a self empowerment song.
• 48:53
  Speaker 4: It's basically telling yourself that, look, you can't tell me nothing.
• 48:57
  Speaker 2: I know what I want. I'm going to stand for
• 48:59
  Speaker 2: what I want keep quiet.
• 49:00
  Speaker 4: So it was basically like I didn't record it like
• 49:03
  Speaker 4: talking to the government per se, but it was kind
• 49:05
  Speaker 4: of like the perfect song for that moment. And then
• 49:09
  Speaker 4: there was a certain politician that you went to the
• 49:11
  Speaker 4: protest and he was talking on the mike and everybody started.
• 49:16
  Speaker 2: Singing, and then that clip I posted the clip. I
• 49:20
  Speaker 2: got in big trouble my dad. It was cool, yea.
• 49:23
  Speaker 4: So I posted a clip and then that way viral,
• 49:26
  Speaker 4: and then everywhere else was caught on and started singing
• 49:28
  Speaker 4: the song and it just became this whole phenomenon. It
• 49:31
  Speaker 4: was just amazing to see that people were using my
• 49:33
  Speaker 4: song as a voice instead of being violent music.
• 49:37
  Speaker 3: When you did this song, you it was just a
• 49:39
  Speaker 3: coincidence that it got linked to the movement. You didn't
• 49:41
  Speaker 3: You didn't do it for the movement.
• 49:43
  Speaker 8: Okay, that's dope.
• 49:45
  Speaker 2: But I was involved in the narge movement.
• 49:47
  Speaker 8: Yeah.
• 49:47
  Speaker 3: But so that was right around the time with like
• 49:49
  Speaker 3: Black Lives Matter, Yes, yes, I remember.
• 49:53
  Speaker 2: And it was even like this.
• 49:55
  Speaker 4: It was the first time, like the whole world too
• 49:57
  Speaker 4: did like it was crazy, like it was like even me,
• 50:00
  Speaker 4: like bro, I'm like I can walk like they love
• 50:05
  Speaker 4: me so much, like I can, I can walk down,
• 50:07
  Speaker 4: I can. I can live in Nigeria one year. I
• 50:10
  Speaker 4: won't spend a dime. I walk in any restaurant I
• 50:12
  Speaker 4: walk in any club I walk, I walk in anybody
• 50:15
  Speaker 4: house and they give me food type stuff. Like I
• 50:18
  Speaker 4: remember I was driving during the end time time. I
• 50:20
  Speaker 4: think I wanted to go get something my daughter. So
• 50:24
  Speaker 4: it was so crazy though, like don't drive no luxury
• 50:26
  Speaker 4: cars outside because.
• 50:27
  Speaker 2: Everybody was just angry. I ain't luxury cardies. So I
• 50:30
  Speaker 2: was driving my bed. They can't if you do, if
• 50:33
  Speaker 2: you go break your car, okay, this is bad, get
• 50:39
  Speaker 2: get the Honda.
• 50:39
  Speaker 4: So I was like, well this is bad. So we
• 50:41
  Speaker 4: flew to our Boujah had another protesting that Bouja as well.
• 50:45
  Speaker 2: It was just crazy. So they recently just had a
• 50:48
  Speaker 2: one year remembrance for.
• 50:50
  Speaker 8: The steel bad.
• 50:55
  Speaker 2: It's still bad.
• 50:57
  Speaker 3: How how do you feel about Because it's in America
• 51:00
  Speaker 3: to a lot of people, some artists lend their voice
• 51:03
  Speaker 3: to protest, but a lot of artists don't. Especially during
• 51:06
  Speaker 3: Black Lives Matter, a lot of people that wasn't saying
• 51:08
  Speaker 3: a thing. They was getting criticized because they felt like
• 51:10
  Speaker 3: they was gonna lose endorsements whatever. So like the public
• 51:13
  Speaker 3: was very critical of those people, but they might not
• 51:16
  Speaker 3: have just been political people.
• 51:17
  Speaker 8: But how do you feel about You know, I.
• 51:18
  Speaker 4: Really feel about that. I feel like, you don't know.
• 51:21
  Speaker 4: People got to protect their family. You know what I'm saying,
• 51:25
  Speaker 4: People have to protect their family people that did involved
• 51:27
  Speaker 4: yourself with people that you do business with.
• 51:29
  Speaker 5: Me.
• 51:32
  Speaker 4: When people were like ah, even Davy Dude went to
• 51:35
  Speaker 4: the push, I was like, these people might not have
• 51:38
  Speaker 4: to back end I have. You know what I'm saying, Like,
• 51:42
  Speaker 4: I know police gonna call, gave me. I know, I'm
• 51:44
  Speaker 4: calling my dad. Honest, a lot of people don't have
• 51:47
  Speaker 4: nobody to call, so you kind of put put that
• 51:50
  Speaker 4: on them, like, yo, they wasn't at the protest.
• 51:53
  Speaker 2: I'm telling the truth.
• 51:54
  Speaker 4: I knew I ain't. Nothing's gonna happen to me, you
• 51:56
  Speaker 4: know what I'm saying. Not saying that I'm being cocky,
• 51:59
  Speaker 4: but that.
• 51:59
  Speaker 2: Was just truth. So you can't really put that on people.
• 52:02
  Speaker 4: Like people have likes A big blogger, right and I
• 52:06
  Speaker 4: Joe one of the biggest bloggers, and during the one
• 52:08
  Speaker 4: year of and SoRs, he wasn't posting like stuff like stuff,
• 52:14
  Speaker 4: so people would getting madd So I called him, I'm like, yo,
• 52:16
  Speaker 4: you red in your comments on Instagram.
• 52:18
  Speaker 2: He's like, Yo, I don't not care.
• 52:21
  Speaker 4: They wasn't there when they when the police was sending
• 52:23
  Speaker 4: him picture of his mom's house and stuff like that.
• 52:27
  Speaker 2: You know, so you have to understand that.
• 52:29
  Speaker 3: Yeah, everybody's under different pressures speaking of of wealth. So
• 52:35
  Speaker 3: the first person that we spoke about, so you know,
• 52:37
  Speaker 3: it's crazy. We interviewed three billionaires on our show. They're
• 52:39
  Speaker 3: all American white. We want to interview a black billionaire.
• 52:42
  Speaker 3: That's that's something that that's a goal of ours. But
• 52:44
  Speaker 3: the first billionaire we actually make it happen.
• 52:46
  Speaker 8: Well, yeah we got to.
• 52:47
  Speaker 7: You might you might know if you.
• 52:50
  Speaker 8: Good, come make you where y'all leave it with Wednesday?
• 52:54
  Speaker 4: Yeah, oh see, okay, well one night come buck whatever.
• 53:02
  Speaker 4: Whenever I did been on that gree you fly back
• 53:03
  Speaker 4: in right exactly, work on it.
• 53:07
  Speaker 2: We'll be back.
• 53:08
  Speaker 3: So, so I know your dad is real close with
• 53:11
  Speaker 3: Aliko dan go to how is that? Like, can you
• 53:14
  Speaker 3: talk about himcause he's the richest black anybody that he
• 53:16
  Speaker 3: drove me home.
• 53:17
  Speaker 2: From the hospital when I was born. Wow, I'm good.
• 53:22
  Speaker 8: Wow, he's the richest black person in the world. How
• 53:24
  Speaker 8: how is how is that?
• 53:26
  Speaker 3: Like, you know your dad obviously, but then him to
• 53:29
  Speaker 3: having those two this is something that you know, we
• 53:31
  Speaker 3: aspired to and and they're not in entertainment of sports.
• 53:33
  Speaker 3: Like you know, a lot of times people think you
• 53:35
  Speaker 3: can only become rich, especially in America if you're black,
• 53:37
  Speaker 3: if you're in entertainment of sports.
• 53:39
  Speaker 4: But every time I see him, he tells me the
• 53:42
  Speaker 4: same thing, David, save your bond, Save your bond. And
• 53:49
  Speaker 4: that's if it tells me the same thing, is up,
• 53:50
  Speaker 4: been a baby, David, save your money, Save your money.
• 53:55
  Speaker 4: But it's just amazing to just see how like I said,
• 53:57
  Speaker 4: what what the crazy thing to me? Just how normal
• 54:00
  Speaker 4: they lived their lives. I don't think Danno Tell's brought
• 54:02
  Speaker 4: a new car in the last ten years.
• 54:05
  Speaker 8: He didn't go on vacation for like the first twe years.
• 54:07
  Speaker 4: I'm telling you his key drives a two thousand and five.
• 54:10
  Speaker 4: He just two thousand and something g Wagon.
• 54:13
  Speaker 6: You don't know, I understand, Like you probably don't understand this,
• 54:16
  Speaker 6: but this, even hearing this is like extremely incredible because
• 54:19
  Speaker 6: I remember writing the lessons when I found out about
• 54:22
  Speaker 6: who is, Like wait, how doesn't the world know about it?
• 54:24
  Speaker 7: To to be one degree of separation from him and
• 54:27
  Speaker 7: you call him uncle. This is like, this is a moment, like.
• 54:31
  Speaker 2: This is crazy. It's crazy.
• 54:32
  Speaker 8: Small world that's it.
• 54:34
  Speaker 7: It's getting smaller too.
• 54:35
  Speaker 3: Yeah, but no, but what that's key because we was
• 54:38
  Speaker 3: reaching it was like he didn't take a vacation for
• 54:40
  Speaker 3: the first twenty years and then the first vacation.
• 54:41
  Speaker 8: That he took was to Atlanta.
• 54:42
  Speaker 2: Atlanta. He loves Atlanta. Random, I'm telling you, we really
• 54:48
  Speaker 2: don't Atlanta. Yeah, like all of them where all the
• 54:51
  Speaker 2: villa's like, that's all Atlanta was the hub.
• 54:55
  Speaker 8: Them shout out to Atlanta. But that's just really random,
• 54:57
  Speaker 8: Like I'm like, at anywhere in the places chose Atlanta.
• 55:00
  Speaker 2: Yeah.
• 55:00
  Speaker 4: His brother lives down the road, his little brother, billing
• 55:03
  Speaker 4: or two. He drives himself. He takes the helicopter from
• 55:07
  Speaker 4: his house here to the jet place. He drives his
• 55:10
  Speaker 4: jet to Atlanta. That's one of the things your dad
• 55:14
  Speaker 4: loves too, right, the planes?
• 55:15
  Speaker 5: Yeah?
• 55:15
  Speaker 2: Yeah, yeah too.
• 55:17
  Speaker 8: How is it in Africa as far as the countries.
• 55:22
  Speaker 3: Like the vibe with each other? Because we know that
• 55:24
  Speaker 3: it was it was all carved up when the colonizers came.
• 55:29
  Speaker 3: It caused issues. Anybody doesn't know, my quick thirty second thing.
• 55:33
  Speaker 3: It caused issues because it's not really like a real
• 55:35
  Speaker 3: geographic line, so you know, different tribes and things of
• 55:38
  Speaker 3: that nature. So it's very it's very hard to like
• 55:40
  Speaker 3: just make a country that's not really a country, just
• 55:43
  Speaker 3: based off of a Europeans So most short there's been issues.
• 55:47
  Speaker 3: But how is it right now with the vibes between
• 55:49
  Speaker 3: different countries.
• 55:49
  Speaker 2: It depends on what is it?
• 55:50
  Speaker 4: It depends on politically as that say, man's sports, there's
• 55:54
  Speaker 4: always been rivalry. But you know Niger you know what
• 55:56
  Speaker 4: dominot everything everything, but it's it's vibes man Like, we
• 56:04
  Speaker 4: have business poplasts all over Africa and I'm speaking for
• 56:09
  Speaker 4: myself in the entertainment, collaborate with the artists they call
• 56:13
  Speaker 4: mere they do the same. Like Ghana has grown to
• 56:18
  Speaker 4: be a big entertainment hope for Africa. So you see
• 56:21
  Speaker 4: a lot of people going to Ghana. You know, Ghana
• 56:23
  Speaker 4: is really more relaxed than legals, like you can catch
• 56:26
  Speaker 4: that real real vacation rather than legos where everything is
• 56:29
  Speaker 4: really like fast and stuff.
• 56:31
  Speaker 2: But it's cool, but it's cool, but you do it.
• 56:32
  Speaker 2: But we're Nigeria's you do.
• 56:35
  Speaker 7: Agree dominant, So what's it?
• 56:37
  Speaker 6: I mean from the country standpoint, But what's it like
• 56:39
  Speaker 6: as far as entertainment as artists, what's the relationship like
• 56:42
  Speaker 6: with the artists that are from Nigeria, because you'll got
• 56:44
  Speaker 6: some really big artists, Bobby those the biggest. Uh, what's
• 56:48
  Speaker 6: your relationship like with other artists?
• 56:50
  Speaker 7: Are you growing people? Are you saying, look, you can
• 56:52
  Speaker 7: you can make it here? Some mistakes I made? What's
• 56:54
  Speaker 7: that like?
• 56:55
  Speaker 2: Yo?
• 56:55
  Speaker 4: It's all love And I'm shout out to this new generation.
• 56:58
  Speaker 4: I hope they don't make a lot of the miss
• 57:00
  Speaker 4: things that we made, you know what I'm saying. I
• 57:01
  Speaker 4: see them collaborating, you know, with Nigeria especially Like for me,
• 57:07
  Speaker 4: just the way I came in in the industry, I
• 57:10
  Speaker 4: wasn't really welcomed, you know, based on my background. You know,
• 57:15
  Speaker 4: I really had to show them like, Yo, I'm kind
• 57:17
  Speaker 4: of really good at this, you know what I'm saying.
• 57:19
  Speaker 4: They kind of accepted me. But you know, I have
• 57:21
  Speaker 4: a lot of friends in the in the industry, but
• 57:22
  Speaker 4: I feel like you need to definitely bring us to
• 57:26
  Speaker 4: become stronger.
• 57:27
  Speaker 2: And I feel like these days a lot of people
• 57:29
  Speaker 2: have noticed that it's all cool. It's all straight with me.
• 57:32
  Speaker 9: So love.
• 57:33
  Speaker 4: But shout out to these new artists. They're going crazy invasive. Yes,
• 57:37
  Speaker 4: very smart, young bright artists coming out of this country
• 57:41
  Speaker 4: and all of them came mere, we hung out. I
• 57:43
  Speaker 4: tell them my two cents when I can, But pretty
• 57:46
  Speaker 4: much they know what they doing. Man, everybody know what
• 57:48
  Speaker 4: they're doing to be honest.
• 57:49
  Speaker 3: So you have a unique vantage point you you are
• 57:54
  Speaker 3: from America. Yeah, you're from Nigeria. Also you look at
• 57:59
  Speaker 3: yourself as African American American or African.
• 58:02
  Speaker 2: African, African African with American passport.
• 58:05
  Speaker 7: So so.
• 58:10
  Speaker 3: The reason why I asked you that is shout you
• 58:12
  Speaker 3: know Toby, Yeah, I think I met him a couple
• 58:15
  Speaker 3: of times. Yeah, shout to Toby. He's from America, but
• 58:17
  Speaker 3: he's from Nigeria.
• 58:18
  Speaker 8: His family.
• 58:19
  Speaker 3: Most ay, short the bridge between America and Africa. I
• 58:22
  Speaker 3: feel like Ghana has done a great job with opening
• 58:24
  Speaker 3: up their borders and a lot of people from America
• 58:26
  Speaker 3: and they think of Africa and they think in of
• 58:28
  Speaker 3: Ghana because they really put a lot of money behind that.
• 58:31
  Speaker 3: How you feel about you think Nigeria can do something
• 58:34
  Speaker 3: similar to that? And what are your words to people
• 58:37
  Speaker 3: in America? Like as far as Africa, A lot of
• 58:40
  Speaker 3: people still have never been to Africa. This is our
• 58:42
  Speaker 3: first time in Africa.
• 58:43
  Speaker 2: So okay, let me ask you guys this question.
• 58:45
  Speaker 4: Before you guys came, y'all had an image of what
• 58:49
  Speaker 4: you thought y'all's coming to.
• 58:51
  Speaker 8: Right, Yeah, yeah kind of Was it different for what
• 58:55
  Speaker 8: you saw?
• 58:56
  Speaker 3: Not really, because I mean, at this point, fortunately we're
• 58:59
  Speaker 3: fortunate to be educated.
• 59:01
  Speaker 8: We meet so many different people that we have.
• 59:03
  Speaker 4: A good okay, But I think I think the problem
• 59:04
  Speaker 4: is we're coming to Africa. It just depends on how
• 59:08
  Speaker 4: you come. That's one who you come to see. I
• 59:13
  Speaker 4: can I can pick up, I can pick up. Give
• 59:16
  Speaker 4: you an example, I can pick up for example, the
• 59:20
  Speaker 4: baby from the airport and Charlotte flying with a jet
• 59:26
  Speaker 4: two Execut jets the private terminal airport. He has no hassle,
• 59:31
  Speaker 4: he comes out stumps, he gets in the Rose Royce,
• 59:35
  Speaker 4: he drives down to Banana Iline, he's in a nice hotel,
• 59:39
  Speaker 4: blah blah blah. He's not really seeing the real Nigeria.
• 59:42
  Speaker 4: So it depends on who you come with what you're experiencing.
• 59:45
  Speaker 4: But it's like just I don't want to say the country.
• 59:48
  Speaker 4: Does this country I always go to to perform, right,
• 59:50
  Speaker 4: So I've been going to that country for three years
• 59:52
  Speaker 4: and it's every time. From the airport, it's one road.
• 59:55
  Speaker 4: Every time, it's one road to the hotel, one road
• 59:59
  Speaker 4: to the president, there's your palace to perform, and back
• 1:00:01
  Speaker 4: to the airport and back. So one day I just
• 1:00:04
  Speaker 4: want to be what kinds I said, Yo, where's everything got?
• 1:00:09
  Speaker 4: So what what they do is the family, the guests
• 1:00:15
  Speaker 4: that come in, there's a certain road they take them through,
• 1:00:17
  Speaker 4: so they don't see.
• 1:00:18
  Speaker 8: See the whole what's really really going on.
• 1:00:21
  Speaker 4: So you know, there's a lot of things, like even
• 1:00:24
  Speaker 4: in the north, it's like if you go on news,
• 1:00:26
  Speaker 4: are you type Likegeria type bondits?
• 1:00:29
  Speaker 2: I don't think you ever want to visit this country?
• 1:00:30
  Speaker 3: Now, you know what's so crazy? You say that because
• 1:00:32
  Speaker 3: I'm I was telling people I was going to Nigeria.
• 1:00:34
  Speaker 3: Everybody was like, yo, just be careful, Like it's crazy, right,
• 1:00:37
  Speaker 3: be carefully, be careful to So then you know, you
• 1:00:39
  Speaker 3: get effected by what people say because I'm like, no,
• 1:00:42
  Speaker 3: it's cool.
• 1:00:42
  Speaker 10: Cool.
• 1:00:43
  Speaker 3: And then after so many people so I had visit,
• 1:00:45
  Speaker 3: I'm like, we need security. I'm like he got He's
• 1:00:47
  Speaker 3: like you got security. I'm like need extra security. He's
• 1:00:50
  Speaker 3: like nah, Legos is good, Like you're good, You're saved.
• 1:00:53
  Speaker 3: Was like, it's like affected because, like you said, it's
• 1:00:55
  Speaker 3: a lot of negative press.
• 1:00:58
  Speaker 6: I think even for my possession said, we've grown and
• 1:01:00
  Speaker 6: we've matured and we had more exposure. But when we
• 1:01:02
  Speaker 6: were younger, it was like the only time you heard
• 1:01:05
  Speaker 6: about Africa was on the infomercials.
• 1:01:06
  Speaker 7: It was like, donated a dollar, donate a penny toward child.
• 1:01:09
  Speaker 2: Old movies like The Girls mus Be Crazy.
• 1:01:12
  Speaker 6: It was like, wait, But then again, when you start
• 1:01:15
  Speaker 6: seeing people like yourself obviously akon and it's like, nah,
• 1:01:17
  Speaker 6: there's the beautiful parts of this continent.
• 1:01:21
  Speaker 8: That's the beauty of music.
• 1:01:22
  Speaker 4: But do you do the funny thing the same way
• 1:01:24
  Speaker 4: When somebody comes here and doesn't see the bad parts
• 1:01:31
  Speaker 4: and they go back with the oh, I just cool.
• 1:01:32
  Speaker 11: Everybody's having a good time. It's the same thing when
• 1:01:35
  Speaker 11: it's the other way around. We just had that conversation.
• 1:01:37
  Speaker 11: They were like, who was it They went to Los Angeles.
• 1:01:39
  Speaker 11: They were like, there's people sleeping on the streets. Like, wait,
• 1:01:42
  Speaker 11: they never showed it. I thought this was Hollywood.
• 1:01:44
  Speaker 2: Yeah, it's the same thing.
• 1:01:45
  Speaker 3: But yeah, it's important to get a full spetch. And
• 1:01:46
  Speaker 3: that's why whenever we go we try to get the
• 1:01:48
  Speaker 3: full because, like you said, you can go. It's like
• 1:01:50
  Speaker 3: we went to Jamaica and the last time we went
• 1:01:51
  Speaker 3: to Jamaica, we went to Kingston and we was in
• 1:01:55
  Speaker 3: like the real neighborhoods. Nobody ever goes to Kingston. They
• 1:01:58
  Speaker 3: go to Montego Bay, they go to the Grill and
• 1:02:01
  Speaker 3: you could just land and just be on the beach
• 1:02:02
  Speaker 3: and think that's Jamaica. So I feel like it's important.
• 1:02:07
  Speaker 3: Like we was at was at the shrine yesterday.
• 1:02:10
  Speaker 8: You liked it, Yeah, it was real.
• 1:02:12
  Speaker 2: Did you see any performances. Yeah, Sewan.
• 1:02:17
  Speaker 8: Shout to him. He welcomed us backstage. We met him
• 1:02:20
  Speaker 8: by too.
• 1:02:26
  Speaker 3: But yeah, so that wasn't you know stuff like that,
• 1:02:29
  Speaker 3: like to do stuff like that. You know what I'm saying, Like,
• 1:02:30
  Speaker 3: don't you show me the good part? Show me every
• 1:02:32
  Speaker 3: every part and its culture in it too.
• 1:02:34
  Speaker 6: Yeah, we like to prit ourselves on saying that we
• 1:02:36
  Speaker 6: go places that people can't go because they don't.
• 1:02:38
  Speaker 7: They wouldn't they wouldn't go. But we won't see it all.
• 1:02:40
  Speaker 3: But it's important for people to know, like I said,
• 1:02:42
  Speaker 3: especially in America, for like was too long. It's been
• 1:02:44
  Speaker 3: a divide between black people in America and Africa, and
• 1:02:51
  Speaker 3: it has to be some level of a bridge. And
• 1:02:53
  Speaker 3: I feel like the music, I mean will always it's
• 1:02:56
  Speaker 3: never going to be like but you know, we could
• 1:02:59
  Speaker 3: be standing of course, you know what I'm saying. And
• 1:03:02
  Speaker 3: I feel like now, like I said, that's one of
• 1:03:03
  Speaker 3: the beautiful things with music is that it's like a
• 1:03:06
  Speaker 3: transportant machine where it can actually transport you over there.
• 1:03:09
  Speaker 3: And now with so many people into afrobeats, now people
• 1:03:13
  Speaker 3: just wearing the fashion you go to America, Pete, that's
• 1:03:15
  Speaker 3: like cooler way to fashion. Now people want to go
• 1:03:18
  Speaker 3: to Ghana, people want to take trips.
• 1:03:19
  Speaker 7: So you know the whole afrobeat parties, that's all they playing,
• 1:03:22
  Speaker 7: That's all they playing.
• 1:03:23
  Speaker 6: Yeah, yeah, yeah, all right, I got I got a
• 1:03:25
  Speaker 6: list here, right, So you've collabed with a plenty of artists.
• 1:03:28
  Speaker 6: I'm gonna run him down some of the big names,
• 1:03:29
  Speaker 6: Chris Brown, Nas, Nikki Mina's Little Baby, a Boogie pop, Smoke.
• 1:03:34
  Speaker 6: We don't get to the pop smoking set smoke. Who
• 1:03:37
  Speaker 6: is on who is not on that list that you
• 1:03:39
  Speaker 6: want to work with.
• 1:03:41
  Speaker 2: A lot of people?
• 1:03:42
  Speaker 7: Who's the top person?
• 1:03:43
  Speaker 4: Like, I mean, I'm not like crazy, like yo, I
• 1:03:45
  Speaker 4: gotta run around, but I do want to work with
• 1:03:48
  Speaker 4: like Itsheran drake.
• 1:03:52
  Speaker 7: H. We make a call, we get drink on that.
• 1:03:57
  Speaker 2: I talk to him to two.
• 1:03:59
  Speaker 3: People I want to add set specifically one my favorite
• 1:04:02
  Speaker 3: of all time. Nah, I name my son not Sea,
• 1:04:04
  Speaker 3: So I'm a die hard. How'd that come about?
• 1:04:06
  Speaker 8: How was that? I shout out to my.
• 1:04:08
  Speaker 4: Brother hit boy and you know this, this was really natural.
• 1:04:11
  Speaker 4: Actually he called me. I was in La pop out
• 1:04:14
  Speaker 4: of the studio.
• 1:04:15
  Speaker 2: Here. You got a little camp going on. I'm cool.
• 1:04:17
  Speaker 2: I'm doing my album too. I'm gonna come through. So
• 1:04:19
  Speaker 2: blase we the studio, blah blah blah. And I go
• 1:04:22
  Speaker 2: to the bathroom. I'm coming out and I see Nassas.
• 1:04:27
  Speaker 7: Ain't it.
• 1:04:28
  Speaker 2: He's like if you know? I was like, you know me,
• 1:04:32
  Speaker 2: what's man?
• 1:04:32
  Speaker 4: I'm like, yeah, man, I'm in the b room. I'm
• 1:04:34
  Speaker 4: hyping him up. I'm like, yo, blah blah blah. And
• 1:04:36
  Speaker 4: it comes to Africa black you know, talking to you know,
• 1:04:38
  Speaker 4: He's like, I think he's kind of Nigerian too. So
• 1:04:41
  Speaker 4: we spoken and I went to the other room and
• 1:04:42
  Speaker 4: I just did the song and he walked in the
• 1:04:45
  Speaker 4: studio and I look back and see you know what
• 1:04:46
  Speaker 4: I'm saying. So I'm thinking I'm like, yo, should I
• 1:04:48
  Speaker 4: ask him to get on?
• 1:04:49
  Speaker 2: It was like yo, yo, you do it.
• 1:04:54
  Speaker 4: Verse In like the next ten minutes, he laid it
• 1:04:56
  Speaker 4: and that's it. There was no labels, no middle man
• 1:05:00
  Speaker 4: or it just happened.
• 1:05:03
  Speaker 3: Was is he as cool? He always seemed like the
• 1:05:04
  Speaker 3: coolest dude was cool man, it's too cool for Shout
• 1:05:10
  Speaker 3: out to Esco Pop Smoke Resting Peace from New York.
• 1:05:12
  Speaker 3: So that how did that come about? How you liked
• 1:05:16
  Speaker 3: you linked with him in person?
• 1:05:17
  Speaker 2: Yes?
• 1:05:17
  Speaker 8: What how that?
• 1:05:18
  Speaker 2: My will me? Pop man? It was crazy? Shout out
• 1:05:22
  Speaker 2: Mike D. He's like jer best friend. Yeah, me and
• 1:05:26
  Speaker 2: pop Man.
• 1:05:28
  Speaker 4: When he first dropped the record, like I used to
• 1:05:30
  Speaker 4: play it on my my I think I played it
• 1:05:32
  Speaker 4: one time on my Instagram and he hit me like, YO,
• 1:05:34
  Speaker 4: appreciate it crool blah blah blah blah pop.
• 1:05:37
  Speaker 2: And then I went to late and we was in there.
• 1:05:39
  Speaker 10: Lay together in the same Airbnb where he got killed
• 1:05:42
  Speaker 10: at No, not that same chilling like a year a
• 1:05:47
  Speaker 10: couple of months before, and he was just we're just
• 1:05:49
  Speaker 10: talking about him coming to Africa and the unlucky.
• 1:05:54
  Speaker 3: Yeah, crazy, It's crazy that we heard his songs being
• 1:05:57
  Speaker 3: played at in the clubs out here, people wearing pop
• 1:05:58
  Speaker 3: smoke T shirt. It's just crazy to see that influence
• 1:06:02
  Speaker 3: travel all over the music.
• 1:06:05
  Speaker 6: So I know, obviously you got music, the most people
• 1:06:08
  Speaker 6: may not have known that you got your acting bug
• 1:06:10
  Speaker 6: as well.
• 1:06:11
  Speaker 7: Come into America too. You're definitely in the film I
• 1:06:15
  Speaker 7: already act about actor you could. That's so I'm thinking,
• 1:06:18
  Speaker 7: is that part of maybe some of the things you
• 1:06:20
  Speaker 7: want to get into.
• 1:06:21
  Speaker 4: And definitely I'm actually working on a movie, not on
• 1:06:26
  Speaker 4: the movie, in the movie coming soon whoever really started shooting.
• 1:06:30
  Speaker 4: But I'm gonna take acting classes like when I have time,
• 1:06:33
  Speaker 4: you know, to be able to execute that.
• 1:06:35
  Speaker 2: Part of my career.
• 1:06:37
  Speaker 4: You know that it takes time, Like you can't just
• 1:06:40
  Speaker 4: do a show and then go do a movie and
• 1:06:42
  Speaker 4: come back and do a show. So that's a good
• 1:06:44
  Speaker 4: time where I can create time for myself the craft
• 1:06:47
  Speaker 4: and then focus on it for that time being.
• 1:06:49
  Speaker 3: Yeah, appreciate the hospitality my brother to leave the people
• 1:06:53
  Speaker 3: with You got upcoming projects.
• 1:06:55
  Speaker 4: Yeah, definitely definitely new album February. You know what I'm saying,
• 1:06:59
  Speaker 4: It's crazy, this is like I ain't dropped the song
• 1:07:01
  Speaker 4: this year. What we me in November? Yeah, I ain't
• 1:07:05
  Speaker 4: dropped the record yet. We go crazy.
• 1:07:09
  Speaker 2: Yeah, man, we were.
• 1:07:11
  Speaker 4: Working on the album. New new music is coming soon.
• 1:07:15
  Speaker 4: I'm going getting back on tour from March. We do
• 1:07:18
  Speaker 4: the old tour in London and then we do other
• 1:07:21
  Speaker 4: arenas around Europe, and then we go to Brooklyn. We
• 1:07:26
  Speaker 4: do the Barclay's Barklay's. Yeah, yeah, Brooklyn, Brooklyn myself, Barclay Center.
• 1:07:33
  Speaker 2: We come brasy.
• 1:07:34
  Speaker 4: You know. I wanted to do Brooklyn because, like I said,
• 1:07:37
  Speaker 4: like New York was like the first place that broke
• 1:07:41
  Speaker 4: my music. So I want to do Barclay Center and
• 1:07:44
  Speaker 4: then probably go to at Leta and then just do
• 1:07:47
  Speaker 4: it all over again.
• 1:07:48
  Speaker 6: You know.
• 1:07:49
  Speaker 8: Run it up there, you have it. Run it up
• 1:07:51
  Speaker 8: Troy House Key items.
• 1:07:52
  Speaker 2: Yeah.
• 1:07:52
  Speaker 6: Shout everybody on Patreon dot com. You know us probably
• 1:07:55
  Speaker 6: pay program. Shout out to everybody that is a tear five.
• 1:07:58
  Speaker 6: You obviously have access to E y L universe, see
• 1:08:00
  Speaker 6: the number one place for everything in the business world.
• 1:08:02
  Speaker 7: Man, Shout to all our earners. That's part of that.
• 1:08:04
  Speaker 6: Over ten thousands of y'all, keep killing, keep inspiring, because
• 1:08:07
  Speaker 6: all y'all do is inspire us to do more, and
• 1:08:09
  Speaker 6: then that just trickles down to people want to do
• 1:08:11
  Speaker 6: more for themselves.
• 1:08:12
  Speaker 7: So shout out to y'all. Shout to all the merch
• 1:08:14
  Speaker 7: Shout to the merch team and everybody. Shout to the
• 1:08:16
  Speaker 7: y l ending. Shout the uy l.
• 1:08:18
  Speaker 6: Ending euy l is a massive place, man, It's a
• 1:08:21
  Speaker 6: universe of opportunity. So shout out to all the people
• 1:08:24
  Speaker 6: that are helping with that Yogi Dominie and uh yeah,
• 1:08:27
  Speaker 6: loves love y'all.
• 1:08:28
  Speaker 8: Yeah Yah, shout out to Lego. Shout to Nigeria.
• 1:08:31
  Speaker 2: Yeah, I'm gonna get that bill in there if you
• 1:08:34
  Speaker 2: oh yo.
• 1:08:35
  Speaker 7: And matter of fact, if you when you get it,
• 1:08:37
  Speaker 7: you gotta be there for it because we're gonna remember.
• 1:08:43
  Speaker 8: Then you have it, then you got for rocking with us. Well,
• 1:08:45
  Speaker 8: see you next week. Peace.
• 1:08:46
  Speaker 5: Peace, my graduates from my school being forced back drop
• 1:08:53
  Speaker 5: b drop, Mike, drop drop drop.
• 1:09:07
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