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Using design to understand customers' needs | Jyothish Nair, McKinsey
Design: it’s a fundamental way for companies to understand their end users’ needs. Jyothish Nair understands this better than anyone. A VP and associate partner at McKinsey, Jyo has been helping clients create optimal physical, digital and spatial experiences for over two decades.
Sitting down with Lloyd and Mana Search Co-Founder Mimi Nguyen, Jyo tells us about his journey with McKinsey, whether it’s better to have four specialists or four jacks-of-all-trades, and why designers need to turn in work quickly while developing other skills. Plus, he digs into ethnography’s significance in…
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