Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Touchpoint Where Customer Data Gets Dirty
In this episode of Customer Journey with Fexingo, Lucas and Luna drill into a specific, often-overlooked touchpoint: the point where a customer updates their profile or preferences. Using the example of a B2B SaaS company, they reveal how a single form field change can cascade into dirty data across CRM, marketing automation, and analytics. They discuss why most journey maps assume clean data inputs, how a misaligned dropdown menu caused a 12 percent drop in email engagement for one real firm, and what a 'data hygiene audit' looks like in practice. Lucas shares a simple fix: adding…
The skinny
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