Net Zero in New York? JBS Accused of Greenwashing
On February 28, 2024, New York Attorney General Letitia James sued JBS, the largest meat company in the world, for civil fraud. James is accusing the company of 'greenwashing' or making statements to sound more environmentally friendly than they truly are.
In 2021, JBS made a commitment to reach net zero emissions by 2040. James says this statement is "unsubstantiated" and "unachievable" without reducing production, and that their marketing campaigns "in effect, provide environmentally conscious consumers with a 'license' to eat beef."
What earned JBS the unwanted attention of the Attorney…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.