How a Single Emoji Boosted Email Open Rates by 28 Percent

The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing · Jun 17, 2026 · 7m · transcript

Lucas and Luna dig into one of the most controversial copywriting tactics of the past decade: using emojis in email subject lines. They look at a specific case from a mid-sized e-commerce brand that ran a year-long study and saw a 28 percent lift in open rates when using a single emoji in the subject line. But they also unpack the risks — which emojis work, which backfire, and how audience demographics change the math. With concrete examples from A/B tests in B2B and B2C, this episode gives you a simple rule of thumb you can use in your next campaign.

#Copywriting #EmailMarketing…