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The Hustle Behind the Aisles: The Financial Reality of Scaling a Food Empire
In this candid and deeply relatable conversation, Gregory Vetter, co-founder of Tessemae’s and current CEO of Alta Fresh Foods, joins What It Takes to talk about the real cost of entrepreneurship—with a focus on financials. Drawing from his honest and hilarious book Undressed, Greg shares his multi-phase “Money Quest” journey, including investor pitfalls, oil spills, media hype, board takeovers, and ultimately, how bankruptcy led to personal freedom and a renewed vision.
Now with Alta Fresh Foods, Greg has taken those hard-earned lessons and created a profitable, purpose-driven business that…
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