Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / Want AI Search to Recommend Your Clinic? Start Here

Transcript

Want AI Search to Recommend Your Clinic? Start Here · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:25
  Hello, and welcome to the Clinic Marketing Podcast.
• 0:29
  I'm your host, Darcy Sullivan with Propel Marketing and Design.
• 0:34
  If you have spent any time lately trying to figure out how to get your clinic to show up in AI search, you've probably noticed something.
• 0:43
  There's a lot of information out there.
• 0:45
  Some of it's good, some of it's bad, and some of it is really bad.
• 0:51
  We're seeing more clinic owners asking questions like,"How do I get recommended by ChatGPT?
• 0:57
  How do I show up in Google AI results?
• 1:00
  What about Perplexity?
• 1:02
  Do I need to completely change my SEO strategy?
• 1:05
  Do I need a special AI optimization?" And unfortunately, we're seeing a lot of complicated advice out there that is supposed to help you AI hack your way to showing up in these searches.
• 1:19
  Also, I have to say, we're seeing a number of clinics that are turning to ChatGPT to ask them how to help them rank in AI search, and sometimes the information it gives you just isn't that accurate.
• 1:34
  There's also some of these AI scans out there, but they don't take your business into account when they give you the information.
• 1:43
  So the information they're giving you is either vague or doesn't necessarily relate to what is in the best interest of your clinic.
• 1:51
  So today, I want to talk about something that I think is much more important than chasing after these latest AI tricks to help you rank in AI search.
• 2:02
  And that's future-proofing your clinic's brand and online reputation.
• 2:07
  Because the way people search is changing, your potential patients are not only going to Google and typing things in like"chiropractor near me" or"physical therapist" and name of city anymore.
• 2:20
  They're also asking more detailed questions, and this is definitely a trend that we are seeing when it comes to AI searches.
• 2:28
  They might ask ChatGPT or another AI tool to recommend a provider for a specific condition, a specific service, or they might ask it to recommend a specific provider within their area that takes their insurance, or that based off of what that AI knows about them would be best for that specific person.
• 2:51
  And when AI tools answer those questions, they need information to work with.
• 2:57
  They need to understand who your business is, where your clinic is located, what you do, what services you offer, what you are known for, and whether there are signals online that support what you are saying about your business That's why I don't want clinic owners thinking about AI visibility as some completely separate marketing strategy.
• 3:23
  A lot of this comes back to building a stronger, consistent digital presence.
• 3:29
  Is the information about your clinic consistent throughout the web?
• 3:33
  Does your website clearly explain what you do, who you help?
• 3:38
  Does your Google Business Profile listing accurately represent your clinic?
• 3:43
  Do you have reviews that talk about your services, your providers, and the experiences patients have with your clinic?
• 3:53
  Not just reviews that say friendly staff, clean office.
• 3:58
  Are you publishing helpful content that demonstrates your expertise?
• 4:04
  Are there other trustworthy websites that are mentioning your clinic?
• 4:08
  And importantly, is all of this information clear enough to Google and AI platforms so that they can understand it?
• 4:16
  These aren't things that require you necessarily to know how to code.
• 4:20
  You do not need to become an AI expert, and you don't need to completely overhaul your marketing strategy this week.
• 4:29
  In fact, there are some relatively simple things you can do that require zero technical skills In just a few days that can start to strengthen your clinic's visibility.
• 4:44
  That's exactly why I put together a training called the Seven AI Visibility Upgrades You Can Make This Week.
• 4:54
  Now, I say this is a new training.
• 4:55
  It's actually one that I recently did live, but I have had so many questions regarding this topic that I wanted to make it available to all of our podcast listeners.
• 5:07
  I originally offered this training live, but again, there's just so much confusion out there around AI search right now that I've decided to make the replay available again for a limited time.
• 5:20
  And these are not highly technical strategies at all.
• 5:24
  Yes, there are some more technical strategies that can be involved when it comes to AI rankings.
• 5:30
  But then again, there are some technical strategies in general that should be applied when it comes to SEO.
• 5:38
  But again, there are non-technical things you can do this week to start seeing some major movement and major shifts when it comes to how your company is showing up in these AI searches.
• 5:51
  There are things you can do on your website, your Google Business profile, and your overall online presence.
• 5:58
  The goal isn't for you to leave the training with yet another gigantic marketing to-do list.
• 6:05
  It is for you to be able to say,"Okay, I understand what matters.
• 6:10
  I know where some of my AI gaps might be, and I know what to do to start fixing them." Because AI search is going to continue to evolve.
• 6:20
  The platforms will change, the terminology will change, the technology will even change, and there will undoubtedly be plenty of new, quote-unquote,"AI ranking hacks" that people will tell you that you absolutely have to implement.
• 6:37
  But if you've built a strong brand and online reputation, if your clinic information is accurate and consistent, if you're demonstrating expertise, and if you're giving search engines and AI platforms clear information about who you are, what you do, and you're building a much stronger foundation for whatever comes next, That means you're gonna be ahead of most of the companies that are out there.
• 7:06
  So if you haven't yet watched this training, it's short.
• 7:10
  It's like 30 minutes, and there's a checklist that goes along with it to help you make sure that you are taking action the right way.
• 7:18
  You can go to propelyourcompany.com/fix.
• 7:22
  Again, that's propelyourcompany.com/fix.
• 7:29
  I will also include the link in the episode description.
• 7:35
  You'll get immediate access to that training, and I'll walk you through all seven AI visibility upgrades you can start making this week.
• 7:44
  Don't worry about trying to do everything at once.
• 7:47
  You can pick a few of these upgrades, start making improvements, and continue building from there.
• 7:53
  Because when it comes to AI search, I'd much rather see your clinic building a strong foundation than chasing the next trick over the next six months.
• 8:05
  Again, you can grab that training by visiting propelyourcompany.com/fix