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Party City Is Back… Inside Staples? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Party
• 0:00
  City
• 0:00
  is
• 0:00
  back,
• 0:01
  but
• 0:01
  not
• 0:01
  the
• 0:01
  way
• 0:02
  you
• 0:02
  remember
• 0:02
  it,
• 0:02
  everybody.
• 0:03
  After
• 0:03
  filing
• 0:03
  for
• 0:04
  bankruptcy
• 0:04
  for
• 0:04
  the
• 0:05
  second
• 0:05
  time
• 0:05
  in
• 0:05
  2024
• 0:06
  and
• 0:07
  shuttering
• 0:07
  nearly
• 0:08
  all
• 0:08
  of
• 0:08
  its
• 0:08
  locations,
• 0:09
  Party
• 0:09
  City
• 0:09
  has
• 0:10
  reopened
• 0:10
  inside
• 0:11
  more
• 0:11
  than
• 0:11
  700
• 0:12
  Staples
• 0:12
  stores
• 0:13
  nationwide,
• 0:13
  with
• 0:13
  plans
• 0:14
  to
• 0:14
  expand
• 0:14
  to
• 0:14
  additional
• 0:15
  Staples
• 0:15
  locations
• 0:16
  through
• 0:16
  the
• 0:16
  end
• 0:16
  of
• 0:16
  2026,
• 0:18
  according
• 0:18
  to
• 0:18
  Chain
• 0:18
  Storage.
• 0:19
  The
• 0:19
  partnership
• 0:19
  announced
• 0:20
  this
• 0:20
  week
• 0:20
  brings
• 0:20
  Party
• 0:21
  City's
• 0:21
  balloons,
• 0:22
  decor,
• 0:22
  tableware,
• 0:23
  gift
• 0:23
  bags
• 0:23
  and
• 0:23
  costume
• 0:24
  accessories
• 0:25
  inside
• 0:25
  Staples
• 0:26
  locations,
• 0:26
  turning
• 0:26
  Staples
• 0:27
  into
• 0:27
  a
• 0:27
  one
• 0:27
  stop
• 0:28
  shop
• 0:28
  for
• 0:28
  celebration
• 0:29
  and
• 0:30
  and
• 0:30
  printing
• 0:31
  needs.
• 0:32
  Customers
• 0:32
  can
• 0:32
  combine
• 0:33
  Party
• 0:33
  City
• 0:33
  supplies
• 0:34
  with
• 0:34
  Staples
• 0:34
  Print
• 0:35
  Services,
• 0:35
  creating
• 0:35
  custom
• 0:36
  banners,
• 0:36
  yard
• 0:36
  signs,
• 0:37
  posters
• 0:38
  and
• 0:38
  personalized
• 0:38
  invitations
• 0:39
  all
• 0:39
  in
• 0:39
  one
• 0:39
  visit.
• 0:40
  I
• 0:40
  think
• 0:40
  this
• 0:40
  is
• 0:40
  the
• 0:40
  first
• 0:40
  time
• 0:41
  the
• 0:41
  word
• 0:41
  yard
• 0:41
  has
• 0:42
  been
• 0:42
  used
• 0:42
  twice
• 0:42
  in
• 0:42
  two
• 0:43
  headlines
• 0:43
  in
• 0:43
  the
• 0:43
  history
• 0:43
  of
• 0:43
  the
• 0:44
  OmniTok
• 0:44
  retail
• 0:44
  fast
• 0:45
  five
• 0:45
  balloon
• 0:46
  pickups
• 0:46
  will
• 0:46
  soon
• 0:46
  be
• 0:47
  available
• 0:47
  to
• 0:47
  schedule
• 0:48
  online
• 0:48
  via
• 0:48
  staples.com
• 0:49
  and
• 0:49
  the
• 0:50
  Staples
• 0:50
  app
• 0:51
  Shelley.
• 0:52
  Party
• 0:53
  City
• 0:53
  had
• 0:53
  700
• 0:54
  standalone
• 0:54
  stores
• 0:55
  at
• 0:55
  its
• 0:55
  peak
• 0:56
  before
• 0:56
  it
• 0:56
  went
• 0:56
  bankrupt.
• 0:57
  Now
• 0:57
  it
• 0:57
  has
• 0:58
  700
• 0:58
  locations
• 0:59
  again,
• 0:59
  but
• 0:59
  this
• 0:59
  time
• 1:00
  they're
• 1:00
  inside
• 1:00
  of
• 1:00
  Staples.
• 1:01
  Is
• 1:01
  this
• 1:01
  a
• 1:01
  genuine
• 1:02
  second
• 1:02
  act
• 1:03
  for
• 1:03
  a
• 1:03
  beloved
• 1:04
  brand
• 1:05
  and
• 1:05
  or
• 1:06
  a
• 1:06
  point
• 1:06
  of
• 1:07
  real
• 1:07
  differentiation
• 1:08
  for
• 1:08
  Staples?
• 1:10
  I
• 1:10
  think
• 1:11
  it's
• 1:11
  neither.
• 1:12
  Neither.
• 1:12
  And
• 1:12
  I'll
• 1:13
  take
• 1:13
  you
• 1:13
  through.
• 1:13
  I'll
• 1:13
  take.
• 1:14
  I
• 1:14
  think
• 1:15
  this
• 1:15
  is
• 1:15
  gonna
• 1:16
  so
• 1:16
  the,
• 1:16
  the
• 1:16
  growth
• 1:17
  in
• 1:17
  Party
• 1:17
  is
• 1:17
  coming
• 1:18
  from
• 1:18
  personalization,
• 1:19
  so
• 1:19
  I
• 1:19
  don't
• 1:19
  think
• 1:19
  the
• 1:19
  insight
• 1:20
  there
• 1:20
  or
• 1:20
  the
• 1:20
  thesis
• 1:21
  is
• 1:21
  wrong.
• 1:22
  I
• 1:22
  do
• 1:22
  think,
• 1:23
  however,
• 1:23
  this
• 1:23
  is
• 1:23
  going
• 1:24
  to
• 1:24
  come
• 1:24
  down
• 1:24
  to
• 1:24
  execution
• 1:25
  on
• 1:25
  Staples
• 1:25
  part.
• 1:26
  So
• 1:26
  when
• 1:26
  we
• 1:26
  talk
• 1:27
  about
• 1:27
  this,
• 1:28
  they
• 1:28
  have
• 1:28
  to
• 1:28
  bring
• 1:28
  this
• 1:29
  platform
• 1:29
  together
• 1:30
  which
• 1:30
  is
• 1:30
  going
• 1:30
  to
• 1:31
  require
• 1:31
  not
• 1:31
  only
• 1:32
  your
• 1:32
  digital
• 1:33
  interface,
• 1:34
  your
• 1:34
  execution
• 1:35
  in
• 1:35
  stores,
• 1:35
  what
• 1:36
  customer
• 1:36
  service
• 1:36
  looks
• 1:37
  like,
• 1:37
  but
• 1:38
  in
• 1:38
  general
• 1:38
  the
• 1:39
  margin
• 1:39
  is
• 1:40
  in
• 1:40
  the
• 1:40
  balloon
• 1:40
  business,
• 1:41
  the
• 1:41
  margin
• 1:41
  is
• 1:41
  in
• 1:42
  the
• 1:42
  personalization
• 1:42
  business.
• 1:43
  When
• 1:43
  you
• 1:43
  look
• 1:43
  at
• 1:44
  the
• 1:44
  rest
• 1:44
  of
• 1:44
  the
• 1:44
  business
• 1:44
  for
• 1:45
  Party
• 1:45
  City,
• 1:45
  you
• 1:46
  have
• 1:46
  low
• 1:47
  retail
• 1:47
  items
• 1:48
  that
• 1:48
  potentially
• 1:49
  have
• 1:49
  incredibly
• 1:49
  low
• 1:50
  velocity
• 1:50
  due
• 1:51
  to
• 1:51
  Amazon
• 1:51
  and
• 1:51
  Walmart
• 1:52
  outpacing
• 1:52
  them
• 1:53
  on
• 1:53
  every
• 1:53
  level,
• 1:53
  including
• 1:54
  including
• 1:54
  beating
• 1:54
  them
• 1:55
  on
• 1:55
  price.
• 1:55
  So
• 1:56
  anytime
• 1:56
  you
• 1:56
  combine
• 1:57
  low
• 1:57
  retail
• 1:58
  categories
• 1:58
  with
• 1:59
  low
• 1:59
  velocity,
• 2:00
  it
• 2:00
  destroys
• 2:01
  your
• 2:01
  ROI
• 2:02
  in
• 2:02
  the
• 2:02
  business.
• 2:02
  And
• 2:03
  so
• 2:03
  I
• 2:03
  think
• 2:04
  if
• 2:04
  Staples
• 2:04
  can't
• 2:05
  pull
• 2:05
  together
• 2:05
  the
• 2:06
  personalization
• 2:06
  and
• 2:07
  the
• 2:07
  other
• 2:07
  part
• 2:07
  of
• 2:07
  the
• 2:07
  business,
• 2:08
  this
• 2:08
  makes
• 2:08
  absolutely
• 2:09
  no
• 2:09
  sense.
• 2:09
  It's
• 2:09
  going
• 2:09
  to
• 2:10
  be
• 2:10
  dilutive
• 2:11
  to
• 2:11
  their
• 2:11
  business.
• 2:11
  They're
• 2:11
  not
• 2:12
  going
• 2:12
  to
• 2:12
  be
• 2:12
  a
• 2:12
  destination.
• 2:13
  And
• 2:14
  I
• 2:14
  think
• 2:14
  there's
• 2:14
  huge
• 2:15
  risks
• 2:16
  across
• 2:16
  the
• 2:16
  board
• 2:16
  in
• 2:17
  execution,
• 2:17
  training,
• 2:18
  marketing
• 2:18
  and
• 2:18
  then
• 2:19
  potentially
• 2:19
  stagnant
• 2:20
  inventory
• 2:20
  for
• 2:20
  not
• 2:21
  turning
• 2:21
  any
• 2:21
  of
• 2:21
  it.
• 2:21
  So
• 2:22
  this
• 2:22
  is
• 2:22
  a
• 2:22
  big,
• 2:22
  big
• 2:25
  one
• 2:25
  to
• 2:25
  watch,
• 2:25
  I
• 2:25
  guess,
• 2:26
  because
• 2:26
  it's
• 2:26
  going
• 2:26
  to
• 2:27
  require
• 2:27
  a
• 2:27
  lot
• 2:27
  to
• 2:27
  be
• 2:27
  successful
• 2:28
  here.
• 2:29
  Wow.
• 2:29
  Shelly,
• 2:29
  tell
• 2:29
  us
• 2:30
  how
• 2:30
  you
• 2:30
  really
• 2:30
  feel.
• 2:30
  I
• 2:30
  love
• 2:31
  it.
• 2:31
  I
• 2:31
  love
• 2:31
  the
• 2:31
  candor
• 2:32
  on
• 2:32
  this
• 2:32
  one.
• 2:32
  This
• 2:33
  is
• 2:33
  great
• 2:33
  this
• 2:33
  is
• 2:34
  great.
• 2:35
  No,
• 2:35
  I,
• 2:35
  I
• 2:36
  think
• 2:36
  I
• 2:36
  agree
• 2:36
  with
• 2:36
  you
• 2:37
  though
• 2:37
  because
• 2:37
  like,
• 2:37
  you
• 2:37
  know,
• 2:38
  we've
• 2:38
  talked
• 2:38
  about
• 2:38
  it
• 2:38
  a
• 2:38
  lot.
• 2:38
  Staples
• 2:39
  feels
• 2:39
  like
• 2:39
  it's
• 2:39
  just
• 2:40
  trying
• 2:40
  to
• 2:40
  be
• 2:40
  like
• 2:40
  the,
• 2:41
  the
• 2:41
  mall
• 2:41
  for
• 2:42
  all
• 2:42
  the
• 2:42
  junk
• 2:42
  that
• 2:42
  you
• 2:43
  don't
• 2:43
  want
• 2:43
  to
• 2:43
  do.
• 2:43
  It's
• 2:43
  becoming
• 2:44
  like
• 2:44
  the
• 2:44
  swap
• 2:44
  meet
• 2:45
  for
• 2:45
  like
• 2:45
  retail
• 2:47
  concepts
• 2:47
  or
• 2:47
  ideas.
• 2:48
  And
• 2:48
  so
• 2:48
  they're
• 2:48
  throwing
• 2:48
  Party
• 2:49
  City
• 2:49
  in
• 2:49
  there.
• 2:49
  And
• 2:49
  I,
• 2:49
  I
• 2:50
  guess
• 2:50
  I
• 2:50
  get
• 2:50
  the
• 2:50
  tie
• 2:51
  ins
• 2:51
  to
• 2:51
  it
• 2:51
  on
• 2:51
  the
• 2:52
  printing
• 2:52
  side.
• 2:53
  But
• 2:53
  your
• 2:53
  point
• 2:53
  is,
• 2:53
  right,
• 2:54
  because
• 2:54
  we've
• 2:55
  talked
• 2:55
  about
• 2:55
  on
• 2:55
  the
• 2:55
  show
• 2:55
  a
• 2:55
  lot
• 2:56
  you
• 2:56
  can't
• 2:56
  just
• 2:56
  build
• 2:57
  it
• 2:57
  and
• 2:57
  they
• 2:57
  will
• 2:57
  come.
• 2:57
  You
• 2:58
  can't
• 2:58
  take
• 2:58
  an
• 2:58
  Iowa
• 2:59
  strategy
• 2:59
  and
• 2:59
  just
• 2:59
  build
• 3:00
  it
• 3:00
  and
• 3:00
  they
• 3:00
  will
• 3:00
  come.
• 3:00
  It's
• 3:01
  not
• 3:01
  going
• 3:01
  to
• 3:01
  work
• 3:01
  that
• 3:02
  way.
• 3:02
  You
• 3:03
  have
• 3:03
  to
• 3:03
  spend
• 3:03
  money,
• 3:04
  you
• 3:04
  have
• 3:04
  to
• 3:04
  invest
• 3:04
  in
• 3:05
  marketing
• 3:06
  and
• 3:06
  in
• 3:06
  store
• 3:06
  training
• 3:07
  and
• 3:07
  digital
• 3:07
  product
• 3:08
  development,
• 3:08
  which
• 3:08
  is
• 3:09
  what
• 3:09
  gets
• 3:09
  you
• 3:09
  all
• 3:10
  the
• 3:10
  personalization
• 3:11
  aspects
• 3:11
  of
• 3:11
  what
• 3:12
  you've,
• 3:12
  you've
• 3:12
  talked
• 3:13
  about
• 3:13
  in
• 3:13
  order
• 3:13
  to
• 3:13
  make
• 3:13
  this
• 3:14
  work.
• 3:14
  So.
• 3:15
  Yeah,
• 3:15
  I'm
• 3:15
  with
• 3:15
  you.
• 3:15
  I
• 3:16
  just,
• 3:16
  I
• 3:16
  just
• 3:17
  think,
• 3:17
  you
• 3:17
  know,
• 3:18
  where's
• 3:18
  the
• 3:18
  ROI
• 3:19
  in
• 3:19
  that
• 3:19
  in
• 3:19
  the
• 3:19
  long
• 3:19
  run?
• 3:19
  And
• 3:19
  also,
• 3:20
  Shelley,
• 3:20
  you
• 3:21
  brought
• 3:21
  this
• 3:21
  up
• 3:21
  about,
• 3:21
  you
• 3:22
  know,
• 3:22
  Amazon
• 3:22
  and
• 3:22
  the
• 3:22
  other
• 3:23
  competition
• 3:23
  that's
• 3:23
  out
• 3:23
  there
• 3:24
  in
• 3:24
  that
• 3:24
  space.
• 3:25
  Like,
• 3:25
  it's
• 3:26
  going
• 3:26
  to
• 3:26
  be
• 3:26
  really
• 3:26
  hard
• 3:27
  to
• 3:27
  keep
• 3:27
  up
• 3:27
  or
• 3:28
  even
• 3:28
  meet
• 3:28
  the
• 3:29
  level
• 3:29
  that's
• 3:29
  table
• 3:29
  stakes
• 3:30
  for
• 3:30
  that
• 3:30
  right
• 3:31
  now,
• 3:31
  given
• 3:32
  the
• 3:32
  amount
• 3:32
  of
• 3:32
  investment
• 3:32
  you've
• 3:33
  put
• 3:33
  into
• 3:33
  this
• 3:33
  as
• 3:34
  Staples
• 3:34
  and
• 3:34
  as
• 3:34
  a
• 3:34
  defunct
• 3:35
  Party
• 3:35
  City,
• 3:36
  let
• 3:36
  alone
• 3:37
  in
• 3:37
  the
• 3:37
  long
• 3:37
  run
• 3:37
  too.
• 3:38
  So,
• 3:38
  like,
• 3:38
  I
• 3:38
  just,
• 3:39
  yeah,
• 3:39
  I
• 3:39
  don't,
• 3:40
  I
• 3:40
  don't
• 3:40
  see
• 3:40
  this
• 3:40
  bringing
• 3:41
  a
• 3:41
  lot
• 3:41
  of
• 3:41
  traffic
• 3:42
  into
• 3:42
  the
• 3:42
  store.
• 3:43
  I
• 3:43
  feel
• 3:43
  like
• 3:43
  it's
• 3:43
  going
• 3:43
  to
• 3:43
  be
• 3:44
  more,
• 3:44
  more
• 3:44
  of
• 3:45
  a
• 3:45
  hamstringing
• 3:46
  effort
• 3:46
  in
• 3:46
  the
• 3:46
  long
• 3:47
  run
• 3:47
  too.
• 3:48
  I
• 3:48
  think
• 3:48
  so,
• 3:49
  too.
• 3:49
  So
• 3:49
  many
• 3:49
  parts
• 3:50
  of
• 3:50
  the
• 3:50
  party
• 3:50
  business
• 3:50
  are
• 3:51
  highly
• 3:51
  commoditized
• 3:52
  and
• 3:52
  that's
• 3:52
  where
• 3:52
  Amazon
• 3:53
  and
• 3:53
  Walmart
• 3:53
  really
• 3:54
  shine.
• 3:54
  So
• 3:55
  it'll
• 3:55
  be
• 3:56
  interesting
• 3:56
  to
• 3:56
  see
• 3:56
  if
• 3:56
  they
• 3:56
  can
• 3:56
  make
• 3:57
  this
• 3:57
  one
• 3:57
  work.
• 3:57
  Yeah,
• 3:58
  well,
• 3:58
  I
• 3:58
  get,
• 3:58
  but
• 3:58
  I
• 3:59
  guess,
• 3:59
  you
• 3:59
  know,
• 3:59
  I
• 3:59
  do
• 4:00
  need
• 4:00
  those
• 4:00
  balloons
• 4:00
  for
• 4:01
  my
• 4:01
  yard.
• 4:02
  That's
• 4:03
  where,
• 4:03
  that's
• 4:04
  where
• 4:04
  it
• 4:04
  could
• 4:04
  be
• 4:04
  interesting.
• 4:05
  Right,
• 4:05
  right,
• 4:06
  right.
• 4:06
  Yeah,
• 4:06
  the
• 4:06
  graduation
• 4:07
  yard
• 4:07
  signs,
• 4:08
  you
• 4:08
  know,
• 4:08
  like,
• 4:08
  hey,
• 4:09
  little
• 4:09
  Johnny's
• 4:10
  graduating
• 4:10
  from
• 4:10
  high
• 4:10
  school
• 4:11
  today.
• 4:11
  Come
• 4:11
  into
• 4:11
  Staples
• 4:12
  and
• 4:12
  make
• 4:12
  the
• 4:13
  sign.
• 4:13
  So,
• 4:13
  yeah,
• 4:13
  who
• 4:14
  knows?
• 4:14
  I
• 4:14
  mean,
• 4:15
  it's,
• 4:15
  I
• 4:15
  don't,
• 4:16
  I
• 4:16
  don't
• 4:17
  hate
• 4:17
  it
• 4:17
  as
• 4:17
  much
• 4:18
  as,
• 4:18
  as
• 4:20
  I
• 4:20
  don't,
• 4:20
  I
• 4:20
  don't
• 4:20
  know,
• 4:20
  I
• 4:21
  don't
• 4:21
  hate
• 4:21
  it
• 4:21
  that
• 4:21
  much.
• 4:22
  I
• 4:22
  just
• 4:22
  think
• 4:22
  it's
• 4:22
  going
• 4:22
  to
• 4:22
  be
• 4:22
  really
• 4:23
  hard
• 4:23
  to
• 4:23
  do.
• 4:23
  Exactly.
• 4:24
  I
• 4:24
  agree.