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404: Telling stories about the things no-one wants to talk about (with Not Exactly Ana)
Season 4, episode 4 is here!
Not Exactly Ana didn’t know what Substack was when she joined. She wasn’t a seasoned writer or a marketing expert. She was a 26-year-old Bulgarian woman who had just walked away from her cleaning job in Austria to chase something she’d always wanted.
Eight months later, the results speak for themselves.
What we covered
- How Anna built close to 3,000 subscribers without a strategy, a niche playbook, or any prior knowledge of the platform.
- Why she chose to write about mental health and personal stories rather than leaning on her psychology knowledge for something…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.