Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2337: The Untold Truth About Fluoride & the Rise of Hydroxyapatite
On today's episode, Dr. Mark Costes welcomes Vladimir Vukicevic, a serial tech entrepreneur turned wellness founder and the CEO of Better & Better, a sustainable, fluoride-free toothpaste and oral care brand. Vlad shares his incredible backstory—from surviving childhood bone cancer in Eastern Europe to launching and selling multiple startups before founding Better & Better. He explains how his personal health journey sparked a passion for clean living and preventative wellness, and why toothpaste became his next big mission.
The two dive deep into the fluoride vs. hydroxyapatite debate, the…
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