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Tapping Organizational Creativity w. Jim Weber
Host Justin McMenamy and guest Jim Weber continue their multi-episode discussion around the many ingredients which comprise a successful culture of innovation.
On the topic of brainstorming both Justin and Jim agree that scheduled brainstorming sessions with idea voting and ranking are mostly unproductive. Jim argues effective brainstorming consists of informal, rapid idea vetting with colleagues who try to break ideas and improve them over time. He then emphasizes the need to ask everyone, from executives to technicians, “what would you do?” to learn technical and organizational constraints…
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