Playbook: How to launch a new business strategy with Limelight Sports’ Craig Dews
SportsPro senior contributor Matt Rogan speaks to Craig Dews, chief executive of Limelight Sports, a marketing agency that unlocks the power of participation sport.
They discuss the truth about building and launching a new strategy, at a point where so much of the sports industry – not least the mass participation space – has had to rethink how and why it does things. The conversation covers how best to assess an organisation’s needs in an uncertain future, the realities of change management in the face of day-today priorities, bringing staff on board for the journey and judging progress…
The skinny
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