97 - Why The Real Revenue Leak Is Rarely Where CEOs Look
Most scaling CEOs assume a revenue problem is a sales and marketing problem, and it costs them the real diagnosis. In this episode, Kati Peterman, founder of the fractional executive firm YourFRX, breaks down why so many operations issues get misread as leadership or marketing failures, and what actually happens when a CEO gets too far removed from their own numbers.
Kati walks through her five five four framework for diagnosing where a growing company is breaking down, from meeting structures to KPI tracking, and shares a case where a founder was blaming their CMO for a revenue shortfall…
The skinny
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