Latest / Earn Your Leisure / EYL #144 Community Building, & The Music Industry with Brandon “Watts Stix” Bailey

Transcript

EYL #144 Community Building, & The Music Industry with Brandon “Watts Stix” Bailey · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
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  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
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  Speaker 2: Sponsored by the United States Department of Homeland Security.
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  Speaker 3: You know the thing about making history, You never really
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  Speaker 3: try to make it. It just happens.
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  Speaker 4: The journey started with an iPhone, an idea and led
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  Speaker 3: Earn Your Leason Podcasts, Episode six, Time flies.
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  Speaker 4: Like we always say, man, we came with no expectations,
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  Speaker 6: Man.
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  Speaker 2: And best best the festival that the world music will never.
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  Speaker 4: Had, Bat and Drop. So we took change to our
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  Speaker 4: own hands and.
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  Speaker 3: Made it happen for the world of good.
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  Speaker 2: The culture.
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  Speaker 7: Shut out yourself, and.
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  Speaker 8: and push them the new heights.
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  Speaker 2: Welcome to invest fees with culture and commerce. Janet earns
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  Speaker 2: Don't wait, don't hesitate it over there now.
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  Speaker 9: My graduates from my school being false bad drop bangs
• 3:59
  Speaker 9: drop Mike, drop back, drop drop.
• 4:13
  Speaker 3: All right, guys, welcome back e y l l A edition.
• 4:16
  Speaker 4: This is the last.
• 4:17
  Speaker 3: This is the last in the morning of an epic
• 4:19
  Speaker 3: run man probably our best run of content that we've
• 4:22
  Speaker 3: ever had, so shot to LA so we had to
• 4:25
  Speaker 3: end this with a with a grand finale and yeah,
• 4:29
  Speaker 3: for sure, so you know this is a perfect way
• 4:31
  Speaker 3: that sure, Yeah, every every time we go to any place,
• 4:34
  Speaker 3: we always tap in with the people that's really doing
• 4:37
  Speaker 3: things in the community. Not to say that anybody else isn't,
• 4:39
  Speaker 3: but you know, there's people that are really from the
• 4:42
  Speaker 3: community that's tapped into the community, that's making a difference
• 4:45
  Speaker 3: in the community. Hometown heroes. This is a hometown hero
• 4:48
  Speaker 3: that's a fact. So my man stick think Watts. If
• 4:53
  Speaker 3: you are familiar with l A, you know about Watts.
• 4:56
  Speaker 3: That's like a legendary community in Los Angeles. And uh
• 5:01
  Speaker 3: six is like the mayor of Watts. Man like, every
• 5:03
  Speaker 3: time I see him, he's yeah, the president. Where's the trumpets?
• 5:14
  Speaker 3: The trumpets now sticks? He does it a little bit
• 5:17
  Speaker 3: of everything. He's a musician, he's a community activist, teachers
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  Speaker 3: financial literacy, he's heavily involved in all of the major
• 5:24
  Speaker 3: sports teams in Los Angeles. He's a thought leader, connector
• 5:29
  Speaker 3: of people, and he's just one of these guys like
• 5:31
  Speaker 3: you know, it's always like one person in the community
• 5:33
  Speaker 3: that's just like that's the man in the community for
• 5:35
  Speaker 3: whatever you need connection. It's just like one or two
• 5:38
  Speaker 3: people that like can connect anything.
• 5:41
  Speaker 7: Table boxes cakes called for sure.
• 5:47
  Speaker 3: So we actually met a few years ago shot to
• 5:50
  Speaker 3: a homegrown Nicole Russell, and it was just a dope vibe,
• 5:54
  Speaker 3: dope energy, and I said, like, y'all want to get
• 5:56
  Speaker 3: you on the show, And uh, it took a few
• 5:59
  Speaker 3: years to actually make it happened, but everything happens in
• 6:01
  Speaker 3: Devine For.
• 6:02
  Speaker 7: Two years, it wasn't that long. We had a whole
• 6:04
  Speaker 7: pandemic for you. So technically, if we count, if we
• 6:07
  Speaker 7: take that out, it's only been like a year.
• 6:09
  Speaker 4: That's the fact.
• 6:10
  Speaker 7: That's quick move, quick moves.
• 6:12
  Speaker 3: So we're gonna talk about a bunch of stuff today.
• 6:14
  Speaker 3: But first and foremost, thank you for joining us, sire.
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  Speaker 7: Thank you man. I'm a fan, like I'm honored to
• 6:18
  Speaker 7: be here with y'all, like real talk, I ain't just
• 6:20
  Speaker 7: gassing this is. This is I was watching y'all before
• 6:23
  Speaker 7: y'all even knew sticks existed. And just the information that
• 6:27
  Speaker 7: your offer to the world is countless. And I mean
• 6:30
  Speaker 7: I'm sitting in the presence of number one show at
• 6:34
  Speaker 7: the big Show, like number one, I mean not number two,
• 6:38
  Speaker 7: not number three, but number one, I mean charting hot
• 6:43
  Speaker 7: Like man, I'm about to let's clap that out for that,
• 6:46
  Speaker 7: Like you know what I'm saying, You know, what I mean.
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  Speaker 7: I'm thankful to be here.
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  Speaker 3: I appreciate it. So let's jump into it. So all right,
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  Speaker 3: you from Watts, yes, sir, how did you get?
• 6:56
  Speaker 4: So?
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  Speaker 3: The first thing I want talk about is the financial literacy, Yes, sir,
• 6:59
  Speaker 3: work that you're doing. So tell me about your path
• 7:02
  Speaker 3: growing up in Watts and getting into financial literacy. I'm
• 7:05
  Speaker 3: assuming it wasn't in school when you was in school,
• 7:10
  Speaker 3: So how'd you how'd you follow down that path.
• 7:12
  Speaker 7: Like every other individual from the hood that forces you
• 7:17
  Speaker 7: to become financially literate as you go. Broke a few times.
• 7:23
  Speaker 7: I was able to make a significant amount of money
• 7:28
  Speaker 7: in publishing, music publishing. I did a publishing deal. I
• 7:31
  Speaker 7: developed Iggy Azalea Blah blah blah.
• 7:33
  Speaker 4: He's writing five.
• 7:34
  Speaker 7: I wrote everything for her. Rolle co produced the whole nine,
• 7:38
  Speaker 7: that whole run like Ignorant art Glory when she was
• 7:41
  Speaker 7: with Tip Trap Gold, all of that. I was a
• 7:44
  Speaker 7: part of all of them, like my name on the
• 7:45
  Speaker 7: on the stuff and all the way from the development
• 7:49
  Speaker 7: tour manager with the Homegirl Teasy, her choreographer taught our
• 7:56
  Speaker 7: perform on stage. The whole do was doing everything that
• 7:58
  Speaker 7: was you did all that, Yeah, yeah, real talk. And
• 8:02
  Speaker 7: so I ended up getting a pub deal from Universal. Crazy.
• 8:06
  Speaker 7: They even said it was one of the craziest pub
• 8:08
  Speaker 7: deals they ever seen to somebody who didn't have no
• 8:11
  Speaker 7: previous placements or nothing. So I did a crazy crazy numbers.
• 8:17
  Speaker 4: God, you started out being an artist at first, right.
• 8:20
  Speaker 7: Yeah yeah, so man, you fine make me back. The
• 8:26
  Speaker 7: entertainment bug came from Crump Dancing. I'm one of the
• 8:28
  Speaker 7: co founders of Crump Dancing that whole Yeah, the Rise,
• 8:33
  Speaker 7: don't I'm either pull a muscle or something. So Rise
• 8:38
  Speaker 7: the movie happened because Shatosta homies fly Rich and Tone,
• 8:43
  Speaker 7: who are big choreographers who were part of the documentary
• 8:45
  Speaker 7: that came out at the time. They came to me.
• 8:48
  Speaker 7: Came up to me at a a like a Matrix
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  Speaker 7: two skit thing where we were dancing at It's like,
• 8:54
  Speaker 7: we want to all at you about this movie we're shooting.
• 8:56
  Speaker 7: It's called Rise, and David la Chappelle the director, and
• 9:00
  Speaker 7: he want to get you in your group because y'all
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  Speaker 7: do this dance that we ain't never seen before. I
• 9:06
  Speaker 7: was like, straight up, So David la Chappelle, the David
• 9:09
  Speaker 7: not to be confused with David Chappelle. But David la
• 9:13
  Speaker 7: Chappelle reach out to me like, hey, I want to
• 9:15
  Speaker 7: I'm shooting this movie. I want to put you know,
• 9:17
  Speaker 7: the dance they didn't even know what it was called.
• 9:20
  Speaker 7: I want to put the dancer, you and the dancers
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  Speaker 7: on in my movie. I was like, yo, Dave, I
• 9:27
  Speaker 7: ain't the sharpest knife in the drawer, but I'm like
• 9:29
  Speaker 7: twenty years old. Keep in mind or something like that.
• 9:32
  Speaker 7: It's going to theaters. He like, yeah, like, well, we
• 9:36
  Speaker 7: should get paid, and he like, no, it's exposure. I said, nah, man,
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  Speaker 7: it's like a bunch of us man and we from
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  Speaker 7: the hood. We don't got nothing, like we were the
• 9:49
  Speaker 7: same clothes like every day, like some of us don't
• 9:52
  Speaker 7: got washing machines and stuff like that. And we in
• 9:54
  Speaker 7: Compton and watched just getting off like this. How we
• 9:57
  Speaker 7: released this this trauma like you gotta get but something.
• 10:01
  Speaker 7: He's like, nah man, take it to leave it. And
• 10:03
  Speaker 7: if you try to stop me, I'm gonna make sure
• 10:04
  Speaker 7: you never make money in Hollywood. Ever. He told you
• 10:08
  Speaker 7: that straight up.
• 10:10
  Speaker 4: I said.
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  Speaker 7: Fuck you over in my face and did the movie anyway,
• 10:16
  Speaker 7: got everybody to do it. Nobody got paid. And now
• 10:19
  Speaker 7: that motherfucker on Netflix and was sold the lions Gate, so,
• 10:23
  Speaker 7: you know, to be continued.
• 10:24
  Speaker 3: Oh he got, he got, he got your homies to
• 10:26
  Speaker 3: do it.
• 10:27
  Speaker 7: Yeah, they broke young young niggas in the hood with
• 10:31
  Speaker 7: no money, no nothing.
• 10:32
  Speaker 4: So I feel bad watching it now that I've watched
• 10:35
  Speaker 4: that movie a few times. I mean, that's crazy.
• 10:38
  Speaker 7: I mean, don't worry, it's gonna come back for us.
• 10:40
  Speaker 7: You got too many connections to build this new movie,
• 10:43
  Speaker 7: this new story with the real story. But anyhow, so
• 10:46
  Speaker 7: from there, when all of that run ended, I was like, man,
• 10:49
  Speaker 7: I don't even want to dance no more. Like the
• 10:51
  Speaker 7: whole nother story is in the dance world will push
• 10:55
  Speaker 7: me to music? Was I would get booked for everything, right,
• 10:59
  Speaker 7: they will always try to book me. When we got agent,
• 11:02
  Speaker 7: an agent and these choreographers developed a union to protest
• 11:09
  Speaker 7: crump dancers getting gigs. And I ain't never told this
• 11:14
  Speaker 7: story like they literally they were with Block Dance Agency
• 11:18
  Speaker 7: and they formed this union and was like, if y'all
• 11:20
  Speaker 7: keep booking them for gigs, we'll leave your agency. So
• 11:24
  Speaker 7: they I was the one who I was the first.
• 11:26
  Speaker 7: I was like, the Kanye are crump dancing? Like I
• 11:28
  Speaker 7: was the sacrificial land, and I.
• 11:30
  Speaker 4: Know that's like with the hand movements.
• 11:32
  Speaker 7: Yeah yeah, man, that's like a three. I think.
• 11:40
  Speaker 4: I think, I think it's cool. I think.
• 11:43
  Speaker 7: So you was a pioneer in creating one of the
• 11:46
  Speaker 7: one of the pioneers, Like I never take credit for
• 11:49
  Speaker 7: creating it, but I was one of the pioneers. I
• 11:51
  Speaker 7: had the biggest group in Crump it was called Cartoons,
• 11:54
  Speaker 7: and we were the ones to take trump dancing worldwide,
• 12:00
  Speaker 7: like we were the reason why the movie came out,
• 12:02
  Speaker 7: why it ended up moving all over La County, going
• 12:06
  Speaker 7: to the ie Inland Empire for those who don't know,
• 12:09
  Speaker 7: like who are around the world Inland empires like Marino
• 12:13
  Speaker 7: Valley were quiet, you know what I mean, Riverside, et cetera.
• 12:18
  Speaker 7: And so from there they formed this union to block
• 12:25
  Speaker 7: me from getting paid right from booking gigs. So I
• 12:28
  Speaker 7: ended up not being able to do commercials and stuff
• 12:31
  Speaker 7: because they had this union saying that they're not gonna
• 12:34
  Speaker 7: work if they keep booking me for gigs because I
• 12:37
  Speaker 7: couldn't do choreography. I couldn't pick it up. It's just
• 12:40
  Speaker 7: something I couldn't do. But I can Crump dance, and
• 12:42
  Speaker 7: that's what the directors and everybody liked it. Was like,
• 12:45
  Speaker 7: what is this new thing? We want to expose it?
• 12:47
  Speaker 7: So any got long story short. After all of that
• 12:49
  Speaker 7: faded away, I was like, I'm done with the dance world.
• 12:52
  Speaker 7: It's just just too too much hatred and negativity and
• 12:57
  Speaker 7: I can't progress and I lost the love for dancing.
• 13:00
  Speaker 7: And what was the next name? Music? At a homie
• 13:03
  Speaker 7: named bad Luck from Watts. Bad Luck actually used to
• 13:08
  Speaker 7: be signed with like Snoop, who was in a group
• 13:10
  Speaker 7: called Western Union. He also wrote a couple of big
• 13:13
  Speaker 7: records with Snoop, and bad Luck would always be in
• 13:18
  Speaker 7: the hood. He drove a jeep with Dayton's crazy Mustard
• 13:22
  Speaker 7: Rims and so uh. He had this producer named Rick
• 13:28
  Speaker 7: Rude now to bring people to draw people's memory. Rick
• 13:32
  Speaker 7: Rude produced Cater to You for Destiny's Child and Lose
• 13:37
  Speaker 7: My Breath and all of those crazy records for Destiny's Child.
• 13:39
  Speaker 7: But Rick Rud was from the hood. He was signed
• 13:42
  Speaker 7: to Rodney Jerkins aka Dark Child Legend. Yeah, and so
• 13:47
  Speaker 7: Rick Rud was producing all bad Luck's music just on
• 13:52
  Speaker 7: the strength because we was all homies. And I would
• 13:54
  Speaker 7: hear this stuff and I was like damgn man, I
• 13:57
  Speaker 7: want to do that, and bad Luck was like do it.
• 14:00
  Speaker 4: I was like, how the fun?
• 14:01
  Speaker 7: What am I supposed to do? He was like, you
• 14:03
  Speaker 7: probably already know how to do it. Can you do poetry?
• 14:06
  Speaker 7: I was like, yeah, I can do poetry. It was
• 14:08
  Speaker 7: like similar to that, but here's how you count bars.
• 14:10
  Speaker 7: Taught me how to count bars and then the rest
• 14:13
  Speaker 7: is history and he would come everything. Ever since that
• 14:15
  Speaker 7: day when I told him I want to wrap, he
• 14:17
  Speaker 7: would pull up every day with a different freestyle. Like,
• 14:20
  Speaker 7: first freestyle I heard was hot nine seven Rockefeller freestyle.
• 14:26
  Speaker 3: That's the legendary, legendary, that's legendary.
• 14:29
  Speaker 7: H money bag.
• 14:32
  Speaker 2: He's only sixteen, Chris young Chris, Like.
• 14:36
  Speaker 7: That was my first like listening to a real bar.
• 14:41
  Speaker 3: Just die birstyles die Onliday.
• 14:44
  Speaker 4: I'm on your block, like the first.
• 14:49
  Speaker 7: Hands, Oh my.
• 14:56
  Speaker 4: Life after the death pie hand listen rocking bells like
• 15:03
  Speaker 4: we're gonna stop.
• 15:05
  Speaker 7: So that was the first thing he played for me.
• 15:07
  Speaker 7: I was like, yo, I gotta do this. I just
• 15:10
  Speaker 7: caught the bug and then I would listen up. Then
• 15:12
  Speaker 7: I heard the Cannai uh Cassidy free Freeway Battle.
• 15:19
  Speaker 4: The Philly Way. Yo.
• 15:20
  Speaker 7: There was a dude named hollow Hollow Yo. Obviously all
• 15:25
  Speaker 7: of them.
• 15:26
  Speaker 3: I had a d v D.
• 15:28
  Speaker 7: Yeah, Yo, that was when I got heavy in the
• 15:33
  Speaker 7: battle rap. I hollowed the din was my favorite battle
• 15:36
  Speaker 7: rapper back then. I was like, yo, this is nasty.
• 15:42
  Speaker 7: So listening to that the Hot ninety seven, then I
• 15:46
  Speaker 7: would That's when I got into all of the disks,
• 15:49
  Speaker 7: the jadakiss beans beef uh yo. It was it's just
• 15:55
  Speaker 7: jogging my memory. Fall in love with rap and from
• 16:01
  Speaker 7: there I was like, yo, I just I win my home.
• 16:03
  Speaker 7: Every day I would write like six seven records.
• 16:06
  Speaker 3: How do you count? I always hear that term count bars.
• 16:09
  Speaker 3: A bar obviously is just like sixteen lines. It's like
• 16:12
  Speaker 3: you just write a sentence and that's a bar.
• 16:13
  Speaker 4: Yea.
• 16:14
  Speaker 7: It's like like dance music anything in music, like there's uh,
• 16:20
  Speaker 7: there's counts. So it's like one two three, one one,
• 16:25
  Speaker 7: every four counts is a bar. So no matter how
• 16:28
  Speaker 7: fast how slow, every four counts is a bar. So
• 16:31
  Speaker 7: one two three one one two three two Yeah exactly.
• 16:37
  Speaker 7: So with that, you just do that sixteen times, that's
• 16:39
  Speaker 7: sixteen bars. That's how you that's the science and the
• 16:43
  Speaker 7: math behind how you count bars.
• 16:45
  Speaker 3: So when you when you're writing, you're writing with that
• 16:48
  Speaker 3: like in a month. Okay, you say, you don't just write,
• 16:51
  Speaker 3: I never wrapped before, So in my brain I'm thinking,
• 16:53
  Speaker 3: I'm just writing a bunch of stuff.
• 16:55
  Speaker 7: I mean, but that's what now, that's what music is.
• 16:58
  Speaker 7: It's really nobody really follow bars because it's truly music
• 17:01
  Speaker 7: is an expression. So you really just want to do
• 17:04
  Speaker 7: what's at the heart. But if you're trying to make
• 17:06
  Speaker 7: radio records, then you want to be conscious of this
• 17:09
  Speaker 7: kind of stuff, right, and it needs to be a
• 17:10
  Speaker 7: certain format because scientifically it works, and because you don't
• 17:14
  Speaker 7: want to have a song that's fucking nine minutes long,
• 17:17
  Speaker 7: so you go by bar structure and an engineer going
• 17:20
  Speaker 7: there and edit your shit up and make sure it
• 17:23
  Speaker 7: fits perfectly. Like a hook is usually eight bars. Every
• 17:27
  Speaker 7: song you listen to on the radio, it will probably
• 17:30
  Speaker 7: follow this structure. It'll be sixteen bar verse or eight
• 17:33
  Speaker 7: bar verse or twelve bar verse something like that, and
• 17:36
  Speaker 7: an eight bar hook.
• 17:38
  Speaker 4: Three verses and two hooks.
• 17:40
  Speaker 7: No, three verses is obsolete now, Yeah, nobody really do
• 17:45
  Speaker 7: three verses no more, because it just makes the song
• 17:48
  Speaker 7: longer and people attention span is like, you know what
• 17:51
  Speaker 7: I mean so so usually it'll be about two verses.
• 17:56
  Speaker 7: Usually hear songs from about two. Yeah, that's really so.
• 18:00
  Speaker 7: You know, so music you know came along. That's how
• 18:03
  Speaker 7: the birth of my music stuff, right, just to answer
• 18:06
  Speaker 7: to quick digressing back to the original point and from
• 18:09
  Speaker 7: the music I ended up, you know, just staying active. Man.
• 18:14
  Speaker 7: My first thing I ever did, I did a mixtape
• 18:17
  Speaker 7: bro on a It was a program called Magic's Music Maker,
• 18:23
  Speaker 7: and I plugged it up to my plugged up a
• 18:25
  Speaker 7: old a microphone from Target for like seven dollars and
• 18:29
  Speaker 7: plugged it into the computer straight through the headphone jack
• 18:33
  Speaker 7: and was rapping through the shit over everybody else's beats
• 18:38
  Speaker 7: because I was. I used to love fifty all of
• 18:40
  Speaker 7: his mixtape fifties. Mixtape fifty was like one of my
• 18:42
  Speaker 7: favorite artists back then because he made incredible songs, right,
• 18:49
  Speaker 7: So I would try to make songs and I did it,
• 18:51
  Speaker 7: and my mixtape ended up going in Nietzsche. The brand
• 18:56
  Speaker 7: Clothing sponsored the mixtape. The quality was or they sponsored
• 19:03
  Speaker 7: the mixtape, put like three grand into it. We put
• 19:07
  Speaker 7: it in this Grammy's gifting sweep bag, and we gave
• 19:11
  Speaker 7: out like five hundred copies to like it was. Everybody
• 19:14
  Speaker 7: was Russell Simmons and all kinds of people there. So
• 19:16
  Speaker 7: that was my first thing I've ever done. And then
• 19:19
  Speaker 7: after that I ended up doing this one. Bobby Valentino
• 19:23
  Speaker 7: was like, had slow Down. I ended up doing a
• 19:26
  Speaker 7: mixtape called the Next to Both Worlds, like when jay
• 19:29
  Speaker 7: Z and Hold and Yeah Dude, dude did uh Next
• 19:36
  Speaker 7: to Both Worlds? I was like, yo, who's younger doing
• 19:39
  Speaker 7: the next version of that? So I hit a Bobby
• 19:42
  Speaker 7: right when slowed Down here with number one. I had
• 19:45
  Speaker 7: a relationship with him through his manager named Pooon Daddy
• 19:47
  Speaker 7: Shout Out Poom. He worked with Ludacris at DTP and
• 19:52
  Speaker 7: he wanted to mess with my cousin and he was
• 19:55
  Speaker 7: like he fell in love with my cousin. And I
• 19:57
  Speaker 7: used to tell my cousin, Kiki, I'm like what you're doing, Like,
• 20:05
  Speaker 7: get me on it. It was crazy. It's so Kiki,
• 20:14
  Speaker 7: you know. End up getting poomed to listen to my
• 20:17
  Speaker 7: joints and Pool was like, yo, this nigga hard. Where
• 20:20
  Speaker 7: are you from? He was like, she was like, you'
• 20:21
  Speaker 7: from wats Poom from the West Side. He from La.
• 20:25
  Speaker 7: I thought he's from Atlanta. He had the fronts and everything.
• 20:28
  Speaker 7: I'm like, He's like, no, I'm from over here, like
• 20:31
  Speaker 7: west Side. I got a dude who helped raise me
• 20:33
  Speaker 7: from west Side Road in the sixties. Uh DK, Tom
• 20:37
  Speaker 7: Little Cartoon. Obviously he older, he ain't really about that,
• 20:41
  Speaker 7: but that was like one of my mentors growing up.
• 20:44
  Speaker 7: He one who pulled me off of the streets when
• 20:46
  Speaker 7: I was doing like selling weed and like check ship
• 20:49
  Speaker 7: like all crazy ship right, and he pulled me off
• 20:54
  Speaker 7: the street like, no, you too talented to be doing
• 20:56
  Speaker 7: that kind of stuff. So anyhow, he was like, yeah,
• 20:59
  Speaker 7: I know and called Poom like, yo, you know, my
• 21:02
  Speaker 7: little my little homie sticks out here doing his music thing.
• 21:05
  Speaker 7: And then once Poon got the call from Tomb, everything
• 21:09
  Speaker 7: was real Guccie because he liked my cousin, Tom Little
• 21:11
  Speaker 7: Cartoon called him Dkay and told him that who I was,
• 21:14
  Speaker 7: and he was like, yo, I got you whatever you need.
• 21:16
  Speaker 7: He ended up connecting me to Bobby. I ended up
• 21:20
  Speaker 7: running up running into Bobby at the Fox Hills Mall like, yo,
• 21:24
  Speaker 7: Poom told you I'm trying to do this mixtape. So
• 21:26
  Speaker 7: you know, Bobby from Atlanta. He don't really know what
• 21:28
  Speaker 7: he think I was pressing him like, I'm gonna rob you, nigga,
• 21:32
  Speaker 7: right right. So Bobby like whatever, gave me this When
• 21:36
  Speaker 7: Nextel Churchs was out, they gave me his chirp. I
• 21:39
  Speaker 7: hate that nigga. The next day, what's up man, you
• 21:41
  Speaker 7: coming to the studio, He's like, I beat that. So
• 21:43
  Speaker 7: Poon got behind it again. It was like, I'm gonna
• 21:46
  Speaker 7: set it up, just have everything ready. I called the
• 21:49
  Speaker 7: homies fifteen hundred to nothing. Oh yeah, that's my brothers.
• 21:55
  Speaker 7: I called fifteen hundred to nothing like Yo and the
• 21:58
  Speaker 7: homie Swift D. I said, yo, I got Bobby Valentino man,
• 22:03
  Speaker 7: because they was already kind of the band doing his live.
• 22:07
  Speaker 3: Shit fifty the drums and all that.
• 22:10
  Speaker 7: They're full musicians, hit makers, band, fucking entrepreneurs. They're crazy
• 22:16
  Speaker 7: right now they like next level, But back then they
• 22:19
  Speaker 7: were the live band for Bobby, and I was like, Yo,
• 22:24
  Speaker 7: Bobby gonna come to the studio. I need beats. They
• 22:26
  Speaker 7: came through like five beat CDs and we did an
• 22:30
  Speaker 7: album in three days. Like we did six songs and
• 22:33
  Speaker 7: seven songs, and one day me and Bobby just put
• 22:36
  Speaker 7: it on boom, put it on boom, put it on boom.
• 22:41
  Speaker 7: I put that mixtape out on CD baby iTunes before
• 22:45
  Speaker 7: any before it was even an independent, was leaven a
• 22:48
  Speaker 7: conversation like put your music digital and all of that.
• 22:51
  Speaker 7: This one it was super difficult to even figure out
• 22:54
  Speaker 7: how to get your stuff on iTunes. I put that
• 22:56
  Speaker 7: ship out, man, we did like stupid. It was stupid
• 23:00
  Speaker 7: because he was number one. Would slow down then I had.
• 23:03
  Speaker 7: Then we did a remix. It was all over the
• 23:05
  Speaker 7: radio to slow Down. Fifteen hundred produced it. Fifteen hundred
• 23:09
  Speaker 7: ended up getting a placement on Bobby Valentino's album from
• 23:12
  Speaker 7: that session, you know, because there was a song we
• 23:14
  Speaker 7: was working. I was like, no, Bobby, you just do
• 23:16
  Speaker 7: this by yourself and hopefully and it made the album.
• 23:19
  Speaker 7: So that's like, it's crazy, how like it all ties
• 23:22
  Speaker 7: in and.
• 23:22
  Speaker 4: That mixtape actually catches the eye of another dude from
• 23:26
  Speaker 4: Watts that the world might know, Tyrese Gibson.
• 23:29
  Speaker 9: Man.
• 23:30
  Speaker 7: So this is how that come together. I ended up
• 23:34
  Speaker 7: getting one of my homie chords, right, me and Chords
• 23:37
  Speaker 7: developed Iggy together. Right, how did you meet Iggy Chords?
• 23:43
  Speaker 7: I'm gonna tell you that story real fair. It's funny,
• 23:45
  Speaker 7: it's hilarious. So Chords on Tyrese. That's what we're doing
• 23:55
  Speaker 7: chords and me did a song with bj the Chicago Kid.
• 24:00
  Speaker 7: We did a song called Eyes of a Broke Man.
• 24:03
  Speaker 7: Where that song comes from as I took that line
• 24:06
  Speaker 7: from beans looking to the eyes of a you know
• 24:09
  Speaker 7: what I'm saying in the freestyle, So I turned that
• 24:12
  Speaker 7: into a song. Tyrese ended up hearing that song.
• 24:16
  Speaker 3: I was like, Yo, who is this?
• 24:18
  Speaker 7: DJ have a brother named Scooter who played the drums.
• 24:22
  Speaker 7: Scooter was like, Yo, this is my this is the
• 24:24
  Speaker 7: homie Sticks. He was like, who is Sticks? He was like, oh,
• 24:27
  Speaker 7: Sticks from Wattses was like Sticks from Watts. What's his
• 24:31
  Speaker 7: real name? He was like, I don't know Brandon. He
• 24:36
  Speaker 7: was like, you're talking about my little my my, like
• 24:39
  Speaker 7: my little cousin Brandon. Well he just say that, but
• 24:41
  Speaker 7: like my little homie brand and that grew up on
• 24:43
  Speaker 7: A hundred Street. He was like, I went Scooter's like,
• 24:46
  Speaker 7: I don't know off for Chicago. He was like, tell
• 24:50
  Speaker 7: him come up here. Scooter called me that night. I
• 24:52
  Speaker 7: was I was, I don't even know where I was. Oh,
• 24:58
  Speaker 7: I got dropped off by the homie girl at the time,
• 25:03
  Speaker 7: and uh, they dropped me off at the studio because
• 25:07
  Speaker 7: they knew Tyrese too, and Tyresee was like, as soon
• 25:12
  Speaker 7: as I got off the elevator, he was like and
• 25:15
  Speaker 7: gave me a big old hug. And the first thing
• 25:17
  Speaker 7: he said I never forget. He was like, don't steal
• 25:22
  Speaker 7: from me and don't lie to me, and I'll look
• 25:25
  Speaker 7: out for you forever. I was like, steal, I don't
• 25:29
  Speaker 7: need to steal from you for what. I just go
• 25:33
  Speaker 7: hustle and hit the money myself. But he went through
• 25:36
  Speaker 7: a lot of traumatic episodes with friends who stole clothes
• 25:40
  Speaker 7: and stuff around the time when he was younger, you
• 25:42
  Speaker 7: know what I mean. So I get where he was
• 25:43
  Speaker 7: coming from. And ever since then, man man, he took
• 25:46
  Speaker 7: me on two tours with him studio access opened up
• 25:51
  Speaker 7: his roller dexter relationships resources. I didn't been on movie sets.
• 25:55
  Speaker 7: I was on Transformers one and two set. I actually
• 25:59
  Speaker 7: was going to be in Transformers one. I was actually
• 26:06
  Speaker 7: I made it and just like the final couple edits
• 26:09
  Speaker 7: and I got cut out. Yeah, like set me up crazy,
• 26:13
  Speaker 7: Like I met Michael Bay and Josh Dumal and all
• 26:15
  Speaker 7: of them, Like they built real relationships with these people.
• 26:18
  Speaker 7: Because of Tyresse, I'd have been to Dubai and Charjah
• 26:21
  Speaker 7: and all, like the theres a solid dude man, real
• 26:25
  Speaker 7: good person who goes through things like any other person
• 26:29
  Speaker 7: from the hood who have a traumatic upbringing, you know,
• 26:33
  Speaker 7: parents on you know, dealing with person you know, alcohol,
• 26:36
  Speaker 7: drug abuse, and you know Tyrese used to like wash
• 26:40
  Speaker 7: his socks in the sink at school, Like that's what
• 26:43
  Speaker 7: kind of house he was, Like he had to live
• 26:46
  Speaker 7: with my cousins then, because it's just a situation was
• 26:49
  Speaker 7: kind of unfortunate. So we only see what we see
• 26:53
  Speaker 7: on social media, right, Like we see the breakdowns and
• 26:55
  Speaker 7: we see him all Tyrese's tripping again. But for anybody
• 26:59
  Speaker 7: who understand wellness, mental wellness and mental health, there's a
• 27:04
  Speaker 7: reason why this stuff is produced, especially in communities. Likewise,
• 27:08
  Speaker 7: but not trying to go all off to the left,
• 27:10
  Speaker 7: but I just there's an opportunity for me to let
• 27:13
  Speaker 7: people know, like Terreese is really a great human being.
• 27:17
  Speaker 7: He has his ways where like all of them, we
• 27:19
  Speaker 7: don't agree with ourself one hundred percent of the time,
• 27:22
  Speaker 7: so how we expect to agree with somebody else? But
• 27:24
  Speaker 7: Tyresse from since I walked through those elevator doors always,
• 27:28
  Speaker 7: you know, looked out, you know what I'm saying, he'd
• 27:30
  Speaker 7: be the person be like, Yo, he got some money
• 27:34
  Speaker 7: for rent, why just take it. You don't got to
• 27:39
  Speaker 7: ask for it. He'll just give it to you because
• 27:41
  Speaker 7: he'll go do a show, go clean up seventy eighty
• 27:44
  Speaker 7: grand and be like, YO, got some money, just take it.
• 27:48
  Speaker 7: I don't want this, take it. Come on, you know
• 27:51
  Speaker 7: what I mean. He's a great person. So anyhow, so
• 27:54
  Speaker 7: that happened, and I end up creating a rock band
• 27:57
  Speaker 7: during that process too. It was called Life nine because
• 27:59
  Speaker 7: I'm wanted to do something different, and I ended up
• 28:02
  Speaker 7: signing that band to Tyresee's label. Listen, Tyree's had everybody's
• 28:06
  Speaker 7: under him at fifteen hundred and nothing. James faunt Leroy, Uh,
• 28:11
  Speaker 7: he's on it. He just he's on the NAS and
• 28:13
  Speaker 7: jay Z Joy, James faunt Leroy, hit boy. He had
• 28:19
  Speaker 7: all of these people like on his floor. We used
• 28:23
  Speaker 7: to call it the second floor, like we was all
• 28:25
  Speaker 7: there just making music.
• 28:26
  Speaker 4: You know.
• 28:27
  Speaker 7: But you know, things happen the way it's supposed to happen,
• 28:31
  Speaker 7: and Tyrese, you know, that's the Tyresse.
• 28:34
  Speaker 4: We've spoken about masters a bunch of times. Can you
• 28:37
  Speaker 4: break down publishing because a lot of people don't really
• 28:39
  Speaker 4: understand the power behind that and how lucrative it can
• 28:41
  Speaker 4: be if you have a publishing deal.
• 28:43
  Speaker 7: So, in Layman's terms, right, look at publishing like masters
• 28:50
  Speaker 7: as well. Right, So when you write or produce a composition,
• 28:55
  Speaker 7: there's publishing and then there's writers writers share. There's two
• 29:00
  Speaker 7: split up into two. That is kind of it's not
• 29:04
  Speaker 7: the master, but it is the ownership of a song.
• 29:10
  Speaker 7: Each song has publishing. Now you can build substantial generational
• 29:16
  Speaker 7: wealth through publishing, owning your publishing. That's why you know
• 29:22
  Speaker 7: publishing companies that get mad at me. But you should
• 29:24
  Speaker 7: never sign a publishing deal. Never, not not a co
• 29:29
  Speaker 7: pub deal. I don't even fuck how much money they
• 29:31
  Speaker 7: offer you if you're into this kind of thing. Right,
• 29:35
  Speaker 7: just to give people an understanding of where the publishing
• 29:38
  Speaker 7: market is. Right now, you got companies who are buying
• 29:41
  Speaker 7: publishing rights and selling it to firms, big investment firms
• 29:48
  Speaker 7: for billions of dollars because of how publishing generates income.
• 29:53
  Speaker 7: You know, there's you know, you got publishing and you
• 29:57
  Speaker 7: generates performance royalties. They're sink, there's mechanicals, there's all of
• 30:01
  Speaker 7: these things that go into publishing. And I'm trying to
• 30:03
  Speaker 7: simplify it. But it's not a simple thing, and it's
• 30:05
  Speaker 7: purposely done to not be the simple, so the systems
• 30:08
  Speaker 7: can make money off of it while we send back like, well,
• 30:11
  Speaker 7: own fifty percent publishing how much as I opposed to
• 30:13
  Speaker 7: get fifty percent, but fifty percent of what? No one
• 30:16
  Speaker 7: knows these answers. I just had this conversation yesterday that
• 30:19
  Speaker 7: this whole market is fucked up. It's like a system
• 30:22
  Speaker 7: of information that doesn't give us all of the information.
• 30:26
  Speaker 7: What I mean by that is, like you, for publishing,
• 30:31
  Speaker 7: it gets split the producer. Technically, if you produce it,
• 30:34
  Speaker 7: you get fifty percent and the right writer goes fifty percent.
• 30:37
  Speaker 4: Right.
• 30:40
  Speaker 7: However, if you do a co pub deal, that means
• 30:44
  Speaker 7: the publishing company owns fifty percent of your publishing and
• 30:50
  Speaker 7: the publishing company has to recoup the money they advanced you,
• 30:53
  Speaker 7: and they're giving you a percentage of your percentage until
• 30:58
  Speaker 7: you fulfill a commitment, which is called a I don't
• 31:01
  Speaker 7: know if publishing companies still do this, but like MDRC
• 31:04
  Speaker 7: is what they call, which means you have a commitment
• 31:07
  Speaker 7: to turn in four songs. Right, you got a four
• 31:11
  Speaker 7: song commitment. Keep in mind one song equals one hundred percent.
• 31:16
  Speaker 7: So that means if you collaborate with a bunch of
• 31:19
  Speaker 7: producers and writers, you only get thirty percent of a song.
• 31:23
  Speaker 7: How many songs this is going to take for you
• 31:25
  Speaker 7: to put out? And they have stipulations in the terms
• 31:28
  Speaker 7: that says, this song has to be distributed by a
• 31:32
  Speaker 7: major recording company Interscope, Depth, Jam Atlantic, You know whatever,
• 31:40
  Speaker 7: If it's an independent release, it don't count towards your commitment.
• 31:44
  Speaker 7: If it's on an EP, it don't count towards your commitment. Shit,
• 31:50
  Speaker 7: sometimes if it's not a single, it don't count towards
• 31:53
  Speaker 7: your commitment. So you will be you'll find yourself part
• 31:57
  Speaker 7: in these contracts with these publishing companies for ever because
• 32:01
  Speaker 7: you can't fulfill your record commitment. So these are the
• 32:03
  Speaker 7: systems that are put in place to stop us from
• 32:05
  Speaker 7: progressing it. And this is ownership. This is like equity
• 32:09
  Speaker 7: in your composition. Publishing is the equity in your composition.
• 32:13
  Speaker 7: Master is then control of the composition.
• 32:17
  Speaker 3: So like the masters is like I want to put
• 32:20
  Speaker 3: this song in a Pepsi commercial. Whoever owns the masters
• 32:23
  Speaker 3: has the right to do that. The publishing is the
• 32:25
  Speaker 3: people that actually get paid from the song being in
• 32:28
  Speaker 3: the Pepsi.
• 32:28
  Speaker 7: Commercial actually created the song.
• 32:31
  Speaker 3: They created the song, the writers, and so technically the
• 32:34
  Speaker 3: artists could not own masters and not own publishing either
• 32:37
  Speaker 3: if they don't write, if they're not writing, somebody's writing
• 32:41
  Speaker 3: for them and they're not publishing and getting publishing or masters.
• 32:45
  Speaker 4: So you did Iggy's first three mixtapes? Did you do
• 32:48
  Speaker 4: the album too?
• 32:48
  Speaker 7: They kicked me out the team. So how that even
• 32:52
  Speaker 7: happened was I was on my second child, right, and
• 32:59
  Speaker 7: it was tough. Broke back to the original question, why
• 33:02
  Speaker 7: financial literacy, I went broke. We's doing all of this stuff.
• 33:07
  Speaker 7: She's now booming, right and offers she's with this company
• 33:10
  Speaker 7: from London, and you know what I'm saying, Like they
• 33:17
  Speaker 7: invited me to London. Yeah, and it was like, we're
• 33:21
  Speaker 7: gonna pay you for everything you did in the past.
• 33:24
  Speaker 7: You to come out to London and finished this last mixtape.
• 33:27
  Speaker 7: Because we finished start the album. We got these producers
• 33:29
  Speaker 7: that's in house. They fly me out to London. I
• 33:35
  Speaker 7: finished her mixtape the day I finished. Everybody disappeared in London,
• 33:42
  Speaker 7: left me in London. Brom by yourself, Yeah, everybody disappeared.
• 33:48
  Speaker 7: Iggy Company nobody answering their phone all of this shit.
• 33:55
  Speaker 7: I ended up getting back to London, right. I ended
• 33:57
  Speaker 7: up running into a dude named George who was who
• 33:59
  Speaker 7: based in then shout out George Man who had an
• 34:01
  Speaker 7: artist's name Eliza Doolittle.
• 34:06
  Speaker 4: Right.
• 34:08
  Speaker 7: He looked out for me and was like, you good.
• 34:11
  Speaker 7: I got you man, I'm gonna take care of you.
• 34:12
  Speaker 7: Didn't even know dude. Just got connected with him through
• 34:16
  Speaker 7: a publisher through at Universal Publishing or whatever, and so
• 34:21
  Speaker 7: they said I called back. So they called me. Biggy
• 34:24
  Speaker 7: team called me and was like, Yo, we want you
• 34:27
  Speaker 7: to come on the road out of no where. I
• 34:28
  Speaker 7: didn't talked to him since I was left in London.
• 34:31
  Speaker 7: I just had my second child. Shit went broke. I'm like, yo,
• 34:35
  Speaker 7: y'all gotta pay me because I wasn't getting paid. Bro,
• 34:38
  Speaker 7: I wasn't getting paid all of the shit that I
• 34:39
  Speaker 7: was doing. Figure I didn't you didn't get paid. I
• 34:41
  Speaker 7: probably made a total of like six hundred dollars through
• 34:44
  Speaker 7: that whole run.
• 34:45
  Speaker 4: How many songs did you write?
• 34:48
  Speaker 7: Every song on Ignorant Art because it's a mixtape. Because
• 34:51
  Speaker 7: so remember nobody's killing you for mixtapes. The buzz is
• 34:56
  Speaker 7: generating she getting shows and booking shows, and I'm doing it.
• 34:59
  Speaker 7: I probably got a couple hundred dollars to do the
• 35:01
  Speaker 7: tour ship because I ended up meeting the booking agent
• 35:05
  Speaker 7: and building a relationship, and I started to find out
• 35:08
  Speaker 7: how much money was going out. And then I started
• 35:11
  Speaker 7: to get in the middle of the business and be like,
• 35:13
  Speaker 7: what the fuck is going on? But I was, you know,
• 35:16
  Speaker 7: this was something that I developed, and it was hard
• 35:19
  Speaker 7: letting go because this was like my baby, like the
• 35:23
  Speaker 7: idea of it, and it was the biggest thing I
• 35:26
  Speaker 7: had ever been a part of in the music business.
• 35:30
  Speaker 7: In the hindsight, right and thought and so.
• 35:36
  Speaker 4: Yo.
• 35:36
  Speaker 7: They called me and was like, we want you to
• 35:37
  Speaker 7: go back in the road. I said, I'm not going
• 35:39
  Speaker 7: nowhere until y'all pay me. What am I going to
• 35:41
  Speaker 7: get paid? It's like, we're gonna get back to you.
• 35:44
  Speaker 7: And that's how that's how it ended. Years went by.
• 35:50
  Speaker 7: Fancy happens, right, Shadostamy Scheme, who was a part of
• 35:54
  Speaker 7: that whole thing that was my long like, so she
• 35:58
  Speaker 7: never wrote anything. Shout outs to Homie scheme, shout outs
• 36:08
  Speaker 7: to me. So she contributed in the studio here and there,
• 36:14
  Speaker 7: like depending on what song it is. She has ideas,
• 36:17
  Speaker 7: but I mean, you're from Australia, like black culture, like
• 36:25
  Speaker 7: you need You're going to need help. You're gonna need
• 36:27
  Speaker 7: somebody to do this for you. You know, it's just scientifically,
• 36:31
  Speaker 7: it's just you have to so fancy that whole run happened.
• 36:37
  Speaker 7: You know, she got her number one ship's popping with
• 36:39
  Speaker 7: the company who fucking left me out to ship hit
• 36:44
  Speaker 7: rock bottom. She starts falling off. Now we're starting to
• 36:47
  Speaker 7: see all of the bullshit happen. Now people don't trust her.
• 36:51
  Speaker 7: She's getting into it with tip, She's getting into it
• 36:53
  Speaker 7: here and this, that and the thing. Things are starting
• 36:55
  Speaker 7: to fall You already know what happens next.
• 36:57
  Speaker 4: They call you.
• 37:00
  Speaker 7: So the owner of this company, And when people look
• 37:03
  Speaker 7: at this and they do that research, they gonna find
• 37:04
  Speaker 7: out who she was signed to. And I don't give
• 37:06
  Speaker 7: a fuck, call me the CEO of the company, going hey,
• 37:12
  Speaker 7: can we meet at the Beverly Hills Hotel? And I
• 37:17
  Speaker 7: brought all my kids with me. It's just so she
• 37:19
  Speaker 7: could feel it. It's like, what have you been doing?
• 37:22
  Speaker 7: I was working at Nieman Marcus, my nigga at the time,
• 37:25
  Speaker 7: in the warehouse making mint like eight something an hour,
• 37:31
  Speaker 7: a nigga who just developed this star, a nigga who
• 37:34
  Speaker 7: didn't you know what I'm saying. Then had deals and
• 37:36
  Speaker 7: all kinds of shit like and I this is off
• 37:39
  Speaker 7: of I ended up getting a pub there off of
• 37:41
  Speaker 7: Iggy mixtape. Shit though, let's be clear, I ended up
• 37:46
  Speaker 7: cross over, cross over, spin move, layup pub deal and
• 37:50
  Speaker 7: got bred from that. But then, you know, I didn't
• 37:52
  Speaker 7: know shit about money, flew through it, ran through it empty.
• 37:58
  Speaker 7: Met with the CEO of the company. I want to
• 38:01
  Speaker 7: bring you on. I want to hire you for my
• 38:03
  Speaker 7: I want to hire you as an an R, all right,
• 38:08
  Speaker 7: not knowing that there was a plan why she wanted
• 38:10
  Speaker 7: to hire me, But it all came to life as
• 38:13
  Speaker 7: time went forward. A couple of months go by. She
• 38:15
  Speaker 7: put me with this. She put me with Bishop Nerow
• 38:17
  Speaker 7: shout outs, Bishop Nehrew from New York. I ended up
• 38:20
  Speaker 7: building a great relationship with him and his dad. Fucking
• 38:23
  Speaker 7: dope people, man. And that's how I ended up meeting
• 38:26
  Speaker 7: not meeting Nads, but like reconnecting with NADS. Through that,
• 38:30
  Speaker 7: there was a kid from London named zernaio Fontaine, and
• 38:33
  Speaker 7: then there was another chick from like New Zealand named Laurel,
• 38:38
  Speaker 7: and I ended up doing their projects fire all fire,
• 38:41
  Speaker 7: just like that, and I ended up putting a girl
• 38:43
  Speaker 7: group together during this process. Next thing, you know, I
• 38:48
  Speaker 7: see one of the president or whatever for the company
• 38:51
  Speaker 7: outside smoking cigarette, going crazy on the phone. So I
• 38:54
  Speaker 7: walk outside. What's happening? Oh, just Iggy is driving us
• 38:58
  Speaker 7: crazy and it's just so difficult. And wait a minute,
• 39:00
  Speaker 7: would you be willing to work with Iggy again? Keep
• 39:04
  Speaker 7: in mind Iggy is going through a lawsuit at this time.
• 39:08
  Speaker 7: They put my name in their Affidavid, So I'm like,
• 39:14
  Speaker 7: it's starting to come to life now. Why they need
• 39:17
  Speaker 7: me to say Iggy ain't do nothing bad and all
• 39:20
  Speaker 7: of this stuff whatever, Long story short, They asked me
• 39:26
  Speaker 7: to get back in the studio with Iggy after all
• 39:28
  Speaker 7: this time. Remember I ain't talked to him since they
• 39:30
  Speaker 7: left me hanging in London. Now work for this company
• 39:33
  Speaker 7: who left me in London because I'm broke. I'm like, fuck,
• 39:35
  Speaker 7: I got it. I got kids. So they paying me
• 39:38
  Speaker 7: a salary or whatever, and they was like, can we
• 39:40
  Speaker 7: get you back in the studio with Iggy? I was like,
• 39:42
  Speaker 7: it's up to Iggy, it ain't up to me. I
• 39:43
  Speaker 7: ain't do nothing. She the one who y'all let her
• 39:49
  Speaker 7: or whatever however we want to word this.
• 39:51
  Speaker 4: And so.
• 39:53
  Speaker 7: I call Chords that same day. What's up, dog, I
• 39:57
  Speaker 7: got something for you?
• 39:58
  Speaker 4: What up?
• 39:59
  Speaker 7: My g out of nowhere? You're ready to get back
• 40:03
  Speaker 7: in the studio with Iggy? He was like, wait what.
• 40:06
  Speaker 7: Keep in mind he hadn't talked to her since Ignorant Art.
• 40:09
  Speaker 7: I had did three mixtapes with her. He only did
• 40:11
  Speaker 7: Ignorant Art because we were trying to sign her to
• 40:14
  Speaker 7: our company, Drugs, and she wouldn't sign to it for whatever.
• 40:17
  Speaker 7: The reason Chords the way he handles music is he
• 40:21
  Speaker 7: protects it. He don't like it to get out, and
• 40:23
  Speaker 7: a lot of artists don't like that, like I want
• 40:25
  Speaker 7: to hear about music, and chordses like, no, you're gonna
• 40:27
  Speaker 7: leak it, Like he comes from that, Like some people
• 40:29
  Speaker 7: can't get with that, you know. And he don't like
• 40:31
  Speaker 7: to release music when it's not done. He needs to
• 40:33
  Speaker 7: be fully produced, fully everything, live instrumentation, all that. Anyhow,
• 40:38
  Speaker 7: a call chorus Chorus was like, fuck it, let's do it.
• 40:40
  Speaker 7: No debate. He was like, let's do it. We get
• 40:43
  Speaker 7: back in the studio. We spent a whole day just
• 40:45
  Speaker 7: conversating with Iggy, kind of getting to know her again.
• 40:50
  Speaker 7: She left that day. That night, I did twelve songs
• 40:53
  Speaker 7: Nigga in a six hour time, playing twelve for a
• 40:57
  Speaker 7: project that was gonna be called Ignorant art uh Digital Distortion.
• 41:03
  Speaker 7: One of the songs was called a Zillion that came
• 41:06
  Speaker 7: out on SoundCloud that they leave, and then another song
• 41:09
  Speaker 7: was called Team Team should probably be platinum. Now, this
• 41:13
  Speaker 7: is in the height of her when Rikabadu said that
• 41:17
  Speaker 7: on BT Awards and was everybody clown and Iggy and
• 41:20
  Speaker 7: she was swaggy p and he cheating, like yeah, shut
• 41:24
  Speaker 7: out swack. She was going through all of that stuff.
• 41:27
  Speaker 7: This is in the height of everybody hate her, that
• 41:30
  Speaker 7: the whole that uh that rap she did on stage
• 41:34
  Speaker 7: and everybody was clowning her when she sound crazy and
• 41:36
  Speaker 7: like like, this is in the height of all of that.
• 41:39
  Speaker 7: We put our Team bro and it went gold and
• 41:42
  Speaker 7: it charted on Billboard because I know the sauce when
• 41:46
  Speaker 7: it comes to this to her because I developed it.
• 41:50
  Speaker 7: And the next thing, you know, Nigga, the company start.
• 41:52
  Speaker 7: She started rebelling against her company. They thought I was
• 41:56
  Speaker 7: trying to manage her and they ended up cutting me
• 41:58
  Speaker 7: out again and guess what, have an iggy after that,
• 42:02
  Speaker 7: we know the rest, you know what I'm saying. So
• 42:06
  Speaker 7: digressing back from that story to financial literacy. So I
• 42:12
  Speaker 7: made money during these runs, right, each and every time
• 42:16
  Speaker 7: I would just spend spend, spend, spend, spend, broke spend.
• 42:22
  Speaker 7: I got kids in the family. We live in an
• 42:23
  Speaker 7: apartment in the valley, you know what I'm saying. So
• 42:26
  Speaker 7: we got real bills, and my kid is like getting older.
• 42:30
  Speaker 7: My oldest right now is sixteen, so at the time,
• 42:33
  Speaker 7: you know, obviously he was younger, but we're raising the
• 42:35
  Speaker 7: household and spend spend spend broke after like the third
• 42:42
  Speaker 7: time bro first book I bought was Automatic Millionaire. That
• 42:49
  Speaker 7: was the first book I bought, and I can't remember
• 42:53
  Speaker 7: that the author, but it was a while ago. And
• 42:57
  Speaker 7: they tell you how to make your money automatic. Basically,
• 43:01
  Speaker 7: check come in, set a percentage aside, tell your bank
• 43:05
  Speaker 7: that when a check comes in, move this to a
• 43:07
  Speaker 7: different account, and you just got to be disciplined. You
• 43:10
  Speaker 7: don't touch that. You don't have no card, no nothing
• 43:12
  Speaker 7: to that account. It just money comes in the bank.
• 43:16
  Speaker 7: Can set it up or ten percent of that check
• 43:18
  Speaker 7: automatically gets transferred to this account, automatic millionaire. And if
• 43:23
  Speaker 7: you do that over the course of a pan, you
• 43:24
  Speaker 7: can and it shows you how to create a million
• 43:26
  Speaker 7: dollars from that. That's money management. It's just simple money management.
• 43:31
  Speaker 7: Not at the highest level, but just basic concept. Then
• 43:35
  Speaker 7: the next book I read was Rich Dad Poort that
• 43:40
  Speaker 7: and the next book I read was Then I started
• 43:44
  Speaker 7: reading different things like Tipping Point and Outliers and Blink
• 43:51
  Speaker 7: of Richest Man in Babylon, different books like that, and
• 43:56
  Speaker 7: I was like, this ain't so hard. It don't seem
• 43:59
  Speaker 7: that difficult, disciplined to really save money, to know what
• 44:02
  Speaker 7: to do with your money. Then I started to I
• 44:05
  Speaker 7: have a partner named David Hill who owns a company
• 44:08
  Speaker 7: named vyr, which is a streaming site shout Out's day
• 44:11
  Speaker 7: and every day we would share stock information, just two niggas.
• 44:17
  Speaker 7: He from Philly, I'm from Watts. I don't know nothing
• 44:20
  Speaker 7: about it, but we would. We signed up for Scott Trader,
• 44:25
  Speaker 7: yeah exactly now it's TD and Merrior Trade right, and
• 44:31
  Speaker 7: we would. He would be like, what you invest in,
• 44:33
  Speaker 7: Let's just invest in this. We didn't even know nothing
• 44:35
  Speaker 7: about it, but we got in the habit of just
• 44:38
  Speaker 7: doing it, and we start to see our money incrementally
• 44:41
  Speaker 7: grow because it wasn't like we had a lot of
• 44:43
  Speaker 7: money to play with, but we could see how it works.
• 44:46
  Speaker 7: That made me start looking into people like Warren Buffett,
• 44:51
  Speaker 7: people like that, and I start to see what he
• 44:54
  Speaker 7: put his money in. I'm like this, nigga's money is
• 44:57
  Speaker 7: in stocks the majority of investments. Mmm. So then I
• 45:02
  Speaker 7: started to mimic with these power players Jack my uh
• 45:10
  Speaker 7: fucking Warren Buffett, like all of these people play with
• 45:16
  Speaker 7: stocks on a high level. I started to see what
• 45:18
  Speaker 7: they invest their money. Then that's what taught me what
• 45:20
  Speaker 7: a dividend was. Then I would look up on investor Pediat,
• 45:25
  Speaker 7: very useful web, very crazy, so invested pedia and I
• 45:30
  Speaker 7: started to really get interested in finance. I mean, I
• 45:34
  Speaker 7: don't know everybody out there. When I was five six
• 45:36
  Speaker 7: years old, my teacher said we were going over numbers
• 45:39
  Speaker 7: quick story, and we were going over tenth place, hundreds place,
• 45:43
  Speaker 7: thousands place.
• 45:44
  Speaker 3: Et cetera, et cetera.
• 45:46
  Speaker 7: So I said we went up to a million. I said, teacher,
• 45:50
  Speaker 7: what's up? What's after a million? My teacher was like
• 45:54
  Speaker 7: two million. It was like I was like no, no, no, no, no, no,
• 45:57
  Speaker 7: likeety nine nine, you know, I mean, what's after that?
• 46:01
  Speaker 7: It was like a billion. I was like, what's after that?
• 46:04
  Speaker 7: A trillion? What's after that? A quadrillion? What's after that?
• 46:09
  Speaker 7: A billion? Yeah, it's great, I said, what's after that?
• 46:13
  Speaker 7: Six tillion? I said, I want that much money? I
• 46:17
  Speaker 7: was six years old, bro, So this already was in
• 46:21
  Speaker 7: me and it wasn't like agreed to do whatever it
• 46:24
  Speaker 7: takes to get it. But it's just like, I know
• 46:27
  Speaker 7: if I had that, what I could do for the world.
• 46:29
  Speaker 7: And that's just the type of person I always been.
• 46:31
  Speaker 7: So anyhow, I digress. So we're going on Investipedia. What's
• 46:38
  Speaker 7: the dividend, like, what's what the bonds? How do mutual
• 46:41
  Speaker 7: funds work? How does all of this stuff work? And
• 46:43
  Speaker 7: then I would share, you know, obviously go back to
• 46:45
  Speaker 7: the books that I'm reading. I would share this information
• 46:47
  Speaker 7: with my wife. That was my wife, you know, the
• 46:50
  Speaker 7: back mom, and she she was sounds good to me.
• 46:55
  Speaker 7: I wish you would have took the money you had
• 46:57
  Speaker 7: from these publishers bought some realists say to something. But
• 47:01
  Speaker 7: I mean we're here now, like I got your back
• 47:03
  Speaker 7: whatever you and I just started. Then I just went
• 47:06
  Speaker 7: Ham like I got a stash account in the Robin
• 47:09
  Speaker 7: Hood and tdu marriatrade and I got gold and Sacks
• 47:13
  Speaker 7: retirement account, and I just start opening all these things
• 47:16
  Speaker 7: until I really figured it out. And then I would
• 47:21
  Speaker 7: people my family like I did my mom's budget. I
• 47:25
  Speaker 7: started doing people that was close to me, like setting
• 47:27
  Speaker 7: up their financial plan. I even took a class on
• 47:32
  Speaker 7: life insurance. I took a class on retirement accounts, was
• 47:37
  Speaker 7: how you will and you know, different type of life
• 47:41
  Speaker 7: insurance policies, because that was something I didn't know nothing
• 47:44
  Speaker 7: about life insurance growing up. I mean, we used to
• 47:47
  Speaker 7: go fund me signs now, but back then it was
• 47:50
  Speaker 7: just like standing in the street asking people for money
• 47:52
  Speaker 7: to pay for somebody funeral, real talk, not knowing that,
• 47:59
  Speaker 7: oh you could have been paying like thirty dollars a
• 48:01
  Speaker 7: month for some term. I mean, I mean, it's.
• 48:05
  Speaker 2: Erness what's up.
• 48:06
  Speaker 8: You ever walk into a small business and everything just works,
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
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• 50:56
  Speaker 7: For those who know, but it is what I mean
• 51:00
  Speaker 7: was a month. Yeah, sure, still could have paid for
• 51:02
  Speaker 7: your funeral and might have left something over with the
• 51:05
  Speaker 7: right one. And so I started to do these plans
• 51:10
  Speaker 7: for all of my family members. And that's when I
• 51:13
  Speaker 7: started to develop the knowledge. Then I started to apply
• 51:16
  Speaker 7: it to my own personal and then from there I
• 51:19
  Speaker 7: just got a love for like financial literacy, love for finance.
• 51:27
  Speaker 7: Even I'm taking a class a class at Yale right
• 51:30
  Speaker 7: now online for managing funds because I just wanted to
• 51:35
  Speaker 7: know investment funds. I just want to know. I'm not
• 51:38
  Speaker 7: trying to work for nobody, but I do want to
• 51:41
  Speaker 7: get brothers, kings like us queens. Let's put off money
• 51:45
  Speaker 7: together and move it here. Because the science of it is,
• 51:47
  Speaker 7: you know, you carry the one. There's chances of this
• 51:50
  Speaker 7: company will go up based on the probability blah blah
• 51:53
  Speaker 7: blah blah blah. Like I'm studying all of that shit.
• 51:55
  Speaker 7: How they do it, oh, supposed to do it, That's
• 51:59
  Speaker 7: what I'm studying.
• 52:01
  Speaker 3: So, so, how did you get how'd you get that
• 52:02
  Speaker 3: in the schools because you have. You're in schools now right,
• 52:05
  Speaker 3: La County.
• 52:06
  Speaker 7: SO, shoutouts Principal Ra. He's part of OSG. Shoutouts OSGG.
• 52:12
  Speaker 7: Shout to Dennis, Dennis big Man, big big shot Dennis.
• 52:17
  Speaker 7: Principal Ra. He's a call it revolutionary educator, right. He
• 52:23
  Speaker 7: does things that no principal. I will say, no principle
• 52:27
  Speaker 7: because everybody in OSG is revolutionary. But as far as
• 52:31
  Speaker 7: La County, I've never seen nobody approach education like him.
• 52:35
  Speaker 7: So Principal Rah school started maybe three years ago. It's
• 52:39
  Speaker 7: called a Public Service Academy. It's almost like a public
• 52:43
  Speaker 7: and a charter school combined where he kind of can
• 52:46
  Speaker 7: do his own thing. But he's still under LA owned
• 52:48
  Speaker 7: by L A U s D. SO. Principal rads from
• 52:51
  Speaker 7: Compton and he just like hit me on Instagram. Yo,
• 52:57
  Speaker 7: I see what you're doing in the community. I want
• 52:59
  Speaker 7: to invite you into world to my school. I got
• 53:02
  Speaker 7: about two hundred kids right now. It's only ninth and
• 53:06
  Speaker 7: tenth and eleventh or ninth and tenth at the time.
• 53:09
  Speaker 7: I don't have no expectations. I don't know what we
• 53:11
  Speaker 7: can do, but let's put our heads together. And see
• 53:14
  Speaker 7: what happened. He didn't think I was gonna respond. I
• 53:17
  Speaker 7: was like, sure, I came up there, did a tour
• 53:20
  Speaker 7: of the campus. This dude got laser cutting room, three
• 53:24
  Speaker 7: D printing room, ar room, computer room to do digital
• 53:30
  Speaker 7: graphics like stud music, stud like he at his school.
• 53:35
  Speaker 3: How do you get the funding for that? Just made
• 53:40
  Speaker 3: it happen?
• 53:40
  Speaker 4: Yeah?
• 53:41
  Speaker 7: Man, God, you know what I'm saying, most high like
• 53:44
  Speaker 7: praise praise the most And I was like, Yo, we
• 53:50
  Speaker 7: just we just need to put our foot on the
• 53:53
  Speaker 7: gas on this thing, man. And I'm like, if you
• 53:56
  Speaker 7: open to do whatever it takes, and I'm willing to
• 54:00
  Speaker 7: pull in resources. I mean, Principal Road was like, fuck it,
• 54:05
  Speaker 7: let's do it, you know what I mean. And one
• 54:08
  Speaker 7: of the first things we did was financial literacy class.
• 54:13
  Speaker 7: I was partnered with Bank of California because of the
• 54:17
  Speaker 7: LAFC Soccer Club. Bank of California. You know, for those
• 54:21
  Speaker 7: who don't know, all banks have a CRA department. CRA
• 54:26
  Speaker 7: is response they have to do things in the community,
• 54:29
  Speaker 7: especially for low income communities. By law, there's a state
• 54:33
  Speaker 7: I think it's a federal thing that they have to
• 54:36
  Speaker 7: buy by when you charter a bank, that you have
• 54:39
  Speaker 7: to do these things like they have to allocate so
• 54:41
  Speaker 7: much funds and do things. Because I knew this, I'm like, yo,
• 54:45
  Speaker 7: I went to Bank of California doing a financial literacy program.
• 54:49
  Speaker 7: I need you to back it. You know, give me
• 54:51
  Speaker 7: the pay for your banking officials to come to this school.
• 54:55
  Speaker 7: We're going to teach this class. Principal Rod brought the kids,
• 55:00
  Speaker 7: brought other people from the public. We had like one
• 55:01
  Speaker 7: hundred and sixty something people in our class, ninth through twelfth,
• 55:06
  Speaker 7: ninth through eleventh and adults. It was a six week course.
• 55:13
  Speaker 7: This was our first one bank in California. They ran
• 55:16
  Speaker 7: the first one trash. It was horrible, hord. It was
• 55:19
  Speaker 7: a disaster. Kids was falling asleep, it wasn't really popping.
• 55:24
  Speaker 7: So I was like, I got a IDEA Week two
• 55:30
  Speaker 7: started it off with a Nipsey verse, the dedication. You
• 55:35
  Speaker 7: know what I'm saying.
• 55:36
  Speaker 4: I wrapped that verse into yourselvation.
• 55:39
  Speaker 7: Come on, man, wafers, come on, man, shout out ned recipes,
• 55:45
  Speaker 7: man to the king, to the So I started the
• 55:50
  Speaker 7: whole class off with that verse. So now the kids
• 55:52
  Speaker 7: is dang, what's about to happen today?
• 55:56
  Speaker 4: Wait? Wait, is that Watt.
• 55:59
  Speaker 7: Yeah, say, you know, Diversity Pathways, Public Service Academy and
• 56:02
  Speaker 7: so what they call it the U and it's only
• 56:06
  Speaker 7: a one hour and a half class. So I started
• 56:09
  Speaker 7: off with the net first. Then we're going to breathing
• 56:11
  Speaker 7: because when you breathe, you know, we did breathing exercises,
• 56:15
  Speaker 7: you allow information to process better. So like it's just
• 56:18
  Speaker 7: like clinically proven, we did that. So now they're ready
• 56:24
  Speaker 7: to learn. Boom, We're going up money management and credit
• 56:27
  Speaker 7: that day and I'm so first the instructor teaches, and
• 56:31
  Speaker 7: then I come right behind them like one of the things.
• 56:34
  Speaker 7: So on one of the days, I remember this vividly.
• 56:37
  Speaker 7: It was so dope. Man, I knew we was breaking
• 56:39
  Speaker 7: through to the kids. These ninth graders bro never had
• 56:42
  Speaker 7: no financial literacy nothing in their life. We were talking
• 56:45
  Speaker 7: about public and private companies because we were dealing with
• 56:48
  Speaker 7: stocks and investments and stuff like that. I was like,
• 56:50
  Speaker 7: who know what a public and private company is?
• 56:53
  Speaker 4: Kid?
• 56:53
  Speaker 7: Raise his hands, public company, McDonald knows. I said, there
• 57:03
  Speaker 7: you go, I said, what's a private company? He goes,
• 57:07
  Speaker 7: my homie bike shot. That's it. Like that's how you
• 57:11
  Speaker 7: know you're breaking through. So then we you know, then
• 57:14
  Speaker 7: by week three, week four, and I'm jumping in, so
• 57:17
  Speaker 7: the instructor will say what's on the presentation, and then
• 57:20
  Speaker 7: I will come in. What they trying to say is,
• 57:22
  Speaker 7: you know, predatory lending is like on Instagram when they
• 57:25
  Speaker 7: send you that click this link here and you end
• 57:27
  Speaker 7: up getting your thing hacked, you know what I mean, Well,
• 57:30
  Speaker 7: not predatory land, but like credit scams and stuff like.
• 57:34
  Speaker 7: That's what he was talking about. Like it's like, it's
• 57:36
  Speaker 7: like that, how many people didn't got that link in
• 57:38
  Speaker 7: their Instagram talking about click this link and then me,
• 57:42
  Speaker 7: I'm like, that's credit scam. You got to watch out
• 57:44
  Speaker 7: for stuff like this. This is what it looks like,
• 57:46
  Speaker 7: you know what I mean, don't put your information in
• 57:48
  Speaker 7: to avoid They get it now. They know.
• 57:53
  Speaker 4: That sounds very familiar.
• 57:54
  Speaker 7: So so you know, kind of towards the end now,
• 57:58
  Speaker 7: like week five, because it's only six weeks, we introduced
• 58:02
  Speaker 7: everybody to robin Hood. Robinhood didn't give me no money
• 58:06
  Speaker 7: for this. They don't even know I'm gonna g I'm
• 58:08
  Speaker 7: gonna get my check. One hundred and sixty people bro
• 58:13
  Speaker 7: kids all downloaded it to their phone, stashing Robinhood. Everybody
• 58:18
  Speaker 7: invested in Bank of California just because they did the
• 58:23
  Speaker 7: class and they partnered with think wats to do it.
• 58:27
  Speaker 7: The kids set up their accounts obviously their parents set
• 58:30
  Speaker 7: it up for them, came back, had like ten dollars
• 58:34
  Speaker 7: in their account and they all invested in fucking Bank
• 58:38
  Speaker 7: of California. Bro kids now know, Like one kid, we
• 58:44
  Speaker 7: would do exercises to put a whole money management thing
• 58:46
  Speaker 7: to pay for something else.
• 58:48
  Speaker 4: Right.
• 58:48
  Speaker 7: So one of the exercises it was this one kid
• 58:52
  Speaker 7: was like, I want to buy some yeasies shout outaya.
• 58:57
  Speaker 7: So I was like, okay, So how we gonna get there?
• 58:59
  Speaker 7: How much money do you get a week for lunch?
• 59:01
  Speaker 7: And so I get like I get fifty dollars a week.
• 59:05
  Speaker 7: I'm like, damn, you get fifty dollars for lunch. But
• 59:12
  Speaker 7: then I mean, people take care of their kids. I
• 59:14
  Speaker 7: don't care. You could be broke, but you will give
• 59:16
  Speaker 7: your kids your last So he got fifty dollars a week, right,
• 59:20
  Speaker 7: I'm like, tell me everything you buy during this week.
• 59:23
  Speaker 7: I get takis every day, I get.
• 59:25
  Speaker 6: A cookie man am PM big gold, like every in
• 59:32
  Speaker 6: and out meal every single day.
• 59:36
  Speaker 7: So we did an exercise. I was like, so, let's
• 59:38
  Speaker 7: take Tuesdays Thursdays. You cut out everything that you spend
• 59:43
  Speaker 7: your money on and let's move that to a sidepot.
• 59:47
  Speaker 7: And we did the math face blew up.
• 59:50
  Speaker 5: It was like, all, I got to do this and
• 59:52
  Speaker 5: I can get my yeezies in like two months. Oh man, thanks,
• 59:57
  Speaker 5: It's just basic principles. You show these kids to do it,
• 1:00:00
  Speaker 5: they'll do it. So I just start fall in love
• 1:00:03
  Speaker 5: with stuff like that. Right from that at this school working.
• 1:00:08
  Speaker 7: With the schools or we were talking about and the Clippers,
• 1:00:11
  Speaker 7: right LFC. I got the thing with l AFC. Shout
• 1:00:14
  Speaker 7: out Stem, Larry, Bird, Rich, Larry, all of them over there.
• 1:00:22
  Speaker 7: So I did a theme song for the team. Adidas
• 1:00:25
  Speaker 7: end up supporting it, became a partner. After that, we
• 1:00:29
  Speaker 7: shoot this crazy video, one of the first videos and
• 1:00:33
  Speaker 7: theme song for an MLS soccer team ever popped off
• 1:00:37
  Speaker 7: crazy Clippers get a win to that. Hey we want
• 1:00:45
  Speaker 7: to so no DJ Dents let me stop lying, shout
• 1:00:48
  Speaker 7: out DJ Dents, he's a DJ for the Clippers. Official, Yo,
• 1:00:52
  Speaker 7: we need a theme song. Nobody fuck with us. They
• 1:00:53
  Speaker 7: won't give us. I'm like, well, you called it right
• 1:00:57
  Speaker 7: the man, So I do a song in like two days, right,
• 1:01:02
  Speaker 7: took me for.
• 1:01:03
  Speaker 3: The Clippers, for the Clippers. So no, no La Rappers
• 1:01:06
  Speaker 3: wanted to do theme song for the Clippers. They're just
• 1:01:08
  Speaker 3: so loyal to the Lakers, Lakers Man's Lakers.
• 1:01:11
  Speaker 4: Yeah, they got snoop Clippers only there ain'tybody.
• 1:01:14
  Speaker 7: I mean, you know, must have beat it. They got sticks.
• 1:01:16
  Speaker 4: Well they didn't at the time.
• 1:01:19
  Speaker 7: Kenya Bears. He'd be at the matches. I mean the
• 1:01:21
  Speaker 7: games all the time. Ken you bears for the Brownish
• 1:01:26
  Speaker 7: Like we're.
• 1:01:26
  Speaker 4: In his house right now.
• 1:01:28
  Speaker 7: I feel like.
• 1:01:30
  Speaker 4: It looks like from the show, So I.
• 1:01:37
  Speaker 7: Do the song. DJ didn't say this ship fire. He
• 1:01:40
  Speaker 7: started playing it at the games. So when they run
• 1:01:42
  Speaker 7: out the tunnel, he plays the theme song every game.
• 1:01:47
  Speaker 7: VP of Operations, here's it. What's that? He's like, Oh,
• 1:01:51
  Speaker 7: this sticks like this fire. It's like, I want to
• 1:01:54
  Speaker 7: license it. Who I was like, so, say, YO, put
• 1:02:00
  Speaker 7: me in an email with shout outs Matt pay good dude, man, Like, YO,
• 1:02:05
  Speaker 7: send me email, I want to license this. What is
• 1:02:06
  Speaker 7: it going to cost? What? I was like, Nope, I
• 1:02:08
  Speaker 7: want a meetingim. He said, excuse me in the email.
• 1:02:11
  Speaker 7: It's funny. It's like, YO, what excuse me? Like we're
• 1:02:15
  Speaker 7: having a conversation. I was like, no, I want to
• 1:02:17
  Speaker 7: meet him. He's like, all right, let's set up a meeting.
• 1:02:20
  Speaker 7: We're gonna meet. I'm sitting in front of Matt so, man,
• 1:02:23
  Speaker 7: it's like, yeah, I want to license the song, you
• 1:02:26
  Speaker 7: know what I mean, and I want you to perform
• 1:02:27
  Speaker 7: at halftime. It's like no, he's looking to be crazy
• 1:02:33
  Speaker 7: and he's looking at He's like why not. I was like,
• 1:02:36
  Speaker 7: because it's bigger than music, what our relationship is going
• 1:02:39
  Speaker 7: to be. It's like tell me. So I was like,
• 1:02:43
  Speaker 7: first I played in the LAFC video that I did
• 1:02:45
  Speaker 7: because it wasn't now that time massive. I'm gonna make
• 1:02:49
  Speaker 7: y'all watch it before we leave on that TV or
• 1:02:50
  Speaker 7: something crazy. So then he was like, man, I want
• 1:02:55
  Speaker 7: to do this. I was like, it's bigger than this.
• 1:02:58
  Speaker 7: It's like tell me. I was like, I ain't focused
• 1:03:00
  Speaker 7: on no money from y'all because I know y'all got
• 1:03:02
  Speaker 7: a lot of it. Steve Bomer is very wealthy. Not
• 1:03:05
  Speaker 7: focused on money for my pocket. I'm focused on money
• 1:03:07
  Speaker 7: for my community. Matt said, Wait, no artist, nobody we've
• 1:03:13
  Speaker 7: ever booked, worked with, or partner with, Like that's a
• 1:03:16
  Speaker 7: person has ever said that they wanted to do something
• 1:03:19
  Speaker 7: for the community, and Steve loves to do and stuff
• 1:03:22
  Speaker 7: for the community. Genuinely, I was like, well, you find
• 1:03:25
  Speaker 7: the right guy. They said, what you want to do?
• 1:03:27
  Speaker 7: I said, I want to build basketball courts in the
• 1:03:29
  Speaker 7: hood because I seen y'all got a program or y'all
• 1:03:31
  Speaker 7: refurbishing courts at parks. Matt said, see what we can do.
• 1:03:39
  Speaker 7: One week later, he hooked me up with Denise and
• 1:03:41
  Speaker 7: Gillian Zucker. Gillian Zucker is the president of Clippers Ops president.
• 1:03:51
  Speaker 7: I took him to the U. Shit was fucked up
• 1:03:54
  Speaker 7: over there, Bro. The fucking courts was beat up, the
• 1:03:57
  Speaker 7: gym was slippery. Keep in mind, this gym is home
• 1:04:00
  Speaker 7: of the Drew League, where the original Drew League was.
• 1:04:02
  Speaker 3: Okay, because Julie's in Compton now right.
• 1:04:04
  Speaker 7: It moves around, So this is where the original Drew
• 1:04:08
  Speaker 7: League was at this gym, so it's has legacy.
• 1:04:11
  Speaker 4: The Green Wolf M.
• 1:04:13
  Speaker 7: So Clippers was like, I had no idea about the
• 1:04:18
  Speaker 7: history or nothing, didn't even care. They was like, Gillian
• 1:04:20
  Speaker 7: came to watch Bro. She had a fifteen minute window.
• 1:04:24
  Speaker 7: I had to drive from the valley back to Watts
• 1:04:28
  Speaker 7: to catch Gillian because he called out of nowhere. It's
• 1:04:30
  Speaker 7: like some president and ship. Oh, Gillion's on her way
• 1:04:32
  Speaker 7: to watch.
• 1:04:33
  Speaker 4: Hold on.
• 1:04:36
  Speaker 7: Left where I was. I left my kid at school.
• 1:04:39
  Speaker 7: I'm like, Yoki man, like you stay here and come
• 1:04:42
  Speaker 7: back and get you whatever. So came there, Bro Gillian
• 1:04:48
  Speaker 7: Man walked around and say a single word. It was
• 1:04:52
  Speaker 7: me Denise Gillian and shout out Sheldon, who was a
• 1:04:57
  Speaker 7: part of the whole process. Isabella right, who's on my team.
• 1:05:03
  Speaker 7: And so we're doing a walkthrough and principal rise right
• 1:05:06
  Speaker 7: there and we're nervous because were like, I don't know
• 1:05:10
  Speaker 7: why we was nervous. She just didn't wasn't talking, just
• 1:05:12
  Speaker 7: looking around like that, just like that. We walked through
• 1:05:18
  Speaker 7: one hallway and it was a fucking picture of a
• 1:05:20
  Speaker 7: fucking penis a kid.
• 1:05:23
  Speaker 6: Yeah, like suck my dick, like don't look look over
• 1:05:28
  Speaker 6: here like like like.
• 1:05:31
  Speaker 7: Like I was like no, I was like, it's over with.
• 1:05:36
  Speaker 7: Somebody called somebody called him whoever called Portland, you know
• 1:05:42
  Speaker 7: what I mean. So Gillian walked out seeing everything. Bro
• 1:05:46
  Speaker 7: looked at the course and said, we walked towards the
• 1:05:49
  Speaker 7: end of the gate. She still didn't say nothing. She's
• 1:05:51
  Speaker 7: leaving now because you got to go to another meeting.
• 1:05:54
  Speaker 7: We get to her car, damn near her car and
• 1:05:57
  Speaker 7: I was like, so what do you think? She said,
• 1:06:03
  Speaker 7: let's do it. That was it, got in her car left,
• 1:06:09
  Speaker 7: So Denise goes, okay, so we need to get this going.
• 1:06:12
  Speaker 7: What do we need to do? Dog six In six days,
• 1:06:17
  Speaker 7: we did sixteen basketball courts, an entire gym. Refers like
• 1:06:23
  Speaker 7: indoor basketball gym did Jehovah and it's now the Clippers
• 1:06:26
  Speaker 7: think Watts Community Court.
• 1:06:28
  Speaker 4: Clap it up for that.
• 1:06:31
  Speaker 7: Yeah, appreciate.
• 1:06:32
  Speaker 4: So sixteen court.
• 1:06:33
  Speaker 3: When's the sixteen like sixteen outdoor on the playground in
• 1:06:36
  Speaker 3: different neighborhoods.
• 1:06:37
  Speaker 7: No, just in the playground on that one.
• 1:06:39
  Speaker 4: Oh, the sixteen court that people can play at.
• 1:06:41
  Speaker 3: Yeah, sixteen basketball court? Yeah, like Venice Beach, Like yeah,
• 1:06:45
  Speaker 3: back to back to back back.
• 1:06:46
  Speaker 4: How many kids in the school.
• 1:06:48
  Speaker 3: Shit at that?
• 1:06:48
  Speaker 7: It's a it's a middle school in the high school combined,
• 1:06:51
  Speaker 7: so it's Drew Middle School and the you, I don't know,
• 1:06:53
  Speaker 7: maybe about eight hundred.
• 1:06:55
  Speaker 3: I'm assuming a lot of people from the people, not
• 1:06:57
  Speaker 3: just in school. Come it's just a regular.
• 1:06:58
  Speaker 7: Oh yeah now community.
• 1:07:00
  Speaker 3: Yeah, yeah, I'm just saying sixteen courts. That's a lot
• 1:07:03
  Speaker 3: of courts. That's like, oh yeah, that's huge. We do
• 1:07:05
  Speaker 3: a whole don no do like three on three we
• 1:07:12
  Speaker 3: dot eyl something.
• 1:07:14
  Speaker 7: Let's do it. That's a fact, easy, easy work.
• 1:07:20
  Speaker 4: I thought that the next thing I'm going to ask
• 1:07:21
  Speaker 4: you about was part of it. But you also got
• 1:07:23
  Speaker 4: free memberships to Planing Fitness.
• 1:07:25
  Speaker 7: So Planning fitness. Seeing that Planning Fitness is I think
• 1:07:28
  Speaker 7: is a partner of Clippers too. But they've seen what
• 1:07:30
  Speaker 7: was going on, reached out to me. How can we
• 1:07:33
  Speaker 7: work together. I'll say, easy, let's go to schools that
• 1:07:37
  Speaker 7: have weight room and let's refurbish you and turn them
• 1:07:41
  Speaker 7: in the Planet Fitness gyms. No school is going to
• 1:07:44
  Speaker 7: tell you no. It was like, great idea, we'll pay
• 1:07:48
  Speaker 7: for everything. Weeks turned their their weight room into a
• 1:07:54
  Speaker 7: Planet Fitness gym that's free for staff and faculty and
• 1:07:57
  Speaker 7: students the same the same school, same school.
• 1:08:01
  Speaker 4: The morality, the kids have to be at it all
• 1:08:02
  Speaker 4: the time. They're seeing all these things happening. It's like
• 1:08:05
  Speaker 4: now I want to go to school.
• 1:08:06
  Speaker 7: So look, chronic appsenteeism skyrocketed down like ninety The you
• 1:08:16
  Speaker 7: had was in the top three of lowest chronic apsenteeism.
• 1:08:20
  Speaker 7: And for those who don't understand what that is, chronic apsenteism,
• 1:08:23
  Speaker 7: kids not going to school exactly right, kids were coming.
• 1:08:28
  Speaker 3: To school because they wanted, they wanted to be there.
• 1:08:30
  Speaker 7: Exactly just from these refurbishments and these enhancements are renovations. Right,
• 1:08:37
  Speaker 7: test scores, grades through the roof, through the roof. Bro
• 1:08:43
  Speaker 7: It was like we looking at the data. Man right
• 1:08:46
  Speaker 7: looking at data, and was like this is crazy. And
• 1:08:50
  Speaker 7: I was like, this is the blueprint. This is how
• 1:08:52
  Speaker 7: we changed hoods. Take these corporations who have who can
• 1:08:57
  Speaker 7: do this, don't cost them nothing. These fitness gyms, let's
• 1:09:00
  Speaker 7: just take that. For instance, weight rooms or whatever. They
• 1:09:04
  Speaker 7: have to refurbish their equipment once a year. Like you
• 1:09:07
  Speaker 7: can't keep the same equipment in the gym, you gotta
• 1:09:09
  Speaker 7: turn you got to get rid of it. And what
• 1:09:11
  Speaker 7: do they do with that? They auction it off, give
• 1:09:14
  Speaker 7: it away. Are they junking? Nah, bring that over here
• 1:09:18
  Speaker 7: to a school in need, turn their gym into whatever,
• 1:09:22
  Speaker 7: blank fitness equinox. You know what I'm saying, Planet fitness,
• 1:09:25
  Speaker 7: whatever you want and donate the equipment here and they'll
• 1:09:30
  Speaker 7: utilize that. People gonna be taking, kids gonna be taking
• 1:09:31
  Speaker 7: selfies and all that. You're gonna get the brand recognition
• 1:09:35
  Speaker 7: acts right off, and then we can activate it, send
• 1:09:38
  Speaker 7: the instructor down once a quarter to do a workout
• 1:09:41
  Speaker 7: with the kids for pe whatever. And so those are
• 1:09:44
  Speaker 7: the type of programs that I'll be developing and putting together.
• 1:09:46
  Speaker 3: How did you so, how'd you reach out to Like, so,
• 1:09:49
  Speaker 3: all right, the Clippers thing?
• 1:09:50
  Speaker 4: You said?
• 1:09:50
  Speaker 3: How that came about Planet Fitness? How'd you get that?
• 1:09:52
  Speaker 3: And that you just after the clippers?
• 1:09:55
  Speaker 7: The Clippers thing, they reached out to me. Actually, don't
• 1:10:01
  Speaker 7: give me the line. There was somebody at Power one
• 1:10:04
  Speaker 7: on six, the radio station, and I'm crazy because I
• 1:10:08
  Speaker 7: can't remember her name. I'm sorry, Please forgive me. She
• 1:10:11
  Speaker 7: connected me with Planning Fitness because Planet Fitness was doing
• 1:10:14
  Speaker 7: something with Power one on six, and she told them
• 1:10:16
  Speaker 7: they needed to meet with me, and I said, all right, cool.
• 1:10:21
  Speaker 7: And that's how they was like, didn't have no intentions.
• 1:10:23
  Speaker 7: They was like, what can we do in the community?
• 1:10:25
  Speaker 7: Because they told her they wanted to do stuff in
• 1:10:27
  Speaker 7: the community. I was like, this is what we do,
• 1:10:29
  Speaker 7: and they did it. Stay what they work.
• 1:10:31
  Speaker 4: Yeah, you've been doing a lot. I mean, obviously if
• 1:10:34
  Speaker 4: they don't know. Yes, you're feeding families in your community.
• 1:10:36
  Speaker 4: You did this stuff with the schools. A lot of
• 1:10:38
  Speaker 4: times people will come up to us and they've heard
• 1:10:41
  Speaker 4: about the program we ran in our community, and they're like,
• 1:10:44
  Speaker 4: I want to do that. I want to do that.
• 1:10:45
  Speaker 4: How do I get the funding? And I know one
• 1:10:47
  Speaker 4: of the things that you hold your hat on this
• 1:10:49
  Speaker 4: you're doing these things with little to no funding.
• 1:10:52
  Speaker 7: So how connect with these brands and these organizations and
• 1:10:56
  Speaker 7: these corporations, man, because they'll be connected two resources that
• 1:11:03
  Speaker 7: want to do this already, like, for instance, Dodgers. Right,
• 1:11:07
  Speaker 7: I'm a partner with the Dodgers too. First of all,
• 1:11:09
  Speaker 7: real quick too, talk to him, talk to them, yo, man,
• 1:11:14
  Speaker 7: my whole shout out, whole. I can't wait till we meet.
• 1:11:17
  Speaker 7: You know what I'm saying, not snoop shout outs, uncle snoop.
• 1:11:20
  Speaker 7: You know what I'm saying. I'm looking you know what
• 1:11:21
  Speaker 7: I mean. First artist to be a partner with LAFC
• 1:11:27
  Speaker 7: professional MLS soccer team, Los Angeles Dodgers professional MLB team,
• 1:11:35
  Speaker 7: Los Angeles Clippers professional NBA, and Los Angeles Rams NFL,
• 1:11:43
  Speaker 7: the four majors. First ever, you tell me somebody else
• 1:11:48
  Speaker 7: in any other city who has done it, and I
• 1:11:51
  Speaker 7: will wait all right, Like I said, So Dodgers for instance, right,
• 1:11:58
  Speaker 7: they have their partners with food from food vendors, LAFC,
• 1:12:01
  Speaker 7: different food vendors, you know, rams all of them, and
• 1:12:06
  Speaker 7: they're too big to do everything right, these organisms, these
• 1:12:09
  Speaker 7: sports teams like so they connect with organizations that got
• 1:12:13
  Speaker 7: boots on the ground. Because I know this, Yo, Dodgers,
• 1:12:18
  Speaker 7: I do food drives every week already. You want to
• 1:12:20
  Speaker 7: tap in absolutely? What dates can we do? We got
• 1:12:24
  Speaker 7: thirty eight pounds food boxes that we can give out
• 1:12:27
  Speaker 7: every single week. You want to be a part of it. Absolutely,
• 1:12:31
  Speaker 7: Boom LFC we needed we got Farmer John's and we
• 1:12:35
  Speaker 7: got all of these different things. We want to do
• 1:12:38
  Speaker 7: something in the community. You have access to the community,
• 1:12:42
  Speaker 7: can you do these drives? So that's how I connect
• 1:12:43
  Speaker 7: the dots people who want to do it but don't
• 1:12:46
  Speaker 7: have the boots on the ground to do it. I
• 1:12:48
  Speaker 7: just connect with them, bring my boots on the ground
• 1:12:51
  Speaker 7: and my team we get the boxes. We serve the community, simple.
• 1:12:55
  Speaker 3: And you talked about that, so serving the community, do
• 1:12:58
  Speaker 3: vegan meals.
• 1:12:58
  Speaker 4: I believe neighborhood.
• 1:13:00
  Speaker 7: Shout out to all the vegans in the world. I
• 1:13:02
  Speaker 7: am a I am a Okay, with respect to the
• 1:13:06
  Speaker 7: vegan community, I have made a dietary choice to become
• 1:13:13
  Speaker 7: a vegan. In regards to my diet, right, I'm still
• 1:13:16
  Speaker 7: I'm going to officially transition, like with shoes and all
• 1:13:20
  Speaker 7: of that stuff. More mink coats, no more minx man
• 1:13:25
  Speaker 7: minks on the floor, get money anymore, you know. I mean. So,
• 1:13:36
  Speaker 7: what I like to do is practice what I preach,
• 1:13:40
  Speaker 7: Like offer these dietary solutions to the hood too. I
• 1:13:44
  Speaker 7: even try to bring a Trader Joe's and Whole Foods
• 1:13:46
  Speaker 7: to the hood. Like they was like, no one's going
• 1:13:47
  Speaker 7: to buy from Trader Trader Joe's will never work in Watts.
• 1:13:51
  Speaker 7: People tell me that. Literally, I'll show so what I
• 1:13:58
  Speaker 7: Beyond Me was one of partner shout outs hashtag Lunchbag
• 1:14:02
  Speaker 7: who made the connection for me and beyond Me. So
• 1:14:05
  Speaker 7: Aj from hashtag Lunchbag partner with beyond Me. They wanted
• 1:14:09
  Speaker 7: to distribute like a million Hamburgers or something like that,
• 1:14:13
  Speaker 7: and so AJ hit me. I was like, Yo, you
• 1:14:15
  Speaker 7: got to do this with us, like you tapped in
• 1:14:18
  Speaker 7: and watched. That's impossible for us to do it alone.
• 1:14:20
  Speaker 7: We can't do a million birds. Like. So he has
• 1:14:23
  Speaker 7: a restaurant called Hilltop Shoutouts Hilltop. It's in Inglewood. It's
• 1:14:27
  Speaker 7: raised one of their partners on one location, and I
• 1:14:31
  Speaker 7: think he has like three locations now, but then Shoutouts
• 1:14:33
  Speaker 7: Hilltop in Inglewood. So he tapped into Think Watch. AJ
• 1:14:40
  Speaker 7: was like, YO, help me with this. So what I
• 1:14:41
  Speaker 7: did was connect with all of the schools in LAUSD.
• 1:14:44
  Speaker 7: This is during the pandemic. I'm like, Yo, I know
• 1:14:47
  Speaker 7: these kids hungry. I know these kids don't really know
• 1:14:49
  Speaker 7: their parents at work, like how they're gonna eat. So
• 1:14:52
  Speaker 7: I just start hitting up all of the schools and
• 1:14:54
  Speaker 7: Watts and said that I'll put a team together to
• 1:14:58
  Speaker 7: deliver beyond Me Burgers direc to their doorstep. And that's
• 1:15:01
  Speaker 7: what I did every single week for like nine weeks
• 1:15:04
  Speaker 7: in a row. And so we would bring Hamburgers right
• 1:15:08
  Speaker 7: to these kids doorstep. They would come out happy.
• 1:15:10
  Speaker 6: Bro.
• 1:15:11
  Speaker 7: They're not even vegans right right, but I got to
• 1:15:14
  Speaker 7: deliver the beyond Me burgers. Beyond Me didn't know what
• 1:15:17
  Speaker 7: was going on. They just knew they was giving out burgers.
• 1:15:20
  Speaker 7: They didn't know the story. It probably still didn't to
• 1:15:23
  Speaker 7: this day know what was going on. But that's what
• 1:15:25
  Speaker 7: I did more vegan distribution during the month of March
• 1:15:35
  Speaker 7: Women's History Month, I partnered. I used my own money
• 1:15:40
  Speaker 7: and paid vegan food distributions owned by women small businesses.
• 1:15:47
  Speaker 7: Bought like two hundred miles and donated them to the community.
• 1:15:52
  Speaker 7: So one company was Estrada Vegan Sisters. They made a
• 1:15:57
  Speaker 7: vegan Beligian cuisine Fire Fire. Another one was o Ky Vegan.
• 1:16:05
  Speaker 7: They make like a different thing like vegan dishes and
• 1:16:08
  Speaker 7: things like that. But then outside it like so I
• 1:16:12
  Speaker 7: always and then I do these healthfares in the hood.
• 1:16:15
  Speaker 7: So in these healthfares, we have like vegan vendors come
• 1:16:18
  Speaker 7: and serve food, and I also give them alternative medicine
• 1:16:23
  Speaker 7: like dande, lion root, burdock root, sea moss, uh, different
• 1:16:27
  Speaker 7: things like that, like all of that stuff bro instead
• 1:16:31
  Speaker 7: of like the traditional Thailand all's and all of these
• 1:16:34
  Speaker 7: different things and medicines, because health is a big part
• 1:16:38
  Speaker 7: of what I'm trying to make awareness for in the
• 1:16:41
  Speaker 7: hood too. Shf we ain't gonna be able to spend
• 1:16:44
  Speaker 7: no money if we ain't living.
• 1:16:46
  Speaker 4: But that's a fact.
• 1:16:48
  Speaker 3: So what do you for, Watts, Like we always had
• 1:16:51
  Speaker 3: you know one side of things, whether there's any any
• 1:16:55
  Speaker 3: neighborhood in la like whether it's Queenshaw, wats Compton. Whyts
• 1:16:59
  Speaker 3: you think of riots? You think of obviously you know gangs. Well,
• 1:17:05
  Speaker 3: what's the other side? It seems like I haven't been there.
• 1:17:07
  Speaker 3: Hopefully we get a chance to go tomorrow. But what
• 1:17:11
  Speaker 3: is your perspective on Watts as far as the community.
• 1:17:15
  Speaker 3: Are you optimistic about the community? How has it changed?
• 1:17:18
  Speaker 3: Is it changing? Is gentrification happening?
• 1:17:21
  Speaker 4: Like?
• 1:17:21
  Speaker 3: What's the for the people?
• 1:17:23
  Speaker 4: Like?
• 1:17:23
  Speaker 3: Give them a window in the world, because you had
• 1:17:24
  Speaker 3: about these neighborhoods and you just hear what you see
• 1:17:27
  Speaker 3: on TV. We don't really know exactly what's going on.
• 1:17:30
  Speaker 3: So can you kind of give them a peak, a
• 1:17:31
  Speaker 3: peek into the world.
• 1:17:33
  Speaker 7: So, I mean, in order to tell that story, you
• 1:17:38
  Speaker 7: got to kind of touch on history a little bit,
• 1:17:40
  Speaker 7: right for some reason, not some reason, I know the
• 1:17:45
  Speaker 7: reason Watch has been purposely systemically oppressed because of the
• 1:17:54
  Speaker 7: history of what I mean by that during the Second
• 1:17:56
  Speaker 7: Migration African Americans when they migrated to los.
• 1:18:01
  Speaker 3: From Chicago or from Mississippi.
• 1:18:03
  Speaker 7: Mississippi, Louisiana, Arkansas to escape slavery. During the migration they
• 1:18:10
  Speaker 7: came to California, right, Some people went to the North,
• 1:18:15
  Speaker 7: but a large influx came to Los Angeles. Guess where
• 1:18:19
  Speaker 7: they came. They came to Watts. The population went from
• 1:18:23
  Speaker 7: like thirty twenty thousand to two hundred and something thousand.
• 1:18:29
  Speaker 7: Watts was the most populated area of African Americans on
• 1:18:35
  Speaker 7: in California at one point in time in the history.
• 1:18:38
  Speaker 7: So then we started to see things like the real
• 1:18:42
  Speaker 7: estate covenant back in the day redlining, right, that's when
• 1:18:47
  Speaker 7: that started to kicking, and they started to box us
• 1:18:49
  Speaker 7: all in one space, and that's when they started to
• 1:18:52
  Speaker 7: pour resources out, and now we got like games.
• 1:18:57
  Speaker 4: And even the design of the railroad exactly was designed
• 1:19:00
  Speaker 4: to keep y'all everyone blocked in one area and ya
• 1:19:03
  Speaker 4: stay in this area, We're gonna move over.
• 1:19:04
  Speaker 7: Here, exactly. There's a true story, man. We're I think
• 1:19:10
  Speaker 7: in the eighties because the sixties was the Watch Rebellion
• 1:19:13
  Speaker 7: known as the Watch Riots. Eighties was a little bit
• 1:19:17
  Speaker 7: after that. Wat's been going through this continuous cycle of
• 1:19:20
  Speaker 7: just oppression, right, systemic like purposely planted things. Right, there
• 1:19:28
  Speaker 7: was a big train wreck and watch fucking the carts
• 1:19:34
  Speaker 7: popped open for days. No one came and did anything.
• 1:19:40
  Speaker 7: So now the people in the hood go up to
• 1:19:42
  Speaker 7: these carts like damn it, shit, nobody came here for days.
• 1:19:47
  Speaker 7: They opened these chests, guns, couches and drugs. This is
• 1:19:56
  Speaker 7: how they got guns.
• 1:19:57
  Speaker 4: That's crazy.
• 1:19:58
  Speaker 7: This is a true story in the eighties, like the eighties,
• 1:20:01
  Speaker 7: it's crazy. This is a true story. This is the
• 1:20:05
  Speaker 7: height of when the crack crack erar.
• 1:20:07
  Speaker 4: Yeah, bro, how we gonna get in there. Oh, we'll
• 1:20:10
  Speaker 4: do a train.
• 1:20:10
  Speaker 7: Right because we got the train tracks there, so let's
• 1:20:15
  Speaker 7: send a train down there.
• 1:20:16
  Speaker 4: Fuck it up.
• 1:20:17
  Speaker 7: And number firearms and drugs was heavy and it Reagan area,
• 1:20:21
  Speaker 7: so we know what's going on.
• 1:20:23
  Speaker 4: I ran Contra.
• 1:20:25
  Speaker 7: This is how they got guns and.
• 1:20:27
  Speaker 4: North I ran Contra. I ran Contra band that he's sponsored.
• 1:20:30
  Speaker 7: Man, don't do that right now. I'm gonna give me off.
• 1:20:37
  Speaker 7: So wats has been going through this because they need
• 1:20:40
  Speaker 7: to oppress our people and keep us here. Remember at
• 1:20:43
  Speaker 7: a point in time, because of this covenant, white people
• 1:20:45
  Speaker 7: wasn't I mean, black people wasn't even allowed to go
• 1:20:47
  Speaker 7: out of Watts. The police will pull you over and
• 1:20:50
  Speaker 7: beat the ship out of you. Like my dad told
• 1:20:52
  Speaker 7: me this, this story. It's like this was real. My
• 1:20:55
  Speaker 7: mom is like my mom in her seventies, like she
• 1:20:57
  Speaker 7: noticed too. That's why my mom had never been outside
• 1:21:00
  Speaker 7: of Wats unconsciously, not until I started to see life
• 1:21:04
  Speaker 7: and pull her out, and she like never left Watts
• 1:21:07
  Speaker 7: had never seen the four or five or the one
• 1:21:09
  Speaker 7: on one freeway because of the old press, like not
• 1:21:14
  Speaker 7: even knowing that.
• 1:21:15
  Speaker 3: This is it's like the Truman Show. Truman Show. Yeah,
• 1:21:19
  Speaker 3: they say, like most people stay within a four mile
• 1:21:21
  Speaker 3: radius of winning, and it's like some people never even
• 1:21:23
  Speaker 3: leave their neighborhood literally, and it's like not by physical boundaries,
• 1:21:28
  Speaker 3: but they create mental boundaries to just keep you in
• 1:21:30
  Speaker 3: and then geographic boundaries like a highway or one hundred
• 1:21:34
  Speaker 3: you know, I'm saying something like that. So it's like
• 1:21:36
  Speaker 3: you got a lot of neighborhoods where people literally just
• 1:21:38
  Speaker 3: stay in their neighborhood.
• 1:21:39
  Speaker 7: Absolutely so with Watts, right, and I'm gonna get to
• 1:21:42
  Speaker 7: the point with Watts, through history, it has been over
• 1:21:47
  Speaker 7: and over again oppression. So right now, obviously you're gonna
• 1:21:50
  Speaker 7: see some traumatic episodes that people get murdered. You know,
• 1:21:54
  Speaker 7: like anyhood, you know, a lot of crime, not a
• 1:21:58
  Speaker 7: lot of resources, not a lot of fucking shout out
• 1:22:03
  Speaker 7: to principal ra call them not a lot of opportunities, right. However,
• 1:22:14
  Speaker 7: there is a I'm gonna ask some more stats too.
• 1:22:18
  Speaker 7: It's important to know watts water system is messed up too,
• 1:22:23
  Speaker 7: the air quality is messed up. This is all designed.
• 1:22:27
  Speaker 7: You lose twelve years. La County did a study and
• 1:22:30
  Speaker 7: you can look at it. Anybody can look it up
• 1:22:31
  Speaker 7: when they watch this, that you lose twelve years of
• 1:22:34
  Speaker 7: life living in Watts compared to like Beverly Hills or
• 1:22:37
  Speaker 7: other areas because of the water. It's nuts. They're trying
• 1:22:42
  Speaker 7: to kill us any way they can down in these communities.
• 1:22:45
  Speaker 7: So this is one stat So, however, think about what
• 1:22:50
  Speaker 7: Watts has produced. It is known that Watts has produced
• 1:22:55
  Speaker 7: more iconic figures or impactful figures throughout time in any
• 1:23:00
  Speaker 7: other place in the world. I'm not just saying this.
• 1:23:03
  Speaker 7: I'm not even gassing. This is a real true statement.
• 1:23:07
  Speaker 7: The only thing closest to Watts about figures that it
• 1:23:10
  Speaker 7: is produced is Egypt. It's a real study.
• 1:23:15
  Speaker 4: Bro to who the people.
• 1:23:18
  Speaker 7: People that we know, Tyrese, you know, uh, top dog,
• 1:23:23
  Speaker 7: these are people we know today. But Charles Mingus, jazz
• 1:23:26
  Speaker 7: musician Florence Griffith Joyr Olympic gold Medalist, Charles Right, one
• 1:23:31
  Speaker 7: hundred third Street Band, The Whispers, Edda James like, uh uh,
• 1:23:37
  Speaker 7: shoot man, there's so many more sticks sticks razy the President.
• 1:23:48
  Speaker 7: You might have heard them the rule of shake sticks.
• 1:23:53
  Speaker 7: So without just going on and on about it. But
• 1:23:57
  Speaker 7: and then history, you know watch Rebellion, different things like that. Uh,
• 1:24:02
  Speaker 7: the Second Migration, you know everything that came out of
• 1:24:05
  Speaker 7: Watts that moved outwards. Everybody, everything started there and then
• 1:24:08
  Speaker 7: moved outwards to the west side, to Compton, to started
• 1:24:11
  Speaker 7: in watch first. So there's studies in history that proves
• 1:24:15
  Speaker 7: all of these points. There are iconic landmarks like watch towers.
• 1:24:22
  Speaker 4: Right, that's the project, right.
• 1:24:25
  Speaker 7: It's a it was built by Simon rodea Italian guy.
• 1:24:29
  Speaker 7: It's literally a monument. Yeah, it's like tower. Yeah, it's
• 1:24:34
  Speaker 7: a rendition of the watchtower. But it's really like a
• 1:24:38
  Speaker 7: hood light bulb that represents power and it represents an idea. Right,
• 1:24:44
  Speaker 7: so so you got to watch. You got the Mafundi Building.
• 1:24:51
  Speaker 7: So the Mafundi Building is home of the WATS Writers Workshop,
• 1:24:55
  Speaker 7: which was developed after the Wats riots, a place where
• 1:24:59
  Speaker 7: individuals from the community come get right, like poetry, learn
• 1:25:03
  Speaker 7: how to script, write music, record music. It was home
• 1:25:08
  Speaker 7: of father I'm d and the Wats Prophets. I'm gonna
• 1:25:12
  Speaker 7: start some controversy with this. Watch Profits are the creators
• 1:25:17
  Speaker 7: of rap music, not hip hop rap. Watch prophets because
• 1:25:23
  Speaker 7: remember there's the Last Poet. I know it's hard, I
• 1:25:27
  Speaker 7: know it's hard. Last I'm not talking about hip hop.
• 1:25:30
  Speaker 7: I'm not talking about it's different, totally different things.
• 1:25:34
  Speaker 3: Like the Last Poets poetry poetry that's rap.
• 1:25:38
  Speaker 7: So last Poets used to rock with the Watch Profits.
• 1:25:42
  Speaker 7: Rap was created by the Watch prophets, the first ones
• 1:25:46
  Speaker 7: to do it. Then obviously the last Poets they'll probably
• 1:25:49
  Speaker 7: tell you straight up, so last Poets. Obviously East Coast
• 1:25:55
  Speaker 7: held that down. Watch Prophets was all West Coast just split.
• 1:25:59
  Speaker 7: It's only two half now at this point. But Washed
• 1:26:02
  Speaker 7: Profits where the creators of rap, so and what they
• 1:26:08
  Speaker 7: there's a book that's about to come out like Ebonics.
• 1:26:12
  Speaker 7: They were a part of creating ebonics.
• 1:26:15
  Speaker 4: If somebody gave me a history lesson of a day
• 1:26:17
  Speaker 4: on that I mentioned it during the forties interview.
• 1:26:19
  Speaker 7: Yeah, West Coast somebody that came from Wash Profits. So
• 1:26:24
  Speaker 7: like I'm saying it's impactful things that we all have
• 1:26:28
  Speaker 7: adopted throughout time that all started and watched. This is
• 1:26:32
  Speaker 7: at the Mafundi building. This is in Watts right, the
• 1:26:35
  Speaker 7: train station that they're trying to sell to this creedy
• 1:26:39
  Speaker 7: white dude that we're trying to fight for to get back.
• 1:26:44
  Speaker 7: This is where people came in at black people from slavery.
• 1:26:48
  Speaker 7: This train station they're trying to sell it to. It
• 1:26:50
  Speaker 7: shouldn't be sold to.
• 1:26:51
  Speaker 4: A historical historical landmark.
• 1:26:53
  Speaker 7: Yeah, you know what I mean. So it's stuff like that.
• 1:26:57
  Speaker 7: There's so many other things going on and watched. So
• 1:27:00
  Speaker 7: I say all that to say, watch is headed. There
• 1:27:03
  Speaker 7: is gentrification. But you can look at gentrification two ways
• 1:27:06
  Speaker 7: negative positive. If we owned our own block, gingentrification wouldn't
• 1:27:13
  Speaker 7: affect us. But we have to get the education right here.
• 1:27:18
  Speaker 7: And here's where we start that. Number one, what's the
• 1:27:21
  Speaker 7: first thing we do? We get money?
• 1:27:23
  Speaker 4: Right?
• 1:27:24
  Speaker 7: You say, I'm getting up out the hood, go buy
• 1:27:26
  Speaker 7: me a house. Why I don't think that's smart when
• 1:27:31
  Speaker 7: you think about it. How do schools get money? Property taxes?
• 1:27:40
  Speaker 7: You get rich you from the hood, why not just
• 1:27:44
  Speaker 7: build your house up, increase the value? Property taxes? Now
• 1:27:49
  Speaker 7: you're putting money back into the schools. That's in your
• 1:27:52
  Speaker 7: hood right to get more resources. But you need enough
• 1:27:55
  Speaker 7: people to do that right to make a When you
• 1:27:59
  Speaker 7: move out of the hood, you're paying property taxes for
• 1:28:02
  Speaker 7: little Jimmy. That ain't got nothing to do with educating
• 1:28:06
  Speaker 7: people that look like you. Not only that, you paying
• 1:28:10
  Speaker 7: the rent for the police that's harassing you in these communities.
• 1:28:14
  Speaker 7: You're paying the taxes you're paying is for that police
• 1:28:17
  Speaker 7: department in that city, So that means you're paying police
• 1:28:22
  Speaker 7: to harass you. So we move out of the hood
• 1:28:26
  Speaker 7: with the concept of getting a better life, but really
• 1:28:29
  Speaker 7: you're actually a part of the system. That's I think
• 1:28:34
  Speaker 7: that narrative was created.
• 1:28:35
  Speaker 4: That's what Jason said, by your own neighborhood. But before
• 1:28:38
  Speaker 4: them people do it claim imminent domain and how your
• 1:28:40
  Speaker 4: people move in converse of what we was doing. That's
• 1:28:45
  Speaker 4: the Nipsey joint.
• 1:28:46
  Speaker 7: But yeah, yeah, look, so why not we can reverse
• 1:28:53
  Speaker 7: that psychle by Okay, I get bread. Fuck, I'm gonna
• 1:28:57
  Speaker 7: buy the house down here, buy the house down here,
• 1:29:00
  Speaker 7: build it up and go back. And the fact I'm
• 1:29:04
  Speaker 7: going to buy this property over here, flip it turned
• 1:29:08
  Speaker 7: into a cloud kitchen or whatever. You know what I'm saying,
• 1:29:10
  Speaker 7: hire the people in the hood. That's economic development. Now
• 1:29:13
  Speaker 7: they're spending money in their own neighborhood. They're making money,
• 1:29:16
  Speaker 7: bringing it back, paying property taxes. Now is going to
• 1:29:19
  Speaker 7: the schools. The schools start to build. Now our voice
• 1:29:21
  Speaker 7: becomes stronger, like we need financial literacy in this school.
• 1:29:24
  Speaker 7: We need this at this school. We need these type
• 1:29:27
  Speaker 7: of teachers at this school. Need the teachers to look
• 1:29:30
  Speaker 7: like this, talk like this, feel like this, act like
• 1:29:33
  Speaker 7: this at these schools. That's how you do it. But
• 1:29:37
  Speaker 7: it's been so many years of the cycle broken down
• 1:29:41
  Speaker 7: to where it's hard for us to figure that out.
• 1:29:44
  Speaker 7: But we got to break up all of these narratives
• 1:29:47
  Speaker 7: like move out the hood when you get it. Yeah,
• 1:29:49
  Speaker 7: you can get you a crib out the hood, just
• 1:29:51
  Speaker 7: to have one, but don't leave the hood where you're
• 1:29:54
  Speaker 7: not putting any money back. The easiest way to put
• 1:29:56
  Speaker 7: money back in the hood is just pay the property
• 1:29:58
  Speaker 7: taxes because now you focus. Now got education, Now you
• 1:30:04
  Speaker 7: got resources. Now the state in the city, they gotta
• 1:30:08
  Speaker 7: send money and shit like that because of the amount
• 1:30:10
  Speaker 7: of money of the people that's in the neighborhood. You
• 1:30:13
  Speaker 7: know what I'm saying, so WATTS is I digress, WATS
• 1:30:20
  Speaker 7: is now moving towards with people like me and like
• 1:30:24
  Speaker 7: the tops and stuff like that positive gentrification, Right, we
• 1:30:28
  Speaker 7: can't get it in a way of what's already setting stone,
• 1:30:31
  Speaker 7: like these huge organizations and bought property and bought the
• 1:30:34
  Speaker 7: housing projects and returning them into townhomes and condos, and
• 1:30:38
  Speaker 7: like there's nothing we can do about that. But we
• 1:30:41
  Speaker 7: can do about was what we already own. And these
• 1:30:43
  Speaker 7: new developers that come in and buy up this land,
• 1:30:46
  Speaker 7: that open up retail plazas to partner with them the
• 1:30:49
  Speaker 7: community organization agreements. Okay, my duties are. I'm gonna do
• 1:30:52
  Speaker 7: these food drives and do all of this thing and
• 1:30:54
  Speaker 7: bring a positive influence to the community, to your plaza
• 1:30:57
  Speaker 7: and make sure they don't fuck this shit up. But
• 1:31:00
  Speaker 7: for that, you're gonna give me ten percent equity in
• 1:31:03
  Speaker 7: this plaza, in this development. You need me because I
• 1:31:06
  Speaker 7: have the people who are going to patronize. They're gonna
• 1:31:08
  Speaker 7: spend money here, so you need me. That's what we
• 1:31:12
  Speaker 7: got to do with these companies, these developers that come
• 1:31:14
  Speaker 7: into our neighborhoods set up malls and shopping little centers
• 1:31:18
  Speaker 7: and these are the deals we should be doing as
• 1:31:21
  Speaker 7: a group or as an individual. Come to them and
• 1:31:24
  Speaker 7: say this is what you need. You know, that's what
• 1:31:28
  Speaker 7: we're working on. I'm building something called the Watch thirty
• 1:31:30
  Speaker 7: thirty vision. I'm trying to turn Watch into the Black
• 1:31:33
  Speaker 7: Silicon Valley. So we're gonna be developing tech and we're
• 1:31:39
  Speaker 7: installing these water filteration systems in the hood to address
• 1:31:42
  Speaker 7: the piping the bad water. A partner with James Smith
• 1:31:46
  Speaker 7: in five oh one C three is not a nonprofit organization,
• 1:31:50
  Speaker 7: shout out Omar and Drew Fitzgerald.
• 1:31:52
  Speaker 4: Is that that Aqua Equity campaign.
• 1:31:53
  Speaker 7: So Aqua Equity is our own piece of that. Go
• 1:31:56
  Speaker 7: buy some oco equity right now.
• 1:31:57
  Speaker 2: In the case.
• 1:32:00
  Speaker 7: So aquae equity illuminum can environmentally safe, the whole nine
• 1:32:04
  Speaker 7: we like, very environmentally conscious. The whole story behind the
• 1:32:07
  Speaker 7: founders and the people. It's all black, you know what
• 1:32:10
  Speaker 7: I mean. And I just want people digging a little
• 1:32:14
  Speaker 7: equa equitywater dot com go check it out. So five o'
• 1:32:18
  Speaker 7: one C three and James Smith and myself came together
• 1:32:21
  Speaker 7: to address They first started in Flint. They addressed to
• 1:32:25
  Speaker 7: Flint crisis. Building these filteration systems right because the water's
• 1:32:29
  Speaker 7: fucked up. What this filteration system does is it removes
• 1:32:32
  Speaker 7: all the lead, impurities and toxins out of the water
• 1:32:36
  Speaker 7: and filters it in terms of the fresh drinking water
• 1:32:39
  Speaker 7: whatever you want to use it for pure fresh from
• 1:32:43
  Speaker 7: the system that was created. Shout out Jaron who created
• 1:32:47
  Speaker 7: the system. And the goal is to install ten of
• 1:32:51
  Speaker 7: them in wats. We've already done two, we're working on
• 1:32:53
  Speaker 7: a third probably in the next week or two. And
• 1:32:56
  Speaker 7: basically we're addressing this water crisis and watch. So we've
• 1:33:00
  Speaker 7: been installing them all throughout the hood and that's an
• 1:33:04
  Speaker 7: it's huge deal, man, big deal. And so we're doing
• 1:33:10
  Speaker 7: things like that right So we're building systems like that.
• 1:33:13
  Speaker 7: The next thing we're building is these machines that could
• 1:33:18
  Speaker 7: pull CO two from the air and recycled, refurbish it
• 1:33:22
  Speaker 7: or whatever and push out air quality fresh oxygen. So
• 1:33:26
  Speaker 7: we're gonna be installing these little sensor things all over
• 1:33:30
  Speaker 7: the city to where it's producing good air quality in
• 1:33:35
  Speaker 7: the hood. Like we're working on that technology right now.
• 1:33:40
  Speaker 7: Like we're in the n FT space right we're doing
• 1:33:43
  Speaker 7: coding classes, we're doing that starting the new financial literacy
• 1:33:50
  Speaker 7: debit education thing called think pockets, right, debit card allowances,
• 1:33:57
  Speaker 7: teach them about money. You know, they can invest. Kids
• 1:34:02
  Speaker 7: in the hood can get their own little debit card,
• 1:34:03
  Speaker 7: invest and donate the charities, different things like that. Right,
• 1:34:06
  Speaker 7: we're building all of that and Watts everything. We got
• 1:34:09
  Speaker 7: the program the sports programming. We got to produce your
• 1:34:12
  Speaker 7: own clothes. I remember the episode y'all talking about y'all
• 1:34:15
  Speaker 7: using print full and all, like, we're gonna we're building
• 1:34:19
  Speaker 7: that in Watts. We got all the equipment. We got
• 1:34:22
  Speaker 7: everything there already. Right now as we speak, the equipment
• 1:34:25
  Speaker 7: is there. So now it's just setting it up. And
• 1:34:29
  Speaker 7: so that's why I'm like, we're gonna be developing technology
• 1:34:31
  Speaker 7: and everything.
• 1:34:32
  Speaker 4: But we were playing when we said you're the president.
• 1:34:34
  Speaker 4: We're not playing.
• 1:34:35
  Speaker 7: This is real deal, y'all check it.
• 1:34:38
  Speaker 4: We're not playing with.
• 1:34:39
  Speaker 7: The president sitting with the other rulers, y'all talking that shit.
• 1:34:44
  Speaker 4: Man, a small council meeting, that's a fact. Stakes.
• 1:34:50
  Speaker 3: I appreciate you, man, Thank you.
• 1:34:52
  Speaker 7: Man.
• 1:34:52
  Speaker 3: Boys you like to leave the people with all your
• 1:34:55
  Speaker 3: contact information, social media initiatives.
• 1:34:58
  Speaker 4: All of that.
• 1:34:59
  Speaker 7: Man. Uh, thinkwatch dot com, think Watschfoundation, dot org. If
• 1:35:04
  Speaker 7: you want to donate, show some love to the foundation
• 1:35:06
  Speaker 7: side at watch sticks on everything, Instagram, Twitter, I talk
• 1:35:12
  Speaker 7: a lot of ship on Twitter. You want to talk sports,
• 1:35:17
  Speaker 7: you want to talk anything. Clippers winning the finals this year,
• 1:35:24
  Speaker 7: not winning in New York either, I just want to
• 1:35:29
  Speaker 7: right now. No, uh, shout outs KD. He rocked with
• 1:35:33
  Speaker 7: some of the homies from Watson. So so think wise,
• 1:35:36
  Speaker 7: think watse Foundation man a man. Food drives financial literacy.
• 1:35:40
  Speaker 7: That's what I'm about, new tech ventures. It's all open man.
• 1:35:46
  Speaker 7: I just want the world to know, especially our people,
• 1:35:50
  Speaker 7: that it's endless possibility out here. Man. And I know
• 1:35:55
  Speaker 7: we up against a lot of oppression, a lot of trauma.
• 1:35:58
  Speaker 7: But if just dream, just continue to dream and turn
• 1:36:03
  Speaker 7: those dreams into a reality, take action. All it take
• 1:36:07
  Speaker 7: is action, and you could change the world.
• 1:36:09
  Speaker 3: That's it, ladies and gentlemen. Chroy house Keeping Eye Us.
• 1:36:13
  Speaker 4: Shout to everybody on Patreon dot com. I prout to
• 1:36:16
  Speaker 4: pay program. Obviously, I tear five members have access to
• 1:36:19
  Speaker 4: e y Ya University, the number one school for business
• 1:36:22
  Speaker 4: and anything in the entrepreneurial world. So shout to order
• 1:36:25
  Speaker 4: earners that have been a part of that. Shout everybody
• 1:36:27
  Speaker 4: that spends the point in the merch earned the season.
• 1:36:30
  Speaker 4: Earning the season is here, and it's so shouting hell
• 1:36:34
  Speaker 4: to y'all and the whole team. I've been in smitty
• 1:36:37
  Speaker 4: out there holding it down for us, and yeah, man,
• 1:36:40
  Speaker 4: love is love.
• 1:36:40
  Speaker 3: You know that shouts to everybody and a man. You know,
• 1:36:43
  Speaker 3: I thoroughly enjoyed it every time I come out here.
• 1:36:45
  Speaker 3: Definitely gonna move out here, man, it's a man.
• 1:36:48
  Speaker 7: Come many'll y'all belong here. Enough time in New York,
• 1:36:52
  Speaker 7: I ain't gonna front. I was in New York for
• 1:36:54
  Speaker 7: a second when it was Clinton Hill. Okay, now it's
• 1:36:58
  Speaker 7: what Williams bird. Yeah, that's just different Brooklyn.
• 1:37:04
  Speaker 4: That's a fact, man.
• 1:37:05
  Speaker 3: But yeah, shout out to everybody and all the neighbor
• 1:37:07
  Speaker 3: but everybody always show us love. He was in Crenshaw,
• 1:37:10
  Speaker 3: went to Simply Hot.
• 1:37:12
  Speaker 7: Yeah, man, the cabbage Joints.
• 1:37:16
  Speaker 3: Simple and a bunch of guys like Yo, Lee, I
• 1:37:20
  Speaker 3: rock with you, so yeah, we're coming to watch.
• 1:37:24
  Speaker 4: Yeah, we're coming to watch.
• 1:37:25
  Speaker 7: That's what it's gonna love you. I mean, you know
• 1:37:27
  Speaker 7: you might see a couple of straight dogs.
• 1:37:32
  Speaker 3: H's so good, bro. Thank you guys for rocking with us.
• 1:37:36
  Speaker 3: We'll see you next week.
• 1:37:37
  Speaker 4: Peace.
• 1:37:37
  Speaker 9: Peace, my graduates from my school being forced back drop
• 1:37:45
  Speaker 9: bag drop, Mike, drop.
• 1:37:47
  Speaker 4: Back, drop drop.
• 1:37:59
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