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Wealth/Stack Conference Recap: Should Advisors Be More Like Amazon or More Like Ritz-Carlton? Yes!
When was the last time you talked to a Netflix employee about your account?
How about an Amazon employee?
I'm guessing for most of you the answer is: never. Netflix automatically charges my credit card every month and uses its algorithms to push content it thinks I'll enjoy to my home screen.
A shipping problem or return request with Amazon is usually resolved with a couple swipes or clicks. It's efficient customer service, but it's all faceless, online, impersonal.
Now, when was the last time you stayed at a Ritz-Carlton or Four Season? How did that experience make you feel? Pretty darn good…
The skinny
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