Latest / Elon Musk Podcast / AI Update: TikTok heavily integrates AI into the platform - AI News

Transcript

AI Update: TikTok heavily integrates AI into the platform - AI News · Elon Musk Podcast

• 0:00
  Welcome to AI Update, where we explore the latest advancements
• 0:03
  in artificial intelligence with insights into Open AI, Google,
• 0:07
  Gemini, generative AI, machine learning, and more.
• 0:11
  Now let's learn together. I'm your host, Will Walden.
• 0:14
  So Tiktok is preparing to introduce a new AI chat bot
• 0:19
  named Genie to Western users based on a recent US trademark
• 0:23
  filing. This development represents Tik
• 0:25
  Tok's effort to enhance user interaction through artificial
• 0:28
  intelligence, allowing users to post questions and receive
• 0:32
  immediate responses. And in addition, TikTok has
• 0:35
  started allowing creators to download their videos without a
• 0:38
  watermark, simplifying content repurposing across phrase
• 0:41
  platforms. Now, a report from Semaphore
• 0:45
  said that TikTok has filed a trademark for the name Genie for
• 0:48
  its upcoming AI chatbot tool. The chat bot is expected to
• 0:52
  provide various functionalities including simulating
• 0:55
  conversations, facilitating interactions between humans and
• 0:59
  AI, and producing human like speech and text.
• 1:04
  In May in the US, the viral video app filed the trademark
• 1:08
  the name Genie for an AI chat bot software that will, among
• 1:11
  other functions, simulate conversations, facilitate
• 1:15
  interaction and communication between humans and AI, and
• 1:19
  produce human like speech and text.
• 1:23
  Now, TikTok strategy involves transforming the app into a
• 1:26
  central hub for all of its AI functionalities, with the Genie
• 1:30
  chat bot acting as a connector to different features within the
• 1:33
  app. This move aims to integrate
• 1:35
  multiple AI tools into a single user friendly interface.
• 1:40
  And the development of this chat bot isn't new.
• 1:43
  In May of the previous year, users in the Philippines had
• 1:46
  access to a chat bot named Takeo.
• 1:48
  However, Takeo was primarily designed to help users discover
• 1:52
  other videos within the app, rather than addressing complex
• 1:56
  queries. Now, the Genie chat bot is
• 1:59
  anticipated to be much more advanced and incorporating a
• 2:02
  broader range of AI capabilities within Tiktok itself.
• 2:07
  It's a significant upgrade to Takeo, aiming to deliver a
• 2:10
  comprehensive AI experience. Now the key feature for this
• 2:16
  could be conversations between creators and also people that
• 2:21
  follow them. So instead of just comments,
• 2:23
  imagine asking the creator a question and the AI version of
• 2:28
  the creator would answer your question right there.
• 2:31
  It takes a lot of time. I do YouTube as well and it
• 2:35
  takes a lot of time to answer every single question, every
• 2:38
  single comment. Last video that I had had 512
• 2:41
  comments on it. There's no way I could answer
• 2:44
  every single one of those comments.
• 2:46
  So an AI chat bot between the users and also the content
• 2:52
  creators is going to be a significant jump forward.
• 2:56
  Now, I can see in the future that AI could take over from not
• 3:01
  just the chat bot, but something like you ask the creator a
• 3:05
  question and in the creator's voice, the chat bot answers you.
• 3:11
  And you might have to pay for that.
• 3:12
  You might have to become a premium member or something like
• 3:14
  that. And that could be a future
• 3:17
  feature that people could be using on Tiktok.
• 3:22
  And one key component of this integration is the generative AI
• 3:26
  search function available in the Chinese version of Tiktok too.
• 3:31
  The feature enhances discovery both within and beyond the app,
• 3:35
  and Genie is expected to include similar capabilities.
• 3:39
  The US patented Trademark Office filing from May outlines that
• 3:42
  the chat bot will facilitate interaction and communication
• 3:45
  between humans and AI, simulate conversations, and produce human
• 3:50
  like speech and text. So the creator may record their
• 3:54
  voice and then repeat whatever the chat bot says to the user to
• 4:00
  the end user. It's a huge broad scope for this
• 4:03
  new tool, but Tiktok hasn't commented on the specifics of
• 4:07
  Genie. However, the company's well
• 4:09
  known AI powered algorithm combined with this generative AI
• 4:13
  tool suggests that Genie will be a robust addition to its suite
• 4:17
  of AI features. Now, more AI from Tiktok is
• 4:22
  coming. They have tested a AI
• 4:25
  recommendation chat bot called Takeo, of course, in the past,
• 4:29
  and the company has also been using Open AI's code to develop
• 4:32
  its own large language models. Earlier this month, TikTok
• 4:36
  revealed other new AI capabilities for its advertising
• 4:39
  partners, including digital avatars and AI dubbing.
• 4:43
  These enhancements reflect the company's ongoing investment in
• 4:46
  AI technology to support various functions within the app.
• 4:51
  So if you're an advertiser on TikTok, you can make an AI
• 4:55
  avatar. You never have to record
• 4:57
  anything yourself. You don't need a studio.
• 5:00
  You just have a AI version of you that does all the selling
• 5:03
  for you. Now, the trademark filing for
• 5:07
  Genie suggests that the AI initiatives at TikTok are
• 5:10
  expanding. The chatbot aims to offer more
• 5:13
  than just recommended searches. And it's going to be more
• 5:15
  comprehensive. And these advancements come a
• 5:18
  bit challenges right now, including the potential for
• 5:21
  divestment from its parent company, Bike Dance, or a ban in
• 5:24
  the US by early of 2025. If Tiktok is banned, all this
• 5:30
  could be for no reason. And the Biden administration has
• 5:33
  expressed concerns about national security risks posed by
• 5:36
  Tiktok's Chinese ownership. Tiktok is contesting these
• 5:42
  allegations, arguing that the proposed actions are
• 5:44
  unconstitutional and violate First Amendment rights.
• 5:48
  The legal battle shows that there's broad tensions between
• 5:51
  TikTok, US regulators and China. And in other TikTok news,
• 5:57
  introduce a new future that allow creatures creators to
• 6:00
  download their videos without a watermark.
• 6:02
  Kind of significant if they want to share these videos across
• 6:05
  different platforms. It's a welcome change by many
• 6:08
  users who have previously been restricted from repurposing
• 6:12
  content because of the TikTok watermark.
• 6:15
  And the absence of the watermark makes it easier for creators to
• 6:18
  reuse short form clips across different platforms.
• 6:21
  A screenshot from the app shows a prompt asking users to choose
• 6:24
  between saving videos with or without a watermark.
• 6:27
  Users can save watermark free videos by selecting the save
• 6:30
  option during the upload process.
• 6:33
  The update allows users to repost their content on other
• 6:36
  platforms like Instagram, Facebook also on YouTube,
• 6:42
  provided they share it on Tiktok first.
• 6:46
  Ensures Tiktok continues to receive user generated content
• 6:49
  first while enabling creators to benefit from sharing across
• 6:53
  multiple social media channels. Previously uploaded videos with
• 6:57
  watermarks on platforms like Snap or Instagram often resulted
• 7:01
  in restrictions. Similarly, YouTube might limit
• 7:04
  such content across its Shorts platform.
• 7:06
  The new feature simplifies the process of reposting content on
• 7:10
  different apps. Now, Since the start of 2024,
• 7:13
  TikTok has permitted users to download clips without
• 7:15
  watermarks. The recent change, which
• 7:17
  requires users to post on TikTok first, aims to prevent users
• 7:21
  from leveraging Tik Tok's editing tools exclusively for
• 7:25
  other platforms. Expert experts suggest that the
• 7:29
  water free or watermark free downloads could previously be
• 7:32
  achieved using the Cap Cut app, Tiktok's video editing tool.
• 7:37
  However, the new feature streamlines the process for
• 7:39
  those who prefer not to use additional apps for editing.
• 7:43
  It's a simplified workflow for creators.
• 7:46
  I'm a creator myself, so I would love to be able to use one apps
• 7:50
  editing software, edit everything and then use it
• 7:54
  everywhere. It's kind of difficult.
• 7:55
  So what I usually end up doing is creating something and import
• 8:00
  it into my computer. I edit it there and then I can
• 8:03
  send it out to all the different apps.
• 8:05
  So in addition to Genie, TikTok launched a creative content
• 8:09
  suite named Symphony. Powered by generative AI, the
• 8:13
  suite includes tools like Symphony Assist, Symphony
• 8:16
  Creative Studio, Symphony digital avatars and
• 8:19
  optimizations In TikTok Ads Manager.
• 8:22
  The Symphony Creative Studio is a notable feature and also
• 8:25
  allows users to create short clips from an existing asset or
• 8:29
  a product URL. And the AI engine generates
• 8:32
  custom video previews, simplifying the creative process
• 8:35
  for marketers and also for content creators.
• 8:39
  These features also include the ability to turn scripts into
• 8:42
  voiceovers that can be dubbed into multiple language so we can
• 8:46
  reach the whole globe. Videos created using this
• 8:48
  feature will be automatically labeled as AI generated to
• 8:51
  maintain transparency. Now, there's a little bit of
• 8:56
  related news here through Apple and Google.
• 9:01
  Bloomberg reported that Apple might integrate Google's Gemini
• 9:05
  chat bot into all of its devices.
• 9:08
  So not only are you going to get ChatGPT and Open AI, which Apple
• 9:13
  just announced, and also Apple Intelligence, but you could get
• 9:18
  Google's AI Gemini, their chat bot, on your iPhone.
• 9:23
  It would follow Apple's strategy of enhancing its AI capabilities
• 9:26
  by collaborating with other tech giants, and it'll be integrated
• 9:29
  right on the phone. It's not a separate app.
• 9:32
  So Apple senior VP of Software Engineering confirmed that
• 9:35
  Google Gemini would be incorporated into the Apple
• 9:38
  Intelligent suite of AI features.
• 9:41
  It's important for Apple to have AI now.
• 9:44
  They have to compete with all the other AI companies out
• 9:47
  there. And considering that AI is going
• 9:50
  to take over all of the tech world, they need to jump on
• 9:55
  board. So having Gemini and ChatGPT is
• 9:58
  a significant move for Apple. The AI enhanced Siri will prompt
• 10:03
  users to use ChatGPT or other AI models like Gemini if they
• 10:07
  provide better responses to user queries.
• 10:10
  Now, the integration aims to improve the overall
• 10:12
  functionality and responsiveness of Apple's virtual assistant.
• 10:17
  So Siri right now is very limited.
• 10:20
  It sometimes it just doesn't know what to do.
• 10:23
  You could ask it a question. I ask my Siri questions all the
• 10:25
  time. It has no idea what I'm talking
• 10:27
  about. Or it tells me to go to the web
• 10:29
  to look at a, a web page. And I just want an answer, you
• 10:34
  know, and I'm sure you do too. You just want Siri to tell you
• 10:37
  what's up. So sometimes, you know, Amazon's
• 10:41
  Alexa does the same thing. And this is where Apple can pull
• 10:45
  ahead of Amazon in the device category.
• 10:49
  Same with Google's assistants. They do the same thing.
• 10:52
  They just, they might not know what a thing is.
• 10:54
  So they'll just be like, here's a web page and you're like, hey,
• 10:57
  I don't, I'm not near the screen.
• 11:00
  You know, you'd use your home, your Google Home.
• 11:04
  And it's like, hey, I'm not near a screen.
• 11:05
  I can't go get that. And so it'll send a text to you
• 11:08
  with a link And it's like, it's just like 3 extra steps to do
• 11:12
  it. I'd rather the device just say,
• 11:15
  oh, here I, this is what I got from Gemini.
• 11:17
  Here's what I got from ChatGPT, here's what I got from any other
• 11:21
  AI app out there, any other chat bot.
• 11:23
  So make your own decision. Which one do you want to use?
• 11:26
  And this is a really good move from Apple.
• 11:28
  Instead of creating their own, they're using and integrating
• 11:31
  other people's software like they've done for a long time
• 11:34
  into their own software like Google Maps.
• 11:36
  Think of that. Google Maps is, you know, for
• 11:40
  for a while it was integrated with iOS and now they have Apple
• 11:43
  Maps, of course, which not that good.
• 11:45
  Sometimes it's OK, but Google Maps definitely my my maps of
• 11:49
  choice. So think about it that way.
• 11:53
  The close garden of Apple is becoming a little bit more open
• 11:59
  by including these other AI chat bots and the advancements in AI
• 12:07
  Here. They require a certain Apple
• 12:08
  device, the iPhone 15 Pro or newer can only access these
• 12:13
  features. So that the reason for that is
• 12:16
  because they need processing power that can handle the AI
• 12:20
  capabilities and functionality. So TikTok, Apple ChatGPT, Google
• 12:26
  Gemini, it's a huge trend right now.
• 12:29
  So please take a second and hit the follow button if you want
• 12:33
  more AI news like this in your feed.
• 12:36
  Thank you so much for listening today.
• 12:38
  Take care of yourselves and each other and I will see you in the
• 12:41
  next one.