Latest / The Nerdy Photographer Podcast / 089 - Navigating the Daily Grind: Strategies for Managing Decision Fatigue as a Photographer
Transcript
- 0:04Fibonacci: But I really don't want to. You have to, and you
- 0:10need to hurry,
- 0:12Gulden Hauer: snug,
- 0:14Casey Fatchett: ET, golden, fine, but I've got to intro the
- 0:17episode first. Hey everybody, welcome to the nerdy
- 0:21photographer podcast. I'm your host, Casey Fatchett, if this is
- 0:24your first time listening, in addition to providing
- 0:26entertaining and informative photography related content, I
- 0:29also go on adventures with the crew of the starship Fibonacci.
- 0:33In this episode, I talk with Raymond Hatfield from the
- 0:36beginner photography podcast to talk about decision fatigue,
- 0:40burnout and finding a way out of your rut. Speaking of decision
- 0:43fatigue, why do I have to make all the important choices around
- 0:46here?
- 0:47Fibonacci: It's part of being the captain and in most
- 0:52societies an adult.
- 0:56Casey Fatchett: Fine, fine. If I'm the only one who can do it,
- 0:59I will be sure to stay tuned for my discussion with Raven right
- 1:03after the break.
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- 2:14Notes and get over there 80% off hosting and a free transfer.
- 2:18You're not going to regret it. You Hello, and welcome to the
- 2:25nerdy photographer podcast.
- 2:27I am your host, Casey Fatchett, and I am joined today by Raymond
- 2:30Hatfield from the beginner photography podcast. Welcome to
- 2:34the show
- 2:35Raymond Hatfield: Thank you, Casey. I'm excited to be here,
- 2:37and
- 2:37Casey Fatchett: we're going to jump right in with the dice
- 2:40breaker. Dun, dun, dun. It's a seven. All right, lucky number.
- 2:47Lucky number seven. What is the best piece of advice you've ever
- 2:52received, photography or business related,
- 2:58Raymond Hatfield: the best piece of advice I've ever received.
- 3:01You know, I I've never really been one to listen to others
- 3:06growing up, I always thought I was that kid who thought I know
- 3:10what I'm doing, like I could do this on my own. Obviously, it
- 3:14has changed later in life, but I think it was humble brag. This
- 3:19is for myself. The best piece of advice I ever learned is from
- 3:22myself, and it was to take the advice of others sometimes, and
- 3:27that you don't have all the answers and it is okay to ask
- 3:31for help.
- 3:31Casey Fatchett: Oh yes, that's a hard learned lesson. I think
- 3:35that it's same, the same way. And like, having like, I don't
- 3:41like to delegate, I don't like, I don't know how to ask for
- 3:45help. And a lot of a lot of times I'm like, Oh, well, you
- 3:47know, or there's the fear that no one is going to help, sure,
- 3:51yeah, there's this sort of mental barrier thinking like,
- 3:55well, you know, people are busy, or whatever. You know, they're
- 3:57not going to help me. But yeah, I think later again, same thing,
- 4:02later in life, I've learned, like, you know what? If you
- 4:05really need it, people will be the people who want to help you
- 4:07will be there for you. Yeah, that's definitely a good piece
- 4:12of advice. Ask for help. It's it's on so many levels, whether
- 4:16it's running a business, running a podcast, doing photography,
- 4:22whatever it is in your life. Ask for help when you need it.
- 4:26Raymond Hatfield: Well, you know, I think I, like I said,
- 4:28I'm not the kind of person who normally asks for help. And I
- 4:31think, you know, in relatively recent years, with the rise of
- 4:37like GoFundMe and all these like crowd crowdfunding campaigns,
- 4:41you see, it's like, typically, you see the ones that just like,
- 4:44skyrocket, you know, like, oh, this person was down on their
- 4:47luck, boom, now they have a million dollars, because so many
- 4:50people, you know, donated to help. And it's like, those are
- 4:52feel good stories, even though they account for, I mean, such a
- 4:56teeny, tiny percentage of what actually happens, kind of like
- 4:59what you were saying there. Out you're scared that nobody's
- 4:59going to actually help. I've always been terrified that I'm
- 5:04going to be in a situation where, for some reason, you
- 5:06know, if I were to need to start a GoFundMe, there'd be, like, $9
- 5:09in there. Need of it would be from my mom, and then my nine
- 5:13year old son would figure out how to donate that last dollar
- 5:15to me, and that would be, it terrifying thought.
- 5:18Casey Fatchett: I can't remember who it was, there's a celebrity,
- 5:23I can't remember, this was recently, like, over the
- 5:25pandemic, at some point, who went out and anonymously, like,
- 5:29funded a bunch of gofundmes, like, a bunch of, like, medical
- 5:33stuff, like, went out and spent like, a million dollars, like,
- 5:38just fulfilling, like, 1000 was something like, it was something
- 5:44like 1000 gofundmes, like getting them to where they
- 5:47needed to be in like, of just various types of, like amounts
- 5:53of donations. But like, to me, I was like, that's, that's a
- 6:07really kind of amazing thing. And they just, like, kind of
- 6:08like touched me. And I was like, that. Somebody was like, and it
- 6:08wasn't from a marketing standpoint, like, Oh, I'm gonna
- 6:08get a bunch of press. It came out, like, way after it happened
- 6:13that this is that, like, somebody who got money revealed
- 6:16it, like, not the person who was doing it. Like somebody started
- 6:20talking. It was like, Hey, this is where I got my money from.
- 6:23And that's crazy. Thank you to them. Like, I gotta look it up.
- 6:26I can't remember who it was, but it was, yeah, it was definitely
- 6:31a celebrity. And they just went around just, like, spending
- 6:31money like this in was just like, well, that's what money's
- 6:33for, isn't it? Right?
- 6:35Raymond Hatfield: Right? Yeah, before this about, I don't know
- 6:37what I would spend a million dollars on, honestly, like ever,
- 6:41but I think it's if it was a lot of small purchases like that,
- 6:44which is, it's crazy to me that, you know, 1000 people's medical
- 6:48bills only add up to, you know, a million dollars. I mean, it
- 6:51was, it was like, that's one person's medical bills. Well, I
- 6:54think it was just like, you know, it may meant I've been
- 6:571000 but it was a lot. It was a lot. Yeah, the fact that it's
- 7:00more than two is honestly, like, surprising, like, maybe they
- 7:03just went in, like, fourteen thousand dollar bill,
- 7:07Casey Fatchett: yeah, I never know with with the healthcare
- 7:10the way it is in the United States. Yeah, what if I had a
- 7:15million dollars to just spend on something? I was just thinking
- 7:17about this the other day with, when I saw the announcement,
- 7:19like, seal with his custom Leica, you know, it's like, I'd
- 7:23buy at least one, like, a just, just one, just one. Like, at
- 7:28least one, you know, would it be the insects? Probably, yeah,
- 7:33yeah. But I'm not getting the kiss from the rose. No. Special
- 7:36Edition. Is it rose gold color? Yes. There Is it, really, and
- 7:40there's like, I think lyrics, I think it has lyrics, like,
- 7:40there's a it has lyrics, like, there's a camera strap that
- 7:43comes with it that has like, lyrics from
- 7:46Raymond Hatfield: that on it, seal, yeah,
- 7:48Casey Fatchett: he's a photographer.
- 7:49Raymond Hatfield: Obscure celebrity to partner with.
- 7:51Casey Fatchett: He apparently loves photography, and has been
- 7:54a photographer for, like, many years. And there's like, a whole
- 7:56bunch of like celebrities who are, like, into photography,
- 8:00like Jason Momoa, his mom, I think, was a photographer, and
- 8:04he just has, like, this huge collection of Leicas that he
- 8:08shoots with, like, antique and vintage stuff as well, like,
- 8:11just like a lot of film stuff, or like, Vigo Mortensen
- 8:17photographer Jeff Bridges, I think is probably,
- 8:22Raymond Hatfield: I don't think he has his own, you know, custom
- 8:23branded Leica.
- 8:24Casey Fatchett: No, he doesn't, but he's, he has the, I don't
- 8:27know if you've ever seen he makes a the wide Lux, yeah,
- 8:31that, yeah. It's amazing. Just like, I love looking at those
- 8:34photos and just going, like, that's really, really
- 8:37incredible. It's funny, we bring up film whenever you went to
- 8:41school for film before getting into photography. Well, how, why
- 8:44did you make that choice to switch over,
- 8:48Raymond Hatfield: switch over from film, from, I guess, motion
- 8:51pictures, to still, picture, pictures. Yeah, so I think it
- 8:55was and so when I was in, when I was in high school, I've never
- 9:00been a very good learner, and I feel like I have pretty low
- 9:04reading competency. So whenever we'd have to have like, book
- 9:08reports and stuff do an English class, which is, you know, just
- 9:11part of the curriculum, I'd always just bomb them. And one
- 9:16book we read, it was The Things They Carried. And I remember
- 9:18thinking, like, I get it like, I kind of get, like, the key
- 9:23points or whatever. But I definitely don't understand
- 9:26enough. I don't think I don't feel enough about this book to
- 9:28write, like, an entire two or three page report. And I said,
- 9:32I'm not going to tell my teacher. I'm just going to
- 9:33record a short film, like, showing that I know what
- 9:37happened here. And I did, and when I turned it in. He he,
- 9:42like, looked at it first, and was like, What is this? And then
- 9:45I said, just press play, which was extremely risky for me in
- 9:49high school for him to just press play. But he did, and the
- 9:52whole class watched it, and everybody was like that, you
- 9:55know, this was fun to watch. This was entertaining. And I
- 9:58got, you know, that dopamine. From that, that everybody liked
- 10:01it, and he told me, he's like, You never have to write another
- 10:03report again. Like, this was you clearly demonstrated to me that
- 10:06you understand and that it was writing that was the block
- 10:09there. So there was something in me, I think at that moment that
- 10:11clicked. It was like, Oh, I can, I can use this to, like, I see
- 10:15this as a potential career. So I continued to make movies, loved
- 10:20it, decided to go to film school. I loved the experience.
- 10:24But the job of making movies is very different as
- 10:33Casey Fatchett: what's that from the thought process of making
- 10:35movies?
- 10:36Raymond Hatfield: Yeah, so you show up on set and suddenly it's
- 10:38not, you know, you're not, you're not in all you're not in
- 10:42control of all the creative decisions, the Directorial
- 10:45Decisions, lighting decisions, acting, you know, all of these
- 10:47things. You're just kind of a small cog in this giant wheel,
- 10:52and your ideas don't always translate into the final
- 10:56outcome. And that kind of like, that was the part that I loved
- 11:00the most. And it was about that time, oh 708, that writers went
- 11:04on strike. Actors went on strike. Nobody was working. And
- 11:07I was like, I have to pay my rent somehow. And then that is
- 11:10when I shot a wedding with a buddy, just as like a second, I
- 11:15just showed up with him. And I loved the process, because
- 11:20suddenly I was in charge of everything again, right? Like,
- 11:21where I was, the focal length, how I was using light, you know,
- 11:26capturing the right moment. And I fell in love with it, and
- 11:29decided, well, you know, the whole motion picture industry
- 11:33right now is pretty slow, so I'm going to go ahead and move
- 11:34forward with with, you know, photography, and I haven't
- 11:38looked back since then.
- 11:39Casey Fatchett: It's really interesting. We both share kind
- 11:41of like my acting background and moving over to photography in
- 11:46the early, late 1900s early aughts, I was shooting.
- 11:57Photography had always been a hobby, and I was taking
- 12:02headshots for other actors as, like a side job, and then bands
- 12:10doing, like, a lot of promotional stuff for bands,
- 12:12because the bands and actors and musicians didn't hang out
- 12:15together for some reason. So just like, or they are, you
- 12:19know, multi hyphenates, whatever they I think that's the term. So
- 12:25that, yeah, interesting. It's interesting to see people's the
- 12:31steps that they take to like, out of other career paths and
- 12:36then into like, into photography. It's so, yeah, it's
- 12:40a it's very interesting. I see, I see a lot, like, I talk to
- 12:44people and like, people who are in an adjacent career, and then
- 12:50they're like, oh, yeah, photography. Just like, is what
- 12:53called me, or was what was going to pay the bills. Because that,
- 12:56that's also another reason I got out of acting, because I was
- 12:59just like, Yeah, I was making a little bit of money in it. And
- 13:02like, you know what the photography stuff is paying a
- 13:06lot better. Maybe I should delve into that a little bit more.
- 13:11Raymond Hatfield: And consistency is nice, right? And
- 13:12getting a paycheck every once in a while,
- 13:15Casey Fatchett: yeah, this certainly has a has a comfort to
- 13:21it being paid on a regular basis, but it's the thing is,
- 13:25you're running, if you're running your own business,
- 13:27you're only getting paid as often as you, you know, get paid
- 13:31like you have to put in the effort. And I, my mother, always
- 13:37joked that, you know, I went to when I went to college, I
- 13:41studied theater in English, writing, I got a journalism
- 13:45degree. And she's like, why don't you take a business class?
- 13:49And I was like, When am I ever going to need to know, like,
- 13:51business stuff?
- 13:54Raymond Hatfield: Mom, you don't know anything.
- 13:57Casey Fatchett: I'll take a couple of classes or something
- 13:59that I think. I took one business class, nothing.
- 14:01Obviously, that would help me run the photography business.
- 14:04But you know, so it's one of my things that you tell people,
- 14:07always my advice, take a business class. Get, get, get
- 14:13some understanding of how to run a business, because it's so much
- 14:16of our job is not taking pictures, unfortunately, yes,
- 14:21and it's the struggle that I deal with, like all the time,
- 14:24and I think we speaking off Mike, it's like social media is
- 14:29just like a it's the only way, it feels like it's the only way
- 14:32to reach people anymore, when, when you started, I think it was
- 14:37still like you could still get a lot of people, just by having a
- 14:43good website, sure, and probably word of mouth. And you know,
- 14:49maybe you choose a couple places to advertise, especially with
- 14:51weddings, maybe, maybe choose a place to advertise now, like
- 14:55I've been doing it for 22 years, it's they, it's just you. Like
- 15:00the only place. And it's not even all social media. It's
- 15:03like, maybe Instagram, Tiktok, like the otherwise you're not
- 15:08reaching anybody, like Facebook has just, like, dropped off the
- 15:11face of the earth. Yeah, I remember when. And probably
- 15:18again, there's probably, like the late aughts, early teens,
- 15:22when people were just like, I just put up a Facebook ad and
- 15:25spent 50 bucks and I got like, 10 weddings, you know, just the
- 15:29craziness of, like, the return on things, you could actually
- 15:32get your stuff in front of people.
- 15:34Raymond Hatfield: Yeah, that was me in the in the beginning. Is
- 15:36that, because it was, it was relatively easy, you know? I
- 15:40mean, I followed, I listened to photo visits with Andrew
- 15:43helmage, you know. And he had Bernie Griffiths on, who was a
- 15:46photography coach, who had been doing it for, you know, a
- 15:50million years. You know, not to he's old, but he's not a
- 15:53million, you know, he's a great guy, but he had this idea. It
- 15:56was like, you know, if you put up an ad for $5 a day, like you
- 16:00can get a series of leads or whatever. And I was like, Okay,
- 16:03let me, let me go ahead and try this. You know, I got nothing to
- 16:05lose here. And sure enough, I think I paid $5.03 days later, I
- 16:09had to turn off the ad because I got, like, such a strong
- 16:14response. And with that, I guess $15 over those three days. I
- 16:18mean, I booked my entire year up, like, right away, for just
- 16:22$15 yeah, and now that's just, it's not possible. I think
- 16:26Casey Fatchett: then you could spend like 500 bucks and be
- 16:28lucky to get one person,
- 16:30Raymond Hatfield: yeah, exactly. And honestly, I mean, I still
- 16:32feel like $500 I'd be, I feel like I'd be willing to spend
- 16:36$500 to book a wedding. But it was nice when it was only, you
- 16:42know,
- 16:44Casey Fatchett: yeah, yeah. It's like, and it's, I don't know.
- 16:49The the trend is, this is, I think we're getting really into
- 16:54weddings specifically. But I think for most photographers,
- 16:57just like in the experience, I just had just recorded an
- 17:01episode, probably the one before this, about content creation,
- 17:06being a content creator, and how you're kind of like being forced
- 17:10to be a content creator as a photographer, to get any sort of
- 17:14attention on social media, and does it lead to less substantive
- 17:21posts, like, if he was talking about, like, I want to do, like
- 17:24YouTube stuff, and have, you know, like explainers to people
- 17:29and tutorials, and he's like, but you know, there's no way to
- 17:32get attention for the YouTube channel without having an
- 17:35Instagram that goes along with it. And to do it on Instagram,
- 17:38you got to have like, a 15 seconds are less real. Sure,
- 17:43just don't get anything out of it. And you're you have to be
- 17:46like, so active all the time to, like, stay in front of people's
- 17:50face. Otherwise, like, the algorithms, like, Well, you
- 17:53haven't been active, and so we're not going to show things
- 17:56to people and and you just feel like you're on this hamster
- 17:59wheel of constantly having to create new stuff. And I was
- 18:05explaining it to a friend recently, and he was like, Oh,
- 18:07well, you know, how's this going? And I'm like, I reels and
- 18:12Tiktok. I tend to get like, I'm like, trying to figure it out,
- 18:18and trying to figure out what will get attention. That is in a
- 18:22way that actually expresses my brand. And I find myself either
- 18:28doing something that's very short, that's maybe seven
- 18:32seconds, or it's like a minute, almost a minute and a half,
- 18:34where I'm talking, I'm like, this is because this is the
- 18:36substantive part where, like, if people are watching this and
- 18:39we're going to connect on this level of what you like, like,
- 18:42what, what it is that you're concerned about as a potential
- 18:45client. I can't do that in seven seconds.
- 18:48Raymond Hatfield: Yes, no, I I'm right there with you. I can't
- 18:53stand it. I have not. I still have the I think I downloaded
- 18:58Tiktok on accident one, and I pretty much deleted it right
- 19:03away, and it just, and I feel like, you know, there's this,
- 19:07there's this conversation of, you know, oh well, you know,
- 19:12I'm, I'm, you know, mid 30s now, and it's like, oh, now you're
- 19:15just too old to be on these platforms. And I'm like, I don't
- 19:19think it's that. I legitimately feel like I could figure it out
- 19:22and it would be fine, because I don't want to be on these
- 19:24platforms. Like I want to create. We get into photography
- 19:29because, like, we want to create something. We want to share a
- 19:32story. We want to, you know, share a moment. We want to, you
- 19:35know, whatever the case is for you. And I think for me, Tiktok
- 19:41and like, short form videos are just too far out of the reason
- 19:46why I got into photography that it takes away from me wanting to
- 19:50shoot, and it feels like a necessary evil. And it's like, I
- 19:54don't want to, I don't want to play that game. Because it's
- 19:56like, this is all. This is all just borrowed land, right? Like,
- 19:59I. All social media is just borrowed land. So bending myself
- 20:04and who I am creatively to their will just feels, for lack of a
- 20:11better term, gross to me and like I don't, I don't want to do
- 20:14it. But as you said, it's like, well, how do you get traction?
- 20:17How do you get eyes on your work? And I think, you know
- 20:20that's something I'm still trying to figure out
- 20:22Casey Fatchett: I think that what you have to do is do the
- 20:25opposite. You have to bend them to you. You have to find the way
- 20:31in which your work and your West message, you bend like what gets
- 20:37attention on those platforms towards yourself. Because why,
- 20:43like, I mentioned, like, you know, long form stuff is like, I
- 20:46did not expect this. I got onto Tiktok because my wife said you
- 20:49should be on there. Maybe not as, like, photography business,
- 20:52but for a nerdy photographer, should be on there, reach other
- 20:56photographers, tell stories. And that's actually where, like, the
- 21:00greatest success that I've had on Tiktok has come has been from
- 21:04these, like, again, minute and a half to two minute videos where
- 21:08I talk about the story behind a photo. Interesting. Here's your
- 21:12photos, yes, here's an image I took. Here's the story of how I
- 21:18created it, or why I did it this way, why I framed it this way.
- 21:21You know why I took this shot? And some of them have gotten
- 21:25because it's celebrity shots. But like, the biggest ones are,
- 21:29like, the biggest two and one that, for one of my photos that
- 21:33has like half a million views and like 70 80,000 likes, maybe
- 21:39more than that, I can't remember at this point, and lots of
- 21:42comments. Common like, interaction and like, I've
- 21:44actually had a few people like, contact me about shooting
- 21:46weddings because of it. They're like, Oh, your work is
- 21:48beautiful. Is like, off of this, because they're like, We love
- 21:52hearing the story behind the image. And I think that is a
- 21:56good way to, like, express your creative vision. Why you do
- 22:02things in a certain way? I think that's a way of, like, taking
- 22:05this format and making it about the photo and about the
- 22:09photographer, and not about, like, I'm going to show you 15
- 22:14pictures in five seconds, sure, just because that's what the
- 22:17cool trend is. Yeah, that's the template of the day, and I'm
- 22:22like, what I can't see any so it's one of those things that
- 22:25really aggravates me, because I see it a lot, and, like, every
- 22:27photo looks exactly the same after a while, because you're
- 22:30just like, Okay, you're just trying to to you're so desperate
- 22:34to have content to put out there that you're Just like, recently,
- 22:39either recycling things or, you know, and it's like, maybe slow
- 22:45the conversation down a little bit, do the deeper dive, and
- 22:51where I have found some success with just my business part of
- 22:58it, like, where I was specifically like that I was
- 23:01kind of getting into more like, I'm gonna tell photographers,
- 23:03like, why I made these decisions. It happened to come
- 23:08back as, like, some business leads, and that may be why I did
- 23:12well on tick tock, because I wasn't trying to sell something.
- 23:15I wasn't trying to be like, hey, hire me. Ding. Like, this is,
- 23:20oh, call to action, where I found some more success on, say,
- 23:26Instagram as a platform, is when saying like, these are, there
- 23:33are tricks that I'm learning that help things get picked up
- 23:37by the algorithm, so that it bumps up a little bit, but it's
- 23:42talking about maybe a photo or a series of photos, like using
- 23:47them with the text of like, this is something that's important to
- 23:51you as a consumer, so this is what you're looking for. Here
- 23:57are a few photos. I'm not trying to jam 50 photos into 10
- 24:01seconds. I'm saying, like, here's two or three photos that
- 24:03really hit that, either the pain point that you'd learn as a you
- 24:08know, like when you're marketing, like, why people make
- 24:10decisions, what they're looking for, what you are, what is the
- 24:14why, you know, for people who are out there hiring you. And I
- 24:18think that, like using that and saying, like, Hey, you're
- 24:23hiring. You want to hire me because you want this. Here's
- 24:27this, here's the thing, of course, two or three photos,
- 24:31that's it, and you're out. Because it's like, that's the
- 24:34quick, little, short thing that the algorithm loves. But it also
- 24:39gets a lot of attention, because people look at it go like, Oh,
- 24:43yeah, that is what I'm looking for. And it can be hard to find
- 24:48that, but I think that that is my advice, and that's it still
- 24:51drives me nuts. I still just want to like I am an introvert,
- 24:56and a lot of people don't believe that, because I was an
- 24:59actor. And because I do this stuff, and I'm like, No, it's
- 25:03easier for me to be behind the camera. I am very self conscious
- 25:08about my own appearance. I don't I don't want to be in front of
- 25:12the camera, and I like getting up the nerve to create a video
- 25:17of myself talking about a photo that I took is a struggle, sure.
- 25:25I mean, I don't know how you feel about putting yourself on
- 25:26camera, but it's just like for me,
- 25:29Raymond Hatfield: I got no problems with it, but I think I
- 25:31definitely struggled with it, you know, in the beginning,
- 25:34because it is that same, it's that same feeling of, you know,
- 25:38you know all of your imperfections, and you assume
- 25:41that everybody else does. And because of that, like, it's
- 25:44scary to get on video, you know, I think in the early days of,
- 25:48you know, what was it? Well, forget it, that story's gone.
- 25:55That's embarrassing. But yeah, I think when it comes to video,
- 25:58like, I think for me, I have, I enjoy talking to the camera. I
- 26:03enjoy, you know, sharing. And again, I think it just goes back
- 26:06to, I'm not very good with words, writing down words that
- 26:08can be very long winded. And for me, it's almost just easier to
- 26:11get those ideas out of my head. But again, I just, I guess I
- 26:14just don't feel within my zone of genius, trying to because I'm
- 26:19long winded, I'll try to come up with this huge concept and try
- 26:22to get the person from, you know, what is it? Problem,
- 26:25unaware to problem, aware to, you know, solution, unaware to
- 26:29solution, aware to call to action. And I try to do all of
- 26:32this within 30 seconds, and it ends up being like nine minutes
- 26:35long. And I think, how am I going to cut this down? And it
- 26:39just, that's just so over the top of what it is that I want to
- 26:42do. I'd rather just talk for nine minutes, and the people who
- 26:46can listen to I don't know my diatribe, I guess will will
- 26:50respond to it, and then I would want to work with them, and
- 26:53that's kind of what I've been doing. It just doesn't fit me.
- 26:55Like I get it. I understand why it's a popular platform. My wife
- 26:59loves it. I see all the success on it. I don't think that social
- 27:02media is a bad thing. I just don't think that it is really
- 27:06for me. And finding a way to be able to share the stories that I
- 27:09want to share is is, is just that thing that I have to figure
- 27:14out. And I think at this point, it's going back to blogs, you
- 27:18know, and it's not having the same discovery, but having more
- 27:21space to be able to tell those stories, yeah, to be able
- 27:23Casey Fatchett: to tell a story, I was gonna say that like the
- 27:25one of the things that I found in, you know, don't know if you
- 27:29found the similar in talking to other photographers on a regular
- 27:32basis, the ones who have success and who Have a sustainable
- 27:41success, I like to say, because if you plan to do this as a
- 27:44career, you need to be able to sustain like and you also need
- 27:49to be able to scalable success. Because I've seen a lot of
- 27:54people who like, went from again in the world of weddings, went
- 27:57from like, shooting five to 10 weddings to all of a sudden,
- 27:59like, Oh, I've got 50 weddings next year, and it's like, what?
- 28:01Yes, he do, you know how to handle that situation, because
- 28:04that's going to be, that's a lot. You just, you just, you
- 28:08know, 1,000% increase in your output. And, you know, needs
- 28:16from clients like, you know, like, that's, that's a lot it's
- 28:20be able to scale that up and but the the thing that I am finding
- 28:26more and more so I guess, since the pandemic started, it's SEO,
- 28:32search engine optimization. Get in with, you know, it's becoming
- 28:39more networking, and real networking, not just like, Oh,
- 28:44hey, I know you. It's you are. It's a beneficial relationship
- 28:48for both of you. People who will give you like, refer you in some
- 28:53way to clients for weddings. That seems to be best for people
- 28:59to do venues, because that's the first place people go. They book
- 29:03the venue, and then that's an easy one. That's, that's, that's
- 29:05the easiest spot there. But like the Yeah, that seems to be where
- 29:10things are circling back to your website, your web, your your
- 29:15search engine presence and referrals from other vendors or
- 29:21other people? Yeah, I mean, because we lived through the
- 29:27halcyon days of the early social media where, you know, people
- 29:31would click off of a platform to go and check out your work. But
- 29:36I think that here's the thing, and this is the real hurdle for
- 29:39anything. I think it kind of just dawned on me, in a way, as
- 29:45I was saying that, like, yeah, they don't want you to click
- 29:47off. And that's one of the things. Like Tiktok especially
- 29:49does not want people leaving the platform for any reason
- 29:53whatsoever. Stay there, keep devoting your eyes to the
- 29:56platform. They don't let. Like, if people mention, oh, I have a
- 30:01podcast, I learned really quickly, don't say oh on the
- 30:04next episode of the podcast. This is what's happening, oh
- 30:07yeah, just Yeah. And then I would see other creator people
- 30:12like talking about like, oh, you know, I've got like, and they
- 30:14would be really creative about saying I have a YT channel. If
- 30:22you know, maybe want to go follow me on, you know, the IG
- 30:28app, you know, like thing because they were like, it would
- 30:30literally like, pick through people's words, because it
- 30:33listens to, you know, it analyzes, sure it's part of
- 30:36their algorithm for search is, does what person is saying on
- 30:44here, does that the words match up with the hashtags.
- 30:48Raymond Hatfield: But now you're being forced to censor your own
- 30:51self, your own thoughts. You have to bend
- 30:54Casey Fatchett: to to get to Yeah, to get the thing. And the
- 30:56thing is, like, that's not how I talk anyway. And I like, I just,
- 31:00and I maybe it's not the promotional way, but I think
- 31:06that it's more about having, for me on that platform, it's more
- 31:09about having conversations. I think, I think it's what people
- 31:13respond to, and maybe that's where social media is going. And
- 31:17I as much as whatever their problems with algorithms and
- 31:20things like that. It's also knowing that you if you're look
- 31:24back at the things that have done very well for me there,
- 31:27it's that I was really talking about the things that, you know,
- 31:34people wanted here. Well, I wasn't using like, the promoted
- 31:38hashtag to try to like tack on to somebody else's exposure. But
- 31:44yeah, finding like, whatever like we find social media is,
- 31:48actually becomes more social. It's great, unless, like,
- 31:52pitching things to people that that's wonderful. I would love
- 31:54to for there to be a platform where still images get
- 31:59attention.
- 32:00Raymond Hatfield: So I guess, I guess I have a question for you.
- 32:03First of all is, is the name podcast in your in your tic tac
- 32:06name? No, okay, so is it just what is? What is your tic tac
- 32:11name? The nerdy photo. There you go. So everybody go, go, follow
- 32:14the nerdy photo. Okay, so yeah, see, I guess if you have to go
- 32:19that far right, that you can't even have podcasts in your name,
- 32:22because I was trying to think, trying to think, because
- 32:23Casey Fatchett: in my head, oh, it's not having podcasts in your
- 32:25name. It's just, it's the, if you're saying podcast like, go
- 32:29think that your name has any I know, because I like, I there's
- 32:35a two guys who run I live in New Jersey, right near New York
- 32:40City. I used to live in New York for 20 years, but, like, I'm the
- 32:45Garden State podcast is, like, in very popular and but their
- 32:49YouTube or not YouTube, their Tiktok channel is video of them
- 32:54like, and this is what I try to tell all of my podcast friends
- 32:57outside, even outside of, like, photography podcast friends. I
- 32:59have so many of them who are on Tiktok and like, all they do is,
- 33:02like, on my next episode of the podcast, or they just, like,
- 33:06it's video, it's like this, like, you know, slideshow of
- 33:09like this is, like, the topics they're covering. And like, just
- 33:12saying it's a podcast episode, they this the Garden State
- 33:15podcast, I think does well because it's the videos they
- 33:20post are the two of them, like a clip from the show. Them having
- 33:23a conversation about a topic I see, I see, and it's like,
- 33:26here's a 15 to 32nd portion of our show where we are talking
- 33:32about a particular thing, and that's it. It's not like, they
- 33:35never say, go subscribe to the show. They never say that. Like,
- 33:40this is just another channel for them. And like, yeah, they've
- 33:43got 100 some 1000 followers. I think,
- 33:47Raymond Hatfield: I think we're at this point now to where,
- 33:48like, if I see two people talking in a video, I have to
- 33:52assume that it's a podcast. So, like, that's great. Obviously,
- 33:54they're using it in a promotional sense, and that
- 33:57works. But you know, in the sense that that you're using it,
- 34:00you know, that you want to use it for conversations. I in my
- 34:04brain, I just keep going back to this whole like, it's, I feel
- 34:08like, again, social media is a sinking ship, even though Tiktok
- 34:10is technically, like the number one website in the world. You
- 34:13know, I feel like I There just hasn't been anything that has
- 34:18had any real staying power for more than like, five or six
- 34:22years before something else comes along. So having those
- 34:25conversations, why not have them, you know, on your website
- 34:31or your own community, like, off of Facebook?
- 34:34Casey Fatchett: Yeah, that's and I've, here's the my counter to
- 34:40that that I've had as far as like, yes, I want people to
- 34:45visit my website. And one of the things that I've seen more
- 34:49engagement on social media because of is instead of having
- 34:52like, like a comment thread, because comment threads on my
- 34:57own website, like spam, is just. So you wanna talk about like,
- 35:03things that drive me out of my mind, like the incessant comment
- 35:11spamming, like I had to switch website hosts eventually,
- 35:17because it was just getting so bad, I was getting like, brute
- 35:19force attacked. Wow, all the time by like, spam bots and all
- 35:25sorts of things. And also, that also wasn't very good. Go to
- 35:29SiteGround, everybody. Journey, photographer, Comm, slash
- 35:33recommends slash. SiteGround, save on your web hosting needs
- 35:37just we'll plug in there the Yeah, because like, so I, like,
- 35:43shut off comments on my blog because it was just like it was
- 35:46rarely getting any comments. And what I found is like, instead of
- 35:51a call to action to say, like, hey, hire me if you want to
- 35:56continue this conversation, come find me on social media, on
- 36:00these platforms.
- 36:02Raymond Hatfield: That's what you would say. Like on blog
- 36:03posts, yes, like,
- 36:05Casey Fatchett: Oh, if you want to, like, have this
- 36:07conversation, like, you can find this topic, you know, like,
- 36:13where I discuss this topic, or whatever you find the post about
- 36:17this wedding or this shoot, leave me a comment. Here's the
- 36:21link.
- 36:22Raymond Hatfield: But how many of them said Facebook, and then,
- 36:25then eventually, said Instagram, and now say tick tock. They put
- 36:30them all up there. You put them all up I see. So you're like,
- 36:33I'm gonna be available on all these places. Just come talk to
- 36:35me. Whatever's most convenient for you.
- 36:36Casey Fatchett: Yeah? And that's yeah, that is increased the
- 36:41conversation level. And like, people talking about stuff, so
- 36:44like, and, yeah, I know that the like, here's the Twitter. I use
- 36:50Twitter primarily only for this now, because for photography,
- 36:54it's just nothing is happening. Like, there's no the only thing
- 37:00that like Twitter was they we were like, oh, Twitter is gonna
- 37:02be the place for still photographers to go now that
- 37:05Instagram has shifted to video, shifted to video, and like,
- 37:08yeah, you can post it. And I see the thing is, you there's no way
- 37:12to know how. I'm sorry, like the sun is coming in,
- 37:16Raymond Hatfield: You're progressively turning into a
- 37:18rainbow, dark time lapse of this moment.
- 37:23Casey Fatchett: It's like the Dark Crystal. It's like the end
- 37:24of the Dark Crystal when they become like the fully formed
- 37:29note or something sketchy emerge. I do have one here,
- 37:33actually, if that'll work. Look at that. Hey. A little like lens
- 37:38shade,
- 37:38Raymond Hatfield: Hooray for post it notes. Yeah. We got
- 37:40ourselves a one cent matte box that should be the next tick
- 37:44tock hack how to get a matte box for one how to remove glare from
- 37:48your photos for
- 37:49Casey Fatchett: one cent after you scratch the hell out of your
- 37:52lens
- 37:53Raymond Hatfield: after you cover it in Vaseline and scratch
- 37:55it with rocks.
- 37:58Casey Fatchett: It's great. Yeah. Just, just supposed to,
- 38:00though, don't need a lens shade. You don't need a map box. Yeah,
- 38:06so I've found that there's an increase in engagement and but
- 38:12like, Twitter, like, there's no way to know, like, how anybody's
- 38:16gonna see it. Like, I've, I've tried it. I tried a number of
- 38:19variations. And, like, it's just how the algorithm picks up.
- 38:22Like, you'll see somebody like, post them. Like, here's like,
- 38:24five pictures I took, or four pictures I took of whatever city
- 38:29and and they and I'm trying not to be crass here, but it's like,
- 38:33it's not the quality of the images that necessarily like you
- 38:38see interaction is just because somehow, the the algorithm
- 38:44picked up like that. This was somebody posting photos, and
- 38:46like, anybody who's shown an interest in photography on
- 38:49Twitter, it got, it just gets promoted to the like. The
- 38:52algorithm just like shows that post to everybody, and you're
- 38:54like, and it's, it will say, usually like, because of your
- 38:57interest in photography, like above it. So there's no don't
- 39:03expect to go on Twitter and just automatically like, Oh, this is
- 39:05the place for photography now, yeah, maybe it will be
- 39:09eventually, but it's just hard to tell
- 39:12Raymond Hatfield: I don't know, you know. And then it's like,
- 39:15you know? And I think I told you this before the interview, it's
- 39:17like, another thing that I struggle with, really, is like,
- 39:19decision fatigue. So it's like, not only are there so many
- 39:23platforms that you have to choose from, but now it's like,
- 39:26well, web three is right around the corner. So it's like, why
- 39:30can't I just ever do anything, right? You know what I mean?
- 39:32Because it's like, whatever I invest my time in now is going
- 39:35to have to be change direction in the future. So why not just
- 39:39wait for that moment, or I don't, you know, that's, that's
- 39:45it, that's, I feel like that is the struggle of my life right
- 39:47there, like I don't know what to choose now. I'm just gonna wait
- 39:50until a decision kind of comes to me.
- 39:53Casey Fatchett: Yeah, I mean, that's, it's hard because I
- 39:54like, I have, I, you know, when we met, that off, Mike, I. I
- 40:00looked at the several lists of ideas that I have, like, sitting
- 40:03on my desk, like, Oh, here's some lists. Here's list of ideas
- 40:07for blog posts, and here's a list of ideas for outreach to
- 40:11press, and here's the list of ideas for podcast episodes, and
- 40:16here's my list of real and tick tock ideas, you know, like, in
- 40:20the sort of like, but
- 40:21Raymond Hatfield: like, Wait, where was your list of photos
- 40:24that you want to take? It's a good question.
- 40:27Casey Fatchett: That's a struggle that I've been dealing
- 40:29with for at least the last two years. Whole other topic of
- 40:36conversation where, like, I just feel like, yeah, I have some
- 40:41projects that I want to do, but then I just feel like, and some
- 40:44of those things, like, some of those ideas for like videos are
- 40:48like, Okay, I want to do this project, but I want to also,
- 40:50like, record this as part of it, or talking about past projects,
- 40:55and like, trying to get that creative juice back, because
- 40:58That is something I'm struggling with the fatigue of running a
- 41:03business, running a business.
- 41:05Raymond Hatfield: I know, do you think that this fatigue is I
- 41:09know that a lot of photographers felt this way, that it comes
- 41:11from the pandemic. Like, do you think that that was a catalyst
- 41:14for you?
- 41:14Casey Fatchett: Ah, I think, I mean, there was fear. I think it
- 41:19was the pandemic. Like, where's the next way? Yeah, how am I
- 41:22going to pay for stuff? Because I, you know, weddings are 80% of
- 41:28my business, yeah, 85% of my business. And just going like,
- 41:31oh, well, that's gone this year, at least maybe following year. I
- 41:36mean, it's just finally starting to creep back into like, normal
- 41:40ish again, and you know that that sort of, maybe we'll talk
- 41:46about this in a little bit, but like, that sort of made me take
- 41:49stock of what I was doing and, like, what do I want to do? Had
- 41:53this conversation with other photographers I know who were,
- 41:55like, primarily studio people. Like, I don't know if you're
- 41:59familiar with Johnny Edward. He was on and he's like, like, I
- 42:07blows my mind. Like looking at his photos, sometimes I'm just
- 42:10like, Man, I wish I had a studio, which is funny, because
- 42:14I lived in New York City for so long, and I had two different
- 42:19students, huge studio spaces that I didn't use. I shared them
- 42:24with other people. I didn't use them to shoot in. I was using
- 42:26them to do meetings about weddings, because I was
- 42:30shooting, like, 30 weddings a year or something like that. And
- 42:33just being like, I was constantly doing meetings. I
- 42:35never had time to work on anything. I would occasionally
- 42:40do, like, portrait sessions there, but it really wasn't in.
- 42:43The reason I got rid of them was because I couldn't, you know,
- 42:45the rent got raised, and I was just like, why am I spending
- 42:47this money on a studio that I don't use? I'm just gonna get a
- 42:51meeting space, but now I'm sitting there. Man, wish I had a
- 42:57studio space I'd like to, like, delve into creatively, into my
- 43:01lighting, or, like, really think about a project and just like,
- 43:05sit down and like, I'm gonna need space to do this, that sort
- 43:10of thing. And, like, maybe getting into that more than
- 43:14just, like, running outside and shooting things outside, where,
- 43:18again, I'm bringing my portable lighting with me. Yeah, it's a I
- 43:22think that the pandemic made me think differently about the
- 43:28business. Yes, for sure, and like, do I? And it's something
- 43:34that I've seen a lot, because I okay in your experience, go
- 43:40deep, yes, but do you remember when everybody's like, you have
- 43:43to be super specialized in your photography? Yes, you have to
- 43:47have super niche, super tight niche, because that's how you're
- 43:50gonna get like, the people like, who really want what you offers.
- 43:53But being like, super, super, super focused, and you're seeing
- 43:56people become more generalized again, and like opening
- 43:59themselves up to other kinds of business. Do you find that like
- 44:04for yourself or like you like,
- 44:08Raymond Hatfield: you know, I find that I have just like
- 44:10different areas of focus, like, I definitely see it, I think,
- 44:13in, in the industry, and I think one of the, I think, best
- 44:16examples, and I don't know if this is and I asked him, so I
- 44:19guess I'll set this up. So I interviewed Joe McNally on the
- 44:23podcast a few months ago, and he said, You know, I specifically
- 44:29asked, like, about this question, you know, being a
- 44:32specialist versus being a generalist. He very much prides
- 44:35himself on being a generalist. And I asked, I was like, Do you
- 44:37think this is, do you think that somebody coming up into
- 44:41photography today could still be a generalist. And he said, it's
- 44:44going to be a whole lot harder for you, you know, and I think
- 44:47that being known for something, right? I think at this point,
- 44:52you can generally be a wedding photographer. I think that you
- 44:55can generally be a headshot photographer. I don't think that
- 44:58you have to be high. Hyper focused or specialized on, I'm
- 45:03only going to shoot, you know, 23 to 27 year old brides who are
- 45:08going to grad school and aspire to be a lawyer. You know, I
- 45:12don't think that you have to do that anymore, when, when we were
- 45:16given all of these options, because the internet felt new.
- 45:20And, you know, typically, the typical age of, you know,
- 45:22somebody getting married is, like, this kind of young adult
- 45:24feel, and they feel like I now have control over what it is
- 45:29that I see on the internet, what I search for on the internet,
- 45:32that I can go after and to see something that seems so tailor
- 45:35made to you. Feels awesome, right? That's why I don't know,
- 45:3910 years ago on Facebook. I don't know if you remember this,
- 45:42but like, I would start getting ads that would say, like, I'm
- 45:46the best Raymond there is. And I'd be like, what? How did they
- 45:49figure this out? How did they know what? Like, oh, and I was
- 45:53never by that shirt, right? But there was this like, interest in
- 45:57it, like, Oh, that is made for me. That is
- 45:59Casey Fatchett: truly made for me, yes, so hyper focused. I
- 46:03think that's interesting to say, like the the curated nature, and
- 46:09it's becoming more like it's something that I've discussed
- 46:12with other people about, like, movie and music discovery. We
- 46:18talk about like Gen Z and how they interact with things. And
- 46:24there's a lot of, there's a lot of flack on Tiktok as a platform
- 46:28for like these Gen Z kids who are like, I just watched this
- 46:31movie you've probably never heard of. It's called JAWS. And
- 46:37the older like, you see these like, Gen Xers, just like, What
- 46:42are you crazy? Like? Of course, we've seen jaws. Yes, we've seen
- 46:45Pulp Fiction, like these movies, like they had huge, yes, huge
- 46:50movies. But the thing is, they've never heard of them
- 46:54because they're on streaming platforms, and all they get is
- 46:58the same stuff over and over and over again, right? What is
- 47:02curated to them. So there's like that sort of, I think there's
- 47:05becoming a backlash to that now, even in the sort of, like
- 47:10curators, oh, I want somebody who's so hyper focused on the
- 47:14exact same the exact thing that I do, we want maybe more of an
- 47:19emotional connection to something, as opposed to, oh,
- 47:23it's they're just looking to check this box. Maybe I'm giving
- 47:28people to maybe a little too much faith in humanity. Who
- 47:30knows? But, yeah, people this. People are like, I, you know,
- 47:34only like you said, Oh, I only shoot the 25 year old like
- 47:40barrel riders rodeo. So, so hyper specific, and I think it's
- 47:48Joe McNally Great. Get definitely look forward to
- 47:51listening to that. But it's interesting because he, you
- 47:54know, comes up as a journalist like and you have to that's kind
- 48:00of how I started, in some ways in photography, outside of just
- 48:05doing headshots, was like, you know, because I had a journalism
- 48:07degree, you know, doing things, and you have to do so many
- 48:10different things, yes, and that is no longer a, I mean,
- 48:16journalism platforms, like newspapers, it doesn't like,
- 48:20they don't focus on this stuff anymore, and a lot of times it's
- 48:22now because of, you know how they can do things that they
- 48:26want video a lot of times, as well as stills, they want to do
- 48:30interviews with somebody on location. And I have friends who
- 48:35are photojournalists, so it's not quite the same as it used
- 48:39to. Like, he said, it's gonna be much harder to be a generalist.
- 48:42But I think that that was a specific way when he was coming
- 48:47up, and probably until the early aughts, until, like, they
- 48:51started, like, you know, newspapers started getting
- 48:54buyed, bought up. And buy it up, when I say, buy it up, bought
- 48:58up. And then, like, cutting their newsrooms and like
- 49:01photographers were of, you know, first line of cuts, because
- 49:05people were taking pictures on their cell phones. And we can
- 49:07just use the cell phone photos and things like that.
- 49:09Raymond Hatfield: Just have the journalists take a quick cell
- 49:11phone snap, and then we can just get rid of our photographer.
- 49:15Casey Fatchett: I've actually, I've actually been in the room
- 49:18when those conversations were had, like in some instances
- 49:21where they were talking about, like, where I was on an
- 49:24assignment, because I still occasionally do assignments here
- 49:27and there, and we'd be talking about, okay, we have X amount of
- 49:33time with you, like, and like, logistically, where can you go
- 49:38during this time frame to do pictures? And then they'd be
- 49:41like, well, so and so and so is going to do an interview with
- 49:43this person. We'd really love to have you there to take pictures.
- 49:50Can you be there? And I'd be like, ah, yeah, well, like this
- 49:53thing, who I think is the headliner for the day, and I
- 49:56really need to be at that. And there's no way. Just like, oh
- 49:59well, we'll just have them take. A picture with their cell phone.
- 50:03Like, I will do my best, you know, what I can. I'll get
- 50:08there. I'll get there because we're talking about, like, you
- 50:10know, an interview with a, you know, fairly famous person or
- 50:14whatever, who needs to get like, you're just gonna take some
- 50:17hacky cell phone photo directly above. Yeah, find, find a
- 50:23window.
- 50:25Raymond Hatfield: Yeah, this was them right in front of the
- 50:26window. You face the window, there'll be a silhouette of
- 50:32those famous
- 50:33Casey Fatchett: Yeah, it's artsy. It's very artsy, very
- 50:37it's a choice. Yeah, can people recognize who this is from the
- 50:42silhouette and not a profile either, just like the back of
- 50:46their head straight on? Yeah. Look at those shoulders. You
- 50:48know. You know. You know who that is, yeah. So it's been in
- 50:53that room, and I think it's just like it's, there is a need now
- 50:59more than ever, for visual content, but there's also this
- 51:03sort of sense that anybody can produce it with your phone. Oh,
- 51:09cinematic mode, my iPhone that, yeah, I think that that's one of
- 51:15the things that the especially for people who are starting out.
- 51:18I like what you said was, like, you can be more general if
- 51:21you're already known for something, you're already known
- 51:25as the wedding photographer or the hedgehog photographer,
- 51:30Raymond Hatfield: I think a lot of it had to do with, I think
- 51:32that there's this change in recent years, because there was
- 51:36so much information that people should be a specialist, and then
- 51:41they niche down so deep. And then I think it was those,
- 51:44probably those brides, who hired the photographer. Like, wait,
- 51:48I'm 25 I want to be an you know, I'm an aspiring lawyer. This is
- 51:51the perfect wedding photographer for me. And then discovering,
- 51:54like, oh, there's really nothing special about this. Like they
- 51:56didn't go out of their way, like they just decided to name
- 51:59themselves this. They're not better for me in any way, right?
- 52:03And that information probably got out to their friends or, you
- 52:06know, just in the way that the photos turned out that it wasn't
- 52:09anything spectacular. And now I don't think that there is such a
- 52:13need, probably, except for high end, you know, either magazines
- 52:19or something like, where, you are photographing something or
- 52:22somebody very notable, and need something for a very specific
- 52:26reason, but at that point, I would think that there's
- 52:27probably some sort of, you know, image editor involved to make
- 52:31these decisions.
- 52:32Casey Fatchett: There's the photo editor or somebody behind
- 52:35the scenes who's pulling strings on that. Yeah, I think that
- 52:39that's, you're probably right. I think there's, like, that's why
- 52:42I'm talking about, like, the backlash for like, these hyper
- 52:47specific things that people were just like, Oh, they're not
- 52:50actually that hyper specific. It's like they went to a
- 52:53marketing class and we're told what their ideal client profile
- 52:58was, and they just chose a bunch of words that would appeal to me
- 53:02and, you know, but their photos aren't better than my friends,
- 53:05who is a, you know, who's a nurse and blah, blah, blah, like
- 53:10they went to the nurse photographer.
- 53:15Raymond Hatfield: And then also those photographers who are
- 53:17like, Oh man, I have, I have six weddings this year. Now, great.
- 53:22They're all, you know, these aspiring lawyers that are my
- 53:24ideal client, but is, is the is the market size really big
- 53:29enough to sustain my business year after year? And then they
- 53:32get relaxed on these things, and I think that they probably found
- 53:35more success, and then they just continued with it. And I think
- 53:38that's how we kind of got to where we are today.
- 53:40Casey Fatchett: Yeah, I think that there's two things you
- 53:42either had, like, the people who that also probably why the
- 53:45people who get out of weddings after like, five years and then
- 53:48become marketing like, they're more like, why am I teaching my
- 53:51marketing scheme? Because they just like, take what they bought
- 53:54from somebody else, and they like, repackage it, and be like,
- 53:56I'm gonna be a marketing expert. Because I don't really, I'm
- 54:00really not. And then that's always the question I ask, like,
- 54:02what if you're doing so great, why are you teaching classes on
- 54:07how to market yourself? Why are you spending most of your time
- 54:11trying to sell me on your class? Because there's a whole other,
- 54:15you know, funnel of money that can be made. And it's, you know,
- 54:19that is what it is. But yeah, I think that people got tubes
- 54:23specific, instead of thinking about like I was saying before,
- 54:27the emotional connection, as opposed to this, is totally
- 54:31based on your job or specific, very specific age range. I think
- 54:40that it's or what TV show you watch the most, right?
- 54:45Raymond Hatfield: If you don't like scrubs, I'm not shooting
- 54:47your wedding. I'm sorry.
- 54:48Casey Fatchett: I'm the Parks and Rec photographer. I am not
- 54:51the office photographer. I know they're very similar, but I am
- 54:56more of a Ron Swanson than you know. Yeah. Michael, yeah, I'm
- 55:02not a Michael Scott, I'm around Swanson, yeah, that that sort of
- 55:08granular, like, super granular, attempt at, like, distinguishing
- 55:12yourself from everyone else, at least.
- 55:15Raymond Hatfield: How do you stand out then? Like, if you
- 55:17can, if you can, then be a, you know, quote, unquote, generalist
- 55:20photographer, say, you know, in in my case, it'd be Indianapolis
- 55:24wedding photographer. How do I? How do I stand out against all
- 55:26the other Indianapolis wedding photographers?
- 55:28Casey Fatchett: I think, personally and I, what I, where
- 55:32I have gained the most ground in photography has been by focusing
- 55:39on the emotional reasons why people like a certain type of
- 55:45photo, or the experience that they have while having their
- 55:48picture taken, as opposed to being so specific about, you
- 55:53know, their demographic demographics. My demographic is
- 55:58people who aren't comfortable on camera. Personally, that's
- 56:03because I am not comfortable on camera, and so I have made it a
- 56:07big deal for me, like how I make people feel at ease in front of
- 56:11the camera. And there are lots of people who somebody goes,
- 56:13well, this isn't your person. Type of person. They look look
- 56:16how like outgoing and whatever they're like, No, I got them to
- 56:20feel comfortable doing that. I got them to feel comfortable
- 56:25having their picture taken. Because normally, and I always
- 56:28like, well, you know, my fiance, he does not like to have his
- 56:32picture taken. Like, that's a thing. So leaning into that. And
- 56:36there are other people who are like, I want that adventure
- 56:38element. I look at other photographers who are like,
- 56:39these adventure elopement photographers. It's about the
- 56:45experience for them, and also like that they have somebody who
- 56:49shares that ideal of going out and climbing on I love to hike.
- 56:55I am not climbing up a fucking Mountain. As beautiful
- 56:59helicopter beautiful, as beautiful as these photos are,
- 57:03and I am not gonna say that, because I'm hoping to interview
- 57:06some folks who do that in the near future, but it's just like,
- 57:11I can't imagine spending, you know, like there was a guy, I
- 57:17can't remember his name right now, whoever called the show,
- 57:24like, the journey that they would make to get up to these,
- 57:27like, mountaintops for these photos. And they mean, like, you
- 57:30know, we've got an hour up here before the weather changes, and
- 57:33we got to start getting, like, people are changing into their
- 57:35wedding dress and, you know, suit next to some fir trees.
- 57:40Yeah, they basically have the only little pop up tent.
- 57:42They're, like, getting ready there, and now we're going to
- 57:45take some pictures on top of this mountain. But it's the
- 57:48experience for them, because he's taking photos all the way
- 57:51up and all the way down, and it's just like, I'm laughing and
- 57:54talking and like, enjoying this experience together. I That's
- 57:57not for me. So, I mean, like finding those things in a more
- 58:02emotional level than just like, oh, this is the show you watch.
- 58:07This is what you do for a living. This is what you like,
- 58:10the finding some sort of emotional connection. Because
- 58:13people buy emotionally, of course, I do it all the time.
- 58:18They're not so they're more willing to make the purchase
- 58:25when they feel like you get them on that deeper level. And I
- 58:29think that that's what happened, was people were trying to make
- 58:33those connections, because, like, Oh, we're the same. We
- 58:36both watch the same TV show, or we want we love the same movie,
- 58:39or we read the same book. So like, we must be a connection.
- 58:43We must have a connection. Well, no, that's kind of a very
- 58:45superficial connection, because there are people that whose
- 58:48ideals I definitely don't agree with, who might watch the same
- 58:53television program that I do and enjoy it, so that you have to
- 58:57connect with them on a deeper level. And I think that's going
- 59:01back to the social media thing, where, like my discussions about
- 59:06the behind the scenes of some of my photos, of why it's resonated
- 59:11with people is because they get where I was coming from and why
- 59:17they they feel the same way about what they want. They want
- 59:21someone who feels that way or takes that approach to their
- 59:25pictures. So let me
- 59:26Raymond Hatfield: So let me ask you a question here. Sure, for
- 59:29the past few years, my favorite clients have been ones who I do
- 59:36not agree with on many levels, politically, you know, socio
- 59:42economically, I suppose we have very Opposing Viewpoints, and
- 59:48yet some of them are my favorite clients, and I find that the
- 59:51clients who I have the most in common with, as far as I guess
- 59:55world views are, they're just like. You know, the meat and
- 1:00:00potatoes type couples, you know, like they're okay, it was fun.
- 1:00:05Like, what does that say about me? Qualified to answer that
- 1:00:09question.
- 1:00:09Casey Fatchett: But let me brush off my one Psych class that I
- 1:00:15took in college,
- 1:00:18Raymond Hatfield: maybe right before the one business class,
- 1:00:20right?
- 1:00:20Casey Fatchett: Yes, yes. I slept through most of it
- 1:00:25Thursday after midweek parties. My initial thought and hearing
- 1:00:32that is that maybe it's because it's a challenge. You feel
- 1:00:37challenged by those people in some way, and that's giving you
- 1:00:42sense of purpose. Because, I mean, listen, I've been doing
- 1:00:47weddings for 22 years. I don't know how you feel about
- 1:00:51weddings, but, like, I definitely go through phases
- 1:00:54where I'm just like, I don't want to do this anymore. Oh
- 1:00:57yeah, I just, it's, and it's, and it's, I can time it out
- 1:01:03every five years.
- 1:01:05Raymond Hatfield: Oh, really, cycles. You're thinking like,
- 1:01:07long term. Not like, not like, I'm ready to go home tonight.
- 1:01:11Oh, oh,
- 1:01:12Casey Fatchett: there have been no out of this. Oh, no, I'm
- 1:01:14talking long term. And there are definitely those times where I'm
- 1:01:17at a wedding and I'm just like,
- 1:01:21Raymond Hatfield: yeah, the exit is six hours after the cake,
- 1:01:26Casey Fatchett: looking at my watch. Like, really, did we? Did
- 1:01:28you really need to hire me for 10 hours? There was one wedding?
- 1:01:33Like, I've, I've done 750 something weddings at this
- 1:01:41point, and I kind of get, like, they're things that, like, pop
- 1:01:45out my head is like, bad experiences are very slim, like,
- 1:01:49it's a small percentage. It's not like an overwhelming
- 1:01:52percentage. But there was a wedding I did where no one
- 1:01:54danced at all, like the one
- 1:01:59Raymond Hatfield: I did one of those as well. And I got to tell
- 1:02:00you that story, but I want to hear yours.
- 1:02:03Casey Fatchett: Like they came out and did their first dance,
- 1:02:09and there was like one, like, then, like people came out and
- 1:02:13danced with them, like, immediately, in this, like the
- 1:02:16for the song after the first dance. And that was it. That was
- 1:02:20just people sitting at tables, and
- 1:02:22Raymond Hatfield: by choice, yeah, like, they were like, we
- 1:02:24don't, we don't feel comfortable dancing in front
- 1:02:27Casey Fatchett: of everybody. The DJ, who was also a saxophone
- 1:02:29player, because he was like, come out and be just like, like,
- 1:02:33I'm play along with the song or whatever. And he's like, trying
- 1:02:37everything, and he just keeps looking at me, like, How in the
- 1:02:40hell do I get these people out of their seats? He's like, I
- 1:02:43don't know. Like, I'm trying, like, different genres of music,
- 1:02:47and they're all just, like, sitting around, like, just and
- 1:02:50I'm looking for photos. I am so like, what do you do? Eager to
- 1:02:55try to, like, find somebody having an animated conversation.
- 1:02:58And there wasn't an animated conversation to be found.
- 1:03:02Raymond Hatfield: Everybody's just looking at their napkins.
- 1:03:04Casey Fatchett: Yeah, they're just kind of like, oh yeah, the
- 1:03:06food is great. Oh thanks, Dave. Why do you hope traffic isn't
- 1:03:10too bad when we leave? Oh yeah,
- 1:03:12Raymond Hatfield: What did you think happened right before the
- 1:03:13wedding? Do you think maybe it was a, like, a, like, a doomed
- 1:03:16relationship? Oh they're really going through with it
- 1:03:18Casey Fatchett: I don't think that was it. I think it was, it
- 1:03:21was a weird crowd. It was like, the it wasn't young, well, there
- 1:03:25were like, some teenagers and small children, but then the
- 1:03:30rest of it was like a kind of like, there was no like, 20s and
- 1:03:3430s crowd, who might be the kind who, like, at least a few of
- 1:03:39them get on the dance floor and then, like the older people,
- 1:03:43like, hey, you know what, we're gonna join you. Hey, none of
- 1:03:47that, none of that. And just like, nobody, like, showed an
- 1:03:52interest in, like, they were more interested in having
- 1:03:56conversations amongst themselves, their tables and,
- 1:03:59yeah. So tell me your story.
- 1:04:01Raymond Hatfield: Hours. Did you just stand around and do
- 1:04:03nothing? Did
- 1:04:06Casey Fatchett: they have a grand exit? No, they did not
- 1:04:07have a grand exit. But they had, like, hired me to be there. I
- 1:04:10was there the reception for four hours. Oh, my goodness. And just
- 1:04:15like, try and I think I took maybe 200 pictures.
- 1:04:20Raymond Hatfield: You got to get the details of the cake. You got
- 1:04:22to get the place settings.
- 1:04:24Casey Fatchett: I took a lot of pictures during that first
- 1:04:26dance, thankfully. So many. That is too funny. So what happened
- 1:04:31to yours?
- 1:04:32Raymond Hatfield: Well, this one was actually one of my, one of
- 1:04:34my most recent weddings. This was a couple, and they were,
- 1:04:37they were very young, almost. I don't want to say too young, but
- 1:04:43almost, like, I think that they had both, like, just turned 21
- 1:04:47all right, and they had told me before their wedding, they're
- 1:04:50like, We love board games. Board games are our favorite things
- 1:04:53ever. That's how we bonded. That is what we do with our friends.
- 1:04:57We all have so much fun. It is like. What we love to do. So our
- 1:05:01reception board case, I was like, cool, that sounds, you
- 1:05:05know, fun, thinking in my head, I was like, there's gonna be
- 1:05:07lots of, you know, action shots, like laying down, I don't know
- 1:05:10that reverse uno card. Everybody's like, oh, that's
- 1:05:12crazy. You know, whatever it is, come the day of, I find out that
- 1:05:17they told everybody not to dance, like you're not allowed
- 1:05:22to dance, and because they wanted to encourage people to
- 1:05:26play games, right? And it was, it was a beautiful summer
- 1:05:30evening outside. There were, there were games as well, like
- 1:05:33yard games. People were playing those. But you could kind of
- 1:05:37feel it. You know that the energy was kind of shifting
- 1:05:40after a while, like, people are gonna played four rounds of, you
- 1:05:44know, Cards Against Humanity. What's Can we do something else?
- 1:05:48Can we do something else here? And they think they also had an
- 1:05:51open bar so, so the aunts and the uncles were like, we're
- 1:05:57ready to move and groove. Like, that's what we were expecting
- 1:05:59here at this wedding. So they specifically put up the the
- 1:06:03dinner buffet in the middle of the dance floor again, to
- 1:06:07discourage dancing, discourage any dancing. And at one point,
- 1:06:12so they just had, you know, the because obviously the music
- 1:06:14wasn't a big deal to them. They just had a Spotify playlist
- 1:06:17going on, and that was working out just fine, because nobody
- 1:06:20was dancing. And then at one moment I was there looking at
- 1:06:25the couple, and I'm taking their photo, and they were playing
- 1:06:28Ticket to Ride, right, which is such a fun game. So I was like,
- 1:06:32kind of into it. I was like, how they got the they got the LA to
- 1:06:34Miami, they're doing it. And at that moment I saw the the ants
- 1:06:38rush past me, and you know, I kind of look at them because
- 1:06:41there's no commotion going on. And along with the like their
- 1:06:45husbands, they all grab a table, move it off to the side, and
- 1:06:50then they play Earth, Wind and fires, September, right? And
- 1:06:53then, at that moment, as if everybody knew what was
- 1:06:57happening, every single person got on that dance floor and just
- 1:07:03had the most amazing dance experience I had ever seen in my
- 1:07:08life. And there was probably five people at the table playing
- 1:07:12games with the bride and groom, and you could tell that every
- 1:07:14single one of them wanted to get up and dance so bad, and the
- 1:07:18bride and groom didn't even like, they didn't register it,
- 1:07:23yeah, at all. They just continued. They were, like,
- 1:07:26laser focused on this game. They weren't paying attention to it.
- 1:07:29Everybody was having a blast. And then the second that the
- 1:07:33song ended, they picked back up the tables, they brought it to
- 1:07:37the middle of the dance floor. Everybody went back to their
- 1:07:41tables, and it was as if nothing had happened, like nobody had
- 1:07:44the idea to hey, what if we just kept dancing? But you could tell
- 1:07:48in the couple's eyes that it was just fire be, you know, behind
- 1:07:52the eyes, and they were not happy about it. And in that
- 1:07:56moment, I was like, I'm so glad that I that, like I saw this in
- 1:07:59person, because I wouldn't have believed it otherwise. I never
- 1:08:02would have believed it otherwise, yeah, but the rest of
- 1:08:04that time, it was just kind of lots of standing around and
- 1:08:08talking to family members and friends and like, you know, how
- 1:08:10do you know the couple and stuff like that? Because you can only
- 1:08:13take so many pictures of croquet and cards and cornhole.
- 1:08:20Cornhole. Yeah, exactly, little Ultimate Frisbee, or whatever it
- 1:08:23was. And you're like, Okay, I'm ready to go at this point. But
- 1:08:27at this point, I mean, I had been ready to I think, I think
- 1:08:31during the pandemic, there was really a change within me that,
- 1:08:34that I've realized some of the weddings after, you know, after
- 1:08:39we were allowed to start shooting weddings again, I
- 1:08:40thought to myself, I'm ready to go home, you know, like I'm not,
- 1:08:44I'm not excited to be here anymore. And I think that once I
- 1:08:48realized, after like, the fourth or fifth wedding of me thinking
- 1:08:51that something has changed within me. And I'm not sure if I
- 1:08:57am as in love with weddings as I once was, so looking to the
- 1:09:01future, I'm trying to find something new to pursue my
- 1:09:05creative endeavors. Interesting.
- 1:09:06Casey Fatchett: Yeah, okay, yeah. And I think that that's a
- 1:09:10mean for me. It's something I said I regularly, like, every
- 1:09:15five years, find myself coming back to it and like, do I still
- 1:09:19enjoy doing this? And there are times where I've been like,
- 1:09:22Okay, I don't like the business side of it. I agree that
- 1:09:29something, there's been a change since the pandemic, in a lot of
- 1:09:33ways.
- 1:09:36Raymond Hatfield: You mean just with you, or the
- 1:09:38Casey Fatchett: just the wending industry. I think that there's,
- 1:09:39there has been, I remember the first big wedding I did after
- 1:09:45the pandemic, where I was in a room with like over 100 people
- 1:09:49again, and I was, I was freaking out, like, I just feel like,
- 1:09:53what is going on? I used to do this all the time. I used to do
- 1:09:56this almost every weekend. Like. Who are all these people? And
- 1:10:03it's like I had not been around a group, a group that large, in
- 1:10:06a long time. And yeah, it just felt weird. And for the most
- 1:10:14part, I've been pretty good, but I have had those feelings at
- 1:10:18times too, where I'm sort of like, do we really need to keep
- 1:10:22doing this? Do we really keep going and not on, like, a sort
- 1:10:26of like, I'm bored level on a kind of like, I don't know if I
- 1:10:33want to be here. That occasionally happens, and I
- 1:10:39think that has become more frequent since the pandemic than
- 1:10:45it was pre pandemic. I think pre pandemic that was kind of, I
- 1:10:52don't this crowd is not my vibe, sort of thing. Like, yeah, I'm
- 1:10:56not, like, not digging the drunk Music Festival, we're using
- 1:11:04pyrotechnics indoors. Thing, I just don't feel safe, or, you
- 1:11:09know, like things like that,
- 1:11:10Raymond Hatfield: because that's exactly how I marketed myself as
- 1:11:13a photographer. I was the photographer for people who are
- 1:11:15having pyrotechnics indoors that were definitely not safe. Dude.
- 1:11:18Casey Fatchett: I had a wedding once where they had like
- 1:11:21sparklers, like the in bottles, like the shooting out, like, and
- 1:11:27they're like, oh, carrying the bottles around, and there's like
- 1:11:29hanging fabric, you know, they're like decorative hanging
- 1:11:33fabric. And I kept going, like, you cannot do that, like you're
- 1:11:36gonna set this stuff on fire, like you can't. And I was, like,
- 1:11:41moved all of my gear, like, close to the door, like, the
- 1:11:44nearest fire exit. I was like, this place might be going up,
- 1:11:47and I know where I'm headed when, like, just gonna grab my
- 1:11:50shit and I'm getting out the door. But yeah, I think that
- 1:11:54there's that, I think, on a broader scale, as far as, like,
- 1:11:59weddings, I keep coming, I come back to like, do I want to
- 1:12:03continue to focus on this?
- 1:12:06Raymond Hatfield: What would be the alternative?
- 1:12:09Casey Fatchett: I don't know. I is in the photography world. I
- 1:12:13would like to try to start like, I do commercial work, corporate
- 1:12:18work. I do corporate headshots and events, and I think part of
- 1:12:25that would be to try to get more of that, because it usually
- 1:12:30tends to be more regular work, and it's not quite as much of
- 1:12:35you selling yourself all the time. And I think that maybe is
- 1:12:40the fatigue that like, not only in decisions, like decision
- 1:12:46making, like, what am I going to do? What's this next step with
- 1:12:50it tends to become like, I have a friend who does it
- 1:12:52exclusively, but he's traveling all over the world to their
- 1:12:57various offices for shoots and like shooting, like real estate,
- 1:13:02like the offices and, you know, the campus or whatever business.
- 1:13:07And I couldn't deal with, like, constant traveling that he does,
- 1:13:10no but I could deal with like doing, here's my three days of
- 1:13:16headshots that I do every few weeks. Or, you know, here's my,
- 1:13:21like, corporate events that I'm doing. I think I'm not like
- 1:13:24saying I want to totally get out of weddings, but I feel like I
- 1:13:27need to transition into more other things, because, like,
- 1:13:30it's that whole creatively, I will maybe need to be doing
- 1:13:35something else, because I am not having those. Aha. This is a
- 1:13:39project I want to work on. This is a photo I want to take. This
- 1:13:42is a thing like, thing like, maybe there are things that I
- 1:13:44need to do from the business side. Creatively. Is a whole
- 1:13:49other question. Like, what do I do creatively? Create projects
- 1:13:54for myself and find the time, but you need to make the money
- 1:13:56to be able to pay the bills. Yes? So, yeah, transitioning
- 1:14:00maybe to more of the corporate work, just because it's a little
- 1:14:06less of the feeling like it's, uh, I'm constantly on the social
- 1:14:11media to make things happen. So that's just my thought. I don't
- 1:14:17know where you where do you think you would want to go other
- 1:14:20than the wedding world.
- 1:14:23Raymond Hatfield: So, you know, as I kind of said earlier, like
- 1:14:30the the thing that I loved most about photography, getting into
- 1:14:32it, was the creative freedom that I had, personally, right?
- 1:14:37And even though at a wedding, you can kind of do your own
- 1:14:39thing and photograph it however you want. There's still this
- 1:14:43element of like, I do have to shoot for this couple. I have to
- 1:14:47produce what it is that they want. You know, I don't remember
- 1:14:51who it was. I remember listening to, it was a blog post. I don't,
- 1:14:54I don't even remember, so I'm not going to try to say what it
- 1:14:57was, but I remember hearing of a photographer. Who was like, I
- 1:15:01want my couples to know that, like, I could just show up to
- 1:15:05their wedding and just take photos of people's shoes all
- 1:15:07day, you know, like, whatever I find interesting. And I was
- 1:15:10like, wow, that is that has to be like, peak creative, you
- 1:15:17know, not decision, but just like, create peak creative mode
- 1:15:20in your brain to be able to just like, see something and decide
- 1:15:24to go all in on a project at that moment, regardless of
- 1:15:27what's going on around you, right? Not that they would
- 1:15:29necessarily. But I love that idea, and I feel like I hadn't
- 1:15:33been able to get that through my wedding photography, no matter
- 1:15:37how much I tried. And because I always felt, I always felt like,
- 1:15:42and this was probably on me, but like, I wanted my couples to, I
- 1:15:45didn't want my couples to ever feel like, Oh, this one's a
- 1:15:48little too creative. We were really hoping for something, you
- 1:15:52know, a little more standard, like, I wanted to deliver what
- 1:15:54it was that they wanted. And it was, you know, in wedding
- 1:15:57photography, we there's kind of the standard of what wedding
- 1:15:59photography is, and there's a little bit of play within that,
- 1:16:02but I still wanted to be somewhere within that. But going
- 1:16:05forward, as far as figuring out what it is that I want to do, I
- 1:16:08think a lot of it is so another person who I interviewed on the
- 1:16:13podcast. His name is Scott strazzy, and I probably
- 1:16:16reference him all the time, but he is a he's one of the staff
- 1:16:21photographers for the San Francisco Chronicle. Before he
- 1:16:23moved out to San Francisco, he was, I believe, at the Chicago
- 1:16:26Tribune. And as a photojournalist, as you said,
- 1:16:30you know, you kind of have to go out and be this, this
- 1:16:32generalist. But what he does is he finds a way to create long
- 1:16:37term projects within that so one of his first long term projects
- 1:16:41is something. He has a book. I bought the book. It is so
- 1:16:43amazing. It's called common ground. He was on assignment one
- 1:16:46day where he had to go photograph a farm local to him
- 1:16:50in Chicago, you know, and just see what it was like to life on
- 1:16:52the farm. And he's like, this is interesting. Maybe I'll come
- 1:16:55back next month and take a few more photos. Well, he ended up
- 1:16:58doing this, I believe, for like 10 years, like documenting this,
- 1:17:01this couple, and then they were getting old, and they're like,
- 1:17:04we're going to sell the farm to a land developer, and they were
- 1:17:08going to put up a subdivision like, right there on that, on
- 1:17:11their farmland. So he then documented the growth of this
- 1:17:15subdivision, and where the original couple's house was he,
- 1:17:21like, he found that couple and said, like, Hey, can I, can I
- 1:17:25document, you know, your life in this house every once in a
- 1:17:29while? Wow, like, an amazing idea that I, you know, I would
- 1:17:32never think of. And he just does these really interesting
- 1:17:36projects all the time that obviously, you know, they take
- 1:17:38time and they take effort, but they're not all, they're not all
- 1:17:42the same, you know, like they're not all shot in the same style.
- 1:17:46They're not all, they don't all follow the same story structure.
- 1:17:50Everything that he does, he does one project where he has another
- 1:17:53book called shoot from the hip. I'm sure this sounds like a
- 1:17:56plug, but it's not. Is just
- 1:17:58Casey Fatchett: a sales of his books.
- 1:18:01Raymond Hatfield: You can him on Instagram. It is. Instagram, but
- 1:18:04his other book, called cheat from the hip is just photos that
- 1:18:09he took on his phone with the hipster Matic app. And he is and
- 1:18:13it's all street photography, essentially in San Francisco.
- 1:18:17Casey Fatchett: Wait and he did? He follow the darkness.
- 1:18:21Raymond Hatfield: I don't you mean the band, yeah,
- 1:18:25Casey Fatchett: because somebody followed them for a little
- 1:18:28while, like, because hipster Matic was in, was in San
- 1:18:34Francisco, and when, like, the darkest was coming out, was
- 1:18:36doing in, like, new tour, and this, like, peak hypstamatic
- 1:18:41era, and somebody like went on tour with them for like a week
- 1:18:46or two weeks, and only shot photos with Hipstamatic
- 1:18:50Raymond Hatfield: Wow, that is a cool idea. Let's see it. I think
- 1:18:58this could be wrong here, but I think it was a photographer?
- 1:19:01Nope. There's like 19 photographers listed here, so
- 1:19:03I'm not even gonna try to name one of them, but yeah, that's an
- 1:19:06interesting idea. I don't think that it was Scott. I'm
- 1:19:08definitely
- 1:19:08Casey Fatchett: gonna have to check that out. Yeah, it was, it
- 1:19:10was interesting. I was like, oh, that's kind of a cool idea,
- 1:19:12because I enjoyed the the concept of hips thematic. I was
- 1:19:15like, Oh, this is kind of, it's kind of a it gives you some
- 1:19:19creative control, but not all of it.
- 1:19:21Raymond Hatfield: Yeah, exactly, exactly. And that's, you know,
- 1:19:24that was kind of the point here, is that, like, he spends all of
- 1:19:26his days, you know, doing the work as a photojournalist,
- 1:19:30making sure that images are correct and well lit and all
- 1:19:33these things. And now he's giving up all this creative
- 1:19:35control. He's like, and he's shooting from the hip, like,
- 1:19:38keeps the camera at his hip as well, doesn't look through it,
- 1:19:42and just takes these photos, which I thought was interesting.
- 1:19:44And I think it's doing something like that, like continuing to do
- 1:19:47interesting like projects that interest me. So I love baseball.
- 1:19:53I love the Dodgers. They're going to the World Series this
- 1:19:55year. They're going to win, which is so phenomenal. I'm so
- 1:19:57excited for that. But. But, you know, I've had these ideas of,
- 1:20:02like, you know, documenting every basically, following them
- 1:20:07around the country, like, to all of their games that they go to,
- 1:20:09and documenting different stadiums. I love baseball
- 1:20:13stadiums. I think that in Cincinnati, the great American
- 1:20:15ballpark is one of the most beautiful stadiums I've ever
- 1:20:18been to, you know, and it's not Dodger related, but trying to
- 1:20:21figure out something there. But again, it all comes back to
- 1:20:24figuring out how to monetize that as well. So it's like, Are
- 1:20:27these going to be books? Is am I going to create my own, you
- 1:20:31know, NFT crypto coin? And, you know, selling that episode
- 1:20:36probably not gonna go that way. It's all in the creative ideas,
- 1:20:41and again, that's where decision fatigue comes in. So for now,
- 1:20:47I'm still shooting a few weddings, and in the future,
- 1:20:49that's going to shift somehow, and I'll have to keep you
- 1:20:53updated.
- 1:20:54Casey Fatchett: I look forward to it, yeah. I mean, it's
- 1:20:56finding those things that keep the fire burning within you. I
- 1:21:01think that that's, that's something I'm this for me in
- 1:21:06some ways, and like, also, like, the telling of the stories like
- 1:21:08that is something that, like, creatively, I want to, I feel an
- 1:21:12urge to pass on to other photographers. Is the sense of
- 1:21:18everything doesn't have to be technical, yes, doesn't have to
- 1:21:24there have there needs to be thought and emotion and things
- 1:21:30behind these photos. Don't just try to, like, copy somebody's
- 1:21:35settings and things like that. But I was, you're it's funny,
- 1:21:39because I interviewed Peter Hurley a while back. Yeah, I
- 1:21:43don't know if you listen the it was, yeah, when he talks about,
- 1:21:46like, shooting for the NFL, immediately, when you said that,
- 1:21:50I was like, what I thought of? I was like, yeah, it's totally
- 1:21:52different, yeah, something completely different than what
- 1:21:55he normally does. And just, you know, like, it's, it's an, you
- 1:21:59know, 180 degree. Difference from what he shoots day in and
- 1:22:07day out. And I think that that's probably why he enjoys it so
- 1:22:10much. But yeah, like that, he still makes money from the
- 1:22:13headshots Exactly, exactly. He doesn't have to worry about the
- 1:22:16like and then, oh, Peter doesn't listen to this. But it kind of
- 1:22:22pissed me out. I'm like, Yeah, sure, great that you got a job
- 1:22:24with the Washington commanders off of like, some buddy of
- 1:22:30yours, like, letting you down on the sideline like you needed it.
- 1:22:38But you know, good for him. And that's, that's, I guess, what
- 1:22:42you get when you're like a Canon explorer of light, or whatever
- 1:22:46you get.
- 1:22:47Raymond Hatfield: Let me ask you another question. Have you?
- 1:22:49Would you ever consider, like, taking a job as a photographer,
- 1:22:55like for a company? Like, if you could find a company that would
- 1:22:59be like, hey, you know, you come in, you work for us internally,
- 1:23:04but like, would still give you that creative element? Would you
- 1:23:09do?
- 1:23:09Casey Fatchett: It possibly depends on that. Yeah, it really
- 1:23:12depends on, like, what those creative freedoms that you have?
- 1:23:16And like, what am I doing? Who's the company? Do I morally feel
- 1:23:24like that? I can do this day in, day out for one person? Yeah. I
- 1:23:28mean, that would defend that's an interesting offer, and it's a
- 1:23:34yeah, that's, that's something that I have not considered. But,
- 1:23:40I mean, my initial reaction would be, yes, I would do that.
- 1:23:43Raymond Hatfield: Yeah, yeah, which is so funny. I feel the
- 1:23:46same way. I feel the same way. And I think it's, I have a I
- 1:23:49have a friend. His name is Chris Owens, and he is the photo
- 1:23:55director, photo manager for the Indianapolis Motor Speedway,
- 1:23:59which hosts the Indy 500 so he technically works for Indy car.
- 1:24:04So he literally travels to every race photographs it. And it's
- 1:24:08not meat and potatoes photos. I mean, it is really creative
- 1:24:12stuff that I look at and just think, like, these, phone, this
- 1:24:16in, you know, these photos of like, driver gets into car,
- 1:24:19driver puts on helmet. Driver, drives fast, you know, but no,
- 1:24:23like, he's really taking his time, and he's very creative
- 1:24:25with it. And I think it was seeing that that made me think,
- 1:24:29wow, if, if there was a position out there that I could find, I
- 1:24:34think I would be open to that door despite all of these, you
- 1:24:38know, years of being told you got to have, you know, you got
- 1:24:42to be entrepreneurial. You got to go out and you got to do your
- 1:24:44own thing. You got to, you know, be your own boss and stick it to
- 1:24:47the man or whatever. And I thought, I think I might like a
- 1:24:51position like that, but I don't know,
- 1:24:53Casey Fatchett: because I think the, well, here's this question
- 1:24:55for you, do you think that's because of the it takes away the
- 1:24:57decision part of the job? Up and it takes away some of the
- 1:25:02elements depends on what you're doing, like the promotional
- 1:25:09aspect of your of the job, when you're running your own
- 1:25:13business, then maybe that is taking away some of that
- 1:25:16decision, because there are times when I have had the
- 1:25:18feeling of, like, do I you know, do I do start there might be
- 1:25:23some joy. And just like being a construction worker, it's that
- 1:25:27it's like a Good Will Hunting moment. Just like, oh, you know,
- 1:25:32I just want to, like, show up and do my job, go home at five
- 1:25:36o'clock, but then I really, like, do the soul searching. And
- 1:25:40you're like, No, I need to do something creative. But I
- 1:25:46totally get where you're coming from with the like, would you
- 1:25:48take the job and just like, so I don't have to, so I don't have
- 1:25:52to do the business running of it, and I'm just sort of free.
- 1:25:58There's a freedom there too. There's a freedom to create the
- 1:26:03images that you know the business wants. That's a really
- 1:26:08listeners, we you take the other number, well, AI, we're all of
- 1:26:15our days are numbered. They're going to be creating images.
- 1:26:22Listeners, maybe take that little thought exercise. Would
- 1:26:25you take a job as as a photographer for a business?
- 1:26:28Think about this. We're gonna have to like a I'm going to come
- 1:26:31back to you on the the baseball project, and when you mentioned
- 1:26:38the Dodgers off Mike, my first thought was, I grew up in
- 1:26:42Michigan and was a Tigers fan, and you were talking about,
- 1:26:47like, dodgers World Series. My immediate Dodgers World Series
- 1:26:50image is Kurt Gibson running the bases after the home run is
- 1:26:54like, yeah. How many? Yeah? The such an iconic moment. And it's
- 1:27:00those sort of things, like the experience of it is paramount to
- 1:27:09the photo, because the photos of those things, and you can see
- 1:27:12these photos, like, of those moments, yeah, like Gibson,
- 1:27:15like, pump in the arm, yeah. It takes you back. It's those
- 1:27:21things that really take you back to the moment. Look at the
- 1:27:24experience and how you're feeling, and that's maybe like
- 1:27:28that. That is something that I try to capture in any of my
- 1:27:31pictures, whether it's for a wedding or for other things, so
- 1:27:35that you get that emotional again, emotional response. It it
- 1:27:41has a deeper effect on you than just a snapshot.
- 1:27:47Raymond Hatfield: It's just, I mean, ultimately, that's what I
- 1:27:50hope my kids feel when they look at their photos, when I'm old,
- 1:27:54you know, when they're old, when they look at their photos, I
- 1:27:56hope that that's how they feel, like, wow. Like our childhood
- 1:27:59was pretty cool, you know, based on, based on these photos,
- 1:28:03Casey Fatchett: yeah, that's all we can help. I think that's a
- 1:28:06that's a good hope. It's a good place to wrap up.
- 1:28:15Hey, there, listeners. Have you ever tried audible? You might be
- 1:28:19thinking to yourself that it's just audio books, but it's so
- 1:28:22much more. It includes things like sleep tracks, meditation
- 1:28:25programs, podcasts like the one you're listening to right now.
- 1:28:28You like listening to stuff right and much, much more. I've
- 1:28:31had a lot of people tell me that I should get into narrating
- 1:28:34audio books. Maybe I'll give it a shot. Whether I do or not, you
- 1:28:38can get a free 30 day trial to Audible Premium Plus or three
- 1:28:43months if you are an Amazon Prime member, if you head to
- 1:28:46nerdy photographer comm slash recommends slash audible, get
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- 1:28:53releases. What are you waiting for? Click in the Episode Notes
- 1:28:56and hit that link and start your free trial today. You
- 1:29:04Hey, and now for my favorite part of the show, what's that?
- 1:29:10Say? Useless information. This is always death.
- 1:29:14The average person in their lifetime walks by 36 murderers.
- 1:29:24Raymond Hatfield: How do we know that just averages, just the law
- 1:29:28of averages,
- 1:29:29Casey Fatchett: in your whole lifetime, in your How many think
- 1:29:34Raymond Hatfield: you've walked by so far? Oh, more than that.
- 1:29:37You think you can identify them?
- 1:29:39Casey Fatchett: No, but I'd say more than that. I don't know.
- 1:29:41It's just, I've got a got a feeling. Got a feeling.
- 1:29:44Raymond Hatfield: There's like, we always see those mug shots,
- 1:29:46you know, and you think to yourself, Well, yeah, look at
- 1:29:48the dude.
- 1:29:49Casey Fatchett: Sure he killed somebody. Yeah, I don't know
- 1:29:54there are some where, but I've also run into people who you
- 1:29:57would probably immediately thought had. It, and then you're
- 1:30:00like, No teddy bear. And there are other people who like, I'm
- 1:30:06pretty sure, yes, at least one person. At least killed one
- 1:30:10person. I don't know that's just my own experiences. A living in
- 1:30:15New York City for a long period of time and having visited the
- 1:30:21world's largest walled prison in South Central
- 1:30:25Raymond Hatfield: your number is much higher. All right, so you
- 1:30:27have skewed that number for the rest of us who don't go to prisons,
- 1:30:31Casey Fatchett: yeah, just don't happen to, like, visit prison.
- 1:30:35Yeah, that's a I don't know. I think that. I think that there
- 1:30:40are some that I could maybe pick out, and some of them, and they
- 1:30:43aren't like the like, hulking monster, it's the maybe, the
- 1:30:47more the psychological.
- 1:30:50Raymond Hatfield: Yeah, you know exactly who I'm thinking of. He
- 1:30:54lives right across the street. It's very scary.
- 1:30:56Casey Fatchett: Yeah, there's a guy that I used to work for when
- 1:30:59I still had an office job. I'm pretty sure you wouldn't want to
- 1:31:04check his basement. He was literally the whitest man ever
- 1:31:10seen as his his mustache and beard like it was almost like a
- 1:31:16translucent he had a little mustache, but it was so white
- 1:31:19that it was almost translucent. So when you looked at him, you
- 1:31:23weren't sure if he had a mustache. No, yeah, oh yeah. It
- 1:31:27was weird. And he was, like, very pale. He would write
- 1:31:30poetry, beautiful and, like, not just just weird. And like, bring
- 1:31:38it to work. Yes, you'd bring it to work in a little self
- 1:31:43published, I think a little booklet. I was like, this dude,
- 1:31:45this dude is definitely a serial killer.
- 1:31:49Raymond Hatfield: It's one thing to keep poetry to yourself, but
- 1:31:50wow, you bring that to work.
- 1:31:52Casey Fatchett: You bring it to work and read it to your
- 1:31:55subordinates. Yeah, here's a free copy of my poetry book. No,
- 1:32:00no, thank you. I would rather not have my fingerprints on this
- 1:32:03in case it becomes evidence one day. That's terrifying. Yeah,
- 1:32:07Raymond, thank you very much for coming on. I really appreciate
- 1:32:10where can people find you and the beginner photography
- 1:32:12podcast?
- 1:32:13Raymond Hatfield: Yeah, well, if you're listening to this, you're
- 1:32:16listening to a podcast right now, unless this is syndicated,
- 1:32:19in which case you got huge checks coming your way? Yeah, so
- 1:32:24the beginner photography podcast. So I started, it's
- 1:32:27funny, I started the beginner photography podcast kind of like
- 1:32:30what we started talking about earlier. Since I went to film
- 1:32:33school and not photography school, I always kind of felt
- 1:32:36like this huge fraud in the world of photography, and this
- 1:32:40was just a way for me to be able to connect with notable
- 1:32:43photographers and kind of figure out how they see the world. So
- 1:32:47even though the name is beginner photography podcast, it is very
- 1:32:50much interview based like this. And again, I just really want to
- 1:32:53know how people see the world. Upcoming, we have some huge
- 1:32:57interviews that I'm really excited for. One that I just
- 1:32:59recorded yesterday was with Pete Souza, who I'd been trying to
- 1:33:02get on the podcast since 2016 when I sent him a link with a
- 1:33:07typo in it, and he couldn't book a time and he never responded to
- 1:33:11my emails after that. So that was embarrassing. So always, you
- 1:33:14know, spell check your emails. That's, that's it. That's, maybe
- 1:33:17that's the lesson that is learned. That's my biggest
- 1:33:19lesson. That's a good lesson, but yeah, so you can find,
- 1:33:23obviously, the beginner photography podcast in all of
- 1:33:26your favorite podcast places. And I'm not really on Instagram,
- 1:33:31I'm not on Tiktok, I'm not on Facebook. So I would say, check
- 1:33:36out the podcast.
- 1:33:37Casey Fatchett: Definitely go check out the podcast. I'll
- 1:33:39include a link here in the Episode Notes, you can guys find
- 1:33:43that Raymond, a pleasure. Definitely want to have you back
- 1:33:47at some point. We'll have to work that out.
- 1:33:50Raymond Hatfield: Of course. Casey, this was so much fun. We
- 1:33:52talked about so many things I was not expecting today, and it
- 1:33:54was a it was a pleasure.
- 1:34:02Casey Fatchett: And we're back many thanks to Raymond Hatfield
- 1:34:05from the beginner photography podcast for coming on the show.
- 1:34:09You can find the beginner photography podcast wherever you
- 1:34:13get your podcasts. Check out those pretty awesome interviews
- 1:34:17that he was talking about on his show. While you're at it, be
- 1:34:21sure to subscribe and leave a review for the nerdy
- 1:34:24photographer Podcast, the podcast that you're listening to
- 1:34:28right now. It's all me over here, folks, I make all the
- 1:34:32decisions and do all the work. There's no team of producers or
- 1:34:36marketing people. So this show only grows if you spread the
- 1:34:40word by leaving reviews or telling other people that they
- 1:34:44should listen. You can also find the nerdy photographer on social
- 1:34:48media at the nerdy photo that's at the nerdy photo on Instagram,
- 1:34:52tick tock and Twitter. I'm going to be doing some live Q and A's
- 1:34:56on social media, so be sure to follow along. I feel like there
- 1:35:01was something else I needed to do. There was a decision you
- 1:35:04needed to make. Oh, yeah. Why do I always have to choose the
- 1:35:08lunch order? Because you and golden hour are the only beings
- 1:35:12on this ship who require food, and he will literally eat
- 1:35:16anything. Yeah, snug. Fair enough. It's Taco Time. Snug.
- 1:35:20Until next time, everybody, stay safe and stay nerdy
- 1:35:33Unknown: