Latest / Leveraging Thought Leadership
Creating a Structure for Thought Leadership| Lynette Jackson | 477
In an organization with a large C-suite, dozens of departments, and hundreds of experts,
How could you possibly hope to create a unified direction?
To better understand how to achieve this feat, I've invited Lynette Jackson, the Head of Communications at Siemens, to join me. Lynette has a background in journalism, communication, and branding making her the perfect person to help us explore the topic.
Lynette explains how thought leadership can become an umbrella for the brands of your organization. It can give a safe space for the different disciplines across communication and marketing to…
The skinny
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